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Aug-2025
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Overview
Market Insights Snapshot
IC Collective's performance in the state of Illinois demonstrates a mixed trajectory across various product categories. In the Concentrates category, the brand maintained a relatively stable presence, ranking 9th in both May and June 2025, before experiencing a slight dip to 13th in July and recovering slightly to 11th in August. This indicates a competitive positioning within the top tier of the market, although the sales figures show a downward trend over these months. In contrast, the Flower category saw IC Collective improve its ranking from 24th in May to 18th in June, only to return to 24th and then 23rd in the following months, suggesting some volatility in consumer preferences or increased competition.
In the Pre-Roll segment, IC Collective's ranking remained fairly consistent, hovering between the 17th and 20th spots from May to August. However, the sales figures reflect a noticeable decline, particularly between July and August, which might point to seasonal changes or shifts in consumer demand. The Vapor Pens category presents a more challenging picture, as IC Collective did not make it into the top 30 rankings during the observed months, indicating significant room for growth or strategic reevaluation in this area. Despite these fluctuations, IC Collective's presence in multiple categories within Illinois highlights its diverse product offerings and potential for future market adjustments.
Competitive Landscape
In the competitive landscape of the Illinois flower category, IC Collective has experienced fluctuations in its ranking over the months from May to August 2025. Notably, IC Collective improved its position from 24th in May to 18th in June, before slipping back to 24th in July and slightly recovering to 23rd in August. This volatility indicates a competitive market environment where brands like Tales & Travels and Legacy Cannabis (IL) are also vying for consumer attention. Despite IC Collective's sales peaking in June, they were still outperformed by Tales & Travels, which, although experiencing a drop in rank from 15th in May to 26th in June, maintained higher sales figures. Meanwhile, Legacy Cannabis (IL) showed a consistent upward trend in sales, surpassing IC Collective in July and August. Additionally, (the) Essence demonstrated strong performance with a higher rank in July and August, indicating a robust competitive presence. These dynamics suggest that while IC Collective remains a significant player, it faces intense competition from brands that are either maintaining or improving their market positions.
Notable Products
In August 2025, the top-performing product from IC Collective was T.I.T.S.(3.5g) in the Flower category, climbing to rank 1 with sales of 2051 units. OMFG (3.5g), also in the Flower category, secured the second spot, showing a consistent rise since its debut at rank 4 in July. Runaway Diesel Pre-Roll (1g) was ranked third, maintaining its position from the previous month. T.I.T.S. Pre-Roll (1g) experienced a drop to the fourth position after leading in earlier months. Runaway Diesel (3.5g) entered the top five at rank 4, indicating a growing preference for this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
