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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Rogue Gold’s mix in August 2026 was overwhelmingly concentrated in Vapor Pens at 94.91% share, where sales were up 8.98% year over year but down 7.62% month over month, while Pre-Roll held 3.62% share with a 45.83% year-over-year decline but a 46.64% month-over-month rebound. Smaller lines swung sharply: Concentrates at 0.68% share fell 37.48% year over year yet surged 215.33% month over month, and Flower at 0.79% share carried no comparable year-over-year or month-over-month data. With Vapor Pens ranked 17 in Oregon and the brand’s overall sales up 5.41% year over year against a 26.06% average price increase, the pattern implies price-led growth concentrated in a single anchor category with tactical volatility in fringe formats.
The combination of a 7.62% month-over-month decline in the 94.91% core category and triple-digit month-over-month growth in sub-1% share Concentrates suggests near-term revenue sensitivity to Vapor Pen fluctuations despite diversification efforts. Given a 5.41% brand-level year-over-year increase alongside an 8.98% Vapor Pen year-over-year lift and a 45.83% Pre-Roll contraction, the positioning skews toward premiumized Vapor Pens rather than balanced multi-category scale, implying that future stability hinges on maintaining rank 17 or better in Oregon while converting the 46.64% month-over-month Pre-Roll rebound into sustained share above 3.62%.
Competitive Landscape
Rogue Gold is ranked #17 in OR Vapor Pens in August 2026, improving 1 position from #18 year over year and rising 5 spots from #22 in May 2026, while still trailing its peak of #13 from April 2025; in contrast, Buddies advanced from #2 to #1 with a 2.3% year-over-year sales increase as Entourage Cannabis / CBDiscovery slipped from #1 to #2 on a 22.8% decline, indicating Rogue Gold’s modest rank gains are occurring amid leadership churn at the top and imply a steady, incremental trajectory rather than a breakout move toward the top 10.
Notable Products
Purple Lemon Cherry x Martian Cookie Infused Pre-Roll (1g) led August 2026 with a 186.3% month-over-month surge to rank 1, while Strawberry Flavored Distillate Disposable (2g) fell 29.2% to rank 9, marking a sharp divergence between an infused pre-roll breakout and a retreating disposable. Vapor Pens still dominate concentration with eight of the top ten SKUs, including Watermelon Splash Oil Cartridge (1g) up 32.4% at rank 3 and Tiger's Blood Flavored Distillate Disposable (2g) essentially flat at +0.5% at rank 4, indicating cartridges are gaining momentum while some disposables cool. The tie at rank 6 between Lemon Slushie Distillate Disposable (2g) at +3.3% and Mango Distillate Cartridge (1g) at +20.7% suggests the brand is balancing format preferences rather than migrating fully to one device type. Taken together, the product mix implies Rogue Gold is pivoting toward flavor-forward cartridges and occasional infused pre-roll spikes to diversify away from reliance on 2g disposables.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
