Dec-2025
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Overview
Market Insights Snapshot
Provisions has shown a noticeable downward trend in the Vapor Pens category in the state of Nevada. Starting in September 2025, the brand was ranked 9th, but by December 2025, it had slipped to 15th place. This decline in ranking is accompanied by a significant decrease in sales over the same period, indicating a potential challenge in maintaining its market position in Nevada's competitive Vapor Pens category. This movement suggests that Provisions may need to reassess its strategies to regain traction in this market segment.
Interestingly, Provisions did not make it into the top 30 brands in any other states or categories during the last few months of 2025. This absence from the rankings could be seen as a missed opportunity for Provisions to expand its footprint beyond Nevada. While being ranked in Nevada is a positive sign of presence, the lack of visibility in other states or categories might highlight areas where Provisions could explore growth opportunities. Understanding the dynamics in these untapped markets could be crucial for Provisions as it plans its next steps in the competitive cannabis industry.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Nevada, Provisions has experienced a notable decline in its market position from September to December 2025. Starting at rank 9 in September, Provisions slipped to rank 15 by December, indicating a significant drop in its competitive standing. This decline is mirrored by a downward trend in sales, which fell consistently over the same period. In contrast, INDO maintained a relatively stable position, fluctuating slightly but ending December at rank 13, just ahead of Provisions. Meanwhile, Dabwoods Premium Cannabis showed an upward trend, improving its rank from 17 in September to 14 in December, suggesting a growing market presence. Additionally, Hustler's Ambition made a significant leap from outside the top 20 in September to rank 17 by December, highlighting its rapid growth and potential threat to Provisions. These shifts underscore the dynamic nature of the market and suggest that Provisions may need to reassess its strategies to regain its competitive edge.

Notable Products
In December 2025, Space Candy Distillate Cartridge (1g) emerged as the top-performing product for Provisions, securing the number one position in the Vapor Pens category with notable sales of 893 units. Purple Dolato Distillate Cartridge (1g) followed closely in second place, having dropped from its previous top rank in November. Pinata Guts Distillate Cartridge (1g) and Smacks Distillate Cartridge (1g) debuted at third and fourth positions, respectively, indicating a strong entry into the market. Jack Herer Distillate Cartridge (1g) rounded out the top five, slipping from second place in November to fifth in December. These shifts highlight dynamic changes in consumer preferences and competitive positioning within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







