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Aug-2025
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Overview
Market Insights Snapshot
Rogue Gold's performance in the Oregon market shows a mix of both promising and challenging trends across different product categories. In the Concentrates category, the brand experienced a notable improvement in its ranking from May to June 2025, climbing from 61st to 45th place. However, this positive momentum was not sustained, as they fell to 53rd in July and then dropped out of the top 30 entirely by August. This suggests potential volatility in their market presence within this category. In contrast, their Vapor Pens category maintained a relatively stable position, consistently ranking between 14th and 18th place over the four months, indicating a more secure foothold in this segment despite a gradual decline in sales figures.
In the Pre-Roll category, Rogue Gold's performance appears to be steady yet modest, with their ranking fluctuating slightly between 74th and 80th place from May to August. This consistent presence in the top 80 suggests a stable customer base, although not strong enough to break into the top 30. The sales figures for Pre-Rolls reflect a downward trend, particularly from July to August, which may warrant further analysis to understand consumer preferences or market dynamics in Oregon. Overall, while Rogue Gold shows potential in certain categories, such as Vapor Pens, the brand faces challenges in achieving higher rankings and sustaining growth across other product lines.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Rogue Gold has experienced a slight decline in its ranking from May to August 2025, moving from 14th to 18th position. This shift is notable as it reflects a broader trend of fluctuating sales figures, with Rogue Gold's sales peaking in May and gradually decreasing by August. In contrast, brands like Bobsled Extracts have shown a consistent improvement in rank, climbing from 17th to 16th, and experiencing a steady increase in sales during the same period. Similarly, Loot Bar has also improved its position, moving from 21st to 17th, with a notable sales surge in June and July. These shifts suggest that while Rogue Gold maintains a competitive presence, it faces pressure from emerging brands that are gaining traction and potentially capturing market share. This dynamic environment underscores the importance for Rogue Gold to innovate and strategize effectively to regain its competitive edge in the Oregon vapor pen market.
Notable Products
In August 2025, Rogue Gold's top-performing product was the Raspberry Lemonade Flavored Distillate Cartridge in the Vapor Pens category, maintaining its number one rank from July with sales of 2,736 units. The Fruit Bedrock Oil Cartridge climbed to the second position, up from fourth in July, indicating a significant increase in popularity. The Piña Colada Distillate Cartridge was introduced in August and secured the third rank, showing strong initial sales performance. Meanwhile, the Fruit Punch Distillate Cartridge slipped from third to fourth place, while the CBD/THC 1:1 Watermelon Splash Oil Cartridge, previously ranked first in June, settled at fifth place in August. Overall, the Vapor Pens category saw dynamic shifts in rankings, reflecting changing consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
