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Nov-2025
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Overview
Market Insights Snapshot
IC Collective's performance in the Illinois market shows varied success across different product categories. In the Concentrates category, IC Collective maintained a stable presence, consistently ranking 7th to 8th from August to November 2025, with a notable sales increase in November. Conversely, their Flower category ranking experienced a downward trend, slipping from 23rd in August to 25th by November, indicating potential challenges or increased competition in that segment. The Pre-Roll category saw some fluctuation, with IC Collective peaking at 17th in October before dropping to 22nd in November, suggesting a potential seasonal or promotional impact on sales.
In the Vapor Pens category, IC Collective did not make it into the top 30 rankings, with their best position being 47th in September, indicating a weaker market presence in this segment within Illinois. This could highlight an opportunity for growth or a need for strategic adjustments to improve market penetration. Overall, while IC Collective shows strength in Concentrates, their performance in other categories suggests room for improvement or strategic realignment to enhance competitiveness and market share in the Illinois cannabis market.
Competitive Landscape
In the competitive landscape of the Illinois flower category, IC Collective has experienced a consistent decline in rank and sales from August to November 2025, dropping from 23rd to 25th place. This downward trend is contrasted by The Botanist, which has shown a significant upward trajectory, moving from 31st to 23rd place, surpassing IC Collective in the process. Meanwhile, Legacy Cannabis (IL) has maintained a relatively stable position, slightly fluctuating but remaining ahead of IC Collective in November. Lula's and Paul Bunyan have also seen fluctuations, with Lula's improving its rank from 35th to 26th, whereas Paul Bunyan experienced a drop in October but recovered slightly by November. The competitive pressure from these brands, especially The Botanist's notable rise, indicates a challenging market environment for IC Collective, highlighting the need for strategic adjustments to regain its competitive edge in the Illinois flower market.
Notable Products
In November 2025, the top-performing product from IC Collective was the T.I.T.S. Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking since September with notable sales of 1,505 units. The OMFG (3.5g) in the Flower category rose to second place, up from fifth in October, while the T.I.T.S. (3.5g) dropped to third place from fourth. Quickies - Zerps x Chem D Bubble Hash Infused Pre-Roll 5-Pack (2.5g) entered the rankings for the first time, securing the fourth position. Meanwhile, One Way Pre-Roll (1g) fell to fifth place, dropping from its third-place position in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
