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Jul-2025
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Overview
Market Insights Snapshot
Fifty Fold's performance in the Washington market shows a nuanced picture across different product categories. In the Flower category, the brand maintained a presence within the top 15, although it experienced a slight decline from 8th place in April 2025 to 12th by July 2025. This movement indicates a competitive landscape where Fifty Fold is managing to hold its ground even as it faces pressures that have impacted its ranking. A noteworthy point is the fluctuation in sales figures, with a notable dip in May followed by a recovery in June, before declining again in July. This trend suggests a potential seasonal or market-driven factor influencing consumer purchasing behavior.
In contrast, Fifty Fold's position in the Pre-Roll category within Washington is less favorable, as it did not break into the top 30 rankings from April to July 2025. This consistent absence from the top tier highlights a challenge for the brand in capturing a significant share of the Pre-Roll market. The sales figures for Pre-Rolls also show a downward trend over the months, with July sales being the lowest in the observed period. The data suggest that Fifty Fold may need to reassess its strategy in this category to improve its competitive standing and sales performance.
Competitive Landscape
In the competitive landscape of the Washington flower market, Fifty Fold has experienced some fluctuations in its ranking and sales over recent months. Starting in April 2025, Fifty Fold held a strong position at rank 8, but by July, it had slipped to rank 12. This decline in rank coincides with a drop in sales from April to May, followed by a slight recovery in June and July. Notably, Sweetwater Farms has shown significant upward momentum, jumping from rank 27 in April to rank 10 by July, surpassing Fifty Fold in the process. Meanwhile, Forbidden Farms and K Savage (WA) have maintained relatively stable positions, with K Savage consistently holding rank 11. The competitive pressure from these brands, particularly the rapid ascent of Sweetwater Farms, suggests a dynamic market environment where Fifty Fold must strategize to regain its higher ranking and bolster sales performance.
Notable Products
In July 2025, Fifty Fold's top-performing product was Stompalyzer (3.5g) in the Flower category, securing the number one rank with sales of 1154 units. Mamacita (3.5g), also in the Flower category, followed closely as the second-best seller with 1121 units sold. Notably, Snickerdoobie - Copper River Infused Pre-Roll (0.75g) experienced a drop from the top rank in previous months to third place in July, with sales decreasing to 1088 units. Lollipopz (3.5g) and SnickerDoobie - Super Lemon Haze Infused Pre-Roll (0.75g) rounded out the top five, with rankings of fourth and fifth, respectively. The shift in rankings suggests a surge in popularity for Flower products, while pre-rolls saw a relative decline.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
