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Market Insights Snapshot
Rebel Spirit’s mix in June 2026 is heavily concentrated in Pre-Roll at 75.02% share, with Flower at 24.98%, and both categories expanding simultaneously: Pre-Roll up 29.67% month over month and 17.98% year over year, while Flower climbed 13.14% MoM and 50.93% YoY. Despite an average price increase of 13.37% YoY to $15.99, brand sales advanced 24.21% YoY, indicating volume growth beyond price. The pattern implies that a Pre-Roll-led portfolio is accelerating near-term momentum while a faster-growing Flower line is diversifying growth drivers.
Within Oregon Pre-Rolls, Rebel Spirit sits at rank 19, with category share gains concentrated in a top-heavy mix where Pre-Roll contributes three times the share of Flower (75.02% vs. 24.98%). Month-over-month dynamics favor immediate reach via Pre-Roll (+29.67% MoM) while Flower’s outsized 50.93% YoY growth suggests headroom for trading consumers up at a higher average price point (Flower $18.73 vs. Pre-Roll $15.25). The positioning implied by these shifts is a two-lane strategy: defend and scale visibility through Pre-Roll while allocating incremental investment to Flower to rebalance dependence and lift blended price without sacrificing June 2026 rank momentum in Pre-Roll.
Competitive Landscape
Rebel Spirit is ranked #19 in Oregon Pre-Roll for June 2026, improving 7 positions from #26 year over year and holding flat versus March 2026 at #19, while still trailing its peak of #12 from August 2024 by 7 spots; in contrast, STiCKS moved from #2 to #1 and Kaprikorn climbed from #5 to #2, indicating market share is consolidating at the top even as Rebel Spirit advances from the lower tier, which implies the brand’s upward trajectory is real but capped unless it converts stability into further rank gains against leaders that are accelerating faster.
Notable Products
Cheetah Piss x Super Boof Pre-Roll 10-Pack (5g) posted the headline move in June 2026 with a 157.7% month-over-month jump and a #2 rank, while Cheetah Piss x Jack Kandy Pre-Roll 8-Pack (4g) climbed 54.9% into the #4 slot. Rebel Pre-Roll 10-Pack (5g) held #1 with 25.0% MoM growth and approximately $49,393 in sales, as Hazy Buzz Infused Pre-Roll 5-Pack (3.5g) slipped 2.9% at #7. With seven of the top ten sitting in Pre-Roll, the mix signals a pivot toward multi-pack pre-roll dominance and away from Flower, which remains lower-ranked despite Ice Cream Cake (14g) at #9 and down 2.1%.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
