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Feb-2026
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Overview
Market Insights Snapshot
PICC Platform has shown notable performance variations across different categories and states. In the Pre-Roll category in New York, the brand started outside the top 30 rankings in November 2025 and gradually improved to 36th place by January 2026 before slipping slightly to 41st in February. This indicates a positive upward trend in the latter months, although the slight dip in February suggests a potential area for strategic improvement. The sales figures reflect a healthy increase from November to January, indicating strong consumer interest during this period.
In Washington, PICC Platform's performance in the Pre-Roll category has been more consistent, starting at 35th place in November 2025 and peaking at 16th in January 2026. This significant jump highlights a robust growth trajectory, although there was a minor drop to 20th place by February. Despite this, the brand's ability to maintain a top 20 position in Washington suggests a strong foothold in the market. The sales data from December to January shows a notable increase, reinforcing the brand's growing popularity in this state.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New York, PICC Platform has shown a dynamic shift in its market position over the recent months. Starting from a rank of 55 in November 2025, PICC Platform improved significantly to reach the 36th position by January 2026, before slightly declining to 41 in February 2026. This upward trend in rank is mirrored by a notable increase in sales during January 2026, suggesting a successful strategy or product offering during this period. In comparison, High Peaks experienced fluctuations, peaking at rank 33 in November 2025 but dropping to 42 by January 2026, indicating potential volatility in their market approach. Meanwhile, Hepworth showed a strong performance in December 2025 with a rank of 37, though it slipped to 43 by February 2026. The consistent presence of Presidential around the 39th position suggests stable performance, while The Botanist displayed a significant improvement in December 2025, reaching rank 34, before facing a decline. These insights highlight PICC Platform's potential for growth amidst a competitive and fluctuating market environment.
Notable Products
In February 2026, the top-performing product from PICC Platform was the Smack - Pineapple Express way Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from January 2026 with impressive sales of 2061 units. The Smack - Mad Mimosa Infused Pre-Roll (1g) secured the second position, marking its entry into the rankings with notable sales. Following closely, the Smack - Grand Master Purp Infused Pre-Roll (1g) took the third spot, also appearing for the first time in the rankings. The Smack - Blu Cookie Monster Infused Pre-Roll (1g) and the Laff Gas - 9lb Hammer x Purple Punch Infused Pre-Roll (1g) held the fourth and fifth positions respectively, both making their debut in the rankings as well. This shift indicates a strong performance by newly ranked products compared to previous months, highlighting an evolving consumer preference within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
