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Jun-2024
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Overview
Market Insights Snapshot
Pure Greens has shown notable performance in the Colorado market, particularly in the Flower category. Over the span from March to June 2024, the brand's rank improved significantly from 34th to 19th, demonstrating a strong upward trend. Sales figures corroborate this positive movement, with a consistent increase in sales, peaking at approximately $328,444 in June 2024. This upward trajectory in the Flower category contrasts with their performance in the Concentrates category, where Pure Greens did not make it into the top 30 rankings by June 2024, indicating a potential area for improvement or a shift in market strategy.
In the Concentrates category within Colorado, Pure Greens has faced challenges, as evidenced by their rankings which remained outside the top 30 by June 2024. Despite a slight improvement from 66th in March to 59th in May, the brand failed to maintain a competitive edge. This stagnation suggests that while Pure Greens excels in the Flower category, they may need to reassess their approach in the Concentrates market to gain a stronger foothold. The contrasting performances across these categories highlight the brand's strengths and weaknesses, providing insights into potential areas for strategic focus.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Pure Greens has shown a notable upward trend in its rankings over the past few months. Starting from a rank of 34 in March 2024, Pure Greens climbed to 19 by June 2024, indicating a positive shift in market presence. This upward movement contrasts with the performance of other brands such as Bonsai Cultivation, which experienced a decline from rank 11 in March to 17 in June, and Silver Lake, which fell from rank 6 to 21 within the same period. Meanwhile, Shift Cannabis and LoCol Love (TWG Limited) have shown more stable but less dramatic changes in their rankings. The consistent improvement in Pure Greens' rank suggests a growing consumer preference and potentially effective marketing strategies, positioning it as a rising competitor in the Colorado Flower market.
Notable Products
In June 2024, the top-performing product from Pure Greens was Scoops of Skunk (1g) in the Flower category, achieving the highest sales at 3,686 units. Creamsicle X Pancake (1g), also in the Flower category, secured the second spot with notable sales figures. Black Ice (Bulk) climbed to third place from its previous fifth rank in April, showing significant improvement. Free Mac (1g) saw a rise from fifth place in May to fourth in June, indicating a positive sales trend. Tropical Banana (1g) dropped from second place in May to fifth in June, reflecting a slight decline in its ranking.
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