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Nov-2025
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Overview
Market Insights Snapshot
In New York, Doobie Labs has demonstrated a notable performance trajectory in the Flower category. Starting from a rank of 32 in August 2025, the brand climbed to 26 in September, briefly dropped out of the top 30 in October, but made a significant comeback to rank 22 in November. This fluctuation is mirrored in their sales figures, which show a strong upward trend, culminating in nearly half a million dollars in November. This indicates a growing preference for their Flower products among consumers in New York, suggesting effective market strategies or product innovations that resonate with the local audience.
However, the brand's performance in other categories such as Pre-Roll and Vapor Pens presents a mixed picture. In the Pre-Roll category, Doobie Labs was ranked 84 in August, but then failed to maintain a presence in the top 30 for the subsequent months, highlighting a potential area for improvement. Conversely, their entry into the Vapor Pens category in October at rank 69 suggests a new strategic focus or product launch that could be promising. The absence of ranking data in earlier months for Vapor Pens might indicate that this is a relatively new venture for Doobie Labs, and their initial entry position could be a stepping stone for future growth in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Doobie Labs has experienced notable fluctuations in its ranking and sales performance over the past few months. After starting at rank 32 in August 2025, Doobie Labs improved to 26th in September, only to drop to 33rd in October, before rebounding to 22nd in November. This volatility highlights the competitive pressure from brands like Platinum Reserve, which maintained a relatively stable presence, dropping from 15th in August to 21st in November. Meanwhile, Stone Road and Jetpacks have shown more consistent rankings, with Stone Road peaking at 18th in October and Jetpacks maintaining a steady 23rd position from September to November. The sales trends indicate that while Doobie Labs saw a dip in October, it managed a recovery in November, suggesting potential for growth if it can stabilize its market position amidst strong competition from these established brands.
Notable Products
In November 2025, Doobie Labs' top-performing product was Blue Lobster (3.5g) in the Flower category, maintaining its first-place position for four consecutive months with a sales figure of 4247. Frost Bite (3.5g) emerged as the second-best seller, a new entry in the rankings, indicating a strong market introduction. Grape Stomper (3.5g) secured the third position, showing a promising start in the market. Zangria (3.5g) and Z-Gun (3.5g) followed in the fourth and fifth ranks, respectively, both debuting in the rankings in November. This month marked the introduction of these new products in the top five, suggesting a shift in consumer preferences towards new offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
