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Mar-2025
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Overview
Market Insights Snapshot
In Illinois, Paul Bunyan has demonstrated varied performance across different cannabis categories. In the Flower category, the brand maintained a relatively strong presence, with rankings fluctuating between the 14th and 20th positions from December 2024 to March 2025. Notably, there was a decline in sales in March, which might have contributed to the drop in rank to 20th. Conversely, the Concentrates category shows a less stable presence, with Paul Bunyan not making it into the top 30 by March 2025, despite a brief entry into the top 30 in January. This suggests potential challenges in maintaining a competitive edge in this segment. The Pre-Roll category also saw fluctuating rankings, with the brand slipping to the 31st position in February before recovering slightly to 28th in March, indicating some volatility in consumer preference or market conditions.
In Michigan, Paul Bunyan's performance in the Pre-Roll category seems to be struggling, as evidenced by the absence of a top 30 ranking in December 2024 and a brief appearance at 97th in January 2025. This suggests significant competition or a lack of market penetration in this state. The lack of consistent ranking data in Michigan for subsequent months indicates that the brand has not been able to establish a strong foothold in this category or region. This presents both a challenge and an opportunity for Paul Bunyan to reassess their strategies in Michigan to enhance their market presence and potentially capture a larger share of the Pre-Roll market.
Competitive Landscape
In the competitive landscape of the flower category in Illinois, Paul Bunyan has experienced notable fluctuations in its market position over the past few months. Starting from December 2024, Paul Bunyan held the 16th rank, showing a promising improvement to 14th in January 2025. However, this upward trend was short-lived as the brand slipped to 15th in February and further dropped out of the top 20 by March. This decline in rank coincides with a decrease in sales, particularly from January to March. In contrast, UpNorth Humboldt maintained a relatively stable presence, fluctuating between 16th and 19th place, while Lula's showed a positive trajectory, climbing from 24th in December to 18th by March. Meanwhile, 93 Boyz and (the) Essence consistently ranked outside the top 20, indicating a less competitive threat to Paul Bunyan. These dynamics suggest that while Paul Bunyan initially showed potential for growth, it faces challenges in sustaining its market position amidst fluctuating sales and competitive pressures.
Notable Products
In March 2025, Paul Bunyan's top-performing product was Champion City Chocolate Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with sales of 5089 units. Following closely was Champion City Chocolate (3.5g) in the Flower category, which slipped from its top position in January to second place, recording 4369 units sold. The Great Ha'Tuh (3.5g) maintained its third position for two consecutive months with increasing sales, indicating steady demand. Sour Runtz Pre-Roll (1g) entered the top five, achieving the fourth rank, showcasing a notable rise. Rainbow Belts Pre-Roll (1g) consistently held the fifth position from February to March, suggesting stable popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
