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Mar-2025
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Overview
Market Insights Snapshot
Rave has shown notable performance in the Massachusetts market, particularly in the Concentrates category. From December 2024 to March 2025, Rave improved its ranking from 7th to 5th, indicating a strong upward trend. This improvement is mirrored by a consistent increase in sales, with a significant jump from January to February 2025, suggesting that Rave's products are gaining traction among consumers. This positive movement in the Concentrates category highlights Rave's growing influence and popularity in the Massachusetts market, which could be crucial for their strategic positioning.
In contrast, Rave's performance in the Vapor Pens category in Massachusetts presents a more mixed picture. Although Rave improved its ranking from 97th in December 2024 to 70th in February 2025, it slipped back to 76th in March 2025. This fluctuation suggests that while there was initial growth, sustaining momentum in the Vapor Pens category might be challenging for Rave. The sales figures reflect this volatility, with an increase from December to February, followed by a decline in March. This inconsistency could indicate a need for strategic adjustments to solidify their position in the Vapor Pens market.
Competitive Landscape
In the Massachusetts concentrates market, Rave has shown a promising upward trend in rankings and sales from December 2024 to March 2025. Starting at 7th place in December, Rave climbed to 5th by March, indicating a positive reception and growing consumer preference. This rise is particularly notable when compared to competitors like HAZE, which maintained a relatively stable position around the 6th and 7th ranks, and Cultivators Classic, which saw a decline from 3rd to 7th place over the same period. Meanwhile, Bountiful Farms and Crispy Commission Concentrates have consistently occupied higher ranks, but Rave's sales growth trajectory suggests it is closing the gap. Rave's sales increased significantly, particularly from January to February, indicating successful marketing strategies or product offerings that resonated well with consumers, setting the stage for potential further ascension in the competitive landscape.
Notable Products
In March 2025, the top-performing product from Rave was Iced Lemonade Crumble (1g) in the Concentrates category, leading the sales with an impressive 1,198 units sold. Tropicanna Banana Crumble (1g) secured the second spot, showing strong sales momentum. Jersey Sherbet Cured Badder (1g) climbed to third place from fourth in February, indicating a positive trend in sales. Purple Diesel Crumble (1g) experienced a drop from first in February to fifth in March, suggesting a notable decline in its popularity. Crazy Train Badder (1g) entered the rankings at fourth position, highlighting its emergence in the market this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
