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Jun-2024
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Overview
Market Insights Snapshot
Rebel Spirit has shown varying performance across different categories and states, with notable movements in its rankings. In the category of Concentrates in Oregon, Rebel Spirit did not make it into the top 30 brands for June 2024, which could be seen as a negative trend compared to its 65th place ranking in April 2024. This decline suggests a potential loss of market share in the Concentrates category, which warrants further analysis to understand the underlying causes. It is also important to note the fluctuation in sales figures from March to May, indicating a volatile market presence.
Conversely, Rebel Spirit's performance in the Pre-Roll category in Oregon has been relatively stable, maintaining a top 15 position throughout the months. Despite a slight dip from 8th place in April to 11th in May and further to 12th in June, the brand's consistent presence in the top rankings suggests a strong foothold in this category. The sales figures also reflect steady demand, with minor variations that indicate resilience amidst competitive pressures. This stability in the Pre-Roll category could be a strategic advantage for Rebel Spirit as they navigate the broader market dynamics.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll market, Rebel Spirit has experienced notable fluctuations in its ranking and sales over the past few months. Starting from a rank of 9 in March 2024, Rebel Spirit improved to 8 in April but then saw a decline to 11 and 12 in May and June, respectively. This downward trend contrasts with the performance of competitors such as STiCKS, which consistently improved its rank from 17 in March to 13 in May and June, and Decibel Farms, which rebounded to a rank of 10 in June after a dip to 15 in May. Additionally, Kites showed a significant rise to 9 in May from a rank outside the top 20 in April, though it dropped to 14 in June. On the other hand, Killa Beez maintained a strong position, staying within the top 11 throughout the period. These shifts highlight the dynamic nature of the market and suggest that Rebel Spirit may need to strategize effectively to regain and sustain higher rankings amidst fierce competition.
Notable Products
In June 2024, the top-performing product for Rebel Spirit was the Blue Indica Pre-Roll 12-Pack (8.4g), maintaining its first-place ranking from April 2024, with notable sales of 1096 units. The Red Sativa Pre-Roll 12-Pack (8.4g) secured the second position, consistent with its ranking in the previous two months. The Azul Bluntz x Platinum GSC Pre-Roll 12-Pack (8.4g) debuted in third place. The Concrete Jungle x Jokerz Pre-Roll 10-Pack (5g) followed closely in fourth place. Lastly, the Jungle Spritzer x Rebel Berry OG Pre-Roll 10-Pack (5g) rounded out the top five.
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