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Jul-2025
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Overview
Market Insights Snapshot
Prime Cannabis has shown a mixed performance across categories and states, with notable fluctuations in its rankings over recent months. In the Flower category in Nevada, Prime Cannabis experienced a downward trend, slipping from 24th in April 2025 to 28th by July 2025. This decline is reflected in their sales figures, which saw a decrease from approximately $238,993 in April to $168,530 in July. Similarly, in the Pre-Roll category in Nevada, Prime Cannabis also faced challenges, with its rank dropping from 20th in April to 25th in July. The sales in this category also mirrored this trend, starting at $73,046 in April and decreasing to $59,000 by July. These movements suggest that Prime Cannabis may be facing increased competition or market shifts in Nevada.
Despite the challenges in Nevada, Prime Cannabis's presence in the top 30 across both categories indicates some level of brand recognition and consumer interest. However, their absence from higher rankings suggests there may be opportunities for improvement, particularly in marketing strategies or product offerings to regain lost ground. The lack of top 30 rankings in any other states or provinces highlights a potential area for expansion, as the brand currently seems to be concentrated primarily in Nevada. This regional focus could either be a strategic choice or a limitation that the brand might need to address to enhance its market presence and performance in the future.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Prime Cannabis has experienced notable fluctuations in its ranking over the past few months. In April 2025, Prime Cannabis was ranked 24th, showing a strong position compared to competitors like Polaris MMJ at 26th and Ghost Town Cannabis at 19th. However, by July 2025, Prime Cannabis had slipped to 28th, while THC Design made a significant leap from being outside the top 20 to 30th, indicating a competitive threat. Despite this drop, Prime Cannabis's sales remained relatively stable, although there was a downward trend, contrasting with THC Design's sales surge in July. This suggests that while Prime Cannabis maintains a solid market presence, it faces increasing pressure from competitors who are gaining traction, emphasizing the need for strategic adjustments to regain its competitive edge.
Notable Products
In July 2025, Purple Goats 3.5g emerged as the top-performing product for Prime Cannabis, reclaiming its number one spot in the Flower category with sales of 1255 units. The Purple Goats Pre-Roll 1g, which had led in the previous months, dropped to the second position in the Pre-Roll category. Green Crack 3.5g maintained its consistent performance, holding onto the third rank in the Flower category. Notably, the Green Crack Pre-Roll 1g climbed to fourth place, marking its presence after being unranked in June. Cherry Pie Infused Pre-Roll 0.5g entered the rankings for the first time, securing the fifth position in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
