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Aug-2025
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Overview
Market Insights Snapshot
Belushi's Farm has shown varied performance across different states and product categories over the summer months of 2025. In Massachusetts, the Concentrates category witnessed a significant upward movement, with the brand climbing from a rank of 56 in May to 33 by August. This improvement is mirrored by a notable increase in sales, suggesting a strengthening market presence. Meanwhile, in Maryland, Belushi's Farm maintained a steady position in the top 30 for Concentrates, consistently ranking at 25 in both July and August. However, their Flower category performance in Maryland showed a slight decline, moving from 37th in June to 40th in August.
In Michigan, Belushi's Farm had a more fluctuating presence in the Concentrates category, with rankings swinging from 54 in May to 77 in August, reflecting a challenging market environment. Meanwhile, in Missouri, the brand's performance in the Flower category remained relatively stable, hovering around the mid-40s, but their Pre-Roll category struggled to break into the top 70, peaking at 73 in August. Interestingly, the Ohio market showed a decline in the Flower category ranking from 45 in June to 55 in August, despite an earlier increase in sales during the summer months. Such variations highlight the brand's mixed performance across different regions and product lines.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Belushi's Farm has experienced fluctuating rankings and sales, reflecting the dynamic nature of the market. Notably, Belushi's Farm saw a peak in its rank in June 2025, climbing to 40th place, before slipping to 46th by August 2025. This period coincided with a sales increase in June, followed by a decline in the subsequent months. In comparison, Cookies maintained a higher rank than Belushi's Farm throughout this period, although it experienced a consistent decline in both rank and sales, indicating potential market saturation or competitive pressure. Meanwhile, Cubano showed an interesting trend, improving its rank to surpass Belushi's Farm in August, driven by a notable sales increase. This suggests that while Belushi's Farm has faced challenges, there are opportunities to learn from competitors like Cubano, which have successfully navigated the market to improve their standings.
Notable Products
In August 2025, the top-performing product for Belushi's Farm was Mule Fuel (Bulk), securing the number one rank with notable sales of 11,314 units. Hashburger (3.5g) climbed to the second position, despite a drop in sales from June, indicating strong consumer preference. Cadillac Rainbows (14g) emerged as a new entrant in the top three, showcasing its growing popularity. Mule Fuel (3.5g) maintained its fourth position from July, while Cadillac Rainbows (3.5g) slipped to fifth, reflecting a decline in sales momentum. The product rankings for August highlight a shift in consumer preferences towards bulk purchases and larger package sizes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
