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Aug-2025
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Overview
Market Insights Snapshot
Rebel Spirit has shown varying performance across different product categories and states. In the Oregon market, the brand's presence in the Flower category has been less prominent, as evidenced by its absence from the top 30 rankings from May to August 2025. This indicates a significant challenge in capturing market share within this category. Conversely, Rebel Spirit has demonstrated a more robust performance in the Pre-Roll category in Oregon, consistently maintaining a position within the top 30 brands. The brand improved its ranking from 27th in May to 20th by August, suggesting a positive trend and growing consumer preference for their pre-roll products.
Despite the lack of presence in the top 30 for the Flower category, Rebel Spirit's steady climb in Pre-Roll rankings reflects a strategic focus that is yielding results. The sales figures for Pre-Rolls in Oregon have shown a consistent upward trajectory, with sales increasing from $130,811 in May to $181,788 in August. This growth indicates that Rebel Spirit is successfully capitalizing on consumer demand in this segment. However, the absence of rankings in other categories and states suggests potential areas for improvement and expansion, which could be crucial for the brand's overall growth strategy. This mixed performance across categories highlights the importance of strategic focus and market adaptation for Rebel Spirit's future endeavors.
Competitive Landscape
In the competitive landscape of Oregon's pre-roll category, Rebel Spirit has demonstrated a notable upward trajectory in its rankings and sales over the summer of 2025. Starting from a rank of 27 in May, Rebel Spirit climbed to the 20th position by July and maintained this rank into August, reflecting a consistent improvement in market presence. This upward trend is further emphasized by a steady increase in sales, positioning Rebel Spirit closer to established competitors. For instance, Grown Rogue has seen a relatively stable ranking, hovering around the 18th to 20th positions, while PRUF Cultivar experienced a decline from 11th to 21st, suggesting potential market volatility. Meanwhile, Mule Extracts maintained a strong presence, consistently ranking between 12th and 18th, indicating a robust competitive edge. Rebel Spirit's ability to close the gap with these brands highlights its growing influence in the Oregon pre-roll market, suggesting a promising trajectory if the upward trend continues.
Notable Products
In August 2025, Rebel Spirit's top-performing product was the Rebel Pre-Roll 10-Pack (5g) which maintained its number one rank for four consecutive months, achieving sales of 5042 units. The Jungle Jack x Seymour's Revenge Pre-Roll 10-Pack (5g) debuted impressively at the second rank. Ice Cream Cake (3.5g) entered the rankings at the third position, indicating a strong performance in the Flower category. Blue Pineapple & Tangelo Pie Pre-Roll 10-Pack (5g) secured the fourth position, showing a notable entry into the top ranks. Jester's Juice x Koffee Pre-Roll 10-Pack (5g) also retained its fourth position from July, reflecting consistent sales performance.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
