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Jul-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Paul Bunyan has shown varied performance across different cannabis categories. The brand's presence in the Concentrates category has been inconsistent, as it failed to make it to the top 30 rankings from April to July 2025. This could be seen as a challenge for the brand to improve its market penetration in this category. On the other hand, Paul Bunyan has maintained a relatively stable presence in the Flower category, where it saw a slight drop from 20th place in April and May to 28th in June, before improving to 27th in July. This fluctuation suggests a competitive market landscape but also highlights the brand's resilience in maintaining a foothold in one of the most competitive categories.
Looking at the Pre-Roll category in Illinois, Paul Bunyan has not managed to secure a position within the top 30 rankings for four consecutive months, indicating potential areas for growth and improvement. In Michigan, the brand's performance in the Pre-Roll category has been even more challenging, with rankings of 97th and 92nd in April and May, respectively, before dropping out of the top 30 entirely in subsequent months. This suggests that while Paul Bunyan has gained some traction, there is significant room for improvement in increasing its market share and visibility in Michigan's competitive cannabis market. Overall, while Paul Bunyan has demonstrated strength in certain areas, there are clear opportunities for growth and expansion across these states and categories.
Competitive Landscape
In the competitive landscape of the flower category in Illinois, Paul Bunyan has experienced notable fluctuations in its market position over recent months. In April and May 2025, Paul Bunyan maintained a steady rank of 20th, but by June, it dropped to 28th, indicating a significant decline in its competitive standing. This drop coincided with a decrease in sales, suggesting potential challenges in maintaining consumer interest or facing increased competition. For instance, IC Collective improved its rank from 27th in April to 18th in June, surpassing Paul Bunyan, though it later fell to 26th in July. Similarly, Lula's consistently outperformed Paul Bunyan, ranking between 21st and 25th throughout the period. Meanwhile, nuEra and Interstate 420 also demonstrated competitive dynamics, with nuEra maintaining a close proximity in rank to Paul Bunyan, while Interstate 420 remained mostly outside the top 20. These shifts highlight the competitive pressures Paul Bunyan faces in the Illinois flower market, underscoring the need for strategic adjustments to regain and sustain a stronger market position.
Notable Products
In July 2025, Gravity Cookies (3.5g) emerged as the top-performing product for Paul Bunyan, climbing from a rank of 3 in June to secure the number 1 spot, with a notable sales figure of 4092 units. Champion City Chocolate (3.5g) followed closely, ranking 2nd, having re-entered the rankings after not being listed in May and June, with sales of 3338 units. Permanent Marker (3.5g) made its debut in the rankings at 3rd place with 3144 units sold. Oreoz (3.5g) maintained its 4th place position from June to July, showing consistent performance. The Champion City Chocolate Pre-Roll (1g) entered the rankings for the first time in July at 5th place, indicating a growing interest in pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
