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Dec-2024
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Overview
Market Insights Snapshot
Peninsula Cannabis has shown a notable upward trajectory in the Michigan market, particularly in the Flower category. Their rank improved significantly from 52nd in September to 26th by December, reflecting a strong performance and increased market presence. In Pre-Rolls, Peninsula Cannabis made impressive strides, climbing from 35th to 16th place over the same period. This upward movement in rankings indicates a growing consumer preference and possibly effective distribution strategies in Michigan. However, it's worth noting that Peninsula Cannabis did not rank in the top 30 for Concentrates in September, which may suggest room for growth or a focus on other product lines.
In terms of Vapor Pens, Peninsula Cannabis managed to enter the rankings in December, securing the 76th position. Although this indicates a late entry into the competitive landscape, it also suggests potential for future growth if the trend continues. The consistent improvement across multiple categories in Michigan suggests a strategic focus on expanding their market share. The absence of top 30 rankings in earlier months for categories like Vapor Pens might imply initial challenges or strategic shifts that are now beginning to bear fruit. Observers of the cannabis market should keep an eye on how Peninsula Cannabis continues to navigate these categories in Michigan, as their recent performance hints at a brand on the rise.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Peninsula Cannabis has demonstrated a notable upward trajectory in brand ranking and sales over the last few months of 2024. Starting from a rank of 52 in September, Peninsula Cannabis climbed to 26 by December, indicating a significant improvement in market presence. This positive trend is contrasted with competitors such as Goldkine, which experienced a decline from rank 19 in September to 27 in December, and Glorious Cannabis Co., which fluctuated in rank, ending at 28 in December. Meanwhile, Cheech & Chong's and Dubs & Dimes maintained relatively stable positions, with Dubs & Dimes consistently outperforming Peninsula Cannabis in terms of sales. However, Peninsula Cannabis's ability to close the gap in rank suggests a robust growth strategy that could soon challenge these established competitors, making it a brand to watch in the Michigan flower market.
Notable Products
In December 2024, Peninsula Cannabis saw Runtz Pre-Roll (1g) ascend to the top position, achieving the highest sales figures of 18,208 units, marking a significant increase from previous months. Runtz (3.5g), which had consistently held the number one spot from September to November, was ranked second. Sherb Pie Pre-Roll (1g) improved its standing to third place, climbing from fifth in November. Sherb Pie (3.5g) experienced a drop, moving from third to fourth place. Bahama Berry Pre-Roll (1g) re-entered the rankings in December, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
