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Jul-2025
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Overview
Market Insights Snapshot
IC Collective has demonstrated varied performance across different categories in Illinois. In the concentrates category, the brand started strong with an 11th position in April 2025, improving to 9th place by May and June, but then dropping to 14th in July. This indicates a potential challenge in maintaining its competitive edge in this category. In contrast, their performance in the flower category showed more consistency, with a notable improvement from 27th place in April to 18th in June, though they experienced a slight decline to 26th in July. This fluctuation suggests a competitive market environment where maintaining a top position requires continuous effort and adaptation.
The pre-roll category has been a bright spot for IC Collective in Illinois, with the brand climbing from 25th place in April to 17th by May, and maintaining a steady position around 18th and 19th in subsequent months. This stability indicates a solid foothold in the pre-roll market. However, in the vapor pens category, IC Collective has struggled to break into the top 30, as evidenced by their rankings of 42nd in April and a slight decline to 46th by July. This suggests that while IC Collective has strengths in certain areas, there are opportunities for growth and improvement in others, particularly in the highly competitive vapor pen category.
Competitive Landscape
IC Collective has demonstrated a fluctuating performance in the Illinois flower market from April to July 2025, with its rank varying from 18th to 27th. This inconsistency in rank suggests a competitive landscape where IC Collective faces significant challenges in maintaining a stable position. Despite a peak in June 2025, where IC Collective climbed to 18th place, its rank dropped again to 26th in July. Notably, Lula's consistently outperformed IC Collective, maintaining a higher rank in most months, although it also experienced a decline from 22nd in April to 25th in July. Meanwhile, Paul Bunyan saw a decrease in rank from 20th to 27th over the same period, indicating a potential opportunity for IC Collective to capitalize on its competitors' downward trends. Additionally, nuEra and Legacy Cannabis (IL) also showed varied performance, with nuEra ranking closely behind IC Collective in June and July. These dynamics highlight the importance for IC Collective to strategize effectively to improve its rank and sales in a highly competitive market.
Notable Products
In July 2025, the top-performing product for IC Collective was the T.I.T.S. Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place rank from the previous three months with sales of 1897 units. The Runaway Diesel Pre-Roll (1g) debuted in the rankings at second place, showcasing strong market entry. The T.I.T.S. (3.5g) in the Flower category held steady at third place, despite a slight decline from its peak in April. OMFG (3.5g) rose to fourth place, marking its first appearance since April. Lastly, the T.I.T.S Live Resin Disposable (0.5g) in the Vapor Pens category entered the rankings at fifth place, indicating a growing interest in vapor products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
