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Nov-2024
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Overview
Market Insights Snapshot
DRiP has shown a notable upward trajectory in the Massachusetts concentrates market. Over the past few months, their rank has improved significantly, moving from 15th place in August 2024 to holding a consistent 9th position by November. This upward movement is a clear indicator of their growing presence and acceptance in the concentrates category within the state. The sales figures reflect this positive trend, with a steady increase from August through November. On the other hand, in the vapor pens category in Massachusetts, DRiP experienced a slight fluctuation in rankings, peaking at 22nd in October before dropping back to 25th in November. This suggests a competitive landscape in the vapor pens market where maintaining a top position might require additional strategies.
In contrast, the performance of DRiP in the Michigan vapor pens market paints a different picture. The brand did not make it into the top 30 rankings over the past few months, indicating a potential area for growth or reevaluation of market strategies. Despite being outside the top 30, there was a slight decline in sales from August to November, which could suggest challenges in market penetration or competition. The absence from the top rankings in Michigan could be perceived as a hurdle, but it also highlights an opportunity for DRiP to explore innovative approaches to boost their presence in this market.
Competitive Landscape
In the Massachusetts Vapor Pens category, DRiP has shown a steady improvement in its rankings over the past few months, moving from 31st in August 2024 to 25th in November 2024. This upward trend in rank is indicative of a positive sales trajectory, as DRiP's sales figures have consistently increased during this period. Notably, DRiP has outperformed AiroPro, which, despite a similar upward trend, remains slightly behind in rank, moving from 33rd to 27th. Meanwhile, Happy Valley, which initially held a strong position at 11th in August, has seen a decline, dropping to 26th by November, suggesting a potential opportunity for DRiP to capture more market share. Sparq Cannabis Company and Galactic have maintained relatively stable positions, with Sparq slightly ahead of DRiP in November. These dynamics highlight DRiP's competitive edge and potential for continued growth in the Massachusetts market.
Notable Products
In November 2024, the top-performing product for DRiP was Snow Wax (1g) from the Concentrates category, which climbed to the number one spot with sales reaching 1484 units. The Green Crack Distillate Cartridge (1g) from the Vapor Pens category maintained a strong position, ranking second with 1244 units sold, showcasing consistent performance after previously holding the top position in September. The Granddaddy Purple Distillate Cartridge (1g) made its debut in the rankings at third place with notable sales figures. Orange Zorbet Live Crumble (1g), also from the Concentrates category, entered the rankings at fourth place. Sunset Sherbet Live Resin Cartridge (1g) experienced a slight drop, moving from second place in October to fifth in November, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
