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Jan-2026
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Overview
Market Insights Snapshot
EZ Vape has shown a varied performance across different categories in the state of Washington. In the Vapor Pens category, EZ Vape consistently maintained a strong presence, holding the 10th rank from October to December 2025, before slightly dropping to 12th in January 2026. This indicates a robust market position despite a minor decline. In contrast, the Flower category saw EZ Vape not even break into the top 30 rankings until January 2026, where they entered at 81st place. This late entry into the rankings suggests a challenging market environment for their Flower products, highlighting an area for potential growth or strategic adjustment.
The Pre-Roll category presented a more stable yet modest performance for EZ Vape in Washington. The brand fluctuated slightly between ranks 86 and 88 from October to December 2025, before improving slightly to 84th in January 2026. Although they are not leading in this category, maintaining a position within the top 90 shows some level of consumer interest and market penetration. These movements across categories suggest that while EZ Vape has a strong foothold in Vapor Pens, there is significant room for improvement in their Flower and Pre-Roll offerings to enhance their overall brand presence in Washington.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, EZ Vape has maintained a steady presence, consistently ranking at 10th place from October to December 2025, before slipping to 12th in January 2026. This decline in rank coincides with a noticeable drop in sales from December to January. In contrast, Ooowee has shown a positive trajectory, climbing from 12th to 10th place over the same period, with sales peaking in January. Meanwhile, Hustler's Ambition has made significant strides, improving its rank from 14th to 11th, driven by a consistent increase in sales. Fire Bros. and Lifted Cannabis Co have experienced a slight decline in rank, with Fire Bros. dropping from 11th to 13th and Lifted Cannabis Co remaining stable at 14th. These shifts highlight the dynamic nature of the market, where EZ Vape faces increasing competition from brands like Ooowee and Hustler's Ambition, which are gaining traction and market share.
Notable Products
In January 2026, EZ Vape's top-performing product was Skywalker OG Cured Resin Disposable (1g) in the Vapor Pens category, maintaining its top rank from December 2025 with sales of 2087 units. The Do-Si-Dos Distillate Disposable (1g) saw a significant rise in rank from fifth place in December 2025 to second place in January 2026. Zkittlez Distillate Disposable (1g) dropped to third place despite being the top product in October and November 2025. Runtz BHO Disposable (1g) re-entered the rankings in fourth place after not being ranked in December 2025. Lemon Cake Cured Resin Disposable (1g) reappeared in the rankings at fifth place, having been absent in November and December 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
