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Dec-2024
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Overview
Market Insights Snapshot
Prime Cannabis has shown notable improvement in the Flower category within Nevada. Over the last four months of 2024, the brand climbed from a rank of 43 in September to 26 by December. This upward trajectory is indicative of a strong performance and growing consumer preference, as evidenced by their increase in sales from approximately $124,519 to $221,368 over the same period. Such a significant rise in rank and sales suggests that Prime Cannabis is successfully capturing market share in Nevada's competitive Flower category. However, it is worth noting that their initial position in September was outside the top 30, highlighting the brand's potential for further growth.
In contrast, Prime Cannabis's performance in the Pre-Roll category in Nevada has been relatively stable, though less impressive. The brand maintained a position within the top 30, starting at rank 30 in September and ending at rank 29 in December. Despite this stability, their sales figures show a slight decline, suggesting that while they have managed to hold onto their market position, there may be challenges in boosting consumer demand or facing increased competition. The fact that they remain in the top 30 throughout these months is a positive sign, but the brand may need to evaluate strategies to enhance their appeal and sales in the Pre-Roll segment to avoid slipping further in rank.
Competitive Landscape
In the competitive landscape of the flower category in Nevada, Prime Cannabis has shown a steady improvement in its ranking over the last few months, moving from 43rd in September 2024 to 26th by December 2024. This upward trend in rank suggests a positive reception in the market, likely driven by strategic marketing efforts or product innovations. However, Prime Cannabis faces stiff competition from brands like Greenway Medical, which surged from 88th to 24th, indicating a significant increase in market presence and possibly capturing more consumer interest. Meanwhile, Polaris MMJ and Kushberry Farms have shown fluctuations in their rankings, with Polaris MMJ maintaining a relatively stable position, while Kushberry Farms experienced a drop in November but recovered by December. The standout performer, FloraVega / Welleaf, despite a decline in December, had previously held a strong position within the top 10, highlighting the dynamic nature of consumer preferences in this market. For Prime Cannabis, maintaining its upward trajectory will require continued focus on differentiating its offerings to stand out among these competitive brands.
Notable Products
In December 2024, Prime Cannabis saw Purple Goats (3.5g) take the top spot in sales, climbing from its consistent second-place ranking in previous months, with a notable sales figure of 1912 units. The Purple Goats Pre-Roll (1g), which had maintained the number one position from September to November, slipped to second place. Purple Goats (7g) maintained its third-place ranking from November to December, indicating stable performance since its introduction. Green Crack Pre-Roll (1g) re-entered the rankings at fourth place, having been absent in November. Super Jet Fuel (3.5g) held steady at fifth place, showing consistent sales performance since its debut.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
