Market Insights Snapshot
Looking at the performance of Rogue Gold in the Oregon market, there are some interesting trends to note. In the category of Concentrates, the brand has shown a steady improvement in its ranking, moving from the 60th position in August 2023 to the 54th by November 2023. While not in the top 20, this upward trend indicates a growing preference for Rogue Gold's concentrates among Oregon consumers. However, the sales figures tell a different story, with a noticeable dip in October 2023. This could suggest a discrepancy between popularity and actual sales performance.
In the Vapor Pens category, Rogue Gold maintains a strong and consistent position in the Oregon market. The brand consistently ranks within the top 10, holding the 8th position from September to November 2023. This consistency in ranking, coupled with a steady increase in sales from September to November, suggests a solid demand for Rogue Gold's Vapor Pens. Nevertheless, it's worth noting that despite the consistent high ranking, Rogue Gold hasn't managed to break into the higher echelons of the top 5. This could point to stiff competition or a potential area for growth.
In the Vapor Pens category in Oregon, Rogue Gold has maintained a steady rank in the top 10 from August to November 2023, showing resilience in a competitive market. Its closest competitors, Farmer's Friend Extracts and Sauce Essentials, have shown fluctuating ranks within the same period, with Sauce Essentials experiencing a drop in rank in November. Another competitor, Hellavated, has maintained a higher rank than Rogue Gold, but with a slight decrease in rank in October. Notably, Boujee Blendz has made a significant jump into the top 10 in November from a rank outside the top 20 in August, indicating a potential rising competitor for Rogue Gold. While specific sales numbers are not disclosed, the trends suggest a highly competitive market with potential for rank shifts based on sales performance.
In November 2023, the top-performing product from Rogue Gold was the Raspberry Lemonade Flavored Distillate Cartridge (1g) with sales reaching 3013 units. Following closely was the Tigers Blood Flavored Oil Cartridge (1g) which moved from rank 5 in October to rank 2 in November, selling 2452 units. The Rainbow Sherbert Flavored Distillate Cartridge (1g) also showed significant performance, ranking third with 2395 units sold. Interestingly, the Mango Distillate Cartridge (1g) which wasn't ranked in October, made a substantial leap to the 4th place in November. Lastly, the Peaches and Cream Flavored Distillate Cartridge (1g) slipped from rank 2 in October to rank 5 in November, yet still maintained robust sales.