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Aug-2025
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Overview
Market Insights Snapshot
Distro 10 has demonstrated notable progress in the Michigan market, particularly within the Concentrates category. Over the past few months, the brand has made significant strides, moving from a rank of 59 in May 2025 to breaking into the top 30 by August 2025. This upward trajectory suggests a growing consumer preference for Distro 10's concentrate products, which is further supported by a substantial increase in sales figures from May to August. In contrast, the Edible category has seen a decline in rankings, with Distro 10 falling from 40th in May to 65th by August. This drop indicates potential challenges in maintaining consumer interest or competitive pressure from other brands in the Edible space.
The Pre-Roll category presents a mixed picture for Distro 10. Although the brand has not managed to enter the top 30 rankings in Michigan, there was a brief improvement in June and July, where the rankings slightly improved before declining again in August. This fluctuation suggests that while there may be some consumer interest, it is not consistent enough to significantly boost the brand's position in this category. These insights highlight the importance of strategic adjustments in product offerings or marketing efforts to capitalize on strengths and address weaknesses across different categories.
Competitive Landscape
In the competitive landscape of Michigan's concentrates category, Distro 10 has shown a remarkable upward trajectory from May to August 2025. Initially ranked 59th in May, Distro 10 climbed to 27th by August, indicating a significant improvement in market presence and consumer acceptance. This upward movement is contrasted by the performance of competitors like Made By A Farmer, which maintained a relatively stable ranking, fluctuating between 21st and 26th, and Strait-Fire, which experienced a decline from 20th to 29th over the same period. Notably, Distro 10's sales growth trajectory outpaced these competitors, suggesting a successful strategy in capturing market share. Meanwhile, Monster Xtracts and SOHI also showed competitive dynamics, with Monster Xtracts improving its rank from 41st to 30th, while SOHI's rank varied, reflecting a volatile performance. These trends highlight Distro 10's potential to further ascend in the ranks if it continues leveraging its current momentum.
Notable Products
In August 2025, the top-performing product for Distro 10 was Crumb Cake Infused Pre-Roll (1.2g) in the Pre-Roll category, maintaining its number one rank for three consecutive months with sales of 10,865 units. Bubba Burst Infused Pre-Roll (1.2g) held steady at the second position, showing consistent performance over the same period. Watermelon Gummy Bears Infused Pre-Roll (1.2g) made a notable entrance at rank three, marking its debut in the rankings. Raspberry Rush Gummies 10-Pack (200mg) in the Edible category slipped to fourth place, having been the leader in May 2025. Gum Drop Gummies 10-Pack (200mg) remained stable at the fifth position, continuing its presence in the top five since June 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
