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Aug-2025
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Overview
Market Insights Snapshot
Doobie Labs has shown an intriguing trajectory in the New York market, particularly in the Flower category. Over the summer months, the brand improved its position from 36th in May to 30th by August, indicating a positive reception and increasing consumer demand. The sales figures corroborate this upward trend, with a notable increase from $296,581 in May to $394,271 by August, suggesting a robust growth momentum. However, the Vapor Pens category presents a stark contrast, as Doobie Labs did not rank in the top 30 at any point. This absence from the rankings highlights an area where the brand might need to strategize differently to capture market share.
In the Pre-Roll category, Doobie Labs experienced fluctuations that point to potential challenges in maintaining a steady market presence. While the brand managed to climb slightly from 49th in May to 47th in June, it fell to 74th by August, alongside a decline in monthly sales. This downward shift may suggest increased competition or changing consumer preferences in New York. The dynamics in these categories underscore the importance of strategic adjustments and market analysis for Doobie Labs to optimize its performance and capitalize on growth opportunities across different product lines.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Doobie Labs has shown a promising upward trajectory in terms of rank and sales. From May to August 2025, Doobie Labs improved its rank from 36th to 30th, reflecting a strategic gain in market position. This positive shift is underscored by a significant increase in sales, culminating in a strong performance in August. In comparison, CAM experienced fluctuating ranks, peaking at 29th in June before settling at 33rd in August, indicating a less stable market presence. Meanwhile, Heady Tree and UMAMII both saw improvements, with UMAMII notably climbing from 47th to 28th, suggesting a competitive push that Doobie Labs must watch closely. Despite these movements, Doobie Labs' consistent sales growth positions it favorably against these competitors, highlighting its potential to capture more market share in the coming months.
Notable Products
In August 2025, Blue Lobster (3.5g) retained its top position in the Flower category for Doobie Labs, achieving the highest sales figure of $4,339. White Widow (3.5g) emerged as a strong contender, securing the second rank despite not being ranked in previous months. The Jackalope Pre-Roll 5-Pack (2.5g) saw a decline, dropping to third place from its consistent second position in June and July. Mac 1 Pre-Roll 5-Pack (2.5g) maintained its fourth position from July to August. Maraschino Runtz (3.5g) re-entered the rankings at fifth place after not being ranked in June and July, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
