Market Insights Snapshot
In the Arizona market, the Paul Bunyan brand has shown varied performance across different categories. In the Concentrates category, their ranking fluctuated from 39th in August to 43rd in October, with no ranking available for November, indicating that they did not make it to the top 20. This suggests a decline in their market performance for this category. The Flower category also saw a similar trend, with the brand falling out of the top 20 by November. However, in the Pre-Roll category, Paul Bunyan managed to maintain a steady presence in the top 20, although their ranking did slip from 18th in October to 62nd in November.
Shifting our focus to the Illinois market, Paul Bunyan displayed a stronger performance, particularly in the Flower category. They steadily climbed the ranks from 33rd in August to 21st in November, indicating a positive trend. In the Pre-Roll category, the brand remained consistently within the top 20, with a slight dip in November. It's worth noting that while the rankings provide a snapshot of the brand's position within the market, they don't reveal the full picture. For instance, the actual sales figures show that despite a drop in ranking, November sales in the Pre-Roll category were still robust. This highlights the importance of considering multiple factors when evaluating a brand's performance.
In the Illinois Flower category, Paul Bunyan has seen a notable upward trend in its ranking, moving from 33rd place in August 2023 to 21st place by November 2023. This indicates a significant improvement in sales, outperforming brands like Cookies and Matter., which have seen a decrease or stagnation in their ranks during the same period. However, Paul Bunyan still lags behind 93 Boyz, which consistently ranks in the top 20. Interestingly, The Botanist has emerged as a strong competitor, despite not being in the top 20 in August and September, it has managed to secure a rank of 24 by November 2023. These shifts in the competitive landscape suggest a dynamic and highly competitive market in the Illinois Flower category.
In November 2023, the top-performing product from Paul Bunyan was the Tropical Runtz Pre-Roll (1g), with a notable sales figure of 4421 units. The second and third spots were held by Champion City Chocolate Pre-Roll (1g) and Chem 91 Pre-Roll (1g) respectively. Papaya x Gelato Pre-Roll (1g), previously the second highest seller, dropped to the fourth position. Notably, the Orange Soda Pre-Roll (1g), which consistently held the top rank in previous months, fell to the fifth position in November.