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Dec-2025
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Overview
Market Insights Snapshot
Stone Road's performance in the New York market demonstrates varied success across different categories. In the Flower category, Stone Road maintained a presence within the top 30, with rankings fluctuating from 24th in September to 18th in October, before settling back to 24th by December. This suggests a competitive but stable positioning for the brand in this category. The sales figures for Flower indicate a peak in October, which could be attributed to a strategic marketing push or seasonal demand, but they saw a slight decline in the following months. Despite these fluctuations, maintaining a top 30 position indicates a consistent consumer interest in their Flower products.
In contrast, Stone Road's performance in the Pre-Roll category in New York shows a notable upward trend. Starting outside the top 30 in September, the brand made significant strides, climbing to 54th by December. This improvement highlights a growing consumer preference or successful product offerings in the Pre-Roll segment. The sales figures support this upward trajectory, with a clear increase observed over the months, culminating in a significant rise by December. While the brand did not break into the top 30 in this category, the consistent upward movement suggests potential for future growth and an increasing foothold in the Pre-Roll market.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Stone Road has experienced some fluctuations in its ranking over the last few months of 2025. Starting at 24th place in September, Stone Road improved its position to 18th in October, only to see a slight decline to 21st in November and back to 24th in December. This suggests a volatile performance in a competitive market. Notably, Jetpacks maintained a relatively stable presence, hovering around the 21st to 23rd positions, while Runtz saw a significant drop in November, falling out of the top 20, before recovering slightly in December. Meanwhile, Hashtag Honey showed a consistent upward trend, climbing from 37th in September to 26th by December, indicating a growing market presence. Doobie Labs also demonstrated a strong finish in December, securing the 22nd spot. These dynamics highlight the competitive pressure Stone Road faces, with rivals either maintaining stability or showing growth, emphasizing the need for strategic adjustments to enhance its market position and sales trajectory.
Notable Products
In December 2025, the top-performing product from Stone Road was Iced Lemonade Infused Pre-Ground (14g) in the Flower category, maintaining its number one rank from November with impressive sales of 2154 units. Northern Lights Infused Pre-Ground (14g) secured the second position, marking its debut in the rankings for this month. Mango Sherbet Infused Pre-Ground (14g) held steady at third place, consistent with its November rank. Acapulco Gold Hash Infused Pre-Roll (1g) saw a drop from second to fourth place compared to the previous month. Sweet Banana Haze Infused Pre-Roll (1g) entered the rankings at fifth position, showcasing a notable presence in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
