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Nov-2025
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Overview
Market Insights Snapshot
In the state of California, Lolo's performance in the Flower category has shown a downward trend over the months from August to November 2025. Starting at the 30th position in August, Lolo saw a slight improvement to 27th in September. However, this positive movement was short-lived as the brand fell out of the top 30 by October and continued its decline to the 46th position by November. This drop in ranking is reflective of a decrease in sales, which saw a significant drop from approximately $807K in August to around $466K by November. The inability to maintain a top 30 position in October and November highlights a challenging period for Lolo in the Flower category within California.
When examining the Pre-Roll category in California, Lolo's rankings tell a similar story of struggle. The brand started outside the top 50 in August and September, ranking 53rd and 52nd respectively, before slipping further to 65th in October and 69th in November. This consistent position outside the top 50 indicates that Lolo is facing stiff competition in the Pre-Roll segment. The sales figures corroborate this narrative, showing a steady decline over the months, with November sales significantly lower than in previous months. The absence of a top 30 ranking throughout this period suggests that Lolo needs to reassess its strategy to improve its standing in the Pre-Roll market in California.
Competitive Landscape
In the competitive landscape of the California Flower category, Lolo has experienced notable fluctuations in its market position from August to November 2025. Starting at a rank of 30 in August, Lolo saw a slight improvement in September, reaching rank 27, before experiencing a decline to rank 35 in October and further down to rank 46 in November. This downward trend in rank is mirrored by a decrease in sales over the same period. In contrast, THC Design has shown a remarkable upward trajectory, moving from rank 93 in September to 43 in November, with sales increasing significantly. Meanwhile, Cookies and Time Machine have maintained relatively stable positions, with Cookies showing a slight improvement from rank 54 in September to 50 in November, and Time Machine improving from rank 55 in October to 49 in November. Lights Out has also shown a positive trend, improving from rank 79 in September to 44 in November. These shifts highlight a dynamic market where Lolo faces increasing competition, particularly from THC Design and Lights Out, which have both gained significant ground in recent months.
Notable Products
In November 2025, Lolo's top-performing product was the Blueberry Scone Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from October with sales of 1735 units. The Cruffin Infused Pre-Roll (1g) made a significant entry, securing the second position. Purple Thai Infused Pre-Roll (1g) moved up to third place, despite a decline in sales from August. Chemdog Pre-Roll (1g) entered the rankings at fourth place, while Blueberry LCG Infused Pre-Roll (1g) rounded out the top five. Notably, the Blueberry Scone Pre-Roll (1g) has consistently held the top spot since October, showcasing its strong market presence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
