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Dec-2024
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Overview
Market Insights Snapshot
In the state of Massachusetts, Rave's performance in the Concentrates category has shown some fluctuation over the last few months. Starting from a strong position at rank 6 in September 2024, the brand saw a decline to rank 12 by November, before slightly recovering to rank 10 in December. This indicates a potential challenge in maintaining a consistent market presence in this category, although the December uptick suggests some regained momentum. Notably, Rave's sales in this category decreased significantly from September to November, before experiencing a rebound in December, which may reflect strategic adjustments or market conditions affecting consumer demand.
On the other hand, Rave's presence in the Vapor Pens category in Massachusetts has been less prominent, with the brand not making it into the top 30 rankings for the past few months. Starting at rank 87 in September, Rave's position fluctuated slightly, reaching rank 82 in November before dropping again to rank 91 in December. This suggests that Rave faces stiff competition in the Vapor Pens market, which could be a potential area for growth if the brand can innovate or adjust its strategy. The sales figures for this category also reflect a volatile pattern, with a notable peak in November, hinting at a possible short-term campaign or seasonal influence that temporarily boosted sales.
Competitive Landscape
In the Massachusetts concentrates market, Rave experienced notable fluctuations in its rank from September to December 2024, which could significantly impact its sales trajectory. Initially positioned at 6th place in September, Rave saw a decline to 10th by October and further slipped to 12th in November, before recovering slightly to 10th in December. This volatility contrasts with the more stable performance of The Heirloom Collective, which maintained a top 10 position throughout, peaking at 6th in October. Meanwhile, Cloud Cover (C3) showed a strong performance, rising to 6th in November before falling back to 9th in December. Interestingly, Volcanna demonstrated a significant rebound from 30th in October to 13th in December, suggesting a potential threat to Rave's market share if this upward trend continues. These dynamics underscore the competitive pressures Rave faces, highlighting the need for strategic adjustments to regain and sustain higher rankings in this evolving market.
Notable Products
In December 2024, Raspberry Cooler Crumble (1g) emerged as the top-performing product for Rave, reclaiming its first-place rank from October after slipping to second in November, with notable sales of 601 units. Citrus Rush Badder (1g) entered the rankings for the first time, securing the second position, showing promising sales momentum. Oreoz Shatter (1g), which was ranked second in September, made a comeback to second place in December after not being ranked in October and November. Liberty Haze Badder (3.5g) and Zkittles OG Wax (1g) both tied for third place, marking their first appearance in the top ranks. This indicates a shift in consumer preference towards a broader variety of concentrates from Rave.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
