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Nov-2025
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Overview
Market Insights Snapshot
Paul Bunyan's performance in the Illinois market has shown some variability across different categories. In the Flower category, the brand has maintained a presence in the top 30, with its rank fluctuating slightly from 27th in August to 31st in October, before returning to 27th in November. This suggests a relatively stable position despite some fluctuations in sales, which experienced a dip in September but showed recovery by November. Meanwhile, in the Pre-Roll category, Paul Bunyan's ranking improved significantly from 48th in October to 34th in November. This upward movement indicates a positive reception in the market, potentially driven by strategic adjustments or increased consumer interest.
In contrast, Paul Bunyan's presence in the Michigan market is less prominent, particularly in the Pre-Roll category where it did not rank in the top 30 until November. The brand's entry at 99th suggests a late or limited introduction to this market segment, highlighting an area for potential growth and expansion. This absence from the top 30 for several months may indicate either a highly competitive market or a need for stronger brand penetration strategies. The contrasting performances in these states underscore the importance of tailored approaches to different regional markets to optimize brand positioning and sales outcomes.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Paul Bunyan has experienced notable fluctuations in rank and sales over recent months. Starting from a rank of 27 in August 2025, Paul Bunyan saw a dip to 31 in October before recovering to 27 in November. This recovery is significant as it coincides with an increase in sales from October to November, suggesting a positive reception to recent marketing or product changes. In contrast, IC Collective consistently ranked outside the top 20, indicating a downward trend in sales, while Lula's showed a volatile pattern, dropping to 35 in September but climbing back to 26 by November. Meanwhile, TwentyTwenty demonstrated a steady improvement, moving from 34 in August to 28 in November, reflecting a competitive pressure on Paul Bunyan. These dynamics highlight the competitive pressures and opportunities for Paul Bunyan to leverage its recent upward momentum in the Illinois market.
Notable Products
In November 2025, Wowzers Pre-Roll (1g) emerged as the top-performing product for Paul Bunyan, climbing from the fifth position in the previous two months to secure the number one spot, with notable sales of 4,479 units. Loudmouth Pre-Roll (1g) entered the rankings for the first time, achieving the second position with impressive sales figures. Oreoz (14g) was ranked third, marking its debut in the rankings for this period. Garlic Icing Pre-Roll (1g) saw a decline, dropping from third place in October to fourth in November. Sundae Driver (3.5g) rounded out the top five, making its first appearance in the rankings for November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
