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Dec-2025
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Overview
Market Insights Snapshot
In California, Lolo has experienced varying performances across different product categories. In the Flower category, Lolo's ranking has seen a noticeable decline from September to December 2025, moving from 27th position to 38th, indicating a downward trend. This decrease in ranking is reflected in their sales, which have also dropped from $818,284 in September to $568,013 in December. Such a decline suggests a need for strategic adjustments in their Flower offerings to regain market share. On the other hand, the Pre-Roll category tells a different story. While Lolo was not in the top 30 brands, their ranking improved slightly from 64th in October to 52nd in November and December, along with a consistent increase in sales from $196,562 in September to $210,829 by December. This upward trajectory in Pre-Roll sales could indicate a growing consumer interest in Lolo’s offerings in this category.
Despite not being in the top 30 brands in the Pre-Roll category, the consistent improvement in rankings and sales suggests potential for growth. The contrasting performance across categories in California highlights the importance of category-specific strategies. While Lolo's Flower category faces challenges, the Pre-Roll segment shows promise and could be a focal point for expansion. Understanding the dynamics in each category and state can provide valuable insights for Lolo's future positioning and marketing strategies. For stakeholders and potential investors, these trends emphasize the importance of a diversified approach to product development and market penetration.
Competitive Landscape
In the competitive landscape of the California flower category, Lolo has experienced a noticeable decline in both rank and sales from September to December 2025. Starting at 27th place in September, Lolo dropped to 38th by December, indicating a consistent downward trend. This decline is contrasted by the performance of competitors such as Almora Farms, which improved its rank from 34th in September to 28th in November before settling back to 34th in December. Similarly, Traditional Co. maintained a relatively stable position, hovering around the 30th rank throughout the period. Meanwhile, Weedlove showed a volatile pattern, peaking at 33rd in November before dropping to 44th in December. Notably, Daze Off improved its rank significantly, moving from 47th in September to 39th in November, closely trailing Lolo by December. These dynamics suggest that while Lolo faces challenges in maintaining its market position, competitors are either stabilizing or improving, which could impact Lolo's market share if the trend continues.
Notable Products
In December 2025, the top-performing product for Lolo was Blueberry Scone Pre-Roll (1g) in the Pre-Roll category, reclaiming its top spot after falling to third place in November. Mochi Pre-Roll (1g) made a significant entry, securing the second rank with notable sales of 1711 units. Thin Mint GSC Pre-Roll (1g) and Blue Cookies Pre-Roll (1g) followed closely, ranking third and fourth, respectively, both making their first appearance in the rankings. Blueberry Mintz Smalls (3.5g) rounded out the top five in the Flower category. Compared to previous months, Blueberry Scone Pre-Roll (1g) showed a strong recovery, while the other products emerged as new contenders in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
