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Sep-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Pot Zero has demonstrated notable fluctuations in its performance within the Flower category over the past few months. Starting in June 2025, Pot Zero was ranked 20th, but experienced a decline to 29th place in July. However, the brand made a significant comeback in August, climbing to 16th place, before settling at 19th in September. This movement indicates a volatile yet resilient presence in the market, with a marked improvement from July to August, suggesting a potential strategic shift or market adaptation that allowed them to regain traction.
Despite these fluctuations in ranking, a closer look at Pot Zero's sales figures reveals a dynamic performance pattern. While sales dipped in July, the brand saw a substantial increase in August, indicating a strong recovery that aligns with their improved ranking. This trend reflects Pot Zero's ability to capitalize on market conditions or consumer preferences, contributing to their rise in the ranks. However, the September figures suggest a slight decrease in sales, which may warrant attention to maintain upward momentum. The absence of Pot Zero from the top 30 in any other states or categories could be viewed as a limitation in their market reach, suggesting areas for potential growth or diversification.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Pot Zero has shown a dynamic shift in its market position over recent months. In June 2025, Pot Zero was ranked 20th, but it slipped out of the top 20 in July, only to make a strong comeback to 16th in August, before settling at 19th in September. This fluctuation in rank highlights a volatile market presence, especially when compared to competitors like Bonsai Cultivation, which experienced a decline from 6th to 17th over the same period, and The Original Jack Herer, which maintained a more stable ranking around the 18th position. Notably, Canna Club showed significant improvement, jumping from 38th in August to 20th in September, indicating a potential emerging threat. Pot Zero's sales saw a peak in August, surpassing its competitors like Summit, which had a notable rise in sales but still lagged behind in rank. These insights suggest that while Pot Zero has the potential to climb the ranks, it faces stiff competition and must strategize to maintain and improve its market position in the Colorado flower category.
Notable Products
In September 2025, Pot Zero's top-performing product was Purple Reign Popcorn (Bulk) in the Flower category, securing the number one rank with sales of 2748 units. This was followed by Black Eyed Katy (1g) and Reignfall (Bulk), which held the second and third positions respectively. Caribbean Mustang (Bulk) and 24 Karat (Bulk) rounded out the top five. These rankings indicate a strong preference for bulk Flower products among consumers. Notably, Purple Reign Popcorn (Bulk) achieved the top rank for the first time, indicating a rise in popularity compared to previous months where it wasn't ranked.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
