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Nov-2025
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Overview
Market Insights Snapshot
In the New York market, Stone Road has shown varied performance across different product categories. In the Flower category, Stone Road maintained a consistent presence within the top 30 brands, peaking at rank 18 in October 2025 before slightly dropping to rank 20 in November. This indicates a strong foothold in the Flower category, reflecting consumer loyalty or effective marketing strategies. Sales figures corroborate this, with a notable increase in October, suggesting a possible seasonal trend or successful promotional campaign. However, the brand's performance in the Pre-Roll category tells a different story, as it failed to break into the top 30, peaking only at rank 67 in October and slipping further to rank 84 in November. This could indicate challenges in market penetration or competition from other brands in this specific segment.
The contrasting performance in New York highlights the different dynamics at play in the Flower and Pre-Roll categories for Stone Road. While the Flower category seems to be a stronghold, the Pre-Roll category appears to be struggling, potentially due to market saturation or differing consumer preferences. This divergence in category performance could suggest areas for strategic focus, such as enhancing product offerings or marketing efforts in the Pre-Roll segment to improve rankings. Understanding these trends is crucial for Stone Road to capitalize on its strengths and address its weaknesses in the competitive cannabis market of New York.
Competitive Landscape
In the competitive landscape of the New York flower category, Stone Road has experienced notable fluctuations in its ranking over the past few months. In August 2025, Stone Road was ranked 23rd, slightly dropping to 24th in September, but then rising to 18th in October before settling at 20th in November. This upward trend in October coincided with a significant sales increase, suggesting a positive reception of their products during that period. However, brands like Smoakland have shown a more consistent upward trajectory, moving from 24th in August to 18th by November, with sales peaking significantly in November. Meanwhile, RIPPED entered the top 20 in November, marking a significant rise from being unranked in the previous months. On the other hand, Platinum Reserve saw a decline from 15th in August to 21st in November, indicating a potential opportunity for Stone Road to capture market share from competitors experiencing downward trends. This dynamic market environment underscores the importance of strategic positioning and product differentiation for Stone Road to maintain and improve its standing in the competitive New York flower market.
Notable Products
In November 2025, the top-performing product for Stone Road was Iced Lemonade Infused Pre-Ground (14g) in the Flower category, securing the number one rank. Acapulco Gold Hash Infused Pre-Roll (1g) followed as the second best, maintaining a strong presence in the Pre-Roll category after leading in October. Mango Sherbet Infused Pre-Ground (14g) climbed to third place in the Flower category, showing a notable rise. Lemon Berry Sunrise Infused Ground (14g) secured the fourth position, while Peach Sorbet Diamond and Bubble Hash Infused Pre-Roll (1g) held steady in fifth place. The Iced Lemonade variant achieved significant sales with 1016 units sold, marking a standout performance for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
