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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Paul Bunyan is stocked at 131 licensed dispensaries across Illinois and Michigan, 114 of them in Illinois, with the deepest coverage in Chicago, Springfield, Peoria, Addison, and Joliet. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Paul Bunyan’s category mix concentrated 80.99% of sales in Flower and 19.01% in Pre-Roll, with Flower down 7.55% year over year but up 9.57% month over month, while Pre-Roll surged 51.05% year over year and 12.98% month over month. Average price declined 5.49% year over year to $22.99, and within the mix, Flower carried a higher average price at $40.10 versus $8.16 in Pre-Roll; combined with a brand-level sales decline of 1.33% year over year, this price compression paired with Pre-Roll share growth implies revenue stability is increasingly dependent on lower-priced units. The brand held rank 23 in Flower in Illinois, and with Pre-Roll share nearing one-fifth, the dual trajectory of Pre-Roll growth and Flower recovery suggests a pivot from a single-category anchor toward a two-pillar portfolio.
The shift toward Pre-Roll gaining 19.01% share alongside a 51.05% year-over-year lift, while Flower contracts 7.55% year over year yet rebounds 9.57% month over month, indicates Paul Bunyan is moving from premium-weighted volume to a mixed value-volume stance that can buffer volatility in Flower ranks such as position 23 in Illinois. With average prices down 5.49% year over year and Pre-Roll carrying an $8.16 average ticket versus $40.10 in Flower, incremental unit growth is likely to flow through more efficiently in Pre-Roll than in Flower where elasticity may be higher; this dynamic implies near-term share gains are more attainable via Pre-Roll scale while Flower remains the visibility driver, shaping a positioning that trades some margin per unit for broader basket reach.
Competitive Landscape
Paul Bunyan sits at #23 in IL Flower in July 2026, down 1 rank from #22 year over year, while improving 4 positions versus April 2026’s #27; this follows a prior peak at #10 in September 2024, indicating a multi-quarter comedown despite a recent quarter-on-quarter climb. In contrast, High Supply / Supply held #1 both this year and last (with a -3.0% YoY sales shift), and &Shine advanced from #8 to #4 alongside an 87.4% YoY sales increase, signaling share consolidation at the top while Paul Bunyan cedes relative position by 1 spot YoY and lags the upward mobility seen among faster risers; the pattern implies Paul Bunyan is stabilizing mid-pack short term but is on a longer-run downtrend from its #10 peak unless momentum shifts beyond the recent 4-rank quarterly gain.
Notable Products
Lemon Cherry Gelati Pre-Roll (1g) posted the standout move in July 2026 with a +104% month-over-month surge and climbed to rank 2, while Crunch Berries Pre-Roll (1g) fell -28% and slid to rank 9. Sundae Driver Pre-Roll (1g) held rank 1 despite no reported MoM figure, and six of the top ten SKUs are Pre-Roll formats, indicating a concentration toward ready-to-consume items. With Bonfire Bliss (3.5g) at rank 7 and Bubba Kush (28g) at rank 10 contributing a combined $77,605, the upswing is still anchored by larger Flower packs. The pattern implies Paul Bunyan is tilting assortment weight toward Pre-Rolls for velocity while keeping Flower as the value backbone to balance price tiers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
