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Sep-2024
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Overview
Market Insights Snapshot
ReLeaf's performance in the Pre-Roll category across various states has shown some interesting developments. In Michigan, the brand failed to maintain a position in the top 30 from June to September 2024, indicating a potential challenge in this market. Despite having sales of $105,141 in June, the brand did not rank in the subsequent months, which could suggest increased competition or a strategic shift in consumer preferences. The absence from the top 30 in Michigan might be a signal for ReLeaf to reassess its approach or product offerings in this category to regain traction.
While Michigan presents a challenging scenario, it would be beneficial to explore how ReLeaf is performing in other states and categories to get a comprehensive view of its market presence. The brand's movements in other categories or states could reveal contrasting trends or emerging opportunities. Understanding these dynamics is crucial for stakeholders and consumers interested in the evolving landscape of cannabis brands and their regional performances. Further analysis would provide deeper insights into ReLeaf's overall strategy and adaptability in the competitive cannabis market.
Competitive Landscape
In the competitive landscape of the Michigan Pre-Roll category, ReLeaf has shown a notable presence with a rank of 66 in September 2024 after not being in the top 20 in the preceding months. This indicates a positive trajectory in its market performance. In contrast, Dubs & Dimes experienced a decline, dropping from rank 52 in June to 72 in July, suggesting potential challenges in maintaining its market share. Meanwhile, Fruit & Fuel and Tyson 2.0 were not ranked in the top 20 for August and September, which could indicate a decrease in their competitive edge. Anarchy Extracts showed a slight improvement, moving from rank 87 in July to 80 in August. These shifts highlight ReLeaf's potential to capitalize on the fluctuating positions of its competitors and strengthen its market position in the coming months.
Notable Products
In September 2024, the top-performing product for ReLeaf was Mac 1 Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from August despite a decrease in sales to 1024 units. Coffee Pods 3-Pack (3mg) emerged as the second top product in the Beverage category, showing a significant improvement from no ranking in previous months. Pure Michigan (Bulk) entered the rankings for the first time in September, securing the third spot in the Flower category. Cherry Rush Pre-Roll (1g) experienced a decline, dropping to fourth place from its previous second-place position in August. The Hybrid RSO Dripper (1g) made its debut in the rankings at fourth place in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
