Market Insights Snapshot
When analyzing the performance of Rebel Spirit in Oregon over a four-month period, it's clear that there are some significant changes to note. In the Edible category, Rebel Spirit experienced a noticeable decline in rankings, moving from 47th place in July to 66th by October. This drop in rankings suggests a decrease in popularity or sales in this category, which is also reflected in the sales numbers. Interestingly, despite this downward trend, Rebel Spirit remained in the top 100 brands, indicating that they are still a player in the Edibles market in Oregon, albeit not as dominant as they may have been.
In contrast, Rebel Spirit's performance in the Pre-Roll category in Oregon tells a different story. The brand maintained a solid 3rd place ranking for three consecutive months before experiencing a slight dip to 10th place in October. While this shift might seem significant, it's important to remember that remaining in the top 10 brands in any category is a commendable achievement. This indicates that Rebel Spirit is a strong contender in the Pre-Roll category, a fact that is further supported by their consistently high sales figures. However, the decrease in ranking from 3rd to 10th place in one month might be an early sign of changing market dynamics that Rebel Spirit should be aware of.
In the Pre-Roll category in Oregon, Rebel Spirit maintained a strong position in the top 3 from July to September 2023, but experienced a significant drop to the 10th spot in October. This shift in rank may indicate a decrease in sales, as competitors like Cascade Valley Cannabis, Entourage Cannabis / CBDiscovery, Fire Dept. Cannabis, and Piff Stixs all ranked higher in October. Notably, Piff Stixs, which had consistently ranked below Rebel Spirit, jumped to the 8th spot in October, surpassing Rebel Spirit. This suggests that while Rebel Spirit has a strong presence in the market, it faces stiff competition and must continue to innovate to maintain its position.
In October 2023, Rebel Spirit's top-performing product was 'Sherbadough (3.5g)' from the Flower category with an impressive sales figure of 1314 units. The 'White Hybrid Pre-Roll 10-Pack (5g)' maintained its strong performance, ranking second as it did in September, while the 'Red Sativa Pre-Roll 12-Pack (8.4g)' dropped to third place after leading in the previous month. The 'Cali Burger x OG Kush Pre-Roll 12-Pack (8.4g)' made a notable entry into the top 5, securing the fourth spot. 'Golden Lemons (3.5g)', also from the Flower category, held steady at the fifth position, as it did in August.