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Apr-2025
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Overview
Market Insights Snapshot
Valhalla Flwr's performance in the cannabis market shows varied results across different provinces and product categories. In Alberta, the brand's presence in the Flower category has been on a declining trend, with rankings slipping from 66th in January 2025 to 95th by April 2025. This decline is mirrored by a decrease in sales, indicating challenges in maintaining market share. Conversely, in British Columbia, Valhalla Flwr has shown resilience in the Flower category, improving its rank from 47th in January to 39th in April, with sales increasing over this period. Such contrasting trends highlight the importance of regional strategies in the competitive cannabis market.
In the Pre-Roll category in British Columbia, Valhalla Flwr has demonstrated a strong performance, finishing April 2025 in the 37th position, up from 46th in March. This upward movement is accompanied by a significant increase in sales, suggesting a positive reception of their pre-roll products. However, the brand's presence in the Concentrates category in British Columbia was only noted in April, entering the rankings at 30th, which may indicate a new or revitalized effort in this segment. Meanwhile, in Ontario, the brand's position in the Flower category has remained relatively stable, albeit outside the top 30, suggesting room for growth in this market. These insights underscore the varying degrees of success Valhalla Flwr experiences across different regions and product lines.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Valhalla Flwr has experienced notable fluctuations in its ranking, which directly impacts its sales performance. Starting the year in January 2025 at rank 34, Valhalla Flwr saw a dip in February and March, falling to ranks 42 and 46, respectively, before recovering to rank 37 in April. This recovery is significant, as it coincides with an increase in sales, suggesting a positive response to potential strategic adjustments. In contrast, competitors like BLKMKT and Good Buds have shown a more consistent upward trajectory in rankings, with BLKMKT improving from rank 55 in January to 36 in April, and Good Buds maintaining a steady climb from rank 46 to 35 over the same period. Meanwhile, El Blunto and Sheeesh! have experienced mixed results, with El Blunto maintaining a relatively stable position around the 36-40 range, and Sheeesh! showing a slight decline in April. These dynamics highlight the competitive pressures Valhalla Flwr faces and underscore the importance of strategic positioning to enhance its market share in the Pre-Roll category.
Notable Products
In April 2025, Rainbow Lava Pre-Roll 3-Pack (1.5g) maintained its position as the top-performing product for Valhalla Flwr, consistently ranking first across the first four months of the year with sales of 4,161. Pebble Punch Pre-Roll 3-Pack (1.5g) also held steady in second place, showing stable performance throughout. Alaskan Thunder Pre-Roll 10-Pack (5g) climbed to third place after debuting in February at fourth, indicating a positive reception. Fruity Pebble x Wedding cake (7g) sustained its fourth-place ranking from March into April, suggesting steady interest. Notably, the Rainbow Lava Diamond & Terp Sauce Infused Pre-Roll 5-Pack (2.5g) entered the rankings at fifth place in April, highlighting its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
