.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Fifty Fold has shown consistent performance in the Washington market, particularly in the Flower category. Over the summer months, they maintained a steady presence in the top 10, with a slight improvement in July, moving up to rank 8 from rank 9 in both May and June. This upward trend, coupled with a significant sales increase from $532,298 in July to $603,094 in August, indicates a strong and growing demand for their flower products. However, it is worth noting that their rank dipped back to 9 in August, suggesting that while sales are increasing, competition remains stiff.
In contrast, Fifty Fold's performance in the Pre-Roll category in Washington has been less impressive. They have not managed to break into the top 30, consistently hovering around the 38 to 40 rank range over the past four months. This stagnation, combined with fluctuating sales figures, reflects challenges in gaining a stronger foothold in this segment. The absence from the top 30 brands highlights areas where Fifty Fold might need to strategize differently or innovate to capture more market share.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Fifty Fold has maintained a consistent rank, hovering around the 9th position from May to August 2024. Despite this stability, Fifty Fold faces stiff competition from brands like Fire Bros., which consistently ranks higher, moving from 7th to 6th place and back to 7th over the same period. This indicates a stronger market presence and potentially higher consumer preference for Fire Bros. Additionally, K Savage (WA) has shown notable fluctuations, peaking at 8th place in June and August, suggesting a dynamic but competitive positioning. Meanwhile, Ooowee has also been a close competitor, improving its rank from 13th in May to 10th in August. The upward trajectory of Legendary Laboratories, Llc, which climbed from 23rd in May to 11th in August, highlights a significant competitive threat as it rapidly gains market share. These trends suggest that while Fifty Fold remains a strong player, it must innovate and possibly increase marketing efforts to maintain and improve its position amidst the rising competition.
Notable Products
In August 2024, the top-performing product for Fifty Fold was Copper River (3.5g) in the Flower category, securing the number one rank with sales of 2082 units. The Snickerdoobie - Copper River Infused Pre-Roll (0.75g) dropped to second place after maintaining the top rank in June and July. Snickerdoobie - Molten Lava Infused Pre-Roll (0.75g) improved its position, climbing from fifth in July to third in August. Super Lemon Haze (3.5g) held the fourth spot, while Snickerdoobie - Black Cherry Punch Kief Infused Pre-Roll (0.75g) rounded out the top five. Notably, there was a reshuffling among the pre-rolls, indicating dynamic changes in consumer preferences over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
