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Apr-2024
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Overview
Market Insights Snapshot
In the Oregon market, Rogue Gold has shown a varied performance across different cannabis product categories. Notably, their Vapor Pens category has consistently maintained a position within the top 15 from January to April 2024, peaking at rank 8 in January and experiencing a slight decline to rank 13 by April. This trend indicates a strong presence in the Vapor Pens category, despite a slight drop in ranking, the brand has managed to stay significantly competitive. On the other hand, their Concentrates category has seen fluctuations outside the top 30 rankings initially, moving from rank 55 in January to a slightly improved position of rank 49 in March, before dropping again to rank 57 in April. This inconsistency highlights challenges in maintaining a competitive edge within the Concentrates market in Oregon, suggesting areas where the brand could focus on improvement.
Furthermore, Rogue Gold’s performance in the Pre-Roll category within the Oregon market tells a story of gradual improvement and solid market presence. Starting at rank 47 in January 2024, the brand has made a commendable climb, reaching rank 41 by April 2024. This upward movement, coupled with a significant increase in sales from January's $42,075 to $65,675 in April, reflects growing consumer preference and acceptance. Such a trend in the Pre-Roll category is indicative of Rogue Gold’s strengthening position in this segment. However, the absence from top rankings in other months and categories signifies missed opportunities and highlights the competitive nature of the cannabis market in Oregon. This analysis suggests that while Rogue Gold has areas of strong performance, particularly in Vapor Pens and Pre-Rolls, there is room for growth and improvement in other categories like Concentrates.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Oregon, Rogue Gold has experienced fluctuations in its market position, indicating a dynamic competitive environment. Starting from a stronger position at 8th rank in January 2024, Rogue Gold saw a slight decline to 11th in February and March, before settling at 13th in April. This shift in rank is noteworthy, especially when compared to its competitors. For instance, Mule Extracts and Verdant Leaf Farms have shown more stability and an upward trend in their rankings, with Mule Extracts moving from 10th to 11th, and Verdant Leaf Farms from 9th to 12th in the same period. Meanwhile, Oregrown and Echo Electuary have also demonstrated competitive resilience, maintaining their positions within the top 15. This competitive dynamic suggests that while Rogue Gold has maintained a solid presence in the top 15, the brand faces stiff competition from both established and emerging players, impacting its rank and sales performance over time.
Notable Products
In April 2024, Rogue Gold's top-performing product was the Green Apple Flavored Distillate Cartridge (1g) within the Vapor Pens category, achieving the highest rank with sales figures reaching 3292 units. Following closely was the Ice Cream Cake x Strawberry Guava Infused Pre-Roll (0.75g) in the Pre-Roll category, which held the second position, dropping from its previous first-place rank in both February and March. The Tigers Blood Flavored Oil Cartridge (1g), another Vapor Pens category product, made a notable leap to the third rank in April after not being ranked in January and February, showcasing significant popularity growth. The Poptart x Gushers Infused Pre-Roll (0.75g) in the Pre-Roll category also showed a positive shift, moving up to the fourth rank in April from its fifth position in March. Lastly, the CBD/THC 1:1 Watermelon Splash Oil Cartridge (1g), yet another Vapor Pens product, rounded out the top five, indicating a slight decrease in rank from the previous month.
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