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Apr-2025
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Overview
Market Insights Snapshot
In the California market, Lolo has shown some variability in its performance across different cannabis categories. In the Flower category, Lolo's ranking has seen a downward trend, starting from 38th in January 2025 and slipping to 58th by April. This decline in rank aligns with a noticeable decrease in sales, which dropped from approximately $631,486 in January to $426,230 in April. The brand's absence from the top 30 rankings throughout this period suggests challenges in maintaining competitive positioning within the Flower category.
Conversely, in the Pre-Roll category in California, Lolo's performance has been slightly more stable, although it still faced some fluctuations. The brand's rank oscillated between 35th in January and 44th in April, indicating a less drastic decline compared to its Flower category performance. Despite these movements, Lolo managed to maintain a presence in the top 50, which could be seen as a positive aspect given the competitive nature of the market. The sales figures reflect a similar pattern, with a decrease from $281,142 in January to $208,134 in April, suggesting that while Lolo is facing challenges, it remains a relevant player in the Pre-Roll category.
Competitive Landscape
In the competitive landscape of the California flower category, Lolo experienced a notable decline in rank from January to April 2025, moving from 38th to 58th position. This shift indicates a significant challenge as competitors like Cream Of The Crop (COTC) also saw a decline, albeit from a much higher starting point, dropping from 20th to 50th. Despite this, COTC maintained higher sales figures throughout the period, suggesting they are still a formidable competitor. Meanwhile, Time Machine showed an upward trend in sales, which could be a contributing factor to Lolo's declining rank, as Time Machine improved its position from 66th to 52nd. Other competitors like 710 Labs and Lights Out also fluctuated in rank, but their sales remained lower than Lolo's, indicating that while Lolo faces challenges, it still holds a competitive edge over some brands in terms of sales volume. These dynamics highlight the competitive pressures Lolo faces and underscore the importance of strategic adjustments to regain market position.
Notable Products
In April 2025, Jokerz Pre-Roll (1g) emerged as the top-performing product for Lolo, leading the sales with a notable figure of 3193 units sold. Following closely, Rainbow Belt Pre-Roll (1g) secured the second position with significant sales performance. Berry Scones Pre-Roll (1g) and Blueberry Scone Pre-Roll (1g) took the third and fourth ranks, respectively, indicating a strong preference for these flavors. LCG Runtz Pre-Roll (1g) experienced a drop from its first position in February to fifth place in April, showing a shift in consumer preferences. Overall, the Pre-Roll category dominated the top ranks, demonstrating consistent popularity among Lolo's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
