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Sep-2025
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Overview
Market Insights Snapshot
In Washington, EZ Vape's performance across categories has shown varied trends. In the Flower category, EZ Vape was not ranked in the top 30 for June through September 2025, indicating a need for improvement in this segment. However, in the Pre-Roll category, the brand showed a slight upward movement, improving from the 95th position in July to 86th in August, before slipping to 93rd in September. This fluctuation suggests a volatile market presence, which could be attributed to competition or shifting consumer preferences. The Vapor Pens category has been a stronghold for EZ Vape, though the brand's ranking declined slightly from 7th in June to 10th in September. Despite this minor drop, the consistent presence within the top 10 highlights a solid performance compared to other categories.
EZ Vape's sales figures reflect the brand's varied success across these categories. The Vapor Pens category, although experiencing a decline in sales from June to September, remains a significant contributor to overall revenue, underscoring its importance to the brand's portfolio. Meanwhile, the Pre-Roll category experienced a sales dip in September after a slight increase in August, which aligns with its fluctuating rank. The absence of EZ Vape from the top 30 in the Flower category throughout the observed months suggests a potential area for strategic focus and growth. These insights into EZ Vape's performance in Washington provide a glimpse into the brand's strengths and areas that may require attention to enhance market presence and competitiveness.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, EZ Vape has experienced a notable decline in rank from June to September 2025, dropping from 7th to 10th position. This downward trend in ranking is mirrored by a decrease in sales over the same period. In contrast, Fire Bros. maintained a steady 12th position from July to September, with a consistent increase in sales, suggesting a growing customer base. Meanwhile, Flipside improved its rank from 10th to 8th, reflecting a positive sales trajectory that surpassed EZ Vape's, indicating a shift in consumer preference. Snickle Fritz and Ooowee remained stable in their rankings, but Snickle Fritz's sales showed a slight upward trend, potentially posing a future threat to EZ Vape's market share. These dynamics highlight the competitive pressure EZ Vape faces, emphasizing the need for strategic adjustments to regain its standing in the Washington vapor pen market.
Notable Products
In September 2025, the top-performing product from EZ Vape was Zkittlez Distillate Disposable (1g) in the Vapor Pens category, maintaining its leading position for three consecutive months with sales of 2291 units. Glueberry Distillate Disposable (1g) followed closely, holding the second rank consistently since July 2025. Skywalker OG Cured Resin Disposable (1g) improved its standing to third place, up from fourth in August. Trainwreck Distillate Cartridge (1g) made its debut at the fourth position, indicating strong sales momentum. Dutch Treat Distillate Cartridge (1g) remained steady in fifth place, showing a slight decline in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
