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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
LEIFFA’s May 2026 category mix concentrated 62.05% of sales in Flower and 30.45% in Concentrates, with Vapor Pens at 5.89%; within that mix, Flower grew 150.98% year over year while declining 7.15% month over month, and Concentrates surged 237.74% year over year but fell 25.61% month over month. Vapor Pens reversed short-term with a 46.39% month-over-month increase despite a 32.65% year-over-year decline, while Edible rose 50.51% year over year but slipped 9.50% month over month; Pre-Roll contracted 44.44% month over month and 1.69% year over year. The pattern implies LEIFFA is leaning into two high-velocity engines (Flower and Concentrates) that lifted annual growth, but the simultaneous month-over-month pullback and a shrinking Pre-Roll base suggest near-term volatility concentrated in a narrow mix that can affect sell-through pacing in Colorado.
With Flower ranked 10 in Colorado, the 62.05% share concentration in a single category raises exposure to rank swings if the 7.15% month-over-month dip persists, while the 30.45% Concentrates share offers diversification yet carries execution risk given its 25.61% month-over-month drop. The 46.39% month-over-month lift in Vapor Pens at just 5.89% share provides an option to rebalance, but the 32.65% year-over-year decline indicates the recovery is not yet structural; paired with a brand-level average price up 80.03% year over year against a Flower price point of $8.89, the mix suggests LEIFFA’s positioning hinges on defending value-driven Flower while using higher-priced Concentrates to support margin, implying a need to broaden mid-tier penetration to stabilize monthly rank within Flower and mitigate reliance on two categories.
Competitive Landscape
LEIFFA sits at rank #10 in CO Flower for May 2026, up 30 positions from #40 year over year and up 6 positions from #16 in February 2026, while still below its peak of #7 from December 2024 by 3 spots; in contrast, Seed & Strain Cannabis Co. held #1 both year over year and in May 2026, and Good Chemistry Nurseries stayed fixed at #2 as Green Dot Labs maintained #4 with a 45.6% YoY sales increase versus LEIFFA’s lower visibility at #10; this pattern implies LEIFFA’s rank recovery is pacing faster than mid-pack peers month to month but remains capped below the top-5 unless it converts momentum into sustained share gains against incumbents that are not ceding rank.
Notable Products
Pineapple Cake (Bulk) posted the headline move in May 2026 with a +271.4% month-over-month surge to $77,905, jumping to rank 1 while M.A.C. (Bulk) fell -23.2% to rank 8, indicating shopper trade-up into a single flagship while a legacy SKU ceded share. Red Jelly (Bulk) slipped -7.8% at rank 6 and Hot Rod (Bulk) declined -7.7% at rank 5, while Pink Guava (Bulk) rose +24.2% at rank 10, showing momentum concentrated at the extremes rather than the middle ranks. Nine of the top ten SKUs are Flower, signaling a portfolio leaning further into bulk and larger-size Flower where volatility can reset the pecking order in a single month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
