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Aug-2025
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Overview
Market Insights Snapshot
Prime Cannabis has shown a fluctuating performance in the Nevada market, particularly within the Flower category. Starting in May 2025, the brand held a rank of 21, but by July, it had slipped to the 30th position, barely maintaining a spot in the top 30. This decline in ranking is mirrored by a decrease in sales, which dropped from approximately $236,000 in May to about $168,000 in July. However, there was a slight recovery in August, with sales bouncing back to around $190,000, which helped them improve their rank slightly to 29. This suggests that while Prime Cannabis is facing challenges in maintaining its position, there are signs of resilience and potential for stabilization in the future.
In the Pre-Roll category, Prime Cannabis has experienced a similar downward trend in Nevada. The brand started at rank 19 in May 2025 but fell to 28 by August. The sales figures reflect this decline, with a consistent drop from over $86,000 in May to just above $47,000 in August. This downward trajectory indicates that Prime Cannabis is struggling to capture the Pre-Roll market effectively, as evidenced by their inability to maintain a stronger foothold in the rankings. The consistent drop in both sales and ranking across these months highlights a critical area for potential strategic adjustments if the brand aims to improve its market presence.
Competitive Landscape
In the competitive landscape of the Nevada flower market, Prime Cannabis has experienced fluctuations in its ranking over the past few months, indicating a dynamic market environment. Starting from May 2025, Prime Cannabis was ranked 21st, but it saw a decline to 26th in June and further to 30th in July, before slightly recovering to 29th in August. This pattern suggests a competitive pressure from brands like Killer B's, which maintained a relatively stable position, ranking between 22nd and 27th during the same period. Meanwhile, BaM / Body and Mind showed significant upward momentum, moving from 66th in May to 30th in August, potentially capturing market share from other players. Additionally, Pheno Exotic made a notable leap from 51st in July to 28th in August, indicating a possible shift in consumer preferences. Despite these challenges, Prime Cannabis's sales figures in August suggest a rebound, aligning with its slight improvement in rank, which could be a positive indicator for future performance.
Notable Products
In August 2025, Purple Goats (3.5g) maintained its position as the top-performing product for Prime Cannabis, with sales reaching 2135 units. Following closely, Purple Goats Pre-Roll (1g) ranked second, experiencing a notable increase from its previous rank of two in July. Green Crack (3.5g) consistently held the third position, showing steady performance over the months. Secret Weapon Pre-Roll (1g) saw a slight decline in ranking to fourth place, compared to its third-place position in June. A new entry, Purple Goats Shake (14g), debuted at fifth place, indicating growing interest in this product category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
