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Jul-2025
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Overview
Market Insights Snapshot
In the state of Washington, EZ Vape has shown varied performance across different product categories. In the Flower category, the brand did not make it to the top 30 rankings from April through July 2025, which indicates a potential area for improvement or increased competition. Conversely, in the Pre-Roll category, EZ Vape demonstrated a stable presence, maintaining a rank around the mid-80s in April, May, and July, though it dropped out of the top 30 in June. This suggests some fluctuations in consumer demand or market dynamics that the brand might need to address. The Vapor Pens category, however, stands out as a stronghold for EZ Vape, where it consistently held the 7th position from April to June before slightly dropping to 8th in July. This consistency in a competitive segment highlights the brand's strength and consumer preference in this category.
EZ Vape's performance in Washington reveals intriguing trends, especially in the Vapor Pens category, where the brand has maintained impressive sales figures, reaching a peak in May 2025. The slight decline in rank from June to July in Vapor Pens could be indicative of emerging competitors or changing consumer preferences. The absence of EZ Vape in the top 30 for the Flower category throughout these months might signal a strategic pivot or a need for revitalization in this segment. Meanwhile, the Pre-Roll category's inconsistent ranking, with a notable absence in June, points to potential challenges or opportunities that could be explored further. These insights suggest that while EZ Vape has a strong foothold in some areas, there are also opportunities for growth and improvement in others.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, EZ Vape has shown a consistent presence, maintaining a steady rank of 7th from April to June 2025, before slightly dropping to 8th in July. This shift in rank is notable as it coincides with the rise of Dabstract, which improved its position from 9th to 7th in the same period, indicating a competitive pressure on EZ Vape. Meanwhile, Plaid Jacket consistently held a higher rank, fluctuating between 4th and 6th, suggesting a robust market presence. Despite these dynamics, EZ Vape's sales remained strong, with a peak in May, showing resilience against competitors like Snickle Fritz and Flipside, which did not surpass EZ Vape in rank during this period. This data suggests that while EZ Vape faces stiff competition, particularly from Dabstract, it remains a formidable player in the Washington vapor pen market.
Notable Products
In July 2025, Zkittlez Distillate Disposable (1g) reclaimed its top position among EZ Vape's products, with impressive sales figures reaching 2,686 units. Glueberry Distillate Disposable (1g) maintained its strong performance, holding steady in second place. Skywalker OG Cured Resin Disposable (1g) made its debut, securing the third rank, indicating a promising entry into the market. Dutch Treat Distillate Cartridge (1g) consistently held the fourth position across the months, showing steady demand. Notably, Durban Poison Distillate Disposable (1g) experienced a drop from the first position in June to fifth place in July, suggesting a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
