Market Insights Snapshot
In the Arizona market, PuraEarth has shown a positive trend in the Concentrates category. Although they started off not being in the top 20 brands in August 2023, their ranking improved significantly over the next few months. By November 2023, they had moved up to the 20th position. This upward trajectory indicates that PuraEarth is gaining traction in this category, which is certainly a positive development for the brand.
On the other hand, PuraEarth's performance in the Vapor Pens category in Arizona has been less consistent. They were not in the top 20 brands for the entire period from August to November 2023. The brand's ranking fluctuated over these months, reaching its lowest at 62nd in October, before bouncing back to 52nd in November. This indicates a degree of volatility in this category, which could be a point of concern for the brand. However, the slight improvement in their ranking towards the end of the period may be a sign of potential recovery.
In the Concentrates category within the Arizona market, PuraEarth has shown a notable upward trend, moving from a rank of 37 in August 2023 to 20 by November 2023. This improvement in rank suggests a significant increase in sales, outperforming several competitors. For instance, Amber initially ranked higher in August but fell behind PuraEarth by November. Similarly, Abundant Organics and Nectar Farms consistently ranked within the top 20 but saw a decrease in rank over the same period. Interestingly, Genesis Bioceuticals maintained a relatively stable rank, but it's worth noting that they did not achieve the same level of growth as PuraEarth. These trends indicate a positive trajectory for PuraEarth in the competitive landscape of the Concentrates category in Arizona.
In November 2023, PuraEarth's top-performing product was the Gelato RSO (1g) from the Concentrates category, which climbed from third place in October to first, with an impressive sales figure of 402 units. Following closely was the Maui Wowie RSO (1g), also in the Concentrates category, which maintained its second place ranking from the previous month. The DJ Short Blueberry RSO (1g), despite a drop from first to third place, still managed to sell a notable 304 units. In fourth place, the DJ Short Blueberry Distillate Syringe (1g) continued to perform well, while the Granddaddy Purple Distillate Cartridge (1g) from the Vapor Pens category made its debut in the top five rankings.