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Market Insights Snapshot
In May 2026, Rebel Spirit concentrated 70.10% of sales in Pre-Roll, where year-over-year growth was 9.02% but month-over-month slipped 1.27%, while Flower held 25.42% share with a 4.31% YoY decline offset by a 61.20% MoM surge. Concentrates remained a small 4.48% share but expanded 372.37% YoY and 25.37% MoM, indicating a high-growth niche alongside a Pre-Roll core. With a statewide Pre-Roll rank of 24 in Oregon and an average price up 24.13% YoY to $16.84, the pattern implies reliance on Pre-Roll scale while new volume is increasingly sourced from fast-rising, higher-priced specialty formats.
The mix shift—Flower’s 61.20% MoM rebound against a 4.31% YoY contraction and Concentrates’ 372.37% YoY surge alongside Pre-Roll’s 1.27% MoM dip—suggests portfolio diversification away from single-category dependence. Given Pre-Roll’s 70.10% share and a Pre-Roll rank of 24 in Oregon, the near-term positioning implies defending a mid-pack Pre-Roll slot while leveraging premium-price elasticity (24.13% YoY average price increase) to migrate demand into higher-value Flower and Concentrates, which could moderate volume volatility and improve mix yield.
Competitive Landscape
Rebel Spirit sits at rank #24 in Oregon Pre-Roll for May 2026, a 5-place improvement from #29 year over year, but down 2 spots from #22 three months ago; the brand’s prior peak was #12 in August 2024, marking a 12-rank slide from that high. In contrast, STiCKS moved from #2 to #1 while posting 144.2% YoY sales growth, and Kaprikorn climbed from #5 to #2 with 85.6% YoY growth, whereas Portland Heights fell from #1 to #5 alongside a -31.8% YoY decline; these competitive shifts indicate Rebel Spirit’s modest YoY rank gain is occurring amid both aggressive upward moves at the top and volatility among incumbents, implying the brand’s current trajectory points to mid-tier stabilization rather than a near-term return to a top-15 position.
Notable Products
Jokerz x Rainbow Belts Pre-Roll 8-Pack (5g) posted the largest month-over-month surge at 54.5% and climbed to rank 3, while Cheetah Piss x Jungle Juice Pre-Roll 10-Pack (5g) fell 31.4% to rank 7. Rebel Pre-Roll 10-Pack (5g) held rank 1 with an 11.5% MoM increase and accounted for $45,439, and Ekkos Cosmic x White Whiskers Pre-Roll 12-Pack (6g) slipped 6.6% at rank 9. With nine of the top ten SKUs in May 2026 concentrated in Pre-Roll formats and only one Flower entry at rank 5, the mix signals a strategic tilt toward multi-pack Pre-Rolls as the brand’s core commercial lever.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
