.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the California market, Lolo has demonstrated notable progress in the Flower category, climbing from a rank of 45 in May 2025 to 32 by August 2025. This upward movement is indicative of a strengthening presence, as evidenced by a consistent increase in sales over the same period, culminating in August with a significant uptick. Conversely, Lolo's performance in the Pre-Roll category in California has remained relatively stagnant, maintaining a rank in the mid-to-high 40s without breaking into the top 30. This stagnation might suggest challenges in gaining traction within this specific segment or perhaps a strategic focus elsewhere.
The lack of a top 30 ranking in the Pre-Roll category could be viewed as a potential area for growth or a reflection of the competitive landscape in California. While Lolo has not yet made a significant impact in this category, the consistent sales figures suggest a steady consumer base. The contrasting performances across categories highlight the dynamic nature of the market and suggest that while Lolo is gaining momentum in the Flower category, there may be untapped potential or strategic shifts needed in their Pre-Roll offerings. As Lolo continues to navigate these market dynamics, it will be interesting to observe how their strategies evolve in response to these trends.
Competitive Landscape
In the competitive landscape of the California flower category, Lolo has shown a promising upward trajectory in rank from May to August 2025, moving from 45th to 32nd place. This improvement suggests a positive reception in the market, potentially driven by strategic marketing or product differentiation. Notably, Soma Rosa Farms has also seen a significant climb, advancing from 40th to 30th place, which could indicate a competitive pressure on Lolo to maintain its momentum. Meanwhile, Cream Of The Crop (COTC) and Almora Farms have experienced more modest improvements in rank, suggesting steady but less aggressive growth. Interestingly, Yada Yada has seen a decline from 25th to 29th place, which could open opportunities for Lolo to capture a larger market share if this trend continues. Overall, Lolo's sales growth aligns with its rank improvement, indicating a successful strategy in the competitive California flower market.
Notable Products
In August 2025, the top-performing product for Lolo was the Dubai Chocolate Pre-Roll (1g), which secured the number one rank with sales reaching 2999 units. Following closely, the Animal Tsunami Pre-Roll (1g) and Animal Mints BX1 x Grape Gas Pre-Roll (1g) took the second and third positions, respectively. The Peach Rings Pre-Roll (1g) held the fourth spot, while the Blueberry Scone Pre-Roll (1g) maintained its fifth position, consistent with its May rank. Notably, the Dubai Chocolate Pre-Roll (1g) did not appear in the rankings for previous months, indicating a significant surge in popularity. The consistent ranking of Blueberry Scone Pre-Roll (1g) suggests stable demand, while the other products show a strong entry into the top ranks for August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
