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Sep-2025
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Overview
Market Insights Snapshot
Rogue Gold's performance in Oregon across various cannabis categories shows a mixed trend. In the Concentrates category, Rogue Gold has not been able to break into the top 30 brands since June 2025, indicating a declining presence in this segment. This could signal a need for strategic adjustments to regain market share. On the other hand, the Vapor Pens category presents a more positive picture, with Rogue Gold maintaining a strong presence, although there was a noticeable drop from 16th in June to 23rd by September. Despite this slip in rankings, the Vapor Pens segment remains a crucial area for the brand, suggesting a continued focus might be beneficial.
The Pre-Roll category in Oregon paints a challenging scenario for Rogue Gold. The brand has consistently ranked in the 70s throughout the summer months, with a further decline to 79th place by September. This persistent low ranking indicates potential issues in market penetration or consumer preference. While the sales figures for this category have shown some fluctuations, the overall trend suggests a need for innovation or marketing efforts to enhance their standing. The lack of presence in the top 30 for Concentrates is a significant concern, underscoring the importance of strategic initiatives to address these gaps in their portfolio.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Rogue Gold has experienced notable fluctuations in its market position over the past few months. Starting from a strong rank of 16th in June 2025, Rogue Gold saw a slight decline to 18th in both July and August, before dropping to 23rd in September. This downward trend in rank coincides with a decrease in sales from $427,637 in July to $293,092 in September. In contrast, Elysium Fields maintained a more stable presence, improving its rank from 23rd in June to 21st in September, with a corresponding increase in sales. Similarly, Mana Extracts showed a significant rise in rank from 31st in June to 22nd in September, with a notable sales boost, potentially indicating a shift in consumer preference or effective marketing strategies. These dynamics suggest that while Rogue Gold remains a key player, it faces increasing competition and may need to innovate or adjust its strategies to regain its earlier market standing.
Notable Products
In September 2025, the top-performing product for Rogue Gold was the Rainbow Sherbert Flavored Distillate Cartridge (1g) in the Vapor Pens category, achieving the number one rank with sales of 1924 units. The Fruit Punch Distillate Cartridge (1g) closely followed, ranking second, maintaining its position from August, where it was fourth in July. The Mango Distillate Cartridge (1g) also held the second rank, showing consistent performance. High Octane Distillate Cartridge (1g) ranked third, a new entry in the top three. Lastly, Cantaloupe Crush Distillate Cartridge (1g) secured the fourth position, marking its debut in the rankings for this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
