Market Insights Snapshot
In the Michigan market, Pop Canna has shown a commendable performance, especially in the Pre-Roll category. The brand has consistently climbed its way up the ranks over the last four months, from a ranking of 29 in June 2023 to a much-improved 15 in September 2023. This upward trend signifies a growing preference for Pop Canna's Pre-Rolls among consumers in Michigan. However, it is worth noting that the brand was not among the top 20 in July, indicating a fluctuating market position.
On the other hand, Pop Canna's performance in the Vapor Pens category presents a contrasting picture. The brand seems to be struggling to maintain a consistent ranking within the top 20. In June 2023, Pop Canna held the 53rd rank, which slightly improved in July to 69th, but then fell drastically to 90th in September. This downward trend could indicate a waning interest in Pop Canna's Vapor Pens in the Michigan market. Despite this, the brand managed to generate a notable sales figure in June, suggesting that there is still potential for growth if the right strategies are employed.
In the Pre-Roll category in Michigan, Pop Canna has shown a notable upward trend, improving its rank from 29th in June 2023 to 15th by September 2023. This suggests a significant increase in market share and sales, outpacing several competitors. For instance, Higgs maintained a relatively stable rank but was still surpassed by Pop Canna. Redbud Roots, despite a significant jump in rank from 39th to 14th, was still outperformed by Pop Canna. Pleasantrees consistently held a higher rank than Pop Canna, but the gap has been narrowing. Finally, HY-R also improved its rank but remained below Pop Canna. The absence of a rank for any month indicates that the brand was not among the top 20 in that month.
In September 2023, Pop Canna's top-selling product was the Blue Dream Pre-Roll (1g), maintaining its top spot from August and June, with a significant sales figure of 11,768 units. The AK-47 Pre-Roll (1g) climbed to the second spot, up from third in June, with the Green Crack Pre-Roll (1g) dropping to the third position from its previous second place in August. The Lemon Icee Pre-Roll (1g) made its entry into the top four, while the Grand Daddy Purple Pre-Roll (1g) maintained its fifth position. This data indicates a dynamic market with shifts in product popularity, and a strong performance from the Pre-Roll category overall.