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Aug-2025
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Overview
Market Insights Snapshot
Peninsula Cannabis has shown varied performance across different product categories in Michigan. In the concentrates category, their ranking improved significantly from being outside the top 30 in both May and June 2025 to reaching 31st place in July 2025, before slightly declining to 39th in August. This indicates a positive trend in consumer interest, although there is room for improvement to maintain a stable position within the top 30. In contrast, their flower category performance has been less stable, with rankings fluctuating between 47th and 65th place over the same period, suggesting potential challenges in maintaining a competitive edge in this category.
For pre-rolls, Peninsula Cannabis has consistently remained within the top 30 brands in Michigan, showcasing a relatively strong market presence. The brand's rank peaked at 20th in June 2025, although it slightly dipped to 29th by August. This consistent visibility in the pre-roll category suggests a solid consumer base and potential for further growth. However, the fluctuations in rankings across different months highlight the competitive dynamics of the cannabis market and the importance of strategic positioning to sustain and improve market standings.
Competitive Landscape
In the Michigan flower category, Peninsula Cannabis has experienced fluctuations in its ranking over the summer of 2025, moving from 65th in May to 60th in August. This indicates a slight improvement, although it remains outside the top 20 brands. Notably, Fly has shown strong performance, ranking as high as 39th in July, suggesting competitive pressure. Meanwhile, The Limit experienced a significant drop from 7th in May to 59th in August, indicating potential market volatility that Peninsula Cannabis could capitalize on. Cheech & Chong's and Bamn also present competitive challenges, with Bamn not appearing in the top 20 until July but quickly climbing to 61st by August. These dynamics suggest that while Peninsula Cannabis is making some headway, there is significant competition from both established and emerging brands, highlighting the importance of strategic positioning and differentiation in the Michigan flower market.
Notable Products
In August 2025, the top-performing product for Peninsula Cannabis was the Electric Peanutbutter Cookie Pre-Roll (1g), maintaining its leading position from July with sales of 11,658 units. Runtz Pre-Roll (1g) held steady in the second rank, showing a consistent performance over the past months. Party Poppers Pre-Roll (1g) continued its streak in the third position, demonstrating stable sales figures. Sherb Pie Pre-Roll (1g) remained in the fourth spot, experiencing a slight decline in sales compared to previous months. Notably, Runtz (7g) emerged as a new entry in the rankings, securing the fifth position for August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
