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Feb-2026
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Overview
Market Insights Snapshot
In the New York market, Doobie Labs has demonstrated fluctuating performance across different product categories. The Flower category shows a notable trend, with Doobie Labs ranking 22nd in November 2025, improving to 20th in December, but then dropping out of the top 30 in January 2026 before recovering to 24th in February. This volatility suggests a competitive landscape, but the brand's ability to rebound indicates resilience. Such movements highlight the challenges and opportunities within the Flower category, where consumer preferences and competitive actions can significantly impact rankings.
In contrast, Doobie Labs' performance in the Vapor Pens category in New York is more stable, although it remains outside the top 30. Starting from a 67th place in November 2025, the brand climbed to 47th in December, before slightly declining to 50th in January and 52nd in February 2026. Despite not breaking into the top 30, the consistent presence in the rankings suggests that Doobie Labs has a steady customer base in this category. This stability could provide a foundation for future growth if the company can leverage its existing market presence to enhance its offerings or marketing strategies.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Doobie Labs has experienced notable fluctuations in its ranking and sales performance. Starting from November 2025, Doobie Labs held the 22nd position, improving to 20th in December, but then dropped significantly to 41st in January 2026, before recovering to 24th in February. This volatility contrasts with the more stable performance of competitors like Platinum Reserve, which maintained a top 20 position throughout the period, and 7 SEAZ, which, despite a dip in December, surged to 22nd in February, surpassing Doobie Labs. Meanwhile, Good Green and Knack have shown consistent rankings, with Knack slightly edging out Doobie Labs in February. These dynamics suggest that while Doobie Labs has the potential for strong sales, as evidenced by its December peak, it faces challenges in maintaining a stable market position amidst aggressive competition.
Notable Products
In February 2026, Blue Lobster (3.5g) maintained its position as the top-performing product for Doobie Labs, with a sales figure of 3237. Lemon Up (3.5g) emerged as the second-best seller, indicating strong market entry. Candy Fumes (3.5g) secured the third spot, showing a promising performance. Maraschino Runtz (3.5g) dropped to fourth after being third in January, while Day Wrecker (3.5g) rounded out the top five, having re-entered the rankings. Notably, Blue Lobster has consistently held the top rank since November 2025, showcasing its enduring popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
