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Jul-2025
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Overview
Market Insights Snapshot
Pocket J's has shown a steady presence in the Pre-Roll category in Missouri over the past few months. While the brand maintained a consistent 24th place ranking in both April and May 2025, it experienced a slight dip in June, falling to the 30th position. However, it managed to recover slightly in July, improving to 29th place. This fluctuation suggests a competitive market environment in Missouri, where Pocket J's continues to hold its ground despite the challenges. The sales figures reflect an interesting trend, with a noticeable peak in May, followed by a dip in June, and a subsequent recovery in July, indicating potential market dynamics or consumer behavior shifts during this period.
It's noteworthy that Pocket J's managed to stay within the top 30 brands throughout this timeframe in Missouri, which is a positive indicator of its resilience and brand loyalty among consumers. The fact that it was able to rebound after reaching the 30th position in June suggests strategic adjustments or successful marketing efforts to regain some lost ground. However, the absence of rankings in other states or categories might imply limited geographical reach or focus, which could be an area for potential growth. The consistent presence in Missouri's Pre-Roll category highlights the brand's niche strength, but expanding its footprint could provide more stability and growth opportunities.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Missouri, Pocket J's has experienced fluctuations in its market positioning, with its rank shifting from 24th in April 2025 to 29th by July 2025. This downward trend in rank suggests increasing competition, particularly from brands like TWAX and TRIP, which have shown resilience and growth in sales. Notably, TWAX improved its rank from 22nd in June to 28th in July, while TRIP climbed from 37th in May to 27th in July, indicating a positive sales trajectory. Meanwhile, CLOVR and Cousin Dave have maintained relatively stable positions, with CLOVR dropping from 20th in April to 30th in July, and Cousin Dave consistently holding the 31st spot from June to July. These dynamics highlight the competitive pressure on Pocket J's to innovate and capture more market share to improve its standing.
Notable Products
In July 2025, the top-performing product for Pocket J's was the Grapefruit Durban Infused Pre-Roll 5-Pack in the Pre-Roll category, securing the number one rank with sales of 1018 units. Following closely, the Rainbow Cake Pre-Roll 5-Pack held the second position, while the Apple Fritter Wax Infused Pre-Roll 5-Pack came in third. Tres Leches Infused Pre-Roll 5-Pack and Gondola Wish Pre-Roll 5-Pack occupied the fourth and fifth spots, respectively. Notably, these rankings represent a new performance benchmark as there are no prior rankings available for comparison from previous months. This suggests a strong introduction of these products in the market for July 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
