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Apr-2025
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Overview
Market Insights Snapshot
Pocket J's has shown notable progress in the Pre-Roll category within the state of Missouri. Starting outside the top 30 brands in January 2025, Pocket J's made a significant leap to rank 27th by February. This upward trend continued into March and April, where they secured the 23rd position. Such a consistent rise in rankings suggests a growing consumer preference for Pocket J's offerings in this category. Furthermore, the brand's sales figures reflect this positive momentum, with a peak in March 2025, indicating a successful strategy in capturing the attention of Missouri's cannabis consumers.
Despite the promising performance in Missouri, Pocket J's presence in other states or provinces is not captured in the top 30 rankings, which could imply a focus on specific markets or potentially untapped opportunities elsewhere. The absence from these rankings might be seen as a challenge, yet it also presents a potential area for growth if the brand decides to expand its reach. The data suggests that while Pocket J's is making headway in Missouri, there is room for strategic expansion and increased visibility in other regions to replicate their success in the Pre-Roll category. This analysis highlights the importance of regional strategies and the potential benefits of diversifying market presence.
Competitive Landscape
In the Missouri pre-roll category, Pocket J's has shown a notable upward trend in rank from January to March 2025, moving from 35th to 23rd position, before stabilizing in April. This improvement in rank coincides with a significant increase in sales, suggesting growing consumer preference. In contrast, TWAX, which started at 20th in January, has seen a decline, falling out of the top 20 by March and April. Meanwhile, Safe Bet briefly entered the top 20 in February and March but dropped to 24th in April, indicating volatility. Robust has maintained a relatively stable position, hovering around the 21st rank, while Sundro Cannabis made a significant leap from 41st in February to 25th in April. Pocket J's consistent rise in rank and sales amidst these fluctuations highlights its strengthening market position and potential for continued growth in Missouri's competitive pre-roll segment.
Notable Products
In April 2025, the top-performing product from Pocket J's was the White Apple Runtz Wax Infused Pre-Roll 5-Pack, which secured the number one position with sales reaching 1202 units. Following closely was the Chu-Bops Infused Pre-Roll 5-Pack, ranked second, demonstrating a strong market presence. The Tropical Chem Pre-Roll 5-Pack maintained its position at third, having previously fluctuated between first and third in earlier months, highlighting its consistent popularity. The Lemon Cherry Pie Pre-Roll 5-Pack and Campfire Smoke Wax Infused Pre-Roll 5-Pack rounded out the top five, with both products appearing for the first time in the rankings. This shift in rankings suggests a dynamic market where new offerings are gaining traction and consumer preferences are evolving.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
