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Sep-2025
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Overview
Market Insights Snapshot
Rebel Spirit has demonstrated a varied performance across different product categories and states. In Oregon, the brand's presence in the Flower category was notably absent from the top 30 rankings from June to September 2025, which could suggest challenges in maintaining a competitive edge in this particular segment. In contrast, their Pre-Roll category showed a positive trend, consistently improving its position from 26th in June to 18th by September. This upward movement in the Pre-Roll category highlights a successful strategy or consumer preference shift that Rebel Spirit has managed to capitalize on, despite the absence of top rankings in other categories.
The consistent improvement in the Pre-Roll category in Oregon is accompanied by a steady increase in sales figures, indicating growing consumer demand or effective distribution strategies. This trend suggests that Rebel Spirit is gaining traction in the Pre-Roll market, which could be a promising area for further investment or focus. However, the lack of presence in the top 30 for the Flower category might indicate either a strategic shift away from this segment or a need for reevaluation of their offerings or marketing strategies in this area. This mixed performance paints a picture of a brand that is finding its footing in specific niches while potentially needing to reassess its approach in others.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Rebel Spirit has shown a promising upward trajectory in recent months. Starting from a rank of 26 in June 2025, Rebel Spirit climbed to 18 by September 2025, indicating a consistent improvement in market positioning. This rise is noteworthy, especially when compared to Cascade Valley Cannabis, which experienced a decline from rank 9 in June to 16 in September, despite maintaining higher sales figures throughout the period. Meanwhile, Decibel Farms remained relatively stable, fluctuating slightly but staying close to Rebel Spirit's trajectory. Mule Extracts also saw a decline in rank from 12 to 17, which may have contributed to Rebel Spirit's rise. Additionally, Bigfoot Bud Co showed improvement, moving from 29 to 20, yet Rebel Spirit outpaced them in the final month. This competitive analysis highlights Rebel Spirit's strategic growth amidst fluctuating market dynamics, suggesting a strengthening brand presence in Oregon's Pre-Roll market.
Notable Products
In September 2025, the top-performing product from Rebel Spirit was the Rebel Pre-Roll 10-Pack (5g), maintaining its first-place rank from previous months with sales reaching 4275 units. The Bleached Blonde Pre-Roll (1g) emerged as the second-best seller for the month, debuting in the rankings with significant sales. Cheetah Piss (28g) secured the third position, marking its first appearance in the rankings. Jungle Juice (3.5g) slipped from its previous third-place rank in July to fourth in September, with sales slightly decreasing to 760 units. Finally, the Dream Vortex x Pink Cherry Crtz Pre-Roll 10-Pack (5g) rounded out the top five, also marking its debut in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
