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Jun-2024
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Overview
Market Insights Snapshot
Distro 10 has shown a significant upward trend in the Michigan market, particularly in the Concentrates and Pre-Roll categories. In Concentrates, the brand climbed from 7th place in March 2024 to 4th place by June 2024, reflecting a consistent increase in sales, peaking at $640,605 in June. Similarly, in the Pre-Roll category, Distro 10 maintained a strong position, moving from 7th to 5th place over the same period, with sales reaching nearly $2.9 million in June. These movements indicate a solid market presence and growing consumer preference for their products in these categories.
Conversely, the brand's performance in the Edible category in Michigan has been less impressive. Distro 10 did not rank in the top 30 in March 2024 and only managed to climb to 34th place by June 2024. This suggests that while there is some growth, the brand faces stiff competition and has yet to make a significant impact in this segment. In the Flower category, Distro 10 experienced some volatility, peaking at 8th place in April before dropping to 26th place by June, indicating potential challenges in maintaining a stable market position. These mixed results highlight areas where Distro 10 could potentially focus on improving their market strategy.
Competitive Landscape
In the competitive landscape of the Michigan Pre-Roll category, Distro 10 has shown a promising upward trend in its rankings and sales over the past few months. Starting from a rank of 7 in March 2024, Distro 10 has steadily climbed to the 5th position by June 2024. This positive movement is indicative of growing consumer preference and effective market strategies. In comparison, STIIIZY experienced a decline from 5th to 7th place over the same period, while Dragonfly Cannabis dropped from 3rd to 6th. Notably, Goodlyfe Farms and Simpler Daze have maintained strong positions, with Goodlyfe Farms rising to 3rd place and Simpler Daze holding steady at 4th. Distro 10's sales have also seen a significant increase, from $1,916,046 in March to $2,893,395 in June, reflecting a robust growth trajectory. This upward trend positions Distro 10 as a formidable player in the Michigan Pre-Roll market, suggesting that continued strategic efforts could further enhance its market share.
Notable Products
In June 2024, the top-performing product from Distro 10 was Watermelon Gummy Bears Infused Pre-Roll (1.2g), maintaining its first-place ranking for the fourth consecutive month with sales reaching $103,729. Blue Razzberry Infused Pre-Roll (1.2g) held steady in the second position, showcasing consistent performance. Sour Green Apple Infused Pre-Roll (1.2g) climbed to third place, up from fifth in March and April 2024. Lemon Meringue Pie Infused Pre-Roll (1.2g) remained in fourth place, while Orange Creamsicle Live Infused Pre-Roll (1.2g) continued to secure the fifth spot after entering the rankings in April. Overall, Distro 10's top products demonstrated strong and stable sales growth throughout the first half of 2024.
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