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Aug-2025
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Overview
Market Insights Snapshot
Preferred Gardens has shown varied performance across different states and categories, indicating a dynamic market presence. In Arizona, the brand's Flower category experienced a slight decline in rankings, moving from 43rd in May to 45th in August 2025. This suggests some challenges in maintaining a competitive edge in the Arizona market. Meanwhile, their Pre-Roll category in Arizona did not make it into the top 30 rankings for June through August, which highlights potential areas for growth or reconsideration of strategy. In contrast, the California market presents a more optimistic picture for Preferred Gardens, particularly in the Flower category, where they improved from 67th in May to 54th in August, showing resilience and adaptability in a competitive landscape.
In New York, Preferred Gardens has made significant strides in the Flower category, moving up from 55th place in May to an impressive 24th by August 2025. This upward trend in New York reflects a strong consumer reception and potentially effective market strategies. However, in California, their Pre-Roll category only appeared in the top 100 in August, ranking at 90th, which could indicate a recent push in this segment or an area needing more attention. Such movements across states and categories underscore the brand's varying levels of penetration and success, offering insights into potential areas of focus for future growth and market strategy adjustments.
Competitive Landscape
In the competitive landscape of the New York flower category, Preferred Gardens has shown a promising upward trajectory in recent months. Starting from a rank of 55 in May 2025, Preferred Gardens climbed to 24 by August 2025, indicating a significant improvement in market presence. This upward trend is noteworthy when compared to competitors like Smoakland, which started outside the top 20 and reached a rank of 23 by August, and 1937, which maintained a relatively stable position with a slight dip to 25 in August. While Good Green and Hepworth experienced fluctuations, Preferred Gardens' consistent rise suggests effective strategies in capturing market share. This growth in rank aligns with a steady increase in sales, positioning Preferred Gardens as a formidable player in the New York flower market.
Notable Products
In August 2025, the top-performing product from Preferred Gardens was Lemon Tree Pre-Roll (1g) in the Pre-Roll category, achieving the number one rank with sales of $8,280. OG Marker Pre-Roll (1g) followed in the second position, also in the Pre-Roll category. Red Paint (1g) secured the third rank in the Flower category, while D-Lish (3.5g) and Lemon Loaf (3.5g) held the fourth and fifth positions, respectively, also within the Flower category. Compared to previous months, these products debuted in the top five rankings, indicating a significant boost in their sales performance for August. This shift suggests a growing consumer preference for these specific pre-roll and flower products from Preferred Gardens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
