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Dec-2025
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Overview
Market Insights Snapshot
Rebel Spirit's performance in the Oregon market, particularly within the Pre-Roll category, reveals some intriguing trends over the last few months of 2025. The brand's ranking has seen a gradual decline, moving from 21st place in September to 25th place by December. This downward trend in rankings is mirrored by a consistent decrease in sales from approximately $164,814 in September to $135,095 in December. The decline in both sales and ranking could indicate increased competition or a shift in consumer preferences within the Pre-Roll category in Oregon.
Notably, Rebel Spirit did not manage to break into the top 20 rankings during this period, which suggests room for improvement in their market strategy or product offerings to boost their presence. The absence from the top 30 in other states or categories, if applicable, would further emphasize the need for strategic adjustments. By focusing on the Oregon Pre-Roll category, Rebel Spirit can potentially identify areas for growth and capitalize on opportunities to enhance their market position. However, the specific factors contributing to their performance in other categories and states remain an area ripe for exploration.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Rebel Spirit has experienced a downward trend in rankings from September to December 2025, moving from 21st to 25th place. This decline in rank is mirrored by a decrease in sales over the same period. Notably, Cascade Valley Cannabis has maintained a relatively stable position, fluctuating between 22nd and 24th place, while TKO / TKO Reserve has shown a similar downward trend, dropping from 20th to 24th place. Meanwhile, Dog House has improved its rank from 35th to 27th, indicating a positive sales trajectory that could pose a competitive threat to Rebel Spirit. Additionally, Decibel Farms has seen fluctuations but managed to outperform Rebel Spirit in November. These dynamics suggest that Rebel Spirit needs to strategize effectively to regain its competitive edge and reverse the declining sales trend in this market.
Notable Products
In December 2025, Rebel Spirit's top-performing product was the Rebel Pre-Roll 10-Pack (5g) in the Pre-Roll category, maintaining its first-place ranking from the previous months with sales reaching 3469 units. The Ice Cream Cake (3.5g) in the Flower category debuted in December as the second-best-selling product. Light Speed (3.5g) followed closely in third place, with Apples & Bananas (3.5g) and Jack Herer (3.5g) securing the fourth and fifth spots, respectively. Notably, Rebel Pre-Roll 10-Pack consistently held its top position from September through December, showcasing its continued popularity. The introduction of new products in December, such as Ice Cream Cake, reshuffled the rankings, highlighting a dynamic change in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
