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Apr-2025
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Overview
Market Insights Snapshot
In New York, Pure Vibe's performance in the Edible category has shown a notable upward trend over the first few months of 2025. Starting the year just outside the top 30, the brand managed to climb to the 30th position by April. This improvement is underscored by a significant increase in sales, with a jump from approximately $48,164 in January to $61,723 in April. This positive trajectory suggests a growing consumer interest and acceptance of Pure Vibe's products in the New York market.
Despite the progress in New York, Pure Vibe's absence from the top 30 rankings in some months indicates potential challenges or competition in other states or categories. The brand's fluctuation in ranking highlights the competitive nature of the cannabis market, where maintaining a consistent presence requires strategic efforts and adaptation to consumer preferences. Observing Pure Vibe's movements across different markets could provide insights into regional preferences and the brand's strategic focus areas.
Competitive Landscape
In the competitive landscape of the New York edible cannabis market, Pure Vibe has demonstrated a notable upward trajectory in recent months. Starting from a rank of 31 in January 2025, Pure Vibe experienced a slight dip in February, falling to 37, but quickly rebounded to 32 in March and further improved to 30 by April. This positive trend in rankings is mirrored by a significant increase in sales, particularly from March to April, where Pure Vibe's sales surged, contrasting with the declining sales of competitors like Nanticoke and Supernaturals New York, both of which saw their rankings drop or remain stagnant. Meanwhile, Highland Goat has shown a strong performance, climbing from 35 to 27, indicating a competitive threat. However, Pure Vibe's ability to increase sales and improve its rank amidst this competitive pressure suggests a growing brand presence and consumer preference in the New York edible market.
Notable Products
In April 2025, the top-performing product for Pure Vibe was Giddy Green Apple Gummies 10-Pack (100mg) in the Edible category, securing the first rank with sales of 806 units. Cherry Rush Gummies 10-Pack (100mg), which held the top spot from January to March, shifted to the second position. Magic Mango Gummies 10-Pack (100mg) maintained a steady performance, ranking third, showing a notable increase in sales from March. Chill'n Blue Raspberry Gummies 10-Pack (100mg) dropped from second in March to fourth in April. Rainbow Pack Gummies 10-Pack (100mg) saw a decline in its ranking over the months, finishing fifth in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
