.svg){kind=small}
Apr-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Washington, Fifty Fold has shown a consistent performance in the Flower category, maintaining its position within the top 10 brands across the first four months of 2024. Starting the year at rank 7 in January, it slightly dipped to rank 9 in March before recovering back to rank 7 in April. This resilience in rankings, despite the fluctuating sales numbers from $673,694 in January to $633,056 in April, indicates a stable demand for Fifty Fold's Flower products among consumers in Washington. However, the slight dip in March could suggest a need for strategic adjustments to maintain or improve its market position.
On the other hand, Fifty Fold's performance in the Pre-Roll category tells a different story. The brand struggled to secure a spot within the top 40, with rankings fluctuating from 43 in January to a low of 50 in March, before slightly improving to rank 42 in April. This indicates that while Fifty Fold has a strong foothold in the Flower category, it faces challenges in the highly competitive Pre-Roll market. The consistent drop in sales from January's $95,654 to March's $76,659, before a slight rebound in April, highlights the volatility and the potential for growth if the brand can leverage its strengths and address the factors contributing to its lower rankings in this category.
Competitive Landscape
In the competitive landscape of the cannabis flower category in Washington, Fifty Fold has demonstrated a stable yet dynamic performance. Throughout the early months of 2024, Fifty Fold maintained a strong presence within the top 10 brands, experiencing a slight fluctuation in rank from 7th in January and February, dipping to 9th in March, before climbing back to 7th in April. This movement reflects a resilient market position amidst fierce competition. Notably, Fire Bros. closely trailed Fifty Fold, swapping ranks in April to position itself just behind Fifty Fold, indicating a tight race in sales and market share. Meanwhile, Redbird (formerly The Virginia Company) and Lifted Cannabis Co consistently outperformed Fifty Fold in both rank and sales, securing the 4th to 6th spots over these months, which underscores the high level of competition and the challenge for Fifty Fold to ascend in the rankings. Conversely, K Savage (WA) remained a close competitor, with its rank fluctuating in proximity to Fifty Fold's, particularly noting a leap in March. This competitive analysis highlights the dynamic nature of the cannabis flower market in Washington, with Fifty Fold navigating through a closely contested space, reflecting on its need to innovate and adapt strategies to enhance its market position and sales trajectory.
Notable Products
In April 2024, Fifty Fold saw the Snickerdoobie - Colombiana Infused Pre-Roll (0.75g) as its top-selling product, with impressive sales figures reaching 2502 units, marking its ascent from the second position in March to the lead. Following closely, the Snickerdoobies - Love Kief Infused Pre-Roll (0.75g) made a significant jump to the second spot without a prior ranking in the earlier months. The Colombiana (3.5g) flower maintained its third-place standing from March, showing consistent consumer demand in the flower category. Notably, the Love (3.5g) flower debuted in the rankings at fourth place, indicating a growing interest in Fifty Fold's flower offerings. The Super Lemon Haze (3.5g), despite being the top product in March, experienced a decline, falling to the fifth position in April, highlighting fluctuating consumer preferences within the market.
Top Selling Cannabis Brands
