Paul Bunyan

Data Snapshot: May 04, 2024
Paul Bunyan Cannabis Brand Logo
$1M+

Apr-2024

Sales

Strong Growth

Trend

6-Month

87

Product Count

SKUs

Paul Bunyan

Overview

"Paul Bunyan" is a cannabis brand available in Arizona, Illinois, and Michigan, revered for its variety of high-quality products including flowers and pre-rolls. The brand strives for accessibility and caters to different needs and preferences, embodying the hardworking spirit of its namesake, the legendary lumberjack, in their production. Strictly adhering to a 21+ policy, it also offers online ordering and cannabis education in Illinois, in addition to a limit-regulated purchasing system.
Markets

Paul Bunyan Locations

Product Trends

Paul Bunyan Categories

Paul Bunyan Sales

Market Insights Snapshot

Paul Bunyan Historical Sales by Category

In the competitive cannabis market of Illinois, the brand Paul Bunyan has shown notable performance across different categories. Within the Flower category, Paul Bunyan has made a significant jump from a ranking of 22 in January 2024 to 13 by April 2024, indicating a strong upward trend in popularity and sales, with April sales reaching up to 1,349,184. This upward movement is a positive sign, showcasing the brand's growing appeal among consumers in Illinois. On the other hand, in the Pre-Roll category, Paul Bunyan has maintained a top 10 position from January to April, with slight fluctuations in rankings. The consistency in the Pre-Roll category demonstrates the brand's solid presence and consumer loyalty in this segment, despite a slight dip in ranking from 8 in January to 9 in April.

Contrastingly, in Michigan, Paul Bunyan's performance in the Pre-Roll category tells a different story. The brand had no ranking in January 2024, which suggests it was not among the top 30 brands in the state for that category at the time. However, there was a brief appearance in February with a rank of 77, disappearing again in March, and then improving to a rank of 70 by April. This erratic presence in the rankings indicates challenges in establishing a strong foothold in Michigan's Pre-Roll market. The lack of consistent rankings could point to either distribution challenges, fluctuating consumer preferences, or intense competition in Michigan. This performance contrast between Illinois and Michigan highlights the varying success Paul Bunyan is experiencing across states and categories, underscoring the importance of market-specific strategies for cannabis brands.

Apr-2024 Rank
Flower
Pre-Roll
13
9
70
Paul Bunyan

Competitive Landscape

In the competitive landscape of the Flower category in Illinois, Paul Bunyan has shown a notable upward trajectory in its ranking over the recent months, moving from 22nd in January to 13th by April 2024. This improvement in rank is significant when compared to its competitors, such as Revolution Cannabis, which, despite starting in a stronger position at 18th in January, ended at 11th in April, only two places ahead of Paul Bunyan. Another competitor, Tales & Travels, also showed improvement, moving from 21st to 12th, positioning itself just above Paul Bunyan by the end of April. Meanwhile, UpNorth Humboldt and Midweek Friday have had varied success, with UpNorth Humboldt making a significant leap from 24th to 14th, and Midweek Friday moving from 23rd to 15th. Paul Bunyan's consistent rise in rank and sales, outperforming brands like Midweek Friday and closely trailing behind Tales & Travels and Revolution Cannabis, highlights its growing presence and competitive edge in the Illinois Flower market.

Paul Bunyan market ranking for IL Flower

Paul Bunyan

Notable Products

In April 2024, Paul Bunyan saw Oreoz (3.5g) as its top-selling product, with a notable sales figure of 8218 units, marking a significant rise from its previous month's position to reclaim the top spot. Champion City Chocolate (3.5g) followed closely behind, ranking second in April after not being ranked in the prior two months, demonstrating a strong market entry or resurgence. Mandarin Ice Pre-Roll (1g) moved up to the third position, showing a consistent increase in popularity from its earlier fourth-place ranking in February. The Great Ha'Tuh (3.5g) was ranked fourth, a slight drop from its third-place position in March, indicating a competitive shift within the flower category. Finally, Apple Mintz Pre-Roll (1g) entered the rankings at fifth place, highlighting the diversity in consumer preferences towards both flower and pre-roll categories within Paul Bunyan's product lineup.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Oreoz (3.5g)
Flower
1
2
>5
1
Champion City Chocolate (3.5g)
Flower
>5
>5
2
2
Mandarin Ice Pre-Roll (1g)
Pre-Roll
>5
4
>5
3
The Great Ha'Tuh (3.5g)
Flower
>5
>5
3
4
Apple Mintz Pre-Roll (1g)
Pre-Roll
>5
>5
>5
5
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