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Apr-2024
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Overview
Market Insights Snapshot
In the competitive cannabis landscape, Belushi's Farm has shown notable performance fluctuations across different categories and states. In Illinois, their Flower category witnessed a slight oscillation in rankings over the first four months of 2024, starting at 62nd in January and peaking at 52nd in March, before slightly dropping to 57th in April. This movement suggests a growing consumer interest, particularly in March, although the slight drop in April could imply a need for strategic adjustments to maintain upward momentum. The Pre-Roll category in Illinois also saw improvement from 51st to 46th rank between January and March, but experienced a decline to 55th in April, indicating a potential challenge in sustaining growth or facing increased competition within the state.
Outside of Illinois, Belushi's Farm's performance in other states shows a diverse market presence. In Massachusetts, their Concentrates category ranking dropped from 30th in January to 56th in April, showcasing a significant decrease in market position which could reflect shifting consumer preferences or increased competition. Conversely, in Maryland, Belushi's Farm made a strong entry in the Flower and Pre-Roll categories, not ranking in the top 30 for the first two months but securing the 33rd and 29th positions respectively in March, and showing further improvement in April. This indicates a successful market entry and a rapidly growing consumer base in Maryland, especially notable in the Pre-Roll category which jumped to 22nd rank in April, highlighting a potentially high-demand product line in this state.
Competitive Landscape
In the competitive landscape of the Maryland flower cannabis market, Belushi's Farm has shown a notable entrance into the rankings in March 2024, securing the 33rd position and improving slightly to 34th in April. This is a significant achievement considering the brand was not ranked in the top 20 for the earlier months of January and February. Its competitors, such as Khalifa Kush, have maintained a more consistent presence, fluctuating slightly but staying within the 31st to 34th ranks from January to April, and showing a substantial increase in sales in April. Another competitor, House of Kush, also displayed a strong performance, ranking between 31st and 35th over the same period but with a more variable sales performance. Meanwhile, Classix and The Blues Brothers have shown less stability in their rankings, with Classix not ranking in February and The Blues Brothers entering the rankings only in the later months. This dynamic suggests that while Belushi's Farm is a newer entrant, it is positioned in a competitive but fluctuating market segment, indicating potential for growth and increased market share if it can capitalize on the observed trends and leverage its brand effectively against these established competitors.
Notable Products
In April 2024, Belushi's Farm saw Mule Fuel (1g) maintain its position as the top-selling product with sales reaching 2849 units, demonstrating consistent popularity over the past four months. La Kush Cake (1g) followed closely behind, securing the second spot in April after not being ranked in March, with notable sales figures indicating a strong consumer preference. Hashburger (3.5g) emerged as the third best-selling product, marking its first appearance in the top rankings during the year. The fourth place was claimed by Mule Fuel (3.5g), showing a diversified consumer interest in different quantities of the same strain. Lastly, making its debut in the top five, Cadillac Rainbows Pre-Roll 2-Pack (1g) rounded out the list, highlighting a growing interest in pre-rolled options among Belushi's Farm offerings.
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