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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
PICC Platform is stocked at 174 licensed dispensaries across New York and Washington, 116 of them in New York, with the deepest coverage in New York, Queens, Rochester, Albany, and Buffalo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
PICC Platform concentrated 99.44% of July 2026 sales in Pre-Roll while Flower held 0.56%, with Pre-Roll up 631.11% year over year but down 5.82% month over month, and Flower down 47.64% year over year but up 28.98% month over month. The brand’s average price fell 14.25% year over year to $9.88, alongside a Pre-Roll average price of $9.87 and a Flower average price of $12.93, and the brand ranked 7 in New York Pre-Roll. The pattern implies a deliberate push to scale Pre-Roll volume via lower pricing while tolerating volatility in Flower to keep the portfolio tightly focused.
With 99.44% mix concentration and a 631.11% year-over-year surge in Pre-Roll against a 5.82% month-over-month dip, PICC Platform is prioritizing sustained share capture over month-to-month stability, and the 14.25% drop in average price signals a value-led stance within the segment. Holding rank 7 in New York Pre-Roll while Flower shrank 47.64% year over year but rebounded 28.98% month over month indicates positioning anchored in high-frequency Pre-Roll buyers, using selective Flower availability to test elasticity without diluting the core, implying the brand is optimizing for depth in one category rather than breadth.
Competitive Landscape
PICC Platform sits at #7 in NY Pre-Roll in July 2026, a 72-place climb from #79 year over year, and a 3-rank improvement from #10 in April 2026, marking its peak position at #7 in July 2026; by comparison, Anthem advanced to #2 from #39 while Ruby Farms held #1 with year-over-year sales up 8.6%, and Florist Farms remained #4 with a 23.8% sales increase, indicating PICC Platform’s rank recovery is outpacing incumbents’ stability but still trails leaders’ share consolidation; the pattern implies that sustained gains from #10 in April 2026 to #7 in July 2026, alongside a 72-place YoY jump, position PICC Platform for near-term contention if it can convert rank momentum into sustained top-5 penetration.
Notable Products
PICC Platform’s steepest movement in July 2026 was a decline, as Chopsticks - OG Kush Pre-Roll 2-Pack (1g) fell 9.96% to rank 10 while Smack - OG Punch Infused Pre-Roll (1g) rose 35.86% to rank 8, indicating volatility within the lower half of the leaderboard. Smack - Blue Cookie Monster Infused Pre-Roll (0.5g) advanced 15.34% at rank 2, and Smack - Hard Lemon Haze Infused Pre-Roll (1g) slipped 0.80% at rank 3, while Smack - Pineapple Express way Infused Pre-Roll (1g) held rank 1 with stability implied by a missing month-over-month rate. With all top ten placements in Pre-Roll and six of the top ten carrying Smack infused variants, the mix points to a brand-weighted shift toward higher-potency infused SKUs that can absorb minor declines in non-infused two-packs and sustain price-per-unit leverage around a single visible $57,803 peak.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
