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Aug-2025
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Overview
Market Insights Snapshot
Paul Bunyan's performance across various categories in Illinois demonstrates a mixed bag of results. In the Flower category, the brand maintained a consistent presence within the top 30 rankings from May to August 2025, but experienced a slight decline, moving from 20th in May to 27th by August. This indicates a competitive market where maintaining a top position is challenging. In contrast, the brand's performance in the Concentrates category has not been as strong, failing to break into the top 30 during the recorded months, which could signal an area for potential growth or a need to reassess strategy. Meanwhile, in the Pre-Roll category, Paul Bunyan hovered around the 39th position, showing slight fluctuations but remaining outside the top 30, which suggests that while there is demand, it may not be enough to compete with leading brands in this category.
In Michigan, Paul Bunyan's presence in the Pre-Roll category was notably absent from the top 30 rankings, with a peak position of 92nd in May. This lack of visibility in the competitive Michigan market highlights a significant opportunity for the brand to enhance its market strategy and product offerings. The absence in the top rankings could be attributed to various factors such as local competition or consumer preferences that differ from those in Illinois. Understanding these dynamics could be crucial for Paul Bunyan to improve its standing and capture more market share in Michigan.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Paul Bunyan has experienced fluctuating ranks over the months from May to August 2025, indicating a dynamic market position. Starting at rank 20 in May, Paul Bunyan slipped to 27 by June and maintained a similar position through August, reflecting a challenging market environment. Notably, Bedford Grow consistently outperformed Paul Bunyan, starting at rank 14 in May and only dropping to 26 by August, while maintaining stronger sales figures throughout. Meanwhile, Tales & Travels showed a similar trend to Paul Bunyan, with ranks fluctuating around the mid-20s, suggesting comparable market pressures. Interestingly, Sol Canna demonstrated a positive trajectory, climbing from rank 43 in May to 28 in August, potentially posing a rising threat to Paul Bunyan's market share. These shifts highlight the competitive intensity in the Illinois Flower market and suggest that Paul Bunyan may need strategic adjustments to regain its earlier standing and enhance sales performance.
Notable Products
In August 2025, Gravity Cookies (3.5g) maintained its position as the top-performing product for Paul Bunyan, holding the number one rank in the Flower category with sales of 3,074 units. GG4 Pre-Roll 5-Pack (2.5g) made a strong debut, securing the second position in the Pre-Roll category. Champion City Chocolate (14g) entered the rankings at the third spot, showcasing significant interest in larger quantities of flower products. Champion City Chocolate (3.5g) slipped to fourth place from its previous second rank in July, indicating a shift in consumer preference towards larger packages. Papaya Cake Pre-Roll (1g) fell to fifth place, marking a notable decline from its consistent second-place performance earlier in the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
