Market Insights Snapshot
Starting with the Flower category, the Lolo brand has shown a steady decline in rank over the last four months in California. In July 2023, Lolo was ranked 11th, but by October 2023, it had dropped to 15th. This downward trend is reflected in their sales as well, with a noticeable decrease from July to October. It's important to note that even with this decline, Lolo remains within the top 20 brands in the Flower category in California, which is a highly competitive market.
Looking at the Pre-Roll and Vapor Pens categories, Lolo's performance is slightly less consistent. In the Pre-Roll category, Lolo's rank has steadily declined from 21st in July to 34th in October. Unfortunately, this means that in October, Lolo was not among the top 20 brands in this category in California. As for the Vapor Pens category, Lolo's ranking has fluctuated over the months, but overall, it has not been able to maintain a position within the top 20. This could be a point of concern and indicates room for improvement in these categories.
In the California Flower category, Lolo has seen a slight decrease in rank over the period from July to October 2023, moving from 11th to 15th place. This suggests a decrease in sales relative to other brands in the same category and state. Lolo's main competitors include Cream Of The Crop (COTC), Maven Genetics, Eighth Brother, Inc., and Allswell. While Cream Of The Crop (COTC) and Maven Genetics have maintained a similar rank to Lolo, Eighth Brother, Inc. has seen a notable increase in rank, moving from 18th to 13th place. Allswell, despite not being in the top 20 brands in July and August, has shown a significant upward trend, moving up to 14th place by October.
In October 2023, the top-selling product from Lolo was the 'Uncle Snoop Pre-Roll (1g)', with a total of 5820 units sold. Following closely behind in second place was the 'Cherry Lato (3.5g)' with 5779 units sold. The 'Jealousy x Banana Zoap Pre-Roll (1g)' and 'PB & Jealousy Pre-Roll (1g)' secured the third and fourth positions respectively. Interestingly, the 'Cherry Iceez Infused Pre-Roll (1g)', which was the top performer in September, dropped to fifth place in October. This shift in rankings indicates a change in consumer preference for the month of October.