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Oct-2025
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Overview
Market Insights Snapshot
Belushi's Farm has demonstrated varied performance across different states and categories, with notable movements in rankings. In Massachusetts, the brand showed a consistent improvement in the Concentrates category, climbing from 58th in July to 41st by October. This upward trajectory is indicative of a strengthening presence in the state, potentially driven by increasing sales which reached $23,585 in October. Meanwhile, in Michigan, the brand's ranking in the Concentrates category fluctuated, starting at 75th in July, peaking at 63rd in September, before dropping out of the top 30 in October, suggesting a volatile market presence there.
In Maryland, Belushi's Farm maintained a steady presence in the Concentrates category, consistently ranking around 25th to 27th over the months. Interestingly, their performance in the Pre-Roll category improved significantly, moving from 39th to 34th by October, with sales more than quadrupling. Conversely, in the Vapor Pens category, the brand was only ranked in August, where it stood at 54th, indicating a potential area for growth or reevaluation. In Ohio, the Flower category saw a positive trend, with the brand improving its rank from 47th in July to 44th in October, supported by a notable increase in sales to $189,965, highlighting a strong market presence in this category.
Competitive Landscape
In the competitive landscape of the Flower category in Ohio, Belushi's Farm has shown a notable improvement in its ranking from 47th in July 2025 to 44th in October 2025. This upward trend in rank, despite fluctuating sales figures, indicates a positive shift in market positioning. In contrast, brands like Classix and Hijinks have experienced a decline in their rankings, with Classix dropping from 40th to 47th and Hijinks from 37th to 46th over the same period. Meanwhile, Seeker and Later Days have also seen fluctuations, but they remain ahead of Belushi's Farm in terms of rank. Seeker's rank decreased from 38th to 43rd, while Later Days fell from 30th to 41st. These shifts suggest that Belushi's Farm is gaining ground against some competitors, potentially due to strategic marketing or product differentiation, and could continue to climb the ranks if these trends persist.
Notable Products
In October 2025, the top-performing product from Belushi's Farm was Mule Fuel Pre-Roll 2-Pack (1g) in the Pre-Roll category, which climbed from fourth place in September to first place, achieving sales of 3,066 units. Mule Fuel (3.5g) in the Flower category maintained a strong performance, ranking second after leading in September. Hash Burger (2.83g), also in the Flower category, debuted in the rankings at third place, indicating a strong market entry. Hashburger (3.5g) dropped from second to fourth place, while Hashburger Pre-Roll 2-Pack (1g) slipped from third to fifth. These shifts highlight a competitive landscape with significant changes in product rankings from the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
