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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Doobie Labs is stocked at 186 licensed dispensaries across New York, with the deepest coverage in New York, Buffalo, Queens, Brooklyn, and Syracuse. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Doobie Labs concentrated 72.69% of July 2026 sales in Flower with year-over-year growth of 83.30% and month-over-month growth of 22.46%, while Pre-Roll held 17.23% share with 47.44% YoY and 31.60% MoM, and Vapor Pens carried 10.08% share with 1715.18% YoY but a -21.26% MoM decline; the average price fell 13.83% YoY to $40.23 even as total brand sales grew 92.69% YoY, placing Flower at rank 25 within New York Flower. The mix and price shifts imply Doobie Labs is leaning into Flower volume gains and value positioning while Pre-Roll expands incrementally, with Vapor Pens volatile despite outsized YoY expansion.
With Flower at 72.69% share and ranked 25th in New York, the 22.46% MoM acceleration alongside a 13.83% YoY price reduction suggests a scale-through-affordability tactic, whereas the 31.60% MoM lift in Pre-Roll against a smaller 17.23% share points to a complementary trial-led entry. The -21.26% MoM contraction in Vapor Pens despite 1715.18% YoY growth indicates episodic wins rather than sustained pull, implying Doobie Labs’ near-term positioning is anchored in Flower-led basket capture with Pre-Roll as the margin-balancing adjunct rather than a pivot toward cartridges.
Competitive Landscape
Doobie Labs sits at rank 25 in New York Flower for July 2026, improving 11 spots from rank 36 year over year, while holding flat versus April 2026 at rank 25; against this, Find. advanced from rank 8 to rank 1 and Grassroots rose from rank 15 to rank 5, indicating competitors are converting faster share gains as they pair double-digit rank climbs with year-over-year sales shifts of 46.7% and 79.8% respectively, whereas Doobie Labs’ peak at rank 20 in December 2025 and current stall at rank 25 suggest momentum has cooled and the brand risks being boxed into the mid-tier unless it re-accelerates velocity relative to top movers.
Notable Products
Northern Lights (3.5g) posted the standout move in July 2026 with a 69.37% month-over-month gain to rank 4, while Blue Dream (3.5g) slipped 12.60% to rank 3. Blue Lobster (3.5g) declined 7.68% at rank 2, and Blue Lobster Pre-Roll 5-Pack (2.5g) fell 29.35% at rank 9. Four of the top ten are Flower SKUs, indicating mix tilt toward single-strain eighths as pre-roll multipacks lose momentum. This pattern implies Doobie Labs is consolidating around core Flower formats where variability in strain-level demand can still offset softness in bundled Pre-Roll offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
