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Apr-2025
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Overview
Market Insights Snapshot
Doobie Labs has been making significant strides in the New York market, particularly in the Flower category. Starting the year ranked at 51st, the brand has shown a steady upward trajectory, reaching the 24th position by April 2025. This movement reflects a robust growth in sales, with April's figures nearly doubling those of March. However, in the Vapor Pens category, Doobie Labs experienced a decline, dropping from 61st in January to falling out of the top 30 by March. This suggests a potential area for improvement or a shift in consumer preference that the brand might need to address.
In the Pre-Roll category within New York, Doobie Labs had a challenging start, ranking 99th in January, but made a notable comeback by April, climbing to 75th. This indicates a positive reception of their products or effective marketing strategies that have begun to pay off. The absence of rankings in February and March for this category, however, points to a period of struggle or transition. Such fluctuations highlight the competitive nature of the cannabis market and the importance of maintaining consistent product quality and visibility to sustain consumer interest.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Doobie Labs has shown a remarkable upward trajectory in its rankings over the first four months of 2025. Starting from a rank of 51 in January, Doobie Labs climbed to 24 by April, indicating a significant improvement in market positioning. This upward movement is notable when compared to competitors like Grassroots and Runtz, both of which experienced a decline in their rankings, with Grassroots dropping from 20 to 23 and Runtz from 18 to 26 over the same period. FlowerHouse New York also saw a decline from 11 to 25, further highlighting Doobie Labs' impressive rise. Meanwhile, Pura made a notable leap from 40 to 22, showcasing a similar upward trend. Despite these competitive shifts, Doobie Labs' consistent sales growth, particularly in April, positions it as a formidable player in the New York Flower market, suggesting a positive long-term trend in both rank and sales performance.
Notable Products
In April 2025, Blue Lobster (3.5g) emerged as the top-performing product for Doobie Labs, securing the number one rank with sales of 3439 units. Maraschino Runtz (3.5g) followed closely in second place, experiencing a significant increase in sales from March. Jackalope Pre-Roll 5-Pack (2.5g) claimed the third spot, marking its first appearance in the top ranks. Apple Jacks (3.5g) and White Widow (3.5g) took the fourth and fifth positions respectively, both showing a consistent presence in the rankings over the previous months. Notably, Maraschino Runtz and White Widow have shown fluctuations in their rankings but maintained strong sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
