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Oct-2026
Sales
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YoY Price Change
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IC Collective is stocked at 133 licensed dispensaries across Illinois and Oklahoma, 123 of them in Illinois, with the deepest coverage in Chicago, Springfield, Quincy, East Dubuque, and East Peoria. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
IC Collective’s mix in October 2026 tilted away from Flower and Pre-Roll toward higher-growth inhalables: Flower held 37.19% share with year-over-year sales down 25.70% and month-over-month down 7.04%, while Concentrates reached 36.20% share with year-over-year up 92.11% yet month-over-month down 5.51%. Vapor Pens climbed to 13.73% share with year-over-year up 53.13% and month-over-month up 12.95%, whereas Pre-Roll fell to 9.81% share with year-over-year down 46.75% and month-over-month down 18.05%; Edible remained small at 3.06% share with month-over-month down 13.28% and no year-over-year comparison. Despite average price up 6.93% year over year to $41.33, total brand sales grew 3.85% year over year and 61.30% over 24 months, implying that mix-shift toward Concentrates and Vapor Pens is offsetting Flower and Pre-Roll declines more than pure pricing is.
Positioning now leans into potency- and hardware-driven formats, with Concentrates nearly matching Flower in share at 36.20% versus 37.19% and Vapor Pens expanding 12.95% month over month while Flower contracted 7.04%. In Illinois Flower, the brand sat around rank 27, so reallocating attention toward categories with 92.11% and 53.13% year-over-year growth (Concentrates and Vapor Pens) can reduce dependence on a mid-pack Flower position while using price discipline, given Flower’s higher average price of 65.56 versus Vapor Pens at 32.77. The pattern implies IC Collective can frame its identity around inhalable innovation rather than bulk Flower and Pre-Roll, as the rapid year-over-year gains in Concentrates and Vapor Pens outpace declines in legacy formats and support brand-level growth even with month-over-month softness in two of the top three categories.
Competitive Landscape
IC Collective sits at rank #27 in IL Flower in October 2026, sliding 3 positions year over year from #24, while holding flat versus July 2026 at #27; in contrast, High Supply / Supply remained #1 year over year despite a 17.5% sales decline and RYTHM held #2 with a 16.5% sales increase, indicating that category leadership is stable even as growth and contraction diverge. The brand’s peak at #18 in June 2025 versus #27 now marks a 9-rank slide, while rising peers such as &Shine advanced from #8 to #4 with 53.3% YoY sales growth and Daze Off eased from #4 to #5 with 13.0% YoY growth, suggesting that IC Collective’s stagnant three-month rank and longer-term erosion point to share being ceded to faster-growing incumbents rather than churn at the very top.
Notable Products
IC Collective prices above comparable items, with an average 19.7% premium in October 2026, and flagship Flower like T.I.T.S. (14g) sits 60.6% higher than similar 14g options. That pricing stance means the brand’s revenue leans more on premium-priced units than on sheer volume, so most of its sales ride on higher-than-peer price points.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
