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Jul-2026
Sales
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, DRiP (MA) concentrated 92.01% of sales in Vapor Pens while Concentrates accounted for 7.99%, a mix that tilted further toward Vapor Pens as its year-over-year sales rose 29.24% and month-over-month slipped 5.07%. By contrast, Concentrates declined 30.25% year-over-year and 52.54% month-over-month, with Vapor Pens holding rank 37 within Massachusetts Vapor Pens and the brand’s overall sales up 20.99% year-over-year. With average price down 27.40% year-over-year to $29.01, the pattern implies a price-led volume strategy centered on Vapor Pens while the sharp Concentrates pullback reduces diversification risk coverage.
The sharper 52.54% month-over-month contraction in Concentrates versus the 5.07% dip in Vapor Pens compresses product breadth even as Vapor Pens expand 29.24% year-over-year, positioning the brand as a category specialist rather than a portfolio balancer. Given the 24-month sales decline of 18.04% alongside a 27.40% average price reset and a Vapor Pens share at 92.01%, the implication is that DRiP (MA) is trading margin for velocity within a single anchor category, which supports short-term rank stability at 37 but heightens exposure to Vapor Pens demand swings in Massachusetts.
Competitive Landscape
DRiP (MA) sits at rank #37 in Massachusetts Vapor Pens for July 2026, improving 7 positions from #44 year over year, but slipping 2 spots from #35 in April 2026 to #37 in July 2026 while remaining 14 places below its October 2024 peak at #23; in contrast, Fernway held #1 year over year and in July 2026 as its sales grew 82.96%, and Dime Industries climbed from #6 to #4 alongside a 74.33% sales gain, indicating DRiP (MA)’s modest rank recovery is being outpaced by leaders consolidating top-5 positions. The pattern implies DRiP (MA)’s trajectory points to incremental share stabilization rather than a return to its October 2024 peak without a step-change versus competitors advancing multiple ranks.
Notable Products
Afghan Peach Distillate Cartridge (1g) posted the largest movement in July 2026 with a +202% month-over-month surge to rank 2, while Cuban Linx Distillate Cartridge (1g) plunged -58.8% to rank 9, together signaling a sharp redistribution within the distillate line. Valley Vixen Live Resin Cartridge (1g) held rank 1 with +11.0% MoM as Speaker Knockers Live Resin Cartridge (1g) slid -4.7% at rank 3, and six of the top ten were Vapor Pens in cartridge formats rather than disposables, indicating the core volume remains cartridge-led despite volatility. Blueberry Pie Distillate Cartridge (1g) fell -45.0% at rank 6 as The Soap Live Resin Disposable (1g) rose +44.9% at rank 7, and Strawberry Daze Live Resin Disposable (1g) dropped -34.4% at rank 8, which implies disposables are fragmenting demand rather than displacing the leading cartridges. Net effect: July 2026 points to a portfolio tilt toward a few high-velocity cartridges with opportunistic but unstable gains in distillates and disposables, suggesting DRiP (MA) should prioritize cartridge depth and selective refreshes over broad disposable proliferation.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
