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Apr-2025
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Overview
Market Insights Snapshot
Prime Cannabis has shown varied performance across different categories and states. In the Nevada market, their Flower category experienced some fluctuations in ranking, starting at 28th in January 2025 and peaking at 20th in March before slipping back to 26th in April. This ranking movement suggests a competitive landscape where Prime Cannabis is consistently making efforts to maintain its presence, although not always successfully. The sales figures reflect this volatility, with a noticeable peak in February at $259,222, which then declined to $228,998 by April. This trend indicates that while there was a momentary increase in demand or marketing success, sustaining this momentum proved challenging.
In contrast, the Pre-Roll category in Nevada has shown a more stable performance. Prime Cannabis improved its ranking from 21st in January to 15th in February, a positive shift that highlights their growing popularity in this segment. Even though there was a slight dip to 20th in March, the brand managed to recover to 19th in April. This suggests a stronger foothold in the Pre-Roll category compared to Flower. Sales figures support this observation, with a peak in February at $85,502, followed by a slight decline, yet maintaining a relatively stable trajectory. The ability to hold a consistent ranking in the top 20 indicates a solid market strategy and customer loyalty in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Prime Cannabis has experienced notable fluctuations in its rank and sales performance from January to April 2025. While Prime Cannabis achieved a peak rank of 20 in March, it saw a decline to 26 in April. This shift is contrasted by competitors like Polaris MMJ, which maintained a relatively stable rank, hovering around the low 20s, and BLVD, which improved its position from 42 in January to 24 in April, surpassing Prime Cannabis. Despite the drop in rank, Prime Cannabis's sales remained competitive, although slightly lower than Polaris MMJ in April. The dynamic shifts in rankings and sales among these brands highlight the competitive pressures in the Nevada flower market, suggesting that Prime Cannabis may need to strategize to regain its earlier momentum and counter the advancements of emerging competitors like BLVD.
Notable Products
In April 2025, Purple Goats (3.5g) emerged as the top-performing product for Prime Cannabis, ascending from the fourth position in March to first place, with remarkable sales of 2009 units. Purple Goats Pre-Roll (1g) maintained a strong presence, holding steady at the second position despite a slight decrease in sales compared to February. Green Crack (3.5g) debuted in the rankings in April, securing the third spot in the Flower category. Gelato Glue Pre-Roll (1g) saw a drop from third to fourth place, reflecting a decrease in sales from March. Ice Ice Shady (3.5g) entered the rankings in April, capturing the fifth position in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
