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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Rogue Gold concentrated 93.49% of June 2026 sales in Vapor Pens, with Pre-Roll at 5.01% and Concentrates at 1.51%, while overall brand sales declined 49.08% year over year and average price rose 8.70%. Within the mix, Vapor Pens fell 46.16% YoY and 9.90% MoM, Pre-Roll dropped 67.22% YoY and 6.97% MoM, and Concentrates slid 79.78% YoY and 3.42% MoM; in Oregon Vapor Pens the brand stood at rank 26. The pattern implies a reliance on a single category with accelerating month-over-month contraction, where a price-per-unit lift alongside double‑digit YoY declines signals elastic demand that is not offset by small niches in Pre-Roll and Concentrates.
Given a 93.49% exposure to Vapor Pens and a rank of 26 in Oregon, the mix skews toward a crowded mid-table positioning that limits buffer from category-specific downturns and MoM volatility of 9.90%. With Pre-Roll and Concentrates contributing just 6.52% combined and shrinking 67.22% and 79.78% YoY respectively, the current configuration prioritizes depth over breadth; this implies that stabilizing share likely requires either price recalibration where average price is up 8.70% or targeted reallocation toward subcategories that can absorb demand without compounding the 49.08% YoY sales decline.
Competitive Landscape
Rogue Gold sits at rank #26 in OR Vapor Pens in June 2026, down 9 positions year over year from #17, though up 1 place versus March 2026 when it was #27; against a historical peak of #11 in July 2024, the brand is now 15 spots lower. In contrast, Buddies advanced to #1 from #2 with 16.9% year-over-year sales growth, while FRESHY climbed to #2 from #5 on 81.5% growth, indicating that top-tier rivals are gaining rank as Rogue Gold cedes positions; this trajectory implies Rogue Gold’s relative demand is slipping versus faster-rising leaders, and without a reversal it risks further share erosion in the next two quarters.
Notable Products
Watermelon Splash Oil Cartridge (1g) posted the largest month-over-month movement in June 2026 with +81.6% while jumping to rank 2, contrasting with Sweet Strawberry Flavored Oil Cartridge (1g) at rank 3 that fell -18.4%. Tigers Blood Flavored Oil Cartridge (1g) held rank 1 with +43.6%, and Blueberry Flavored Oil Cartridge (1g) slid -30.5% at rank 5. With nine of the top ten in Vapor Pens and a split between surging fruit flavors and double-digit decliners, the pattern implies Rogue Gold is consolidating around fewer breakout SKUs rather than broad-based cartridge growth.
Blue Dream Distillate Cartridge (1g) declined -24.5% at rank 4, and Lemon Berry Tarts Oil Cartridge (1g) dropped -22.3% at rank 9, while Green Apple Flavored Distillate Cartridge (1g) inched up +9.3% at rank 6 on $9,197 in June 2026 sales. The concentration of Vapor Pens alongside mixed momentum and a single Pre-Roll at rank 10 indicates portfolio dependence on cartridges, implying near-term merchandising should prioritize high-velocity fruit profiles while trimming lagging SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
