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Oct-2025
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Overview
Market Insights Snapshot
In New York, Stone Road has shown a notable improvement in the Flower category over the past few months. Starting from a rank of 24 in July 2025, the brand climbed to the 17th position by October 2025. This upward trajectory is accompanied by a consistent increase in sales, with a significant jump in October. In contrast, Stone Road's performance in the Pre-Roll category has not been as strong, failing to break into the top 30, which suggests a potential area for improvement or a shift in consumer preference. Despite this, the brand's ability to maintain a stable rank in the 60s range indicates a steady presence in the market.
The sales trends for Stone Road in the Flower category suggest a growing consumer interest and possibly an effective marketing strategy or product enhancement that resonates with the market. The consistent ranking within the top 30 highlights the brand's competitive edge in this category in New York. However, the absence from the top 30 in the Pre-Roll category could point to either a highly competitive landscape or a need for strategic adjustments to capture a larger market share. This discrepancy between categories provides an interesting dynamic for Stone Road, offering insights into potential growth opportunities and challenges within the cannabis industry in New York.
Competitive Landscape
In the competitive landscape of the New York Flower category, Stone Road has shown a notable upward trajectory in rankings, moving from 24th place in July 2025 to 17th by October 2025. This improvement is significant, especially when compared to competitors such as Smoakland, which fluctuated but ultimately ranked 18th in October, and Hepworth, which remained relatively stable around the 19th position. Stone Road's sales have also seen a positive trend, with a substantial increase from July to October, indicating a strengthening market presence. Meanwhile, Electraleaf consistently outperformed Stone Road in both rank and sales, maintaining a top 15 position throughout the period. However, Stone Road's consistent climb and sales growth suggest a growing consumer preference and potential to close the gap with higher-ranked brands like Platinum Reserve, which, despite a decline in sales, still holds a higher rank.
Notable Products
In October 2025, the top-performing product for Stone Road was the Acapulco Gold Hash Infused Pre-Roll (1g) in the Pre-Roll category, climbing from a rank of 5 in September to 1, with notable sales of 1564 units. The Blueberry Banana Swirl Infused Pre-Ground (14g) maintained its strong performance in the Flower category, holding a steady rank of 2 from September, showcasing consistent demand. Sour Candy Kush Infused Ground (14g) saw a slight drop, moving from rank 2 in September to 3 in October. Meanwhile, Watermelon Zkittlez Infused Pre-Ground (14g) entered the top ranks for the first time in October, securing the 4th spot. Lemon Berry Sunrise Infused Ground (14g) debuted in the rankings at 5th position, indicating a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
