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Dec-2025
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Overview
Market Insights Snapshot
In the Michigan market, Peninsula Cannabis has shown notable progress in the Concentrates category. Starting from a ranking of 39 in September 2025, the brand climbed to 29 by December, indicating a consistent upward trajectory. This movement is accompanied by a significant increase in sales, particularly from November to December. In the Flower category, Peninsula Cannabis also improved its position, moving from 32 in September to 27 in December. This suggests a strengthening presence in Michigan's competitive cannabis market, although the brand's rank slipped slightly from November to December, hinting at potential challenges or increased competition.
Conversely, the Vapor Pens category presented a different scenario for Peninsula Cannabis in Michigan. The brand was not in the top 30 in September, with a ranking of 90 in October, which improved to 80 in November but dropped slightly to 86 in December. This indicates a less stable performance in this category, potentially pointing to a need for strategic adjustments. The Pre-Roll category saw fluctuating rankings, with a peak in October at 25 but ending the year at 27. This fluctuation, alongside the sales trends, suggests that while the brand is competitive, there is room for further growth and stabilization in these categories.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Peninsula Cannabis has shown a notable upward trajectory in the latter months of 2025. After starting at a rank of 32 in September, Peninsula Cannabis improved its position to 26 by November, despite a slight dip to 39 in October. This positive trend in rank aligns with a significant increase in sales, particularly from October to December, where sales surged from $661,318 to $964,202. In contrast, Skymint, a key competitor, experienced fluctuating ranks, peaking at 17 in October but dropping to 25 by December, despite having higher sales figures. Meanwhile, Zones saw a decline from a consistent top 15 position to 26 in December, indicating a potential opening for Peninsula Cannabis to capture more market share. Frosted Farms entered the top 20 only in December, suggesting a late surge in competitiveness. Overall, Peninsula Cannabis's strategic improvements in rank and sales position it well against its competitors in the Michigan flower market.
Notable Products
In December 2025, the top-performing product for Peninsula Cannabis was the Runtz Pre-Roll (1g) from the Pre-Roll category, maintaining its number one rank from the previous two months with a sales figure of 12,006 units. The Runtz (7g) in the Flower category climbed to the second position, improving from its third-place ranking in November. Following closely, the Runtz (3.5g) also in the Flower category secured the third spot, marking its return to the top three after being unranked in November. The Electric Peanutbutter Cookie Pre-Roll (1g) experienced a drop to fourth place, despite being second in November, indicating a significant decrease in sales. Lastly, the Sherb Pie Pre-Roll (1g) entered the rankings in fifth place, showcasing a modest sales figure compared to its competitors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
