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Mar-2026
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Overview
Market Insights Snapshot
Rogue Gold's performance in the Oregon market across different categories demonstrates a varied trajectory. In the Concentrates category, Rogue Gold did not make it to the top 30 brands from December 2025 through March 2026, indicating a potential area for growth or reevaluation of strategy. On the other hand, their Vapor Pens have seen a downward trend in rankings, moving from 15th place in December 2025 to 27th by March 2026. Despite this decline, the category remains one of Rogue Gold's stronger areas, suggesting that while sales might be dropping, the brand still holds a significant position in the market.
In the Pre-Roll category, Rogue Gold displayed a fluctuating performance. Starting at 60th place in December 2025, the brand experienced a slight decline in the subsequent months, reaching 73rd place in February 2026 before climbing back to 69th in March 2026. This inconsistency might suggest external market factors or shifting consumer preferences impacting sales. It's noteworthy that while the brand did not secure a top 30 position in any category during this period, the Pre-Roll segment's sales figures hint at a loyal customer base that could be leveraged for future growth. These insights into Rogue Gold's category performance in Oregon provide a snapshot of where the brand might focus its efforts to improve or sustain its market presence.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Rogue Gold has experienced a notable decline in its ranking over the first quarter of 2026, dropping from 15th place in December 2025 to 27th by March 2026. This downward trend in rank is accompanied by a significant decrease in sales, indicating potential challenges in maintaining market share. During the same period, Orchid Essentials showed a steady improvement, moving up from 33rd to 29th, while PRUF Cultivar / PRŪF Cultivar made a remarkable leap from being unranked in December to 28th in March, suggesting a strong growth trajectory. Meanwhile, Elysium Fields and Kaprikorn maintained relatively stable positions, with Elysium Fields consistently ranking higher than Rogue Gold. The competitive pressure from these brands, particularly those showing upward momentum, highlights the need for Rogue Gold to reassess its strategies to regain its footing in the Oregon vapor pen market.
Notable Products
In March 2026, Watermelon Splash Oil Cartridge (1g) emerged as the top-performing product for Rogue Gold, climbing from its previous fourth-place ranking in December 2025. Lemon Berry Tarts Oil Cartridge (1g) maintained its strong performance, holding the second position for two consecutive months with notable sales of 1634 units. Pot of Gold Flavored Distillate Cartridge (1g), which was the leader in February, shifted to the third position in March. Kush Mintz Co2 Cartridge (1g) entered the rankings for the first time, securing the fourth spot. RS11 Distillate Cartridge (1g) also made its debut in March, completing the top five with a fifth-place ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
