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Jun-2024
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Overview
Market Insights Snapshot
Fifty Fold has shown a consistent presence in the Washington market, particularly in the Flower category. Over the past four months, the brand has maintained a steady ranking, starting at 7th place in March and slightly declining to 9th place by June. Despite this minor drop in ranking, the sales figures indicate a positive trend, with a notable increase from $541,818 in April to $593,676 in June. This upward movement in sales, despite a small dip in ranking, suggests that Fifty Fold is successfully appealing to a growing customer base in the Flower category within Washington.
In the Pre-Roll category, Fifty Fold's performance in Washington has been more varied. The brand did not make it into the top 30 rankings in March, but has shown gradual improvement, moving up to 40th place by June. This progression highlights a growing acceptance and popularity of their Pre-Roll products, as evidenced by the steady increase in sales from $80,449 in March to $93,820 in June. Although they have not yet broken into the top 30, the consistent upward trend in sales and rankings is a promising sign of their potential to climb higher in the coming months.
Competitive Landscape
In the Washington Flower category, Fifty Fold has experienced a slight decline in its ranking over the past four months, moving from 7th place in March 2024 to 9th place in June 2024. This trend indicates a competitive pressure from brands such as Fire Bros., which has shown a more stable performance, maintaining a higher rank in June 2024 despite a dip in April. Another notable competitor, K Savage (WA), has improved its position from 10th in April to 8th in June, surpassing Fifty Fold. Meanwhile, Mama J's and Ooowee have also shown upward trends, though they remain lower in rank compared to Fifty Fold. These shifts suggest that Fifty Fold needs to strategize effectively to regain its higher ranking and counter the upward momentum of its competitors.
Notable Products
In June 2024, the top-performing product for Fifty Fold was Snickerdoobie - Colombiana Infused Pre-Roll (0.75g), which regained its top spot from April after falling to third place in May, with sales reaching 1536 units. Lollipopz (3.5g) ranked second, marking its reappearance in the rankings since April and achieving sales of 1438 units. Snickerdoobie - Copper River Infused Pre-Roll (0.75g) emerged in third place, followed by Snickerdoobie - Huckleberry Lemonade Infused Pre-Roll (0.75g) in fourth. Snickerdoobie - Mofongo Infused Preroll (0.75g) rounded out the top five, showing a strong debut in the rankings. These shifts indicate a dynamic change in consumer preferences towards a variety of infused pre-rolls from Fifty Fold.
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