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Sep-2025
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Overview
Market Insights Snapshot
IC Collective has shown varied performance across different product categories in Illinois. In the Concentrates category, the brand has demonstrated a positive trend, climbing from 12th place in July 2025 to 9th place by September 2025, indicating a strengthening position within the market. This upward movement is accompanied by a gradual increase in sales, suggesting growing consumer preference for their concentrate products. Conversely, the Flower category saw a decline, with rankings slipping from 18th to 24th over the same period, reflecting a potential area of concern for the brand as it battles to maintain market share in this competitive category.
In the Pre-Roll segment, IC Collective maintained a relatively stable presence, fluctuating slightly but remaining around the 18th to 20th positions. This stability in rankings indicates a consistent performance, though there is room for growth if the brand aims to break into the top 15. However, the Vapor Pens category presents a challenge, as IC Collective did not rank within the top 30, highlighting a significant gap in market penetration compared to other categories. This absence in the top rankings suggests a potential strategic opportunity for the brand to explore product innovation or marketing strategies to enhance its presence in the vapor pen market.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, IC Collective has shown a consistent presence, although it has faced challenges in maintaining its rank among the top 20 brands. From June to September 2025, IC Collective's rank fluctuated between 18th and 24th, with a noticeable drop in sales over this period. Notably, Bedford Grow has been a strong competitor, consistently ranking higher than IC Collective in June and July, although it also experienced a dip in rank by August. Meanwhile, Interstate 420 and Sol Canna have shown upward trends, with both brands improving their ranks by September, potentially posing a growing threat to IC Collective's market share. Despite these challenges, IC Collective remains a notable player, but the data suggests a need for strategic adjustments to regain higher rankings and stabilize sales in this competitive market.
Notable Products
In September 2025, IC Collective's top-performing product was the T.I.T.S. Pre-Roll (1g) in the Pre-Roll category, reclaiming its number one position with a notable sales figure of 2506 units. The Lemon Diablo Pre-Roll (1g) debuted strongly, securing the second rank among Pre-Rolls. T.I.T.S. (3.5g) in the Flower category experienced a drop, moving from the top rank in August to third in September. OMFG (3.5g), another Flower product, maintained a consistent presence, ranking fourth. Notably, the One Way Pre-Roll (1g) entered the rankings at fifth place, highlighting its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
