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Nov-2025
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Overview
Market Insights Snapshot
Rogue Gold's performance in the Oregon market shows a mixed trajectory across different categories. In the Pre-Roll category, Rogue Gold has consistently ranked outside the top 30, with rankings fluctuating between 72nd and 87th place from August to November 2025. This suggests that the brand is struggling to gain a significant foothold in this category, as indicated by the decline in sales from $21,555 in August to $13,342 in November. In contrast, their presence in the Vapor Pens category is more robust, maintaining a steady rank of 23rd from September to November after a slight drop from 18th in August. This stability in the Vapor Pens category, despite the decrease in sales, indicates a more competitive positioning compared to Pre-Rolls.
The consistent ranking within the top 30 for Vapor Pens in Oregon highlights a stronger market presence in this segment, although sales have seen a downward trend from $370,058 in August to $233,864 in November. This suggests that while Rogue Gold is a recognized player in the Vapor Pens category, there might be external pressures or market dynamics affecting sales volumes. The absence of top 30 rankings for Pre-Rolls, on the other hand, underscores a need for strategic adjustments to enhance competitiveness and capture market share in that category. This duality in performance across categories provides insights into the brand's current market positioning and potential areas for growth or improvement.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Rogue Gold has experienced a consistent ranking at 23rd place from September to November 2025, indicating a stable but unremarkable position in the market. Despite this consistency, Rogue Gold's sales have seen a downward trend from $370,058 in August to $233,864 in November, suggesting a potential decline in market share. In contrast, Beehive Extracts has shown a notable upward trajectory, climbing from 39th to 21st place, with sales increasing significantly from $99,906 to $305,249 over the same period. Meanwhile, Mana Extracts maintained a steady rank around 24th, but their sales saw fluctuations, peaking in September before declining in November. Piff Stixs experienced a volatile ranking, peaking at 17th in October, while Feel Goods maintained a relatively stable position, slightly dropping to 22nd in November. This competitive environment highlights the challenges Rogue Gold faces in maintaining its sales momentum amidst dynamic market shifts and rising competitors.
Notable Products
In November 2025, Cantaloupe Crush Distillate Cartridge (1g) emerged as the top-performing product for Rogue Gold, climbing from a consistent fourth place in the previous months to first place. Rainbow Sherbert Distillate Disposable (1g) made a notable entry into the rankings, securing the second spot with sales of 1147 units. Mango Distillate Cartridge (1g) dropped from its second position in October to third in November, while Rainbow Sherbert Flavored Distillate Cartridge (1g) slipped from the top spot to fourth place. Lemonatti Distillate Cartridge (1g) appeared in the rankings for the first time, securing the fifth position. The Vapor Pens category dominated the sales for Rogue Gold, with significant shifts in product rankings from the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
