.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
EZ Vape's performance in the Washington market demonstrates distinct trends across its product categories. In the Vapor Pens category, EZ Vape consistently held the 7th position from January to April 2025, indicating a stable presence in this competitive segment. This steady ranking suggests a strong consumer preference and brand loyalty within the vapor pen market. On the other hand, the Flower category did not see EZ Vape in the top 30 brands throughout the first four months of 2025, which could indicate challenges in gaining traction or market share in this particular category. This absence highlights potential areas for growth or strategic adjustments for EZ Vape in Washington's Flower market.
The Pre-Roll category shows a more dynamic movement for EZ Vape in Washington. Starting at the 83rd position in January, the brand improved its ranking to 71st by February and maintained a similar position in March before slightly dropping to 74th in April. This fluctuation suggests that while there is some positive momentum, there may be external factors or competitive pressures affecting its performance. The consistent improvement in sales from January to March, followed by a slight decrease in April, reflects these ranking changes and could indicate seasonal trends or shifts in consumer preferences. Understanding these movements can be crucial for EZ Vape to strategize effectively in capturing a larger market share in the Pre-Roll category.
Competitive Landscape
In the Washington vapor pens market, EZ Vape consistently maintained its rank at 7th place from January to April 2025, indicating a stable position amidst dynamic competition. Despite a slight dip in sales from January to February, EZ Vape saw a rebound in March, although it slightly declined again in April. This stability in rank suggests a loyal customer base and effective brand positioning. In contrast, Snickle Fritz improved its rank from 9th to 8th by February and maintained it through April, showing a positive trend in sales performance. Meanwhile, Full Spec consistently held the 6th rank, outperforming EZ Vape in sales, which highlights a competitive edge in market share. Ooowee showed notable improvement, climbing from 13th to 9th place, reflecting a significant upward trajectory. However, Plaid Jacket maintained a stronger position, consistently ranking higher at 4th or 5th place, indicating a robust market presence. These insights suggest that while EZ Vape holds a stable rank, there is room for growth in sales to compete more aggressively with higher-ranked brands.
Notable Products
In April 2025, the top-performing product for EZ Vape was Zkittlez Distillate Disposable (1g) in the Vapor Pens category, climbing to first place with a notable sales figure of 2788 units. Trainwreck Distillate Cartridge (1g) maintained its strong performance, holding steady in second place with consistent sales. Glueberry Distillate Disposable (1g) made its debut in the rankings, securing third place. Meanwhile, Durban Poison Distillate Disposable (1g) dropped one spot to fourth, despite stable sales figures. Dutch Treat Distillate Cartridge (1g) fell from its top position in March to fifth place, reflecting a decrease in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
