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May-2024
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Overview
Market Insights Snapshot
Belushi's Farm has shown varied performance across different states and product categories over recent months. In Illinois, the brand's presence in the Flower category has been somewhat unstable, with rankings fluctuating from 55th in February 2024 to 57th in May 2024, indicating a downward trend. Similarly, in the Pre-Roll category, the brand experienced a decline, moving from 49th in February to 57th by May. On the other hand, Massachusetts saw Belushi's Farm exit the top 30 in the Concentrates category after March 2024, and the Vapor Pens category witnessed a brief appearance in April, ranking 94th.
In Maryland, Belushi's Farm has demonstrated a more positive trajectory. The Flower category saw a steady climb, reaching 34th place in May 2024 from an unranked position in February. The Pre-Roll category also showed strong performance, peaking at 23rd in April before settling at 27th in May. Meanwhile, in Michigan, the brand's Concentrates category improved significantly from being unranked to 63rd in May. However, in Nevada, the brand only appeared in the Pre-Roll category in May, ranking 69th, suggesting limited market penetration. These movements highlight the brand's varying success and challenges across different regions and categories.
Competitive Landscape
In the Maryland flower category, Belushi's Farm has shown a steady performance, maintaining a competitive rank despite fluctuations in the market. In March 2024, Belushi's Farm ranked 33rd, slightly lower than Verano and Legend (MD), which were not in the top 20 in February 2024 but climbed to 34th and 26th respectively. By May 2024, Belushi's Farm improved its position to 34th, surpassing Verano which dropped to 36th. However, it still trails behind Cultivar Collection, which consistently ranks higher, reaching 32nd in May 2024. Notably, The Blues Brothers brand has shown significant growth, moving from 41st in March to 39th in May 2024, indicating a potential emerging competitor. These trends suggest that while Belushi's Farm is holding its ground, there is a dynamic competitive landscape that requires continuous strategic adjustments to maintain and improve its market position.
Notable Products
In May-2024, Mule Fuel (Bulk) from Belushi's Farm topped the sales chart, reclaiming the number one spot with $3,460 in sales. La Kush Cake (Bulk) held steady at the second position, despite a slight drop in sales from April. Dreadbread Pre-Roll 2-Pack (1g) saw a significant rise, moving up to third place from fifth in April. Mule Fuel (3.5g) also improved its ranking, climbing to fourth position from fifth. Notably, Mule Fuel Brick Hash (1g) entered the top five, marking its debut in the rankings at fifth place.
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