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Apr-2025
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Overview
Market Insights Snapshot
In the first quarter of 2025, Red Barn has shown noteworthy performance in the Saskatchewan market, particularly in the Flower category. By April, the brand achieved a rank of 28 in Flower, indicating a positive breakthrough as it entered the top 30 rankings for the first time this year. This suggests a growing consumer preference for Red Barn's Flower products, which could be attributed to their quality or pricing strategy. However, it's important to note that Red Barn did not make it to the top 30 in the preceding months, which may reflect either a slow start to the year or increased competition in the early months. Such a late entry into the top 30 highlights the brand’s potential for growth and increased market penetration in the coming months.
Conversely, Red Barn's performance in the Pre-Roll category in Saskatchewan has not yet reached the same level of success. Despite generating sales, the brand has not appeared in the top 30 rankings from January through April. This absence from the rankings could be seen as a challenge for Red Barn, suggesting either a need for strategic adjustments or increased competition in the Pre-Roll segment. The sales figures indicate some traction in this category, but without a top 30 ranking, the brand may need to reevaluate its market approach to enhance visibility and consumer appeal in the Pre-Roll space. The disparity in category performance underscores the importance of targeted strategies to capitalize on strengths and address areas needing improvement.
Competitive Landscape
In the competitive landscape of the flower category in Saskatchewan, Red Barn's recent entry into the top 20 brands in April 2025, ranking at 28th, marks a significant milestone. This is noteworthy considering that brands like North 40 Cannabis and RIPPED have experienced fluctuating ranks, with North 40 Cannabis dropping out of the top 20 in March, and RIPPED consistently ranking lower than Red Barn in April. Meanwhile, Bold has maintained a stable position at 27th, just one spot above Red Barn, indicating a close competition. Despite not being ranked in the first three months of 2025, Red Barn's sales performance in April suggests a positive trend, potentially positioning it to climb higher in the rankings if this momentum continues. This dynamic environment underscores the importance of strategic positioning and market adaptation for Red Barn to enhance its competitive edge.
Notable Products
In April 2025, the top-performing product for Red Barn was Thai Up Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, claiming the first rank with a notable sales figure of 604 units. Far Out Fuel Pre-Roll 3-Pack (1.5g) followed closely in second place, showing an impressive rise from its previous third position in March. Lunar Lullaby Pre-Roll 7-Pack (3.5g), which had consistently held the top rank from January to March, slipped to third place. MK Kush (28g) appeared for the first time in the rankings at fourth place, indicating a strong debut. Funky Funk Haze Pre-Roll 3-Pack (1.5g) maintained a steady presence, rounding out the top five, despite a slight drop from its second position in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
