.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Raven Grass has shown a fluctuating performance in the Pre-Roll category within the state of Washington. Over the past few months, the brand has not managed to break into the top 30, with rankings consistently above 60. Specifically, their rank in July 2024 was 71, which slightly improved to 68 in August, but then declined again to 71 in September and further to 84 by October. This downward trend in rankings suggests a decrease in market competitiveness, which is further emphasized by their sales figures dropping from July to October.
In terms of sales, Raven Grass has experienced a notable decline in Washington. While specific sales numbers are provided only for July, it's clear that their sales have been decreasing month over month, culminating in a significant drop by October. This trend might indicate challenges in maintaining consumer interest or increased competition within the Pre-Roll category. The absence of Raven Grass from the top 30 rankings in any month highlights the need for strategic adjustments to regain market presence and improve sales performance.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Washington, Raven Grass has experienced a fluctuating rank from July to October 2024, dropping from 71st to 84th. This decline in rank is accompanied by a consistent decrease in sales, suggesting a need for strategic adjustments. Notably, Oleum Extracts (Oleum Labs) has maintained a higher rank than Raven Grass throughout this period, despite also experiencing a drop in rank to 80th in October. Meanwhile, Viking Cannabis has shown a positive trend, improving its rank to 83rd in October, surpassing Raven Grass. This competitive pressure highlights the importance for Raven Grass to innovate and differentiate its offerings to regain its standing in the market.
Notable Products
In October 2024, the top-performing product for Raven Grass was the Granddaddy Purple Pre-Roll 3-Pack in the Pre-Roll category, reclaiming its top position after dropping to third place in September. The CBD/THC 1:1 Gilda Pre-Roll 3-Pack emerged as a new contender, securing the second spot with notable sales of 316 units. Max Chill Pre-Roll 3-Pack also made a strong entry, ranking third. The Kokomo Blend Pre-Roll 3-Pack fell to fourth place from its previous second position in August. The Black Dog Gelato Pre-Roll 3-Pack maintained a consistent presence, ranking fifth, though its sales figures decreased compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
