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Jun-2024
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Overview
Market Insights Snapshot
Bonsai Cultivation has shown fluctuating performance across different categories in Colorado. In the Flower category, the brand experienced a notable rise from 11th place in March 2024 to 8th place in April 2024. However, this was followed by a decline to 15th place in May and further down to 17th place in June. This downward trend in rankings is mirrored by a significant drop in sales, from $801,486 in April to $363,948 in June. The volatility in their Flower category performance suggests a need for strategic adjustments to maintain and improve their market position.
In the Pre-Roll category, Bonsai Cultivation has maintained a relatively stable position, although it has not broken into the top 10. The brand held the 15th spot in both March and April 2024, but slipped to 18th in May and 19th in June. Despite this slight decline, the sales figures remained relatively steady, with only a minor decrease from $155,204 in April to $138,112 in June. The consistency in sales despite the drop in rankings indicates a loyal customer base, but the brand may need to innovate or enhance its offerings to climb higher in the rankings.
Competitive Landscape
Bonsai Cultivation has experienced notable fluctuations in its rank and sales within the Flower category in Colorado over the past few months. In March 2024, Bonsai Cultivation held the 11th rank, which improved to 8th in April, before dropping to 15th in May and 17th in June. This downward trend in rank is mirrored by their sales, which peaked in April at $801,486 but then declined significantly to $363,948 by June. In contrast, Heartland Industries (CO) showed a more stable performance, maintaining a top 15 rank throughout the same period, with sales peaking in May at $726,104. Meanwhile, Antero Sciences and Shift Cannabis have shown upward trends, with Antero Sciences climbing from 19th in March to 16th in June, and Shift Cannabis improving from 30th in March to 18th in June. These shifts indicate a competitive market where maintaining a high rank requires consistent performance and adaptability to market demands.
Notable Products
In June 2024, the top-performing product for Bonsai Cultivation was Oreoz Smalls (Bulk) in the Flower category, which jumped from fifth place in May to first place with sales reaching $6,697. Creativity Pre-Roll (1g) maintained its strong performance, moving up to second place with sales of $6,136. Energy Pre-Roll (1g) experienced a slight decline, dropping from second to third place. Relaxation Pre-Roll (1g) continued to slide in the rankings, ending up in fourth place. Notably, Creativity Pre-Roll 2-Pack (1g) entered the rankings for the first time in June, securing the fifth position with sales of $3,654.
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