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Sep-2024
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Overview
Market Insights Snapshot
Rogue Gold has shown a consistent upward trend in the Oregon market, particularly within the concentrates category. Over the past four months, their ranking improved from 59th in June to 47th by September, indicating a steady climb in popularity and market presence. This positive movement is mirrored by a notable increase in sales, with September figures reaching 29,001, a significant rise from June's 20,759. However, it is important to note that despite these gains, Rogue Gold has not yet broken into the top 30 brands in this category, suggesting room for further growth and strategic marketing to enhance their standing.
In the pre-roll category, Rogue Gold's performance has been somewhat volatile in Oregon. After achieving a peak rank of 39 in July, the brand experienced a slight drop to 46 in August, before recovering to 42 by September. This fluctuation could point to variable consumer preferences or competitive pressures within the market. Interestingly, the vapor pens category has consistently been Rogue Gold's strongest suit, maintaining a top 15 position throughout the observed period, with a peak rank of 9 in July. This stability suggests a solid consumer base and effective product positioning, which could serve as a model for their other product lines.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Rogue Gold has experienced notable fluctuations in its ranking over the past few months. Starting from June 2024, Rogue Gold was ranked 12th, improved to 9th in July, but then dropped to 13th in both August and September. This suggests a volatile market presence, possibly influenced by the dynamic performance of competitors. For instance, Farmer's Friend Extracts maintained a consistent top 10 position in June and July but saw a decline to 15th by September, indicating a potential opportunity for Rogue Gold to capture market share. Meanwhile, Verdant Leaf Farms showed an upward trend in August, surpassing Rogue Gold, but fell back in September, aligning with Rogue Gold's rank. Interestingly, Sauce Essentials and Sessions Cannabis Extract both showed significant improvements in September, climbing to 12th and 11th respectively, which could pose a competitive threat if this trend continues. These shifts highlight the importance for Rogue Gold to strategize effectively to maintain and improve its position in this competitive market.
Notable Products
In September 2024, Rogue Gold's top-performing product was the Ice Cream Cake x Strawberry Guava Infused Pre-Roll (0.75g) in the Pre-Roll category, reclaiming its top spot from August with sales reaching 4,245 units. The Glazed Apricot x Confetti Infused Pre-Roll (0.75g) debuted at the second position, indicating strong market acceptance. In the Vapor Pens category, the Cantaloupe Crush Distillate Cartridge (1g) showed significant improvement, climbing to third place with sales of 3,161 units, up from its absence in the previous months. Gorilla Glue #4 Distillate Cartridge (1g) entered the rankings at fourth position, suggesting a growing preference among consumers. Lastly, the Rainbow Sherbert Flavored Distillate Cartridge (1g) secured the fifth spot, marking its first appearance in the rankings for this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
