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Mar-2025
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Overview
Market Insights Snapshot
In the state of Illinois, pts: PURE has shown varied performance across different product categories. In the Concentrates category, the brand has maintained a presence within the top 30, though there has been a slight decline in its ranking from 25th in December 2024 to 29th by March 2025. This drop in ranking is accompanied by a notable decrease in sales over the same period. Conversely, in the Flower category, pts: PURE has experienced a more stable performance, hovering around the 50th mark, with a slight improvement in March 2025. The Flower category saw a positive sales trend in March 2025, which may indicate a strategic focus or consumer preference shift.
It is worth noting that in the Vapor Pens category, pts: PURE did not secure a position within the top 30 brands beyond December 2024. This absence from the rankings could suggest a challenge in competing within this segment or a potential area for growth. The lack of recent data for Vapor Pens might indicate a strategic decision or market pressure that has impacted their presence in this category. Overall, while pts: PURE maintains a strong foothold in certain categories within Illinois, the brand's varying performance across different segments highlights both challenges and opportunities for growth.
Competitive Landscape
In the competitive landscape of the Illinois flower category, pts: PURE has experienced fluctuating rankings over the past few months, indicating a dynamic market presence. Starting from a rank of 51 in December 2024, pts: PURE saw a dip to 54 in January and February 2025, before slightly recovering to 52 in March 2025. This fluctuation is set against a backdrop of varying sales figures, with a notable increase in March 2025 compared to the previous months. Competitors such as Crops and Legends have shown more stable or improving trends, with Crops maintaining a rank between 49 and 52, and Legends making a significant leap from 66 in January to 50 in March. Meanwhile, Redemption and Moon Walkers have also seen varied performances, with Redemption not ranking in the top 20 in December but maintaining a consistent presence thereafter, and Moon Walkers showing a consistent rank around 55. These dynamics suggest that while pts: PURE is regaining some ground, it faces stiff competition from brands that are either stabilizing or improving their market positions.
Notable Products
In March 2025, Champion City Chocolate (3.5g) retained its top position among pts: PURE products, leading the sales with a notable figure of 2175 units. Bruce Banner (3.5g) made a significant comeback, climbing from an unranked position in February to second place in March, with sales reaching 1683 units. The Great Ha'Tuh (3.5g) improved its standing, moving from fifth in February to third in March. Orange Soda (3.5g) experienced a slight drop, descending from second to fourth place. Macnanna (3.5g) reappeared in the rankings, securing the fifth spot after being unranked in February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
