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Dec-2024
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Overview
Market Insights Snapshot
Provisions has shown varied performance across different states and product categories. In Missouri, the brand's presence in the Vapor Pens category has seen a decline, as indicated by its rankings falling from 64th in September 2024 to 73rd in October 2024, with no further rankings in November and December. This suggests that Provisions did not maintain a position in the top 30 brands for Vapor Pens in Missouri during the last two months of the year, which could be a point of concern for the brand in this particular market.
Conversely, in Nevada, Provisions has performed relatively well, particularly in the Concentrates category, where it entered the rankings at 30th in November 2024 and improved to 22nd by December. This upward movement indicates a growing presence and potential consumer interest in their Concentrates offerings. However, the Vapor Pens category in Nevada presents a mixed picture; while Provisions maintained a strong position in the top 11 during September and October, it experienced a drop to 16th place in December, suggesting some volatility in consumer preference or competitive pressures in this segment.
Competitive Landscape
In the competitive landscape of vapor pens in Nevada, Provisions has experienced notable fluctuations in its market position from September to December 2024. Despite maintaining a steady rank of 11th place in September and October, Provisions climbed to 8th in November, indicating a strong performance boost before dropping to 16th in December. This decline could be attributed to increased competition and market dynamics. Notably, CAMP (NV) saw a significant drop from 7th place in September to 17th in December, while Packs (fka Packwoods) made a remarkable leap to 13th place in December after not being in the top 20 in October. Meanwhile, BOUNTI showed a consistent upward trend, finishing December in 15th place. These shifts highlight the dynamic nature of the market and suggest that Provisions needs to strategize to regain its higher ranking amidst evolving consumer preferences and competitive pressures.
Notable Products
In December 2024, the top-performing product for Provisions was the Ghost Train Haze Distillate Cartridge (1g) in the Vapor Pens category, securing the first position with notable sales of 1286 units. The Trainwreck Distillate Cartridge (0.9g) followed closely, ranking second. Previously, the Trainwreck Distillate Cartridge (1g) held the top spot in September and November but dropped to third place in December with a decrease in sales to 941 units. The Strawberry Cough Cartridge (1g) and Pink Guava Distillate Cartridge (1g) occupied the fourth and fifth positions, respectively. This shift in rankings highlights a dynamic change in consumer preferences over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
