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Apr-2025
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Overview
Market Insights Snapshot
Rogue Gold's performance across various categories in Oregon shows a mixed bag of results. In the Concentrates category, Rogue Gold did not make it into the top 30, with rankings hovering around the mid-40s to 50s throughout the first four months of 2025. This indicates a struggle to gain a foothold in this category, with April showing a particularly low ranking of 50.0. In contrast, the Vapor Pens category tells a more optimistic story, where Rogue Gold maintained a strong presence, ranking consistently within the top 20 and even climbing to the 11th spot in March and April. This suggests a solid consumer base and potential for growth in this segment.
In the Pre-Roll category, Rogue Gold did not rank in the top 30 for the first three months of 2025, only appearing at 89th place in April. This late entry into the rankings may highlight challenges in market penetration or competition from other brands in the state. However, the presence of Rogue Gold in April could indicate a strategic move or a shift in consumer preferences that might be worth monitoring in the coming months. Overall, while Rogue Gold shows promise in the Vapor Pens category, its performance in Concentrates and Pre-Rolls suggests areas that may require strategic adjustments or increased focus to improve market position.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Rogue Gold has shown a notable upward trend in rankings from January to April 2025. Initially ranked 16th in January, Rogue Gold improved its position significantly by March, reaching the 11th spot, and maintained this rank in April. This upward trajectory in rank is indicative of a strong recovery in sales, as seen by the substantial increase from February to March. In comparison, Oregrown and Echo Electuary have experienced fluctuations, with Oregrown moving from 11th to 10th place and Echo Electuary dropping from 10th to 12th by April. Meanwhile, Higher Cultures saw a decline from 8th to 13th place, indicating potential challenges in maintaining its market share. Gem Carts demonstrated resilience, improving from 13th to 9th place by April. Rogue Gold's consistent improvement in rank and sales positions it as a rising competitor in the Oregon vapor pen market, suggesting a positive reception of its products and strategic market positioning.
Notable Products
In April 2025, the top-performing product from Rogue Gold was the Sweet Strawberry Flavored Oil Cartridge (1g) in the Vapor Pens category, ascending to the number one rank with sales of 2,352 units. This product improved from its previous ranks of 4th in January and March, and 5th in February. Tigers Blood Flavored Oil Cartridge (1g) slipped to the second position after maintaining the top spot in February and March. The CBD/THC 1:1 Watermelon Splash Oil Cartridge (1g) entered the rankings at third place, showing a strong debut. Meanwhile, Mango Distillate Cartridge (1g) and Pot of Gold Flavored Distillate Cartridge (1g) secured the fourth and fifth positions, respectively, marking their first appearances in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
