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Sep-2025
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Overview
Market Insights Snapshot
Doobie Labs has shown a promising upward trajectory in the New York flower category over the past few months. Starting from a rank of 39 in June 2025, the brand climbed to 25 by September 2025. This ascent is backed by a notable increase in sales, which peaked in August before slightly decreasing in September. This consistent improvement in ranking suggests that Doobie Labs is effectively capturing consumer interest and gaining a stronger foothold in the New York flower market. However, this should be closely monitored to see if the trend continues or stabilizes in the coming months.
In contrast, the performance of Doobie Labs in the pre-roll category in New York has been less encouraging. The brand was ranked 47 in June, but by September, it had fallen out of the top 30 entirely, indicating a significant decline in market presence. This downward trend is reflected in the sales figures, which show a steady decrease over the months. The absence from the top 30 in September highlights a potential area of concern for Doobie Labs, as it suggests challenges in maintaining competitiveness and consumer interest in this category. Understanding the factors contributing to this decline could be crucial for strategic adjustments.
Competitive Landscape
In the competitive landscape of the New York flower category, Doobie Labs has shown a promising upward trend in its ranking over the summer of 2025, moving from 39th in June to 25th by September. This improvement in rank is notable when compared to competitors like 1937, which fluctuated between 17th and 24th place, and Runtz, which saw a slight decline from 19th to 23rd. Despite not being in the top 20, Doobie Labs' sales have been on a consistent rise, contrasting with the declining sales of Good Green, which dropped from 23rd to 27th place. Meanwhile, Left Coast maintained a relatively stable position, hovering around the mid-20s. Doobie Labs' ability to climb the ranks suggests a growing consumer interest and potential for increased market share in the New York flower market.
Notable Products
In September 2025, the top-performing product from Doobie Labs was Blue Lobster (3.5g) in the Flower category, maintaining its number one rank for the third consecutive month with sales of 5,078 units. Fruit Stand (3.5g) emerged as a new contender, securing the second position in the Flower category. Maraschino Runtz (3.5g) improved its standing from fifth in August to third in September, reflecting a positive sales trend. The Maraschino Runtz Pre-Roll 5-Pack (2.5g) debuted in fourth place within the Pre-Roll category. Sunday Driver (3.5g) entered the rankings in fifth place, indicating a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
