Market Insights Snapshot
In Michigan, Distro 10 has shown significant improvement in the Concentrates category, climbing from a rank of 56 in July 2023 to 29 in October 2023. This upward trajectory indicates a growing consumer preference for Distro 10's Concentrates. However, there's a dip in rank from 21 in September to 29 in October, suggesting increased competition or a slight decrease in sales. The Flower category shows a similar trend, with the brand improving from not being in the top 20 in July to a rank of 56 in August. However, the absence of a ranking for September suggests that Distro 10 did not make the top 20 brands for that month, which could be a point of concern.
On the other hand, Distro 10's performance in the Pre-Roll category has been more consistent. The brand has consistently stayed within the top 25 brands from July to October 2023, peaking at 15 in August. This indicates a strong and steady demand for Distro 10's Pre-Rolls in Michigan. It's worth noting that despite the ups and downs in category rankings, Distro 10's overall sales seem to be on an upward trend, which is a positive sign for the brand.
In the Pre-Roll category in Michigan, Distro 10 has seen some fluctuations in its ranking over the recent months. In July 2023, it was ranked 24th, but it managed to climb to 15th place in August 2023. However, it slipped back to 21st in September, and then slightly improved to 17th in October. This indicates a somewhat volatile performance in terms of rank. When compared to its competitors, Distro 10's performance is a mixed bag. For instance, Higgs has consistently maintained a higher rank, while Redemption has seen a significant drop from 9th to 15th place. Magic only appeared in the top 20 in October, and Road Trip had a missing rank in July, indicating it was not in the top 20, but has since managed to secure a place in the top 20. In terms of sales, Distro 10's sales have been relatively stable, with a slight increase in August followed by a minor decrease in the subsequent months.
In October 2023, the top-performing product for Distro 10 was the 'Clockwork Pre-Roll (1g)', which climbed from the third rank in September to first, with sales figures reaching 22,745 units. The 'Dosi Punch (3.5g)' and 'Lemon Cake (3.5g)' were the second and third best-selling products respectively, despite not being ranked in the previous months. The 'Lemon Cake (28g)' and 'Triple Platinum (3.5g)' rounded out the top five, both also newly ranked. This indicates a significant shift in consumer preferences from previous months. October's sales leader, 'Clockwork Pre-Roll (1g)', saw a notable increase in sales, doubling from the previous month.