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May-2026
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, EZ Vape’s mix concentrated further in Vapor Pens at 88.19% share, where category sales were down 23.11% year over year but up 8.58% month over month, while the brand’s overall sales declined 21.02% year over year and fell 8.14% over 24 months. Flower climbed 20.40% year over year but slipped 7.98% month over month to 7.99% share, and Pre-Roll dropped 27.55% year over year while rising 7.88% month over month to 3.82% share; average price moved down 1.47% year over year to one reported price point. The pattern implies EZ Vape is leaning into a recovering monthly uptick in Vapor Pens despite a sharper annual contraction than the total brand, using Flower’s annual gain as a hedge but without enough monthly traction to rebalance mix risk.
Positionally, a Vapor Pens rank of 11 in Washington alongside an 8.58% month-over-month lift in that category suggests near-term volume recovery potential, but the 23.11% year-over-year decline and 88.19% mix concentration increase exposure to single-category swings. With average price down 1.47% year over year and Flower up 20.40% year over year yet only 7.99% of sales, the brand’s pricing and assortment signal a value-forward Vapor Pens focus that could protect monthly share but may cap broader penetration unless Flower and Pre-Roll expand beyond their combined 11.81% share.
Competitive Landscape
EZ Vape is currently ranked #11 in WA Vapor Pens in May 2026, down 4 positions year over year from #7, and up 1 place versus its February 2026 position of #12; that drop from a peak of #7 in May 2025 contrasts with a category now led by Mfused at #1 with a -22.3% year-over-year sales change and Full Spec rising from #5 to #3 with +13.7% year-over-year growth. Compared with Crystal Clear holding #2 with a -1.7% year-over-year change and Phat Panda sliding from #3 to #5 with a -19.8% decline, EZ Vape’s 4-place year-over-year rank drop and 1-position three-month uptick imply it is stabilizing below the top 10 while faster-moving peers reorder the top five.
Notable Products
Skywalker OG Cured Resin Disposable (1g) set the tone in May 2026 with an 11.4% month-over-month lift to rank 1, while Zkittlez Distillate Disposable (1g) accelerated 21.7% into a shared rank 5, contrasting with Skywalker OG Distillate Disposable (1g) sliding 5.1% at rank 4. With every top-10 item in Vapor Pens and four of the top five slots held by disposables, the mix points to EZ Vape consolidating around disposable formats and cured resin variants as the primary traffic drivers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
