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Apr-2025
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Overview
Market Insights Snapshot
IC Collective has shown a varied performance across different product categories in Illinois. In the Concentrates category, the brand gradually improved its standing, moving from 17th in January 2025 to 14th by March and April. This upward trend suggests a strengthening position in the concentrates market, possibly due to product quality or strategic marketing efforts. On the other hand, the Flower category saw a decline in rank from 24th in January to 27th in April, indicating challenges in maintaining market share or possibly increased competition. Notably, their Pre-Roll products experienced a brief dip out of the top 30 in February before rebounding to 29th place in March and April, showing resilience despite competitive pressures.
The Vapor Pens category has been a challenging area for IC Collective in Illinois, with rankings fluctuating outside the top 40 throughout the observed months. Despite this, there was a slight improvement from 49th in January to 43rd in April, suggesting potential for growth if the trend continues. Interestingly, the sales figures for Pre-Rolls showed a notable increase in March, reaching a peak before slightly declining in April, which may indicate successful promotional activities or seasonal demand influences. The brand's mixed performance across categories highlights areas of both opportunity and concern, warranting a closer look at strategic adjustments to capitalize on growth potential.
Competitive Landscape
In the Illinois Flower category, IC Collective has experienced a slight decline in its competitive standing from January to April 2025, moving from rank 24 to 27. This downward trend in rank is accompanied by a decrease in sales, which contrasts with the upward trajectory seen by competitors such as Binske and Interstate 420. Binske, for instance, improved its rank from 33 to 26, with a notable increase in sales over the same period. Similarly, Interstate 420 climbed from rank 30 to 25, also experiencing a sales boost. These shifts suggest that while IC Collective's sales have slightly diminished, competitors are gaining market share, potentially impacting IC Collective's future positioning and necessitating strategic adjustments to regain momentum in the competitive Illinois Flower market.
Notable Products
In April 2025, IC Collective's top-performing product was T.I.T.S.(3.5g) in the Flower category, ascending from its consistent third-place ranking in the previous months to take the first position with notable sales of 1753 units. The T.I.T.S. Pre-Roll (1g) maintained a strong presence, although it dropped to the second position after leading in January and March. OMFG (3.5g) in the Flower category showed a slight decline, moving from second to third place in April. The OMFG Pre-Roll (1g) made its debut in the rankings, securing the fourth position. Meanwhile, #23 Pre-Roll (1g) experienced a drop, falling from second in February to fifth in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
