.svg){kind=small}
Mar-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the Illinois cannabis market, pts: PURE has shown varied performance across different product categories, indicating a complex landscape of consumer preferences and market dynamics. Notably, in the Concentrates category, the brand maintained a strong presence, ranking within the top 5 from December 2023 to March 2024, although it experienced a slight dip in rank from 2nd in December to 5th in March. This decline in rank, alongside a decrease in sales from $752,215 in December 2023 to $585,753 in March 2024, suggests a competitive market environment or shifting consumer interests. Conversely, in the Flower category, pts: PURE's rankings fluctuated more significantly, ranging from 20th to 26th place, which, combined with a notable drop in sales from December 2023 to January 2024, could indicate challenges in maintaining market share or consumer loyalty in this category.
On the other hand, the brand's performance in the Pre-Roll and Vapor Pens categories in Illinois presents a more concerning picture. Notably, pts: PURE did not break into the top 30 in the Pre-Roll category in any of the observed months, peaking at a rank of 34 in December 2023 and January 2024, before falling to 42nd by March 2024. This consistent absence from the top rankings, along with a decrease in sales, underscores potential struggles in capturing the Pre-Roll market. Similarly, in the Vapor Pens category, the brand saw a gradual decline in rankings from 26th in December 2023 to 31st in March 2024, accompanied by a significant reduction in sales over the same period. This trend suggests challenges in sustaining consumer interest or competing effectively in the highly competitive Vapor Pens market. These insights into pts: PURE's performance across different categories in Illinois highlight the brand's varied success and the competitive pressures it faces in different segments of the cannabis market.
Competitive Landscape
In the competitive landscape of the Illinois flower cannabis market, pts: PURE has experienced fluctuations in its ranking and sales over the recent months, indicating a volatile position among its competitors. Starting at the 20th rank in December 2023 and experiencing a dip to the 26th in January 2024 before slightly recovering to the 22nd in February and then dropping again to the 25th in March 2024, pts: PURE's journey reflects the challenges and dynamics within the market. Notably, Lula's has shown a remarkable performance, initially ranking 17th in December 2023, climbing to 11th in January 2024, and maintaining a competitive stance despite a slight drop to 23rd by March 2024. On the other hand, Verano, despite starting stronger than pts: PURE in December 2023 at 19th, has seen a consistent decline, falling out of the top 20 by March 2024. Emerging brands like Legacy Cannabis (IL) and TwentyTwenty (IL) are also noteworthy, showing growth and resilience in a competitive market. This landscape suggests that while pts: PURE faces stiff competition, the market's fluidity offers opportunities for rank and sales improvement with strategic positioning and innovation.
Notable Products
In March 2024, pts: PURE saw Bruce Banner (3.5g) from the Flower category leading the sales chart, marking its position as the top-selling product with 3993 units sold. Following closely, Papaya x Gelato (3.5g), also from the Flower category, made a notable entry to secure the second rank in sales despite not being ranked in the previous months. Champion City Chocolate (3.5g) experienced a shift, moving down to the third position after not being ranked in February 2024. The Great Ha'Tuh (3.5g), which consistently held the top rank in the preceding three months, saw a significant drop to the fourth position in March. Lastly, Macnanna (3.5g) managed to climb up the ranks to the fifth position, showing a gradual improvement from its previous fourth and third ranks in January and February respectively.
Top Selling Cannabis Brands
