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Nov-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Peninsula Cannabis has shown noteworthy progress across multiple product categories. In the Concentrates category, the brand has made a significant leap from being ranked 56th in August 2025 to breaking into the top 30 by November 2025, landing at 29th place. This upward trajectory is mirrored in their Flower products, where they climbed from 53rd to 26th within the same time frame. Such movements indicate a strengthening market presence, although the brand was notably absent from the top 30 in Vapor Pens until October, where they debuted at 90th and improved to 77th by November. This suggests a strategic focus on expanding their product offerings and improving market penetration in Michigan.
The Pre-Roll category also highlights Peninsula Cannabis's competitive positioning, maintaining a consistent ranking of 39th in August and September before advancing significantly to 21st by November. This improvement reflects a growing consumer preference for their Pre-Roll products. However, the absence of Peninsula Cannabis from the top 30 rankings in Vapor Pens until October may signal challenges in this category, despite their subsequent entry and positive movement. While specific sales figures are not extensively detailed, the brand's overall sales growth in Michigan, particularly in Concentrates and Flower, underscores their expanding footprint and potential for further growth in the region.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Peninsula Cannabis has shown notable improvement in its ranking and sales over the past few months. Starting from a rank of 53 in August 2025, Peninsula Cannabis climbed to 26 by November 2025, indicating a significant upward trend. This improvement is particularly impressive when compared to competitors such as Skymint, which saw fluctuations in its ranking, peaking at 17 in October but dropping to 28 by November. Similarly, Carbon experienced a decline from a stable rank of 16 in August and September to 25 in November. Meanwhile, Pure Options also saw a downward trend, moving from 8 in August to 24 in November. Rolling Thunder, which was not in the top 20 in August, improved its position to 27 by November. Peninsula Cannabis's sales trajectory, with a notable increase from $499,182 in August to $914,079 in November, reflects its growing market presence and competitive edge in the Michigan flower market.
Notable Products
In November 2025, the top-performing product for Peninsula Cannabis was Runtz Pre-Roll (1g) in the Pre-Roll category, maintaining its number 1 rank from October with sales of 13,427 units. Electric Peanutbutter Cookie Pre-Roll (1g) also held steady at the number 2 position, demonstrating consistent popularity in the Pre-Roll category. Runtz (7g) in the Flower category made a notable leap to rank 3, having not been ranked in the previous two months. Plan Z Pre-Roll (1g) dropped one position to rank 4, while Candy Blues (3.5g) entered the rankings at number 5 in the Flower category. This data indicates a strong performance in November for both Pre-Roll and Flower products, with Runtz Pre-Roll (1g) consistently leading the sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
