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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Rogue Gold’s mix in October 2026 is concentrated in Vapor Pens at 93.28% share with year-over-year decline of 1.41% and month-over-month decline of 16.95%, while Pre-Roll holds 5.73% share with a 36.23% year-over-year decline but a 59.73% month-over-month gain. Concentrates sit at 0.99% share with a 65.43% year-over-year drop and a 33.67% month-over-month rise. Despite overall brand sales down 6.08% year over year and average price up 18.12%, the sharp month-over-month contraction in Vapor Pens alongside rebounds in Pre-Roll and Concentrates indicates a short-term demand rotation that is not yet offsetting the Vapor Pens pullback.
The heavier tilt toward Vapor Pens at 93.28% share combined with a rank of 26 in Vapor Pens in Oregon suggests vulnerability to category-specific volatility, as a 16.95% month-over-month decline in the core category can quickly drag total performance even when secondary lines post 59.73% and 33.67% month-over-month gains. With average price at $16.11 and category prices diverging (Vapor Pens average price $18.44 vs. Pre-Roll $5.37), the mix shift implies that stabilizing share through lower-priced formats could improve unit velocity but risks diluting revenue per unit; the pattern points to a positioning decision between defending Vapor Pens volume or intentionally growing Pre-Roll and Concentrates to diversify exposure.
Competitive Landscape
Rogue Gold is ranked #26 in OR Vapor Pens in October 2026, down 2 positions year over year from #24 but slipping 9 positions since July 2026 when it was #17; this contrasts with FRESHY moving up from #5 to #3 with 11.9% YoY sales growth and Loot Bar rising from #8 to #5 alongside 24.5% YoY growth, while the category leader Entourage Cannabis / CBDiscovery held #1 with a 12.4% YoY sales decline. Given Rogue Gold’s fall from a peak rank of #13 in April 2025 and its quarter-over-quarter slide of 9 ranks versus competitors gaining share and improving ranks, the trajectory implies erosion of relative relevance unless mix, pricing, or distribution shifts counter the momentum of faster-rising rivals.
Notable Products
Rogue Gold sells at a clear discount in October 2026, with average prices 18.5% below similar products, and top items like Key Lime Pie Pie Flavors Distillate Disposable (2g) priced around a quarter under comparables. That pricing sits atop a vapor-pen-heavy mix, with 47.1% from all-in-one disposables and 46.2% from cartridges, so most of its sales come from lower-priced vapor pens.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
