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Jul-2025
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Overview
Market Insights Snapshot
In the category of Concentrates, Rave has experienced a noticeable decline in its rankings within Massachusetts over the past few months. Starting at a strong position of 8th in April 2025, the brand slipped to 14th in both May and June, and further down to 17th by July. This downward trajectory is mirrored by a consistent decrease in sales figures, suggesting potential challenges in maintaining market share. Such a trend might indicate increasing competition or shifts in consumer preferences within the state’s concentrates market.
Conversely, Rave's performance in the Vapor Pens category in Massachusetts is less prominent, as it did not make it into the top 30 rankings after April 2025. This absence from the leaderboard could be seen as a significant concern, especially given that the brand was ranked 99th in April. The lack of subsequent rankings may point to a need for strategic adjustments or innovation to capture consumer interest in this segment. The data highlights the importance of monitoring competitive pressures and evolving trends to sustain and potentially improve brand positioning across different categories.
Competitive Landscape
In the Massachusetts concentrates market, Rave experienced a notable decline in rank and sales from April to July 2025, dropping from 8th to 17th place. This downward trend highlights competitive pressures from brands like Dab Fx, which consistently improved its position, reaching 11th place in June before settling at 15th in July. Meanwhile, Treeworks demonstrated a significant rebound, climbing from 24th in June to 16th in July, suggesting a resurgence in consumer interest. Volcanna maintained a stable presence, fluctuating between 19th and 20th place, while Sweetgrass Botanicals showed a strong upward trajectory, moving from 30th in April to 18th in July. These shifts indicate a dynamic market where Rave faces increasing competition, necessitating strategic adjustments to regain its earlier standing and sales momentum.
Notable Products
In July 2025, the top-performing product for Rave was Dosido Badder (1g) in the Concentrates category, which climbed to the number one spot after being ranked second in June. Notably, Dosido Badder achieved a sales figure of 464 units. The Biscotti Full Spectrum Resin Cartridge (0.5g) in the Vapor Pens category dropped to second place after leading in June, indicating a shift in consumer preference. Chem Chillz Sugar (3.5g) made its debut in the rankings at the third position, suggesting a successful introduction to the market. Mountaintop Mint Wax (1g) experienced a decline, moving from third place in June to fourth in July, while Devil Driver Badder (1g) entered the rankings at fifth place, reflecting a competitive month for Rave's Concentrates category.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
