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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Rogue Gold concentrated 92.91% of sales in Vapor Pens, where year-over-year sales fell 49.91% and month-over-month declined 10.25%, while Pre-Roll held 5.16% share with a 70.05% year-over-year drop but a 15.17% month-over-month lift. Concentrates represented 1.93% share with a 57.64% year-over-year decline and a 26.72% month-over-month increase, and the brand’s average price rose 4.75% year-over-year to $15.50. With Vapor Pens at rank 25 in Oregon and overall sales down 51.75% year-over-year, the pattern implies overreliance on a contracting core category while smaller segments are posting month-on-month recovery signals.
The mix shift—double-digit month-over-month gains in Concentrates (+26.72%) and Pre-Roll (+15.17%) against a 10.25% month-over-month decline in Vapor Pens—suggests headroom to rebalance away from a 92.91% Vapor Pen exposure without immediate volume loss. Given a 49.91% year-over-year decline in Vapor Pens alongside a 57.64% year-over-year decline in Concentrates, but with Vapor Pens anchored at rank 25 in Oregon, the implication is to defend baseline visibility in the primary aisle while accelerating SKU breadth where month-over-month momentum is positive; this positioning trades some rank concentration risk for diversified velocity across categories with improving short-cycle trends.
Competitive Landscape
Rogue Gold sits at rank #25 in OR Vapor Pens in May 2026, down 10 positions year over year from #15, and off 1 spot versus February 2026 when it was #24; compared with its peak at #11 in July 2024, the brand is 14 ranks lower, indicating a multi-quarter slide rather than a one-month blip. Meanwhile, Buddies moved from #2 to #1 with 17.2% year-over-year sales growth, and FRESHY climbed from #7 to #2 with 78.5% growth, while Entourage Cannabis / CBDiscovery slipped from #1 to #3 despite a 27.8% sales decline—these shifts show leaders consolidating share at the top as mid-pack brands lose laddering opportunities. With a 10-place YoY rank drop and a 14-rank gap from its July 2024 peak, the trajectory implies Rogue Gold is ceding shelf position to faster-advancing competitors and will require either price repositioning or assortment changes to reverse rank erosion.
Notable Products
Watermelon Splash Oil Cartridge (1g) posted the steepest decline in May 2026 at -40.7% while dropping to rank 7, and Pot of Gold Flavored Distillate Cartridge (1g) fell -17.8% at rank 4, indicating demand is moving away from certain sweet profiles toward staples. In contrast, Blue Dream Distillate Cartridge (1g) rose 19.7% to hold rank 1 and Sweet Strawberry Flavored Oil Cartridge (1g) climbed 24.5% at rank 2, and with eight of the top ten coming from Vapor Pens the category concentration is tightening around a few leaders. Blueberry Flavored Oil Cartridge (1g) added 24.6% at rank 3 while Lemon Berry Tarts Oil Cartridge (1g) slid -28.4% at rank 6, a split that implies flavor breadth is less critical than anchoring line pricing around top-tier SKUs, with overall pen revenue still dominated by the front three at more than $56,000. The pattern implies Rogue Gold’s mix is consolidating around a flagship Vapor Pens trio while trimming underperforming flavors, pointing to a strategy of depth over breadth in flavored distillate.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
