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Dec-2024
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Overview
Market Insights Snapshot
In examining Paul Bunyan's performance across various categories and states, notable trends emerge, particularly in Illinois. In the concentrates category, the brand made a significant breakthrough by moving into the top 30 as of October 2024, marking a positive shift in market presence. Conversely, in the flower category, Paul Bunyan saw a declining trend in rankings from 10th in September to 16th in November, before slightly recovering to 15th in December. This movement suggests a competitive landscape where maintaining a top position requires continuous effort. It's worth noting that the pre-roll category in Illinois saw a fluctuating performance, with the brand not making the top 30 in October but rebounding to 19th by December, indicating a potential area of focus for growth.
In contrast, Paul Bunyan's presence in Michigan appears more limited. The brand's pre-roll category did not break into the top 30 rankings, with its best position being 83rd in September 2024. This absence from the top tier suggests either a strategic focus elsewhere or a need to bolster their market strategy in Michigan. The data indicates a mixed performance across states, with Illinois showing more dynamic changes and opportunities, while Michigan represents a challenge that could be addressed in future strategic plans. The varied performance across categories and states highlights the importance of regional strategies tailored to market conditions and consumer preferences.
Competitive Landscape
In the competitive landscape of the flower category in Illinois, Paul Bunyan has experienced notable fluctuations in its ranking over the last few months. Starting from a rank of 10 in September 2024, Paul Bunyan's position slipped to 12 in October, further dropping to 16 in November, before slightly recovering to 15 in December. This downward trend in rank coincides with a decrease in sales, which saw a significant dip from September to November, before a modest recovery in December. In contrast, Grassroots showed a remarkable improvement, climbing from 20th in September to 13th in November, although it also faced a slight decline to 16th in December. Meanwhile, Midweek Friday maintained a relatively stable performance, consistently ranking around 11th to 14th, with sales peaking in November. The competitive dynamics suggest that while Paul Bunyan faces challenges in maintaining its rank amidst fluctuating sales, competitors like Grassroots and Midweek Friday are making strategic gains, potentially impacting Paul Bunyan's market share and necessitating a reassessment of its competitive strategies.
Notable Products
In December 2024, Oreoz (3.5g) from Paul Bunyan maintained its top position in the Flower category, showing consistent demand with sales of 5,506 units. GG #4 (3.5g) ranked second in the Flower category, experiencing a drop from its previous second place in October, after not appearing in the November rankings. Champion City Chocolate Pre-Roll (1g) emerged as a strong contender in the Pre-Roll category, securing the third position, while Lemon Cherry Gelati Pre-Roll (1g) followed closely in fourth place. Notably, Champion City Chocolate (3.5g) fell to fifth place in December, after being the top product in September. This shift in rankings highlights dynamic changes in consumer preferences over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
