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Sep-2025
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Overview
Market Insights Snapshot
In recent months, Lolo has demonstrated a notable presence in the California market, particularly in the Flower category. As of September 2025, the brand climbed into the top 30, maintaining its August position, which marks a significant improvement from its 40th rank in June and July. This upward trajectory is accompanied by a substantial increase in sales, with a peak in August before a slight decline in September. Such movements indicate that Lolo is gaining traction and consumer interest in the Flower category, a positive sign for the brand's potential growth and market penetration in California.
Conversely, Lolo's performance in the Pre-Roll category in California presents a different narrative. The brand did not secure a spot in the top 30 throughout the observed months, with rankings hovering around the 50s. This stagnation, coupled with a gradual decline in sales, suggests challenges in this category. The lack of a top 30 presence might be seen as a point of concern, highlighting potential areas for strategic improvement or reevaluation in their Pre-Roll offerings. Overall, while Lolo shows promise in the Flower category, its Pre-Roll performance indicates room for growth and adaptation.
Competitive Landscape
In the competitive landscape of the California flower category, Lolo has shown a notable upward trend in its ranking from June to September 2025, moving from 40th to 30th position. This improvement is significant, especially when compared to competitors like Decibel Gardens, which also improved but remained slightly ahead, moving from 35th to 28th. Meanwhile, Daze Off made a substantial leap from being unranked in June to 44th in August, although it still trails behind Lolo. Almora Farms showed a more modest improvement from 46th to 37th, while Yada Yada experienced a slight decline, dropping from 27th to 29th. Despite these shifts, Lolo's consistent sales growth, particularly between July and August, suggests a strong market presence and potential for further ascension in the rankings, positioning it as a formidable competitor in the California flower market.
Notable Products
In September 2025, Lolo's top-performing product was Kushberries Hash Infused Pre-Roll (1g) in the Pre-Roll category, achieving the highest sales with a figure of 2265 units. Following closely were Strawberry Guava Pre-Roll (1g) and Kaboom Pre-Roll (1g), which secured the second and third positions respectively. The #sheslapz Hash Infused Pre-Roll (1g) and Blueberry Scone Pre-Roll (1g) rounded out the top five. This ranking marked a significant entry for these products as they did not appear in the top five in previous months. The notable sales figures for September indicate a strong market presence and growing consumer preference for these pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
