Market Insights Snapshot
The cannabis brand Fifty Fold has shown a notable performance in different states, particularly in the Flower category. In Colorado, the brand has made significant strides, rising from rank 85 in July 2023 to rank 53 in August 2023. However, the brand's ranking remained stable at 55 for the months of September and October. While the brand did not break into the top 20, this steady performance indicates a firm foothold in the Colorado market. On the other hand, Fifty Fold maintained a consistent and impressive rank of 7 in the Flower category in Washington from July to October 2023, demonstrating the brand's strong presence and popularity in the state.
Moreover, Fifty Fold's performance in the Pre-Roll category in Washington is worth noting. The brand hovered around the top 20, with ranks of 23, 22, 20, and 21 from July to October 2023, respectively. Despite not reaching the top 10, this consistent ranking within the top 25 brands indicates a steady demand for Fifty Fold's Pre-Roll products in Washington. However, it's important to note that the brand's sales in this category showed a slight downward trend during this period. This could be a point of focus for the brand to boost its market performance in the coming months.
In the Flower category within the Washington state market, Fifty Fold has maintained a consistent rank of 7 from July to October 2023, indicating a stable market position. However, some competitors have shown significant changes. For instance, Fireline Cannabis has improved its rank from 15 to 8, suggesting a substantial increase in sales and popularity. On the other hand, WA Grower has slipped from rank 4 to 6, indicating a slight decrease in sales. Redbird (formerly The Virginia Company) and K Savage (WA) have maintained their ranks at 5 and around 8-9 respectively, indicating a steady performance. Overall, Fifty Fold's consistent rank suggests a loyal customer base, but the upward trend of brands like Fireline Cannabis could pose a future challenge.
In October 2023, the top-performing product from Fifty Fold was 'Snickerdoobie - Funky Oranges Infused Pre-Roll (0.75g)' with sales figures reaching 2304 units. Following closely was 'Snickerdoobie - Berning Cap Kief Infused Pre-Roll (0.75g)', maintaining its second position from the previous month with a slight decrease in sales. The 'Snickerdoobie - Huckleberrie Lemonade Infused Pre-Roll (0.75g)' moved up two spots to the third position, while 'Garlicane (3.5g)' emerged as a new entry in the fourth place. The 'Snickerdoobie - Peeled Out Infused Pre-Roll (0.75g)', despite a drop in ranking, remained in the top five. This analysis indicates a strong preference for the 'Snickerdoobie' pre-roll line among Fifty Fold customers.