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Oct-2025
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Overview
Market Insights Snapshot
Rogue Gold's performance in the Oregon market showcases a mixed trajectory across different cannabis categories. In the Vapor Pens category, Rogue Gold maintained a steady presence, ranking 18th in both July and August 2025, before experiencing a slight drop to 22nd in September and October. This consistency in ranking, despite a decrease in sales from July to September, indicates that Rogue Gold remains a competitive player in this segment. However, the story is different for Concentrates, where the brand did not make it into the top 30 rankings from August to October, highlighting a potential area for improvement or a shift in market dynamics.
In the Pre-Roll category, Rogue Gold's rankings have shown a downward trend, moving from 71st in July to 89th by October 2025. This decline in ranking is accompanied by a consistent decrease in sales over the months, suggesting challenges in maintaining market share or possibly reflecting broader industry trends. The absence of Rogue Gold from the top 30 in multiple categories during the latter months could be seen as a setback, emphasizing the need for strategic adjustments. Despite these challenges, the brand's resilience in the Vapor Pens category offers a silver lining and a potential focus area for future growth in Oregon.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Rogue Gold has experienced fluctuations in its market position from July to October 2025. Initially holding the 18th rank in July and August, Rogue Gold saw a decline to the 22nd position in September and maintained this rank in October. This shift indicates a potential challenge in sustaining its earlier momentum, particularly as brands like Elysium Fields and Private Stash consistently held their ranks or improved, with Elysium Fields maintaining a steady 21st position and Private Stash advancing from 23rd to 20th by October. Notably, Mana Extracts and Piff Stixs also demonstrated upward trends, with Mana Extracts moving from 31st to 24th and Piff Stixs improving from 26th to 23rd. These dynamics suggest that while Rogue Gold remains a significant player, it faces increasing competition from brands that are either gaining traction or maintaining stable sales growth, highlighting the need for strategic adjustments to regain its competitive edge.
Notable Products
In October 2025, Rogue Gold's top-performing product was the Rainbow Sherbert Flavored Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from September with sales reaching 2,425 units. The Mango Distillate Cartridge (1g) also held steady at the second position, showing a consistent performance with sales of 2,083 units. The Fruit Punch Distillate Cartridge (1g) experienced a slight drop, moving from second place in September to third in October, while the Cantaloupe Crush Distillate Cartridge (1g) remained in fourth place. High Octane Distillate Cartridge (1g) slipped from third to fifth place, indicating a competitive market within the Vapor Pens category. Overall, the rankings for Rogue Gold's products showed some stability with minor shifts, reflecting a strong market presence in October 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
