Sep-2024
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Overview
Market Insights Snapshot
Rebel Spirit has shown varied performance across different categories and states. In the Oregon market, their presence in the Flower category has slipped out of the top 30 rankings from June to September 2024, indicating a potential area of concern as they struggle to maintain visibility among competitors. This absence from the top rankings could suggest either a decline in market share or increased competition. Conversely, their performance in the Pre-Roll category, while also declining, remains within the top 30, albeit barely holding onto the 30th position by September. This indicates that while they face challenges, Rebel Spirit still maintains a foothold in this segment, though the downward trajectory in rankings from 13th in June to 30th in September suggests the need for strategic adjustments.
The sales trends for Rebel Spirit in Oregon reveal some insights into their market dynamics. In the Pre-Roll category, there is a clear downward trend in sales from June to September, with the most significant drop occurring between August and September. This decline in sales aligns with their drop in rankings, pointing towards a potential decrease in consumer demand or increased competition affecting their market position. Despite these challenges, Rebel Spirit's continued presence in the Pre-Roll category's top 30 hints at a resilient brand identity that could be leveraged for a rebound. However, the lack of ranking in the Flower category suggests a critical area for improvement, possibly needing a reevaluation of their product offerings or marketing strategies to regain traction in this competitive market.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll market, Rebel Spirit has experienced a notable decline in its rankings from June to September 2024, dropping from 13th to 30th place. This downward trend in rank is mirrored by a consistent decrease in sales over the same period. Meanwhile, competitors such as Emerald Fields Cannabis have shown a similar pattern, albeit with slightly higher sales figures in June and July, indicating a shared market challenge. Conversely, National Cannabis Co. has improved its position, climbing from 39th to 29th, suggesting a potential shift in consumer preferences or successful strategic adjustments. The fluctuating performance of Toking Blunts and Garden First further highlights the competitive volatility in this category. These dynamics underscore the importance for Rebel Spirit to reassess its market strategies to regain its competitive edge in the Oregon pre-roll segment.
Notable Products
In September 2024, the top-performing product for Rebel Spirit was Super Boof (3.5g) in the Flower category, claiming the number one rank with sales of 1732 units. Following closely was Pink Certz (3.5g), also in the Flower category, which secured the second position. Mac N Rose (3.5g) maintained a strong presence in the Flower category, ranking third. The Beach Wedding x Wagyu Pre-Roll 12-Pack (8.4g) emerged as the top contender in the Pre-Roll category, ranking fourth overall. Notably, Dubble OG Sour x Jungle Juice Pre-Roll 10-Pack (5g) saw a drop from first place in August to fifth in September, indicating a shift in consumer preference within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.