Aug-2025
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Overview
Market Insights Snapshot
Stone Road has shown a notable upward trajectory in the New York cannabis market, particularly within the Flower category. Starting from a rank of 38 in May 2025, the brand has steadily climbed the ranks to reach the 21st position by August 2025. This upward movement is mirrored by a significant increase in sales, which jumped from $294,352 in May to $590,905 in August. This suggests a robust demand and growing consumer base for Stone Road's Flower products in the state. The consistent rise in rankings and sales figures indicates that the brand is successfully capturing market share in this competitive category.
In contrast, Stone Road's performance in the Pre-Roll category within New York has been less consistent. The brand did not make it into the top 30 rankings during the months of May through August 2025, with its highest position being 60 in August. Despite not breaking into the top tier, there is a positive trend in sales, which increased from $75,350 in June to $93,562 in August. This suggests that while Stone Road is gaining traction in the Pre-Roll category, it still faces significant competition and challenges in achieving higher market penetration. The fluctuations in ranking highlight areas where the brand might focus its efforts to strengthen its presence in this segment.
Competitive Landscape
In the competitive landscape of the New York Flower category, Stone Road has shown a consistent upward trajectory in its ranking and sales over the past few months. Starting from a rank of 38 in May 2025, Stone Road has climbed to 21 by August 2025, indicating a significant improvement in market presence. This positive trend is supported by a steady increase in sales, showcasing the brand's growing popularity. In contrast, Smoakland experienced a fluctuating performance, entering the top 50 in June and reaching rank 23 by August, yet still trailing behind Stone Road in sales. Meanwhile, Jetpacks and Runtz have maintained a relatively stable ranking, with Jetpacks slightly dropping from 18 in July to 20 in August, and Runtz consistently holding a top 20 position. Hepworth shows a similar pattern to Stone Road, with a slight decline in rank from 16 in May to 22 in August, despite a strong sales performance. These dynamics suggest that Stone Road's strategic initiatives are effectively enhancing its competitive edge in the New York Flower market.
Notable Products
In August 2025, the top-performing product for Stone Road was the Pineapple Diesel Hash Diamonds THCA Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from July with sales of 1715 units. The Guava Gelato Infused Pre-Roll (1g) climbed from third to second place, showing a significant increase in sales. Blueberry Banana Swirl Infused Pre-Ground (14g) in the Flower category dropped one position to third, despite a slight growth in sales figures. Wild Blueberry Kush Infused Pre-Roll (1g) improved its standing from fifth to fourth place, indicating a notable upward trend in popularity. Sour Candy Kush Infused Ground (14g) entered the rankings for the first time in August, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.