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Aug-2025
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Overview
Market Insights Snapshot
Valhalla Flwr has shown varied performance across different Canadian provinces and product categories, with notable trends in British Columbia. In the Flower category, Valhalla Flwr improved its rank significantly from 38th in May 2025 to 17th in July 2025, before a slight drop to 19th in August. This upward trend in the Flower category is mirrored by a strong sales performance, peaking in July. The Pre-Roll category also witnessed consistent growth, with Valhalla Flwr moving from 30th in May to 18th by August, indicating a positive reception in this segment. Conversely, the brand's presence in the Vapor Pens category was less prominent, with rankings only appearing from July onwards, suggesting room for improvement.
In Alberta, Valhalla Flwr did not make it into the top 30 for the Flower category during the summer months, indicating a challenging market environment or competitive landscape. Similarly, in Ontario, the brand appeared only once in the rankings for Flower in May, positioned at 92nd, which suggests limited market penetration or brand recognition in this province. These insights highlight the brand's stronghold in British Columbia, while also pointing to potential areas for growth and increased market presence in other key regions like Alberta and Ontario.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Valhalla Flwr has shown a notable upward trajectory in its market position from May to August 2025. Starting outside the top 20 in May, Valhalla Flwr climbed to rank 18 by August, reflecting a consistent improvement in market presence. This upward momentum is particularly significant when compared to competitors like Back Forty / Back 40 Cannabis, which entered the top 20 in July at rank 22 and improved slightly to 19 by August. Meanwhile, Bold maintained a stable presence, holding the 17th position in both July and August, suggesting a steady but less dynamic performance compared to Valhalla Flwr. Castle Rock Farms consistently held the 16th position, indicating a strong foothold but without significant upward movement. DEALR experienced fluctuations, ranking 20th in August, which might suggest some instability in its market strategy. Valhalla Flwr's rise in rank is indicative of successful market strategies and growing consumer preference, positioning it as a brand to watch in the competitive Pre-Roll market of British Columbia.
Notable Products
In August 2025, Rainbow Lava Pre-Roll 3-Pack (1.5g) maintained its position as the top-performing product for Valhalla Flwr with sales reaching 6169 units, showing consistent dominance across the months. Pebble Punch Pre-Roll 3-Pack (1.5g) also held steady at the second rank, experiencing a slight increase in sales compared to July. Alaskan Thunder Pre-Roll 10-Pack (5g) regained its third position after dropping to fifth in July, indicating a resurgence in popularity. Twisted Trio Variety Pack Pre-Roll 3-Pack (1.5g) entered the rankings at fourth place, while Cosmic Cherry Pre-Roll 5-Pack (2.5g) debuted at fifth, highlighting a shift in consumer interest towards new offerings. This month’s data underscores a strong preference for pre-roll products, with all top performers belonging to this category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
