Market Insights Snapshot
In the Arizona market, pts: PURE experienced some fluctuation in their category rankings. For instance, in the Concentrates category, they were not featured in the top 20 brands from September to November 2023, indicating a potential area of improvement. Their performance in the Pre-Roll category also displayed a significant drop, moving from rank 38 in September to 70 in October, and not appearing in the top 20 in November. It's worth noting, however, that their September sales in this category saw a substantial increase compared to August.
On the other hand, the brand has shown impressive performance in the Illinois market. In the Concentrates category, pts: PURE maintained a strong presence, ranking within the top 4 across all four months. Their rank in the Flower category also showed a positive trend, improving from 25 in August to 14 by November. While the brand's rank in the Pre-Roll category remained relatively stable, they showed a marked improvement in the Vapor Pens category, moving from rank 24 in October to 20 in November.
In the Flower category within the Illinois market, pts: PURE has shown a significant improvement in its ranking over the period from August to November 2023. Despite not being in the top 20 in August, the brand climbed to 14th place by November. This upward trend indicates a positive growth trajectory for pts: PURE, outpacing several competitors. For instance, Nature's Grace and Wellness dropped from 6th to 13th place, and UpNorth Humboldt slipped from 13th to 16th. Meanwhile, FloraCal Farms maintained a relatively stable position around 12th place, and Lula's ranking fluctuated slightly, ending at 15th place in November. While specific sales figures are not disclosed, the data suggests that pts: PURE's sales have been increasing at a higher rate than these competing brands during the period under review.
In November 2023, the top-performing product from pts: PURE was 'The Great Ha'Tuh (3.5g)', jumping from 4th place in October to 1st place with sales of 6293 units. 'Orange Soda (3.5g)' was the second-highest performer, slipping from 1st place in October to 2nd place. 'Macnanna (3.5g)', consistently strong, maintained its 3rd place ranking from the previous month. New entrants to the top five were 'Gorilla Glue #4 (3.5g)' and 'Chem 91 (3.5g)', ranking 4th and 5th respectively. This indicates a dynamic market with shifting consumer preferences within the Flower category.