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Oct-2025
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Overview
Market Insights Snapshot
Peninsula Cannabis has shown a varied performance across different categories in Michigan. In the Concentrates category, the brand has made notable progress, moving from 44th in July 2025 to 35th in October 2025, with a marked increase in sales from $86,009 to $93,395. The Flower category also saw a significant jump in September 2025, reaching the 30th position, although it slightly declined to 39th by October. This fluctuation in ranking is a point of interest, considering the sales volume changes. Meanwhile, in the Pre-Roll category, Peninsula Cannabis demonstrated strong performance, improving from 38th in August to a commendable 21st position by October, indicating a positive reception in this segment.
However, the brand's presence in other categories like Edibles and Vapor Pens paints a mixed picture. Peninsula Cannabis did not make it into the top 30 Edible brands until October 2025, where it debuted at 85th, suggesting a challenging market entry or a slower growth trajectory in this category. In the Vapor Pens category, the brand was ranked 100th in September and slightly improved to 91st by October, reflecting a gradual but cautious upward trend. The absence of rankings in earlier months highlights areas where the brand might need to bolster its market strategies. These dynamics offer a glimpse into Peninsula Cannabis's market positioning and potential areas for growth, particularly in the competitive Michigan market.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Peninsula Cannabis has shown notable fluctuations in rank over the past few months, reflecting dynamic shifts in market positioning. Starting from outside the top 20 in July and August 2025, Peninsula Cannabis made a significant leap to rank 30 in September, before slightly declining to 39 in October. This upward trend in September coincided with a substantial increase in sales, suggesting a positive reception of their products during that period. In contrast, competitors like Muha Meds consistently maintained higher ranks, peaking at 23 in September, and The Limit demonstrated volatility, with ranks ranging from 28 to 57. Meanwhile, The Fresh Canna experienced a surge in August, reaching rank 24, likely driven by a spike in sales. Galactic showed a steady decline in rank, indicating potential challenges in maintaining market share. These insights highlight the competitive pressures and opportunities for Peninsula Cannabis to capitalize on market dynamics and consumer preferences to improve its standing in the Michigan flower market.
Notable Products
In October 2025, the top-performing product for Peninsula Cannabis was the Runtz Pre-Roll (1g) in the Pre-Roll category, climbing from third place in September to first place, with notable sales of 14,053 units. The new entry, Plan Z Pre-Roll (1g), secured the second position, indicating a strong debut. The Electric Peanutbutter Cookie Pre-Roll (1g), which had consistently held the top spot from July to September, fell to third place. Sherb Pie Pre-Roll (1g) maintained its position at fourth throughout the months, showing steady performance. Runtz (3.5g) in the Flower category dropped from second in September to fifth in October, reflecting a decrease in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
