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Jun-2024
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Overview
Market Insights Snapshot
Mana Extracts has shown varied performance across different product categories in Oregon. In the Concentrates category, the brand has experienced fluctuations, peaking at 11th place in March 2024 but dropping to 19th place by May 2024 before recovering slightly to 13th place in June 2024. This indicates a volatile but resilient presence in the market. In contrast, their performance in the Flower category has been less consistent, failing to secure a top 30 position in March and June 2024. The brand's rank improved to 67th in May 2024 but still did not break into the top tier, suggesting challenges in this highly competitive segment.
In the Pre-Roll category, Mana Extracts has struggled to maintain a strong foothold, with rankings oscillating between 70th and 86th place over the four-month period. This inconsistency highlights potential issues with market penetration or consumer preference in this category. However, the Vapor Pens category has been a bright spot for the brand, with a steady climb from 36th place in March 2024 to 30th place in June 2024. This upward trend suggests growing consumer acceptance and a stronger market position in this segment, making it a category worth watching for future performance.
Competitive Landscape
In the competitive landscape of Vapor Pens in Oregon, Mana Extracts has experienced notable fluctuations in its rank over the past few months, reflecting a dynamic market environment. While Mana Extracts improved its position from 36th in March 2024 to 31st in April 2024, it saw a dip back to 36th in May 2024 before climbing to 30th in June 2024. This volatility contrasts with more stable competitors such as Willamette Valley Alchemy, which maintained a relatively steady rank, peaking at 25th in May 2024. Meanwhile, PRUF Cultivar experienced a significant drop from 18th in May 2024 to 34th in June 2024, indicating potential market challenges. Additionally, Bobsled Extracts showed a gradual decline, moving from 25th in March 2024 to 29th in June 2024. These trends suggest that while Mana Extracts has faced some rank instability, there is potential for growth if it can capitalize on the market shifts affecting its competitors.
Notable Products
In June 2024, the top-performing product from Mana Extracts was Shoreline Sour Diesel (Bulk) in the Flower category, which rose to the number one spot with sales of 2456 units. Sour Breath Distillate Cartridge (1g) in the Vapor Pens category secured the second position. Linda's Diamonds Infused Pre-Roll (1g) in the Pre-Roll category, which had consistently ranked first in the previous months, dropped to third place. Blackberry Jam Distillate Cartridge (1g) in the Vapor Pens category climbed to fourth position from its previous rank of fourth in April. Electric Sunshine Diamonds (1g) in the Concentrates category rounded out the top five products for June 2024.
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