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Aug-2024
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Overview
Market Insights Snapshot
Pure Vibe has shown a consistent upward trajectory in the Edible category in New York. Starting from a rank of 20 in May 2024, the brand has steadily climbed the rankings, reaching 15th place by both July and August 2024. This sustained improvement indicates a strong market presence and growing consumer preference in the state. Notably, Pure Vibe's sales in New York surged from $64,648 in May to $118,698 in August, underscoring the brand's increasing popularity and effective market strategies.
However, Pure Vibe's performance across other states and categories remains less prominent, as the brand did not feature in the top 30 rankings outside of New York during the same period. This absence suggests that while Pure Vibe is making significant strides in New York's Edible category, there is room for growth and expansion in other markets. The brand's focused success in New York could serve as a model for its strategies in other states, potentially leading to broader recognition and higher rankings in the future.
Competitive Landscape
In the highly competitive New York edible cannabis market, Pure Vibe has shown a consistent upward trend in rankings and sales from May to August 2024. Starting at rank 20 in May, Pure Vibe improved to rank 15 by July and maintained this position in August, indicating a steady increase in market presence. This positive trend is underscored by a significant rise in sales, from $64,648 in May to $118,698 in August. In comparison, Hysteria experienced fluctuating rankings, peaking at 14 in July but dropping to 16 in August, with sales slightly trailing Pure Vibe at $117,571 in August. Meanwhile, Snoozy saw a notable jump from rank 19 in July to 13 in August, with sales reaching $136,401, the highest among the competitors. Generic AF and Foy also presented competitive dynamics, with Foy maintaining a strong position but showing a slight decline from 12 in July to 14 in August. These shifts highlight the dynamic nature of the market and suggest that Pure Vibe's consistent performance and growth in sales could position it as a formidable player in the New York edible cannabis category.
Notable Products
In August 2024, the top-performing product from Pure Vibe was Chill'n Raspberry Gummies 10-Pack (100mg), which saw significant growth with sales reaching 1609 units, moving up from 3rd place in July. Cherry Rush Gummies 10-Pack (100mg) followed closely in 2nd place, maintaining a strong position despite dropping from the 1st place in July. Rainbow Pack Gummies 10-Pack (100mg) ranked 3rd, experiencing a slight decline from its previous top positions in May and June. Cherry Mango Bliss Gummies 10-Pack (100mg) held steady at 4th place throughout the summer. Notably, Good Time Grape Gummies 10-Pack (100mg) entered the rankings for the first time in August, securing the 5th position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
