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Sep-2025
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Overview
Market Insights Snapshot
Belushi's Farm has shown varied performance across different states and product categories, with notable movements in their rankings. In Massachusetts, the brand's presence in the Concentrates category has seen an improvement, moving from a rank of 46 in June to 37 by September. This upward trend is accompanied by a steady increase in sales, indicating growing consumer interest. However, in Michigan, their ranking in the Concentrates category fluctuated, peaking at 51 in September after a dip in August, which suggests challenges in maintaining consistent market penetration. Meanwhile, in Maryland, Belushi's Farm has maintained a stable presence in the Concentrates category, consistently ranking within the top 30, though their Flower category performance has seen a decline from 38 in June to 43 in September, highlighting potential areas for growth.
In Missouri, Belushi's Farm's performance in the Flower category has been stable, although it remains outside the top 30, indicating room for improvement. The Pre-Roll category in Missouri has shown a positive trend, with their ranking improving from 76 in June to 71 in September, suggesting a growing consumer base. In Ohio, the Flower category has seen fluctuating rankings, with a slight recovery to 47 in September after dropping to 53 in August. Interestingly, in Oregon, Belushi's Farm appeared in the Pre-Roll category for the first time in July, ranked at 95, indicating a new market entry but also highlighting the competitive nature of the market. This mix of stable and fluctuating performances across states and categories provides insights into the brand's current market positioning and potential areas for strategic focus.
Competitive Landscape
In the Missouri Flower category, Belushi's Farm has experienced a slight decline in its competitive positioning over the past few months. Starting at rank 40 in June 2025, it slipped to rank 46 by September 2025. This downward trend in rank is mirrored by a decrease in sales, which fell from a high in June to a lower figure by September. In contrast, The Solid maintained a stable rank of 41 throughout the same period, even increasing its sales in July and August before a slight dip in September. Meanwhile, Cookies consistently ranked higher than Belushi's Farm, despite a steady decline in sales, indicating a strong brand presence. Old Pal re-entered the top 20 in September, suggesting potential volatility in the market. These dynamics suggest that while Belushi's Farm is facing challenges in maintaining its rank and sales, competitors like The Solid and Cookies continue to hold strong positions, potentially impacting Belushi's market share in the Missouri Flower category.
Notable Products
In September 2025, Mule Fuel (3.5g) emerged as the top-performing product for Belushi's Farm, climbing from the fourth position in August to first place with sales totaling 1871 units. Hashburger (3.5g) maintained a strong performance, securing the second rank, though it saw a decrease in sales from the previous month. Garlic Cocktail Brick Hash (1g) debuted in the rankings at third place, indicating a strong entry in the Concentrates category. The Mule Fuel Pre-Roll 2-Pack (1g) and Hashburger Pre-Roll 2-Pack (1g) were ranked fourth and fifth, respectively, showing a competitive landscape in the Pre-Roll category. Overall, the rankings reflect a dynamic shift with Mule Fuel (3.5g) taking the lead, while Hashburger (3.5g) experienced a slight drop in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
