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Aug-2024
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Overview
Market Insights Snapshot
Distro 10 has shown a strong performance in the Michigan market, particularly in the Concentrates category. The brand has consistently held the second position from June to August 2024 after climbing from fifth place in May 2024. This upward movement suggests a solid and growing consumer base for their concentrates. In the Edible category, Distro 10 has made significant strides, moving from the 46th position in May to 26th by August 2024. This improvement, though still outside the top 25, indicates a positive trend and increasing market acceptance. However, in the Flower category, the brand's rank dropped significantly from 20th in May to being out of the top 30 by August, which could be a cause for concern regarding their product offerings in this category.
In the Pre-Roll category, Distro 10 has maintained a strong presence in Michigan, even though there was a slight dip from third place in July to sixth in August 2024. Despite this minor decline, the brand's performance remains robust, indicating a loyal customer base and consistent demand. The sales figures reflect this trend, with a notable peak in July before a slight decrease in August. The fluctuations in rankings and sales across different categories highlight both the strengths and potential areas for improvement for Distro 10. The brand's ability to maintain high rankings in Concentrates and Pre-Rolls while improving in Edibles shows a diversified portfolio with promising growth opportunities.
Competitive Landscape
Distro 10 has experienced notable fluctuations in its rank and sales within the Michigan pre-roll category over the past few months. In May 2024, Distro 10 was ranked 6th but saw a significant improvement to 4th place in June and even reached 3rd place in July, before dropping back to 6th in August. This volatility highlights a competitive landscape where brands like Simpler Daze and Goodlyfe Farms consistently maintained higher ranks, with Goodlyfe Farms holding steady at 3rd place for most months and Simpler Daze climbing to 4th in July and August. Meanwhile, STIIIZY and Glorious Cannabis Co. have shown more stable but slightly lower rankings compared to Distro 10. The sales data indicates that while Distro 10 experienced a peak in July, its sales dropped significantly in August, suggesting a need for strategic adjustments to regain and maintain higher ranks in this competitive market.
Notable Products
For August 2024, the top-performing product from Distro 10 was Watermelon Gummy Bears Infused Pre-Roll (1.2g), maintaining its top rank from May and June, and recovering from second place in July, with sales reaching $105,735. Lemon Meringue Pie Infused Pre-Roll (1.2g) ranked second, having swapped places with Watermelon Gummy Bears from the previous month. Sour Green Apple Infused Pre-Roll (1.2g) consistently held the third position over the last three months. Grape Soda Infused Pre-Roll (1.2g) moved up to fourth place in August, after debuting at fifth in July. Orange Creamsicle Live Infused Pre-Roll (1.2g) reappeared in the rankings at fifth place, after being absent in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
