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May-2024
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Overview
Market Insights Snapshot
Peachy Hash & Co. has shown a dynamic performance in the Michigan market, particularly in the Concentrates category. Their rank fluctuated from 22nd in February 2024 to 14th in March 2024, indicating a significant improvement. However, the brand faced a decline in subsequent months, falling back to 22nd in April and further down to 23rd in May. This volatility suggests that while Peachy Hash & Co. can achieve high rankings, maintaining that position is challenging. Their sales figures reflect this pattern, with a notable peak in March followed by a decrease in May.
In the Edible category within Michigan, Peachy Hash & Co. has struggled to break into the top 30, consistently ranking outside the top 70. Starting at 82nd in February 2024, the brand saw a slight improvement to 77th in March and 71st in April, before slipping back to 76th in May. This indicates that while there are minor gains, the brand has not yet achieved significant traction in this category. The sales trends mirror these rankings, with fluctuations that suggest inconsistent consumer demand or market penetration challenges.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, Peachy Hash & Co. has experienced notable fluctuations in its rank over recent months. Despite a strong performance in March 2024, where it climbed to 14th place, Peachy Hash & Co. saw a decline back to 22nd and 23rd in April and May, respectively. This indicates a volatile position amidst fierce competition. For instance, Humblebee has maintained a relatively stable rank around the 20th position, while Dazed (MI) experienced a decline from 17th in February to 24th in May. Interestingly, Society C showed a significant rank improvement in March, reaching 15th place, but then dropped to 22nd by May. These dynamics suggest that while Peachy Hash & Co. has the potential for high performance, consistent rank stability remains a challenge in the competitive Michigan concentrates market.
Notable Products
In May-2024, the top-performing product for Peachy Hash & Co. was Max Carnage (Bulk) in the Flower category, with sales reaching 2746 units. Zlushies (Bulk), also in the Flower category, maintained its second-place ranking with sales increasing from 1288 in April to 1667 in May. Strawberry Hash Rosin Gummies 20-Pack (200mg) in the Edible category held steady at third place, showing a consistent upward trend in sales, reaching 1118 units in May. Blue Raspberry Hash Rosin Gummies 20-Pack (200mg), another Edible, dropped from first place in April to fourth in May, with sales of 906 units. Wedding Pie Live Rosin (1g) in the Concentrates category ranked fifth, slipping from fourth in April, with sales decreasing to 687 units in May.
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