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Nov-2025
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Overview
Market Insights Snapshot
Belushi's Farm has exhibited varied performance across different states and categories, reflecting both growth opportunities and challenges. In the Massachusetts market, the brand's presence in the concentrates category has slightly declined over the months, moving from 40th to 46th place from August to November 2025. This movement indicates a need for strategic adjustments to regain momentum. Meanwhile, in Maryland, Belushi's Farm has shown stability in the concentrates category, maintaining a close ranking around the 27th to 28th positions. However, the flower category in Maryland has seen fluctuations, with rankings oscillating between 38th and 41st, suggesting a competitive landscape. The pre-roll category in Maryland presents a brighter picture, with a significant climb from 48th to 30th, highlighting a potential area of strength for the brand.
In Missouri, Belushi's Farm has shown a steady improvement in the flower category, moving from 48th to 43rd position, indicating a positive trend in consumer acceptance. The pre-roll category, however, has not seen much movement, staying relatively stable around the mid-70s ranking. This could suggest either a saturated market or a need for product differentiation. The Ohio market showcases a promising trajectory for the flower category, where Belushi's Farm improved its ranking from 54th to 39th, suggesting strong market penetration and consumer preference. Meanwhile, in Michigan, the brand's concentrates category saw an impressive leap from 99th to 68th place in a short span, although it fell out of the top 30 in subsequent months, highlighting both the potential and volatility in this market. Overall, the data reveals areas where Belushi's Farm can capitalize on its strengths and address challenges to enhance its market position.
Competitive Landscape
In the competitive landscape of the flower category in Ohio, Belushi's Farm has shown a consistent upward trajectory in its rankings from August to November 2025, moving from 54th to 39th place. This positive trend indicates a strengthening market presence, likely driven by strategic marketing or product improvements. In contrast, Cheech & Chong's experienced fluctuating ranks, peaking at 36th in October before dropping to 40th in November, suggesting volatility in their sales performance. Meanwhile, Roll One / R.O. saw a notable leap to 30th place in October, though they fell back to 37th in November, indicating potential challenges in sustaining their growth. Hijinks maintained a relatively stable position, hovering around the mid-40s, while HillFire showed a slight improvement, ending November at 38th. Despite the competitive pressure, Belushi's Farm's consistent rise in rank suggests effective strategies that could be further leveraged to enhance their market share in Ohio's flower category.
Notable Products
In November 2025, the top-performing product from Belushi's Farm was the Hashburger Pre-Roll 2-Pack (1g) in the Pre-Roll category, which climbed to the number one rank with sales of 2212 units. Mule Fuel (3.5g) maintained a strong presence, holding steady at the second position in the Flower category, despite a slight decrease in sales compared to October. The Mule Fuel Pre-Roll 2-Pack (1g) saw a drop to third place, after previously being at the top in October. Hashburger (3.5g) experienced a decline, moving to fourth place, while the newly introduced Wedding Cake (3.5g) entered the rankings at fifth place in its first recorded month. These shifts indicate a dynamic market with the Pre-Roll category showing significant growth in popularity for Belushi's Farm.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
