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Oct-2025
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Overview
Market Insights Snapshot
EZ Vape's performance across different categories in Washington reveals some intriguing trends. In the Flower category, the brand has not been able to break into the top 30 rankings over several months, indicating a potential area for growth or a need for strategic adjustments. In contrast, the Pre-Roll category shows a more dynamic movement, with EZ Vape improving its rank from 95 in July to 78 by October. This upward trend in Pre-Roll suggests a growing consumer interest or successful marketing efforts in that category. However, the brand's consistent presence in the top 10 for Vapor Pens, maintaining a rank of 9 or 10, highlights its strong foothold and consumer preference in this category, despite a slight decline in sales over this period.
Across the board, EZ Vape's performance in Washington showcases both challenges and opportunities. The absence from the top 30 in the Flower category could be seen as a significant hurdle, potentially impacting the brand's overall market penetration. Conversely, the positive movement in Pre-Roll rankings suggests that EZ Vape is making strides in capturing consumer interest in this segment. The stability in the Vapor Pens category, despite fluctuations in sales figures, underscores a reliable consumer base, although it may warrant a closer look into strategies for sustaining or boosting sales. This combination of performance metrics offers a nuanced view of EZ Vape's market dynamics, providing insights into where the brand might focus its efforts for future growth.
Competitive Landscape
In the Washington Vapor Pens category, EZ Vape has experienced a slight decline in its competitive standing, maintaining a rank of 9th in July and August 2025, before dropping to 10th in September and October 2025. This shift indicates a competitive pressure from brands like Snickle Fritz, which improved its rank from 11th in July to 9th by October, surpassing EZ Vape. Meanwhile, Ooowee has seen a decline, moving from 10th in July to 12th in October, which could have provided an opportunity for EZ Vape to maintain its rank. However, the consistent performance of Flipside, holding steady at 8th place, suggests a strong market presence that EZ Vape needs to contend with. Despite these challenges, EZ Vape's sales figures show a rebound in October after a dip in September, indicating potential for recovery if strategic adjustments are made.
Notable Products
In October 2025, EZ Vape's top-performing product was the Zkittlez Distillate Disposable (1g) in the Vapor Pens category, maintaining its number one rank for four consecutive months with sales of 2410 units. The Glueberry Distillate Disposable (1g) also held steady at the second position, showing a slight increase in sales from September. The Lemon Cake Cured Resin Disposable (1g) notably improved its standing, moving up to the third rank from fifth in September. Skywalker OG Cured Resin Disposable (1g) experienced a slight drop, moving from third to fourth place, while Runtz BHO Disposable (1g) re-entered the top five, securing the fifth spot. This analysis highlights a consistent preference for distillate disposables among EZ Vape's customers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
