IC Collective

IC Collective has shown a consistent presence in the Illinois cannabis market, particularly in the Concentrates category where it has maintained a steady ranking within the top 30 brands over the past few months. Starting at rank 25 in March, the brand fluctuated slightly but remained in the top 30, indicating a stable consumer base and market performance. This consistency is a positive sign for the brand's reputation and reliability in this category. However, their performance in the Vapor Pens category is less remarkable, as they failed to secure a spot in the top 30 in March and have been hovering around the 57th to 59th ranks since April. This suggests potential challenges in gaining traction in the Vapor Pens market segment.

In the Flower category, IC Collective has demonstrated a notable upward trend in Illinois. Despite starting outside the top 30 in March, their rank improved from 45th to 40th by June, accompanied by a significant increase in sales, peaking at $259,030 in June. This upward movement indicates growing consumer preference and market penetration for their Flower products. Conversely, the Pre-Roll category shows a more volatile performance. While IC Collective started at rank 44 in March and dropped to 47 in May, they rebounded to rank 39 in June. This fluctuation highlights potential inconsistencies in consumer demand or competitive pressures in the Pre-Roll segment. Overall, IC Collective's performance across different categories in Illinois reveals strengths in Concentrates and Flower, while highlighting areas for improvement in Vapor Pens and Pre-Rolls.