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Nov-2025
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Overview
Market Insights Snapshot
In Washington, EZ Vape shows a varied performance across different product categories. The brand did not appear in the top 30 for the Flower category, indicating potential challenges in this segment. However, in the Pre-Roll category, EZ Vape improved its ranking from 96th in September to 79th by November, signaling a positive trend in this category. The Vapor Pens category remains a stronghold for EZ Vape, maintaining a consistent presence in the top 10, with a slight fluctuation between the 9th and 10th positions over the months. This stability suggests a strong consumer preference and brand loyalty in the vapor pen market.
The contrast in category performance highlights EZ Vape's strategic positioning and market presence. While the absence from the top 30 in the Flower category could be seen as a setback, the upward trend in Pre-Roll rankings and the consistent top-tier placement in Vapor Pens suggest that the brand is successfully capitalizing on consumer trends in these areas. The Vapor Pens category, in particular, demonstrates robust sales, reflecting a stable market share. These insights indicate areas of strength and opportunities for growth, providing a roadmap for potential strategic adjustments in less successful categories.
Competitive Landscape
In the Washington vapor pens market, EZ Vape has experienced some fluctuations in its competitive standing over the past few months. Notably, EZ Vape maintained a consistent rank of 9th in August and November 2025, with a slight dip to 10th place in September and October. This stability is contrasted by competitors such as Dabstract, which consistently held the 7th position, and Flipside, which fluctuated between 7th and 8th place. While EZ Vape's sales figures showed a slight recovery from September to November, they remain behind Dabstract, whose sales were notably higher. Meanwhile, Snickle Fritz closely trailed EZ Vape, indicating a competitive market environment. These dynamics suggest that while EZ Vape is holding its ground, there is a need for strategic initiatives to climb higher in the rankings and close the sales gap with leading brands.
Notable Products
In November 2025, the top-performing product for EZ Vape was the Zkittlez Distillate Disposable (1g) in the Vapor Pens category, maintaining its consistent number one ranking from previous months with sales of 2582 units. Following closely, the Glueberry Distillate Disposable (1g) held its second position, showing stable sales performance. The Runtz BHO Disposable (1g) made a notable improvement, climbing back to the third position from fifth in October. The Skywalker OG Cured Resin Disposable (1g) remained steady at fourth place, while the Skywalker OG Distillate Disposable (1g) entered the rankings for the first time at fifth. Overall, the rankings for EZ Vape's top products showed minimal changes, indicating a strong and consistent market presence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
