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Aug-2024
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Overview
Market Insights Snapshot
Paul Bunyan has demonstrated a mixed performance across various categories and states in recent months. In Illinois, the brand has shown consistent presence in the Flower category, maintaining a steady position within the top 11 ranks from May to August 2024. However, their performance in the Concentrates category saw a decline as they were not ranked in the top 30 from June onwards. This could indicate a need for strategic adjustments in this category to regain market presence. In the Pre-Roll category, Paul Bunyan experienced a positive trend, improving their rank from 18th in May to 12th in June, although they slightly slipped to 14th by August.
In Michigan, Paul Bunyan's performance in the Pre-Roll category has been more volatile. The brand did not make it into the top 30 ranks in August 2024, which suggests a significant drop in market presence compared to earlier months. This is a stark contrast to their performance in Illinois, where they maintained a stronger foothold. The fluctuations in Michigan could be attributed to increased competition or shifts in consumer preferences. Overall, while Paul Bunyan has shown strength in certain categories and states, there are clear areas for improvement and opportunities to stabilize their market position.
Competitive Landscape
In the Illinois Flower category, Paul Bunyan has experienced notable fluctuations in its rank and sales over the past few months. Despite a slight dip from 10th to 11th place in June and August 2024, Paul Bunyan has maintained a relatively stable position compared to its competitors. For instance, Aeriz consistently held the 9th rank, indicating a stronger market presence. Meanwhile, UpNorth Humboldt showed significant improvement, climbing from 20th in June to 13th in August, which could signal increasing competition. Midweek Friday also made a notable leap from 17th in June to 10th in August, surpassing Paul Bunyan in the process. These shifts highlight the dynamic nature of the market and suggest that Paul Bunyan needs to strategize effectively to regain and improve its ranking amidst rising competitors.
Notable Products
In August 2024, Cronuts #4 Pre-Roll (1g) from Paul Bunyan led the sales as the top-performing product, maintaining its number one rank from the previous month with a notable sales figure of 11,856 units. GG4 Pre-Roll (1g) emerged strong in the second position, marking its debut in the rankings. Bruce Banner Pre-Roll (1g) secured the third spot, another new entrant in the top rankings. Mangonada Pre-Roll (1g) dropped from second to fourth place compared to July 2024. GG #4 (3.5g) held steady at the fifth position, showing a slight increase in sales from May 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
