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Sep-2024
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Overview
Market Insights Snapshot
PC Nursery Brand has shown varied performance across different states, with notable movements in rankings and sales. In Maryland, the brand has consistently maintained a presence in the top 30 for the Flower category, improving its rank from 32 in June to 28 by September. This steady climb indicates a positive trajectory in consumer preference and market penetration. Meanwhile, in New York, the brand also demonstrated an upward trend, moving from a rank of 52 in June to 42 in September. This suggests growing consumer interest and potential market expansion. However, in Illinois, the brand did not make it into the top 30, highlighting a potential area for growth or strategic reevaluation in that state.
Examining category-specific performance, PC Nursery Brand has primarily focused on the Flower category, where it has seen varied success. In Maryland, despite a dip in July, the brand's sales rebounded significantly in August and September, reaching over $280,000 in September. This rebound is indicative of a strong market response to either promotional efforts or product offerings. Conversely, in New York, while the brand's rank improved, the sales figures, though increasing, suggest a more gradual acceptance compared to Maryland. The absence of a top 30 ranking in Illinois may imply challenges in brand visibility or competition within the Flower category, necessitating a strategic pivot or enhanced marketing efforts to capture consumer interest.
Competitive Landscape
In the competitive landscape of the flower category in Maryland, PC Nursery Brand has shown a notable improvement in its ranking from June to September 2024, moving from 32nd to 28th place. This upward trend is indicative of a positive shift in sales momentum, as evidenced by the increase in sales from July to September. While PC Nursery Brand was not in the top 20 brands in June and July, its resurgence in August and September suggests a strategic recovery. Competitors like 1937 and Small A$$ Bud have also seen fluctuations in their rankings, with 1937 notably jumping to 21st place in August before dropping again in September. Meanwhile, Khalifa Kush and Find. have experienced inconsistent rankings, which could provide PC Nursery Brand with an opportunity to capitalize on its competitors' volatility. Overall, the data suggests that PC Nursery Brand is on a path of recovery and potential growth in the Maryland flower market.
Notable Products
In September 2024, PC Nursery Brand's top-performing product was Papaya Juice (3.5g) in the Flower category, which climbed to the number one rank with sales figures reaching 1055 units, maintaining its strong performance from August. Juicy Jet (3.5g) also made an impressive entry, securing the second spot with notable sales. Devil's Driver (3.5g) improved significantly, moving up to third place from its previous fifth position in July. Peyote Cookies (28g) debuted at the fourth position, while Divided Sky (28g) rounded out the top five. The rankings highlight a dynamic shift with new entries and upward movements compared to previous months, indicating a changing consumer preference within the brand's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
