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Sep-2025
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Overview
Market Insights Snapshot
Paul Bunyan's performance in the Illinois cannabis market has shown some interesting trends over the past few months. In the Flower category, the brand maintained a steady presence within the top 30, albeit with a slight downward trajectory from 27th in June to 28th in September. This suggests a competitive landscape, but Paul Bunyan has managed to hold its ground. However, the Concentrates category paints a different picture, where the brand was ranked 35th in June and subsequently fell out of the top 30, indicating challenges in maintaining market share in this segment. The Pre-Roll category also reflects some volatility, with rankings fluctuating from 40th to 45th, which may point to inconsistent consumer demand or increased competition.
In Michigan, Paul Bunyan's presence is notably absent from the top 30 rankings until September, when it appeared at 87th in the Pre-Roll category. This late appearance suggests that the brand is either new to this market or is still in the early stages of establishing its presence. The data indicates that Paul Bunyan may face significant hurdles in gaining traction in Michigan's competitive cannabis market. The absence from the top 30 in other categories further emphasizes the need for strategic adjustments to improve visibility and consumer reach. Overall, while Paul Bunyan holds a consistent position in certain categories in Illinois, its performance across states and categories highlights areas for potential growth and improvement.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Paul Bunyan has shown a relatively stable performance from June to September 2025, maintaining a rank between 26 and 28. Despite a slight dip in sales in September, Paul Bunyan's ranking stability suggests resilience amidst fluctuating market conditions. Notably, Seed & Strain Cannabis Co. has been on an upward trajectory, improving its rank from 37 to 29, which could pose a future threat if this trend continues. Meanwhile, The Botanist experienced a decline, dropping from 22 to 30, indicating potential vulnerabilities that Paul Bunyan could capitalize on. Additionally, nuEra and TwentyTwenty have shown variable performances, with nuEra bouncing back to 26 in September after a dip, and TwentyTwenty rising to 27, suggesting a dynamic competitive environment. Paul Bunyan's consistent ranking amidst these shifts highlights its steady market presence, but it must remain vigilant to maintain its position against these evolving competitors.
Notable Products
In September 2025, Paul Bunyan's top-performing product was the Boston Runtz Pre-Roll (1g) in the Pre-Roll category, achieving the number one rank with sales of 8,834 units. The GMO Pre-Roll (1g) followed closely in second place, having dropped from its previous top position in June with sales reaching 8,682 units. Rainbow Road Pre-Roll (1g) secured the third position, marking its debut in the top rankings. Glitter Bomb Pre-Roll (1g) and Wowzers Pre-Roll (1g) rounded out the top five, ranking fourth and fifth respectively, both entering the rankings for the first time. This shift in rankings highlights a dynamic change in consumer preferences towards newer products in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
