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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Rogue Gold concentrated 97.46% of July 2026 sales in Vapor Pens, with that category up 1.49% year over year and 40.14% month over month, while Pre-Roll fell 68.16% year over year but rose 7.10% month over month to 2.54% share. Despite total brand sales declining 6.67% year over year alongside a 31.59% rise in average price, the Vapor Pens surge in July 2026 and the Pre-Roll contraction together indicate a deliberate tilt toward higher-price, higher-velocity vape offerings anchored in Oregon, with the July 2026 category mix implying further dependency risk if vape momentum cools.
With Vapor Pens at 97.46% share and ranked 18 in Oregon Vapor Pens, the 40.14% month-over-month lift paired with only 1.49% year-over-year growth suggests recent promotional or distribution gains rather than sustained structural expansion, while the 68.16% year-over-year contraction in Pre-Roll limits cross-category shopper capture. The combination of a 31.59% year-over-year price increase and a 6.67% year-over-year sales decline signals price-led revenue strategy that may be trading unit volume for margin, implying Rogue Gold’s positioning is skewing toward premiumized vape offerings where incremental rank gains from 18 will require reinforcing repeat within Vapor Pens rather than relying on the shrinking Pre-Roll base.
Competitive Landscape
Rogue Gold sits at rank #18 in Oregon Vapor Pens in July 2026 with no year-over-year rank change from #18, edging up 1 position from #19 in April 2026 while still trailing its peak of #11 from July 2024; meanwhile, Buddies climbed from #2 to #1 as sales grew 17.27% year over year and Entourage Cannabis / CBDiscovery slipped from #1 to #2 with a 33.36% sales decline, indicating that stable rank at #18 amid top-tier churn suggests Rogue Gold is holding share but not participating in the category’s leadership rotation, implying a need to convert incremental position gains into sustained upward momentum.
Notable Products
Blue Dream CO2 Disposable (2g) posted the steepest movement in July 2026 with a -8.4% month-over-month change while holding rank 6, and Tigers Blood Flavored Oil Cartridge (1g) rose +9.5% at rank 3. Vapor Pens concentrated the leaderboard with eight of the top ten SKUs, spanning ranks 2 through 7 and 9 through 10, whereas Pre-Rolls appeared only at ranks 1 and 8. This pattern implies Rogue Gold’s commercial direction is consolidating around Vapor Pens while a niche Pre-Roll can spike to rank 1, suggesting resource allocation should favor pen capacity with selective Pre-Roll bets.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
