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Aug-2024
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Overview
Market Insights Snapshot
Belushi's Farm has exhibited varied performance across different states and product categories over the past few months. In Illinois, the brand's Flower category has seen a downward trend, ranking 65th in August 2024, a decline from 61st in May 2024. The Pre-Roll category in Illinois also experienced fluctuations, with the brand not making it into the top 30 in July 2024, which may indicate a need for strategic adjustments. On the other hand, in Maryland, Belushi's Farm demonstrated stronger performance in the Flower category, moving up to 30th in July 2024 from 39th in June 2024, suggesting a positive reception in that market.
In Massachusetts, Belushi's Farm has shown consistent improvement in the Concentrates category, climbing from 54th in May 2024 to 38th in August 2024. This indicates a growing popularity and market penetration for their Concentrates products. However, the Vapor Pens category in Massachusetts shows a different story, where the brand was ranked 96th in June 2024 and only managed to improve to 87th by August 2024, highlighting a potential area for growth. In Michigan, the brand's presence in the Flower category was not strong enough to make it into the top 30, which could be a concern for market strategists. Overall, while Belushi's Farm has shown strengths in certain categories and states, there are clear opportunities for improvement in others.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Belushi's Farm has faced notable challenges in maintaining a strong market presence. Despite not ranking in the top 20 brands from May to July 2024, Belushi's Farm made a brief appearance at rank 99 in August 2024. This indicates a struggle to compete with more established brands such as Traphouse Cannabis Co., which consistently held a top 35 position, and Level, which fluctuated but remained within the top 100. The sales figures for Belushi's Farm in August were significantly lower compared to these competitors, suggesting a need for strategic adjustments to improve market penetration and sales performance. Additionally, brands like Dragonfly Cannabis and Willie's Reserve also outperformed Belushi's Farm, highlighting the competitive pressure in this segment. For Belushi's Farm to enhance its ranking and sales, a focus on differentiating its product offerings and strengthening its marketing efforts could be crucial.
Notable Products
In August 2024, the top-performing product from Belushi's Farm was Mule Fuel (Bulk), maintaining its first-place ranking from May and June, with notable sales of 4480 units. Apple Tartz (Bulk) rose to the second position, showing significant growth from its fifth-place rank in June. LA Kush Cake (Bulk) secured the third spot, improving from fourth place in July. Cadillac Rainbows (3.5g) dropped to fourth place after being the top product in July. La Kush Cake (Bulk) remained in the fifth position, consistent with its ranking from May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
