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Apr-2025
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Overview
Market Insights Snapshot
Peninsula Cannabis has shown notable improvements in its ranking across multiple categories in Michigan over the first four months of 2025. In the Concentrates category, the brand has climbed from a rank of 52 in January to just outside the top 30 by April, indicating a positive trajectory in this segment. Similarly, in the Flower category, Peninsula Cannabis has made significant strides, improving its rank from 40 to 30. This upward movement suggests a growing acceptance and preference for their products among consumers in Michigan. However, it's worth noting that their Vapor Pens category has seen a decline, with rankings dropping from 77 to 96 over the same period, which may warrant further investigation into consumer preferences or market dynamics affecting this product line.
In the Pre-Roll category, Peninsula Cannabis has maintained a relatively stable position, hovering around the 20th rank throughout the first four months of the year. This consistency indicates a steady demand for their pre-roll products in the Michigan market. Despite the overall positive trends, the absence of Peninsula Cannabis from the top 30 brands in the Vapor Pens category highlights a potential area for improvement or strategic reassessment. Understanding the factors behind their performance in this category could be crucial for the brand's future growth. As Peninsula Cannabis continues to navigate the competitive landscape, these insights into category-specific performance could inform their strategic decisions moving forward.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Peninsula Cannabis has shown a notable upward trend in rankings from January to April 2025, moving from 40th to 30th place. This positive shift is particularly significant given the fluctuating performances of other brands. For instance, Glorious Cannabis Co. experienced a decline from 17th to 35th place, despite having higher sales figures than Peninsula Cannabis throughout the period. Similarly, Galactic saw a drop from 10th to 34th place. Meanwhile, HOG Cannabis Co. and Uplyfted Cannabis Co. both demonstrated varying performances, with HOG Cannabis Co. improving to 28th place in April, while Uplyfted Cannabis Co. climbed to 29th place. This competitive dynamic highlights Peninsula Cannabis's ability to improve its market position amidst a volatile market, suggesting effective strategies that could be further leveraged to enhance sales and rankings.
Notable Products
In April 2025, Peninsula Cannabis's top-performing product was the Runtz Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank across all months with a notable sales figure of 20,420 units. The Sherb Pie Pre-Roll (1g) made a significant leap from its consistent fifth position in previous months to second place, indicating a sharp increase in popularity. The Electric Peanutbutter Cookie Pre-Roll (1g) held steady in third place, showing consistent sales performance. The Runtz (7g) flower product remained in fourth place, while the Runtz (3.5g) flower product dropped from second to fifth place, suggesting a shift in consumer preference within the flower category. Overall, the Pre-Roll category continues to dominate the rankings for Peninsula Cannabis in April 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
