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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Distro 10’s mix tilted decisively toward Flower at 47.39% share with 1,107.55% year-over-year growth and 29.60% month-over-month, while Pre-Roll held 26.82% share on 21.09% YoY and 13.61% MoM. Concentrates contributed 20.94% share with 87.50% YoY and 22.54% MoM, and Edible shrank to 4.85% share despite a 74.21% MoM rebound on a -67.53% YoY decline. Average price rose 94.25% YoY as overall brand sales grew 91.62% YoY, and within Flower the average price sat at $68.53, contrasting with Pre-Roll at 2.55 and Concentrates at 16.79. With top state Michigan and a Flower category rank of 59, the steep Flower-led acceleration and price mix shift imply the brand is concentrating demand into higher-priced inhalables while letting Edible recede to a niche.
The concentration in Flower and Concentrates—together 68.32% share with 1,107.55% and 87.50% YoY respectively—paired with 29.60% and 22.54% MoM gains signals a pivot toward faster-turn inhalables, whereas Edible’s -67.53% YoY and sub-5% share point to deliberate deprioritization despite the 74.21% MoM uptick. The 94.25% YoY increase in average price alongside a 26.82% Pre-Roll share growing 13.61% MoM suggests a barbell between value-volume SKUs and premium Flower driving ticket size. Given a rank of 59 in Flower in Michigan, sustaining Flower’s double-digit MoM while stabilizing Edible above 5% share would broaden basket coverage, but the current pattern implies Distro 10 is trading depth in core inhalables for category breadth to solidify positioning within Flower-first baskets.
Competitive Landscape
Distro 10 sits at rank #59 in MI Flower in May 2026, a YoY climb of 229 positions from #288, but it has slipped 17 spots since February 2026 when it was #76 and remains far from its peak of #10 in May 2024; meanwhile, High Minded held at #1 YoY while its sales fell 14.5%, and Goodlyfe Farms rose from #7 to #2 with a 66.2% YoY sales increase, indicating Distro 10’s sharp rank recovery is happening amid mixed top-tier momentum and suggests the brand is re-entering relevance but still needs sustained share gains to translate a #59 position into durable top-50 traction.
Notable Products
Pineapple Wave Gummies 10-Pack (200mg) posted the headline move in May 2026 with a 116.5% month-over-month surge, vaulting into rank 7 while Dragon Spark Infused Pre-Roll (1.2g) slid 22.1% to rank 3; the gap signals a pivot point where an Edible can disrupt a Pre-Roll-heavy leaderboard. Bubba Burst Infused Pre-Roll (1.2g) still held rank 1 with a 30.9% gain as Cherry Swirl Infused Pre-Roll (1.2g) advanced 35.4% at rank 2, and four of the top ten are Pre-Roll SKUs even as Edibles now occupy ranks 7–10. The combined Edible momentum, including Raspberry Rush Gummies 10-Pack (200mg) up 47.7% at rank 8 and Razz Magic Gummies 10-Pack (200mg) up 33.7% at rank 10, implies Distro 10 is broadening demand beyond inhalables toward higher-velocity confections despite one Pre-Roll decline, with May revenue concentrated at the top still anchored by Bubba Burst at $49,645.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
