Market Insights Snapshot
In the Illinois market, Belushi's Farm has seen a steady improvement in its rankings for both the Flower and Pre-Roll categories. For the Flower category, the brand climbed from a rank of 60 in August 2023 to 57 by November 2023. Similarly, in the Pre-Roll category, there was a positive shift from 44th position to 46th over the same period. This upward trend indicates a growing acceptance and preference for the brand among consumers in the state. However, it's worth noting that the brand has not yet broken into the top 20 in these categories.
Contrastingly, in the Massachusetts and Nevada markets, the performance of Belushi's Farm shows a mixed bag. In Massachusetts, the brand has performed exceedingly well in the Concentrates category, progressively improving its rank from 25 in August to 17 in November 2023. This is a significant achievement as it places the brand within the top 20. However, in Nevada, the brand seems to be struggling in the Pre-Roll category, with its ranking fluctuating and ultimately falling out of the top 20 by November 2023. This indicates a need for strategic interventions to boost the brand's performance in this market.
In the Massachusetts Concentrates category, Belushi's Farm has shown a promising upward trend, improving its rank from 25th in August 2023 to 17th in November 2023. This indicates a steady increase in market share, outperforming some of its competitors. For example, Cresco Labs experienced a significant drop in rank from 8th to 19th over the same period. Similarly, Dab Fx saw a fluctuation in rank, dropping from 10th to 22nd, then improving to 16th in November. INSA and The Heirloom Collective maintained a relatively stable position in the middle of the ranking, but neither showed the same growth as Belushi's Farm. This data suggests that Belushi's Farm is gaining traction in the Massachusetts Concentrates market, potentially due to successful marketing strategies or product quality.
In November 2023, the top-performing product from Belushi's Farm was the L.A. Kush Cake (3.5g) from the Flower category, moving up from the 4th position in October. It significantly outperformed other products with a sales figure of 1544 units. Following closely behind was Mule Fuel (3.5g), also from the Flower category, which maintained its 2nd position from the previous month, albeit with slightly decreased sales. The Baby Blues - Blackberry OG Pre-Roll 6-Pack (1.5g) made a strong debut at 3rd place in the Pre-Roll category. However, it's worth noting that the previously top-performing product, LA Kush Cake (Bulk), experienced a significant drop, moving from 1st to 5th place.