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Jun-2024
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Overview
Market Insights Snapshot
Paul Bunyan has shown notable performance in the Illinois market, particularly in the Flower category. The brand climbed from the 14th position in March 2024 to the 10th position by June 2024, demonstrating a steady upward trend. This improvement is reflected in their sales, which peaked in May 2024 at $1,881,519 before slightly declining to $1,738,659 in June 2024. In the Pre-Roll category, Paul Bunyan's rankings also saw a positive shift, moving from the 13th spot in March to the 10th spot in June. Despite a dip in sales in April and May, the brand rebounded strongly in June with sales reaching $410,119.
In contrast, Paul Bunyan's performance in the Michigan market has been less impressive, particularly in the Pre-Roll category. The brand did not rank in the top 30 in March 2024, indicating a weaker presence. However, it managed to enter the rankings at 74th in April and improved to 55th by June. This gradual improvement suggests that Paul Bunyan is gaining some traction in Michigan, although it still has a long way to go to compete with top brands. The sales figures in Michigan also reflect this struggle, with a peak in May 2024 at $147,031 but a decline to $130,710 in June 2024.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Paul Bunyan has shown a notable upward trend in rank and sales over the past few months. Starting from a rank of 14 in March 2024, Paul Bunyan climbed to rank 10 by May and maintained this position in June. This upward movement is significant when compared to competitors like Nature's Grace and Wellness, which remained relatively stable around rank 8, and Aeriz, which also showed a steady rank improvement but stayed ahead of Paul Bunyan at rank 9 in June. Meanwhile, Bedford Grow experienced a decline, dropping from rank 10 in March to rank 11 in June, and Tales & Travels fluctuated but ended up at rank 12 in June. These dynamics indicate that Paul Bunyan is gaining traction in the market, potentially due to strategic marketing efforts or product quality improvements, positioning it as a rising competitor in the Illinois Flower category.
Notable Products
In June 2024, the top-performing product for Paul Bunyan was Oreoz (3.5g) in the Flower category, which rose to first place with sales of $8048. Champion City Chocolate (3.5g), also in the Flower category, slipped to second place despite strong sales of $7971. Russian Snow Pre-Roll (1g) maintained its third-place ranking from May 2024, showing steady performance. Apple Mintz Pre-Roll (1g) re-entered the rankings in fourth place with notable sales. Oreoz Pre-Roll (1g) debuted at fifth place, indicating growing popularity among pre-roll products. These movements reflect dynamic shifts in consumer preferences within Paul Bunyan's product lineup.
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