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Sep-2024
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Overview
Market Insights Snapshot
Bonsai Cultivation's performance in the Colorado market has experienced notable fluctuations across different product categories. In the Flower category, the brand saw a decline in its ranking, dropping from 14th place in June 2024 to 28th place by September 2024. This downward trend is reflected in the sales figures, which show a significant decrease over the same period. The declining position in the rankings indicates increased competition or possible shifts in consumer preferences within this category, making it a challenging period for Bonsai Cultivation in maintaining its market share.
Conversely, the Pre-Roll category tells a more positive story for Bonsai Cultivation in Colorado. The brand improved its ranking from 18th in June 2024 to a high of 8th in August, before settling at 9th in September. This upward movement suggests a growing consumer interest or effective marketing strategies that have resonated well with the Pre-Roll audience. Despite a slight dip from August to September, the brand has maintained a strong presence within the top 10, highlighting its competitive edge in this segment. This contrast between categories underscores the dynamic nature of the cannabis market and the importance of strategic positioning across different product lines.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Colorado, Bonsai Cultivation has shown a notable upward trend in rankings, moving from 18th place in June 2024 to a peak of 8th place in August 2024, before settling at 9th in September 2024. This positive trajectory indicates a significant improvement in market presence and sales performance. In comparison, Green Dot Labs consistently maintained a higher rank, peaking at 6th in August, suggesting a strong market position. Meanwhile, Good Chemistry Nurseries experienced a decline from 6th in June to 11th in August, before recovering slightly to 8th in September, highlighting potential volatility. LoCol Love (TWG Limited) and All Good Collective also displayed fluctuating ranks, with both brands ending September just below Bonsai Cultivation. This competitive analysis underscores Bonsai Cultivation's growing influence in the market, despite facing strong competition from established brands.
Notable Products
In September 2024, the top-performing product from Bonsai Cultivation was Energy Pre-Roll (1g), maintaining its first-place ranking for the third consecutive month with impressive sales of 13,594 units. Creativity Pre-Roll (1g) rose to the second position, having climbed from third place in both July and August, with notable sales figures. Relaxation Pre-Roll (1g) experienced a drop to third place after holding the second position in the previous two months. Creativity Pre-Roll 2-Pack (1g) made its debut in the rankings in August and quickly ascended to fourth place by September. Lastly, Relaxation Pre-Roll 2-Pack (1g) entered the rankings in September, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
