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Nov-2025
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Overview
Market Insights Snapshot
DRiP (MA) has shown notable progress in the Concentrates category within Massachusetts. After not being in the top 30 brands in August and September 2025, DRiP (MA) made a significant leap into the rankings in October, landing at 28th place, and further improved to 25th in November. This upward trajectory is indicative of a strong market performance, with sales increasing from $35,411 in October to $41,886 in November. Such movement suggests that DRiP (MA) is gaining traction and potentially capturing a larger share of the Concentrates market in Massachusetts, a positive sign for the brand's growth in this category.
In contrast, DRiP (MA)'s performance in the Vapor Pens category presents a different narrative. Despite maintaining a presence in the rankings throughout the months, the brand has seen a slight decline, moving from 36th place in September and October to 37th in November. Sales figures reflect this trend, with a decrease from $194,765 in October to $174,736 in November. This decline may suggest challenges in maintaining competitiveness or consumer interest within the Vapor Pens category in Massachusetts. Understanding the factors behind this performance could be crucial for DRiP (MA) to strategize effectively and potentially improve its standing in the coming months.
Competitive Landscape
In the Massachusetts Vapor Pens category, DRiP (MA) has shown a relatively stable performance from August to November 2025, maintaining its rank around the mid-30s. Despite a slight dip from 36th to 37th place in November, DRiP (MA) has managed to keep its sales figures fairly consistent, even as competitors like Nature's Heritage and Happy Valley (MA) experienced more significant fluctuations in both rank and sales. Notably, Nectar has seen a downward trend from 21st to 33rd place, which could provide an opportunity for DRiP (MA) to capture more market share if this trend continues. Meanwhile, Four20 has been climbing the ranks, moving from 54th to 39th place, indicating a potential emerging competitor. Overall, DRiP (MA) remains a steady player in the market, but with competitors showing varied trajectories, strategic adjustments could be key to improving its position.
Notable Products
In November 2025, the top-performing product for DRiP (MA) was Valley Vixen Distillate Cartridge (1g) in the Vapor Pens category, achieving the number one rank with sales of 1056 units. Following closely was GMO Distillate Cartridge (1g), which secured the second position, climbing from its previous absence in October. Pure Michigan Distillate Cartridge (1g) maintained a consistent performance, ranking third in both October and November. Cuban Linx Distillate Cartridge (1g) held steady at the fourth position for two consecutive months. Apples & Creme Distillate Cartridge (1g), which was second in October, dropped to fifth place in November, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
