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Dec-2025
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Overview
Market Insights Snapshot
In the state of Washington, EZ Vape has shown varied performance across different product categories. Notably, in the Vapor Pens category, the brand has maintained a consistent position at rank 10 from September to December 2025, indicating a stable presence in this segment. This consistency is supported by a steady increase in sales, culminating in a significant rise in December. However, the Flower category tells a different story, with EZ Vape not appearing in the top 30 rankings, suggesting a weaker performance in this category. This absence highlights potential areas for growth or strategic reevaluation.
The Pre-Roll category presents a more dynamic picture for EZ Vape in Washington. The brand has experienced a positive upward trajectory, moving from rank 95 in September to 77 by December. This improvement in ranking suggests effective market strategies or increasing consumer preference for their pre-roll products. Despite this progress, the brand's absence from the top 30 indicates there is still considerable room for growth. Such trends across categories underscore the importance of targeted strategies to enhance EZ Vape's market position further.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, EZ Vape has maintained a consistent rank of 10th from September to December 2025, indicating a stable position in the market. Despite this steadiness, the brand is closely trailing behind Snickle Fritz, which holds the 9th position with slightly higher sales figures, particularly in December where it outperformed EZ Vape with a notable increase. Meanwhile, Ooowee has fluctuated between the 11th and 12th positions, showing a less stable performance compared to EZ Vape. The consistent ranking of Flipside at 8th and its higher sales figures suggest a more robust market presence. Additionally, Hustler's Ambition has shown an upward trend, moving from 15th to 12th, which could pose a future threat if this growth continues. EZ Vape's stable rank amidst these dynamics highlights its resilience but also underscores the need for strategic initiatives to improve its competitive standing and sales performance.
Notable Products
In December 2025, Skywalker OG Cured Resin Disposable (1g) emerged as the top-performing product for EZ Vape, climbing from a consistent fourth place in October and November to first place with sales reaching 2471 units. Glueberry Distillate Disposable (1g) maintained its strong performance, holding steady in second place across all four months, showcasing consistent demand. Zkittlez Distillate Disposable (1g), previously the top-ranked product from September through November, slipped to third place in December. Do-Si-Dos Distillate Disposable (1g) entered the rankings for the first time in December, securing the fourth position. Lemon Cake Cured Resin Disposable (1g) reappeared in the rankings in December, finishing in fifth place, indicating a resurgence in interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
