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Apr-2025
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Overview
Market Insights Snapshot
In the state of Washington, Fifty Fold has demonstrated consistent performance in the Flower category, maintaining a steady rank of 9 over the first four months of 2025. This stability in ranking, coupled with an upward trend in sales from January to April, suggests a strong foothold in this category. The brand's ability to sustain a top 10 position indicates a robust market presence and possibly a loyal customer base. However, the Pre-Roll category tells a different story, where Fifty Fold has not yet broken into the top 30. This absence from the top ranks might suggest a need for strategic adjustments or increased marketing efforts to boost visibility and competitiveness in this segment.
Despite not being in the top 30 for Pre-Rolls, Fifty Fold has shown some positive movement, as evidenced by the improvement in its rank from 61 in January to 51 in April. This upward trajectory, alongside a noticeable increase in sales from March to April, reflects potential growth and an opportunity for the brand to strengthen its position in the Pre-Roll market. The contrasting performances across categories highlight the brand's stronghold in Flower while presenting a challenge and an opportunity for growth in Pre-Rolls. Understanding the dynamics of these movements could provide valuable insights for stakeholders looking to optimize their strategies in the evolving cannabis market of Washington.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Fifty Fold has shown consistent performance, maintaining a steady rank of 9th from February to April 2025 after a slight improvement from 10th in January. This stability in rank reflects a positive trend in sales, with a notable increase from $410,115 in February to $478,593 in April. In contrast, WA Grower experienced a decline, dropping from 3rd in February to 10th in April, alongside a decrease in sales, which could indicate a shift in consumer preference or market dynamics. K Savage (WA) has shown an upward trajectory, surpassing Fifty Fold in April with an 8th place rank, suggesting a competitive edge in recent months. Meanwhile, Viking Cannabis consistently outperformed Fifty Fold, maintaining a 7th place rank throughout the period, indicating strong brand loyalty or market presence. These dynamics highlight the competitive pressures Fifty Fold faces, yet its steady sales growth suggests resilience and potential for further market penetration.
Notable Products
In April 2025, the top-performing product for Fifty Fold was Snickerdoobie - Copper River Infused Pre-Roll (0.75g), maintaining its number one rank from the previous two months with a notable sales figure of 2552 units. Copper River (3.5g) held steady at the second position, showing a consistent performance over the last three months. Phetti (3.5g) also maintained its third-place ranking, indicating stable demand. Snickerdoobies - Phetti Infused Pre-Roll (0.75g) remained in the fourth spot, continuing its strong sales trajectory since its introduction. The SnickerDoobie - Super Lemon Haze Infused Pre-Roll (0.75g) moved up to fifth place, marking its re-entry into the top five after a brief absence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
