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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Vapor Pens held 54.79% share (ranked 22 in Oregon Vapor Pens), with year-over-year sales up 183.87% and month-over-month up 17.21%. Flower accounted for 20.33% share with a 274.16% year-over-year surge but a 34.16% month-over-month decline, while Pre-Roll reached 14.09% share with 268.67% year-over-year growth and a 95.53% month-over-month jump; Concentrates carried 10.79% share with 46.95% year-over-year growth and 1.15% month-over-month growth. With brand-level sales up 178.55% year-over-year and average price up 2.23%, the mix implies a pivot toward higher-velocity inhalables where Pre-Roll momentum offsets Flower’s month-over-month pullback.
The simultaneous 17.21% month-over-month gain in the 54.79% Vapor Pens base and the 95.53% month-over-month spike in Pre-Roll indicate demand clustering in quick-turn formats, while the 34.16% month-over-month decline in Flower suggests less efficient inventory cycling relative to categories growing 1.15% month-over-month or faster. Given a 22 rank in Oregon Vapor Pens and 183.87% year-over-year growth in that category, the mix supports share capture via cart-led entry points, with Pre-Roll acting as an acquisition funnel and Concentrates providing stability at 10.79% share; this configuration implies that maintaining May 2026 growth depends on reinforcing Vapor Pens price-pack architecture while managing Flower exposure to reduce drag on month-over-month comps.
Competitive Landscape
Mana Extracts sits at rank #22 in OR Vapor Pens in May 2026, improving 14 positions from #36 year over year, while holding flat versus February 2026 at #22 and still trailing its March 2026 peak of #19 by three spots; in contrast, Buddies moved from #2 to #1 with a 17.2% YoY sales increase and FRESHY climbed from #7 to #2 on 78.5% YoY growth, whereas Entourage Cannabis / CBDiscovery slipped from #1 to #3 amid a 27.8% YoY sales decline; this mix of upward mobility among top rivals and Mana Extracts’ mid-tier stabilization implies the brand’s rank trajectory is improving but requires further share capture to convert a March 2026 breakout into sustained top-20 placement.
Notable Products
GMO Cured Resin Cartridge (1g) posted the standout move in May 2026 with a +148.7% month-over-month surge to $40,104 and seized rank 1, while Blue Dream Cured Resin Cartridge (1g) held rank 2 with a +21.2% gain, indicating a decisive tilt toward vapor pens at the very top. Wild Hogz Cured Resin Cartridge (1g) slipped 1.7% MoM at rank 9, and GG #4 (3.5g) advanced +28.4% to rank 5, creating a split where vapor pens concentrate in the top two spots as flower and pre-rolls fill ranks 3–10. With three vapor pen SKUs inside the top 10 contrasted against multiple crumble-infused pre-rolls, the pattern implies Mana Extracts is consolidating momentum around cured resin cartridges while using infused pre-roll breadth to backfill mid-table demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
