.svg){kind=small}
Sep-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Massachusetts, Rave has shown a consistent performance in the Concentrates category, maintaining a steady rank of 5th place from June to August 2024. However, there was a notable drop to 7th place in September. This decline in ranking is mirrored by a significant decrease in sales, from $258,781 in June to $103,036 in September, indicating potential challenges in maintaining market share. Such a movement suggests that while Rave started strong in the summer, there might be underlying issues or increased competition impacting its recent performance.
Conversely, Rave's presence in the Vapor Pens category in Massachusetts appears to be less prominent, with the brand only appearing in the rankings in July at 88th place, and absent from the top 30 in other months. This suggests a weaker position in this category, highlighting an area that may require strategic focus if Rave aims to strengthen its market presence. The absence from the top 30 in other months could indicate either a niche market focus or challenges in competing with more established brands in this segment.
Competitive Landscape
In the Massachusetts concentrates market, Rave has experienced notable fluctuations in its competitive positioning from June to September 2024. Initially holding a strong 5th place rank in June, Rave maintained this position through July and August, but saw a decline to 7th place by September. This shift coincides with a significant drop in sales from June to September, suggesting potential challenges in maintaining consumer interest or facing increased competition. Notably, Bountiful Farms consistently outperformed Rave, climbing from 8th to 5th place, while Cloud Cover (C3) improved its rank from 9th to 6th, surpassing Rave in September. Additionally, DRiP demonstrated a remarkable ascent from 24th to 8th place, indicating a rapidly growing presence that could further impact Rave's market share. These dynamics highlight the competitive pressures Rave faces in retaining its market position amidst evolving consumer preferences and aggressive strategies from other brands.
Notable Products
In September 2024, the top-performing product from Rave was Sour Face Live Wax (1g) in the Concentrates category, achieving the number one rank with impressive sales of 539 units. Lemon Haze Wax (1g) followed in second place, dropping from its first-place position in August 2024. Pineapple Haze Wax (1g) maintained a steady rank at number three from the previous month. Oreoz Shatter (1g) experienced a decline, moving from second place in August to fourth in September. Pink Runtz Sugar (1g) also saw a decrease in its ranking, falling from fourth to fifth place during the same period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
