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Oct-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, DRiP (MA) has shown notable fluctuations in their performance across different product categories. Specifically, in the Concentrates category, DRiP (MA) experienced a significant improvement in their ranking, moving from not being in the top 30 in July, August, and September to securing the 27th position in October. This upward movement is indicative of a strong recovery and potential growth in market presence for Concentrates. However, it's important to note that DRiP (MA) was not in the top 30 for the previous months, which could have been a concern for stakeholders watching the brand's performance closely.
On the other hand, DRiP (MA) maintained a relatively stable position in the Vapor Pens category within Massachusetts. Despite not making it to the top 30, the brand's ranking hovered around the mid-30s, showing consistency over the months from July to October. Sales figures also demonstrate a steady demand, with minor fluctuations in sales volume, suggesting that while the brand is not leading in this category, it has a stable customer base. This consistent performance could be a strategic focus for DRiP (MA) as they continue to compete in the Vapor Pens market.
Competitive Landscape
In the competitive landscape of vapor pens in Massachusetts, DRiP (MA) has shown a notable upward trajectory in rankings, moving from 43rd in July 2025 to 36th by October 2025. This improvement is indicative of a positive trend in sales performance, contrasting with competitors like Cresco Labs, which consistently ranked lower, outside the top 20, with a downward sales trend from July to October. Meanwhile, Happy Valley (MA) experienced a decline in rank from 27th to 37th, suggesting a significant drop in sales, particularly noticeable in September. Later Days initially surged to 23rd in August but fell to 33rd by October, indicating volatility in their market position. Crispy Commission Concentrates remained relatively stable, though their rank slightly improved from 42nd to 39th. DRiP (MA)'s consistent rise in rank and stable sales growth amidst these fluctuations highlights its strengthening position in the Massachusetts vapor pen market.
Notable Products
In October 2025, the top-performing product for DRiP (MA) was The Nightmare Distillate Cartridge (1g) in the Vapor Pens category, achieving the number one rank with sales of 1090 units. Following closely was the Apples & Creme Distillate Cartridge (1g), which secured the second spot. Pure Michigan Distillate Cartridge (1g) moved up to the third position, showing an improvement from its absence in the rankings the previous month. Cuban Linx Distillate Cartridge (1g) dropped slightly from its third position in September to fourth in October. Grape Margy Distillate Cartridge (1g) maintained its position at fifth, showing consistent performance over the two months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
