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Jun-2024
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Overview
Market Insights Snapshot
Rogue Gold has shown notable performance fluctuations across different categories and states. In the Concentrates category in Oregon, the brand experienced a significant improvement in ranking from 64th in April 2024 to 48th in June 2024, indicating a positive trend. Despite not being in the top 30 brands in this category for several months, this upward movement is a positive sign. The Pre-Roll category also saw an improvement in June 2024, moving from 49th in May to 41st, though it has consistently remained outside the top 30. This suggests that while Rogue Gold is gaining ground, there is still room for growth in these categories.
The Vapor Pens category in Oregon has been a standout for Rogue Gold, with the brand consistently ranking within the top 15. Notably, the brand improved from 15th in April 2024 to an impressive 7th in June 2024. This category has been a strong performer for Rogue Gold, reflecting a steady increase in sales and consumer preference. The brand's ability to maintain and improve its ranking in this highly competitive category highlights its strength and potential for further growth. While the raw sales figures indicate a substantial increase, the overall trend suggests a robust market presence in the Vapor Pens category.
Competitive Landscape
In the competitive landscape of Oregon's Vapor Pens category, Rogue Gold has shown a notable shift in its market position over recent months. Initially ranked 11th in March 2024, Rogue Gold experienced a dip to 15th in April but rebounded to 13th in May and made a significant leap to 7th in June. This upward trajectory contrasts with the performance of competitors like NW Kind, which saw a decline from 5th to 6th place over the same period, and Select, which dropped from 4th to 9th. Meanwhile, Farmer's Friend Extracts fluctuated but ultimately fell to 8th in June, and Hellavated improved to 5th place. Rogue Gold's substantial rise in rank, particularly in June, indicates a positive trend in consumer preference and market penetration, suggesting that the brand's strategies are effectively resonating with the target audience in Oregon's competitive Vapor Pens market.
Notable Products
In June 2024, the top-performing product from Rogue Gold was the Tigers Blood Flavored Oil Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from May 2024 with notable sales of 3,820 units. The Sweet Strawberry Flavored Oil Cartridge (1g), also in the Vapor Pens category, secured the second position with a strong performance. The CBD/THC 1:1 Watermelon Splash Oil Cartridge (1g) held steady at rank three, demonstrating consistent popularity over the past months. The Poptart x Gushers Infused Pre-Roll (0.75g) in the Pre-Roll category re-entered the rankings at position four after not being ranked in April and May. Lastly, the Cantaloupe Crush Distillate Cartridge (1g) debuted in the rankings at position five, indicating a growing interest in this new product.
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