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Oct-2025
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Overview
Market Insights Snapshot
TRIP has shown varying performance across different categories and states, with notable movements in the rankings. In Arizona, the brand has seen a steady improvement in the Concentrates category, climbing from 10th place in August to 7th place by October. This upward trend is a positive indicator of TRIP's growing presence and appeal among concentrate consumers in the state. Conversely, in the Vapor Pens category, TRIP's ranking has slipped from 21st in July to 26th in October, suggesting a potential challenge in maintaining market share. The Flower category has seen relatively stable performance, maintaining a position within the top 30, but without significant movement either up or down.
In Missouri, TRIP's performance in the Pre-Roll category has faced challenges, as indicated by its drop from 29th in September to being out of the top 30 by October. This decline could point to increased competition or shifts in consumer preferences that the brand may need to address. Despite these challenges, TRIP's sales figures in the Concentrates category in Arizona have rebounded in October, surpassing July's sales, which suggests a successful strategy or product offering in that segment. As TRIP navigates these market dynamics, its ability to adapt and respond to regional trends will be crucial for sustained growth and success.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, TRIP has experienced notable fluctuations in its rank over the past few months, indicating a dynamic market environment. In July 2025, TRIP was ranked 28th, and despite a slight dip to 29th in August, it climbed to 27th in September before settling back to 28th in October. This suggests a relatively stable position in the lower top 30, though not without challenges. Competitors like Sonoran Roots have shown a more consistent upward trajectory, moving from 20th to 27th over the same period, which might suggest a stronger market presence or strategic initiatives that are resonating well with consumers. Meanwhile, Elevate Cannabis Co has maintained a position close to TRIP, fluctuating between 26th and 30th, indicating a competitive peer group. The shifts in rank and sales figures for TRIP highlight the importance of strategic marketing and product differentiation to improve its standing in a competitive market.
Notable Products
In October 2025, the top-performing product for TRIP was the Island Maui Haze HTE Sauce Disposable (1.2g) in the Vapor Pens category, maintaining its number one rank from September with sales of 1827 units. The Jet Fuel Badder (1g) entered the rankings for the first time, securing the second position in the Concentrates category. Blue Nana Muffin HTE Sauce Disposable (1.2g) held steady in third place, while Sensi Star HTE Sauce Disposable (1.2g) dropped to fourth position from second the previous month. Strawberry Headband HTE Sauce Disposable (1.2g) rounded out the top five, experiencing a decline in sales and ranking from the previous months. Overall, the Vapor Pens category continues to dominate TRIP's sales, despite some shifts in product rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
