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Oct-2025
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Overview
Market Insights Snapshot
In the California market, Lolo has shown a fluctuating performance across different product categories. In the Flower category, Lolo managed to break into the top 30 brands in August and September 2025, reaching a peak rank of 27. However, by October, they slipped back to 36th place, indicating some volatility in their market position. This up-and-down movement suggests a competitive landscape where Lolo's Flower products are contending with numerous other brands for consumer attention. Despite the rank fluctuations, Lolo's Flower sales saw a noticeable increase from July to September, although October's sales mirrored those of July, which could point to seasonal or market-specific factors affecting demand.
On the other hand, Lolo's performance in the Pre-Roll category in California paints a different picture. The brand did not make it into the top 30 at any point from July to October 2025, with rankings ranging from 47th to 64th place. This consistent absence from the top tier suggests a challenging environment for Lolo's Pre-Roll products, possibly due to stronger competition or less consumer preference in this category. Additionally, sales in the Pre-Roll segment have seen a downward trend over the months, which might indicate a need for strategic adjustments to regain traction in this segment. The contrast between the Flower and Pre-Roll categories highlights the diverse challenges and opportunities Lolo faces within the California cannabis market.
Competitive Landscape
In the competitive landscape of the California flower category, Lolo has shown a fluctuating performance in recent months, with its rank moving from 39th in July 2025 to 36th by October 2025. This period saw Lolo's sales peaking in September, which coincided with its highest rank of 27th, before experiencing a decline in both rank and sales in October. Notably, Team Elite Genetics consistently outperformed Lolo, maintaining a stronger position with a rank of 30th in October, despite a drop in sales. Meanwhile, Almora Farms has shown a positive trajectory, climbing from 44th to 31st, and surpassing Lolo in both rank and sales by October. This competitive environment suggests that while Lolo has potential, it faces significant challenges from brands like Almora Farms and Team Elite Genetics, which are demonstrating stronger upward trends in both rank and sales.
Notable Products
In October 2025, the top-performing product for Lolo was Blueberry Scone Pre-Roll (1g) in the Pre-Roll category, which climbed to the number 1 rank from 5 in September, achieving sales of 1790 units. Citrus Squeeze Pre-Roll (1g) emerged as the second-best seller, making a strong entry into the rankings. Zeus OG Pre-Roll (1g) secured the third position, indicating robust demand. Purple Thai Infused Pre-Roll (1g) slipped from its previous third position in August to fourth place in October. Sour Original Z Pre-Roll (1g) made its debut in the rankings at fifth place, showcasing a diverse preference among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
