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Aug-2025
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Overview
Market Insights Snapshot
EZ Vape's performance in the Washington market has shown varied trends across different product categories. In the Vapor Pens category, EZ Vape has maintained a strong presence, consistently ranking within the top 10 throughout the summer months, with a slight drop from 7th in May and June to 9th in August. This indicates a solid hold on the market despite some fluctuations in sales figures. However, the Flower category paints a different picture, as EZ Vape did not manage to break into the top 30 until August, when it achieved a 79th place ranking. This suggests that while their presence is growing, there is still significant room for improvement in this category.
In the Pre-Roll category, EZ Vape's journey has been somewhat inconsistent. The brand started in 84th place in May, dropped out of the top 30 in June, and then reappeared in July at 94th place, before climbing to 81st in August. This indicates some volatility in their performance and suggests that while there is potential, the brand needs to stabilize its presence to ensure ongoing success. Overall, while EZ Vape shows strength in certain areas, particularly in Vapor Pens, there are clear opportunities for growth and stabilization in other categories within the Washington market.
Competitive Landscape
In the competitive landscape of Vapor Pens in Washington, EZ Vape has experienced notable fluctuations in its ranking and sales performance from May to August 2025. Initially holding the 7th position in May and June, EZ Vape saw a decline to 8th in July and further to 9th in August. This downward trend in rank corresponds with a decrease in sales, from a peak in May to a low in August. In contrast, Dabstract maintained a stable position, improving slightly from 8th to 7th, with sales showing a positive trajectory, particularly in August. Meanwhile, Flipside demonstrated resilience by climbing from 10th in June to 8th in August, indicating a recovery in sales. The consistent performance of Snickle Fritz and Ooowee at the lower ranks suggests a steady but less competitive presence. These dynamics highlight the competitive pressures EZ Vape faces, emphasizing the need for strategic adjustments to regain its earlier standing in the market.
Notable Products
In August 2025, the top-performing product for EZ Vape was Zkittlez Distillate Disposable (1g) in the Vapor Pens category, maintaining its number one rank from July with sales of 2,491 units. Following closely, Glueberry Distillate Disposable (1g) held the second position, consistent with its performance in July. Runtz BHO Disposable (1g) made a notable entry at the third rank, having been absent from the rankings in July. Skywalker OG Cured Resin Disposable (1g) dropped one position to fourth place compared to its third rank in July. Dutch Treat Distillate Cartridge (1g) remained stable in fifth place, showing a slight decline in sales figures since May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
