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Jun-2024
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Overview
Market Insights Snapshot
Pure Vibe has shown notable fluctuations in its performance within the Edible category across different states. In New York, the brand ranked 11th in March 2024 but saw a decline to 16th in April and further to 19th in May. However, there was a slight recovery in June, where it improved to the 17th position. This movement suggests a volatile market presence, with the brand struggling to maintain a stable ranking. The sales figures reflect this trend, with a significant drop from $100,945 in March to $66,855 in June, indicating potential challenges in market penetration or consumer retention.
Interestingly, Pure Vibe's performance in other states is not listed, implying that the brand did not make it to the top 30 in those regions for the specified months. This absence from the top rankings in other states could be seen as a negative indicator of its overall market reach and competitiveness. The data suggests that while Pure Vibe has a foothold in New York, it may need to strategize better to improve its presence and ranking in other states. The fluctuations in New York also highlight the importance of consistent performance and market adaptation to sustain and grow its market share.
Competitive Landscape
In the competitive landscape of the New York edible cannabis market, Pure Vibe has experienced notable fluctuations in rank and sales over the past few months. Starting from a strong position at 11th in March 2024, Pure Vibe saw a decline to 16th in April and further dropped to 19th in May, before slightly recovering to 17th in June. This downward trend in rank is mirrored by a decrease in sales, from $100,945 in March to $66,855 in June. In comparison, Tyson 2.0 made a significant leap from being outside the top 20 in March to securing the 12th spot in April, although it slightly declined to 15th by June. Similarly, Hysteria maintained a relatively stable performance, fluctuating between the 12th and 16th ranks, while Snoozy and NY Finca also showed varying degrees of stability and minor fluctuations. The competitive dynamics suggest that Pure Vibe needs to strategize effectively to regain its earlier momentum and counter the rising competition from brands like Tyson 2.0 and Hysteria.
Notable Products
In June 2024, Rainbow Pack Gummies 10-Pack (100mg) continued to dominate as the top-performing product for Pure Vibe, maintaining its first place ranking with sales of 896 units. Chill'n Raspberry Gummies 10-Pack (100mg) secured the second spot, climbing up from third place in May. Cherry Rush Gummies 10-Pack (100mg) dropped to third place, reflecting a consistent shift in consumer preference. Magic Mango Gummies 10-Pack (100mg) held steady in fourth place, while Cherry Mango Bliss Gummies 10-Pack (100mg) remained in fifth place, mirroring their rankings from May. This stability in rankings suggests a strong and loyal customer base for these top products.
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