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Mar-2025
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Overview
Market Insights Snapshot
Fifty Fold has demonstrated a consistent performance in the Washington market, particularly in the Flower category. Over the first quarter of 2025, the brand has maintained a strong presence, holding steady at the 9th position in both February and March after a slight dip to 11th in January. This resilience in the top 10 indicates a robust consumer base and effective market strategies. However, in the Pre-Roll category, Fifty Fold has not managed to break into the top 30, with rankings hovering in the 50s, which could suggest a need for strategic reevaluation in this segment to improve market penetration.
It's noteworthy that while Fifty Fold's sales in the Flower category dipped in January, they rebounded in February and March, reflecting a positive trend that might be attributed to seasonal demand or successful promotional efforts. Conversely, the Pre-Roll category has shown a slight decline in sales over the same period, which might be a point of concern for the brand. This contrast between categories highlights the importance of targeted marketing and product development strategies to capitalize on strengths and address weaknesses. Observing these movements can provide insights into consumer preferences and market dynamics within Washington.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Fifty Fold has shown resilience and a slight upward trend in its rankings over the past few months. Starting from a rank of 10th in December 2024, Fifty Fold experienced a minor dip to 11th in January 2025 but subsequently improved to 9th place by February and maintained this position in March 2025. This positive shift in rank suggests a recovery and stabilization in sales performance, contrasting with the fluctuating fortunes of competitors. For instance, Fire Bros. consistently held a higher rank, ranging between 6th and 7th, indicating stronger sales figures. Meanwhile, K Savage (WA) experienced a decline, dropping to 10th place and remaining there, while Viking Cannabis demonstrated a notable rise from 11th to 7th before settling at 8th. Although EZ Puff improved its rank from 18th to 11th, it still trails behind Fifty Fold. These dynamics highlight Fifty Fold's competitive positioning and potential for further growth in the Washington market.
Notable Products
In March 2025, Fifty Fold's top-performing product was Snickerdoobie - Copper River Infused Pre-Roll (0.75g), which climbed from a rank of 2 in February to secure the top spot with sales of 1375 units. The Copper River (3.5g) flower, which was the top product in February, slipped to the second position in March. Notably, Phetti (3.5g) made its debut in the rankings at third place, indicating strong initial performance. The Snickerdoobie - Galactic Jack Infused Pre-Roll (0.75g) entered the rankings at fourth position, showing promising sales figures. Lastly, Super Lemon Haze (3.5g) flower was ranked fifth, completing the list of top performers for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
