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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Retro Haze is concentrated entirely in Pre-Roll at 100.0% category mix, with July 2026 Pre-Roll sales up 97.71% year over year while month over month slipped 2.77%. Overall brand sales moved 7.33% year over year against a 24-month change of -27.02%, and average price fell 59.97% year over year to $12.91. In Saskatchewan Pre-Roll, Retro Haze sat at rank 35, while its top category share stayed at 100.0%. The pattern implies Retro Haze traded price for velocity within a single-category strategy, where a near-doubling of Pre-Roll sales alongside a small monthly dip signals sensitivity to near-term demand despite large annual gains.
The single-category dependence at 100.0% share coupled with rank 35 in Saskatchewan positions Retro Haze as a price-led Pre-Roll player rather than a diversified portfolio brand, given a 59.97% price drop paired with 97.71% Pre-Roll growth. The 7.33% brand-level year-over-year lift alongside a -2.77% month-over-month slide implies price cuts are driving annual gains but not insulating recent periods, suggesting the brand’s competitive posture is to win on accessible price points while risking exposure to monthly volatility within the Pre-Roll lane.
Competitive Landscape
Retro Haze sits at rank #35 in SK Pre-Roll for July 2026, down 88 places year over year from #123 and slipping 5 spots versus April 2026’s #30; against its own history, the brand is 16 positions below its peak at #19 reached in December 2025 and 30 positions behind the current top tier. Meanwhile, Back Forty / Back 40 Cannabis held #1 with a year-over-year sales increase of 83.96% while Spinach eased from #2 to #5 alongside a -3.21% sales change, indicating leadership is consolidating at the top even as some incumbents slide. This mix of a 5-rank recent decline and a 16-rank gap to the brand’s December 2025 peak implies Retro Haze is drifting toward the long tail unless it reclaims share from competitors tightening their grip on positions #1–#5.
Notable Products
Jack Herer Pre-Roll 3-Pack (1.5g) held rank 1 in July 2026 while slipping 2.0% month over month, a small pullback at the very top that contrasts with the absence of any >50% surges among listed SKUs. With two Jack Herer Pre-Roll formats appearing in the lineup and the 5-Pack (2.5g) not charting in July 2026, the mix tilts toward single-format dominance rather than breadth, indicating share concentration in the 3-Pack despite a 2.0% dip. Heritage Hash (2g) also registered no rank, suggesting concentrates contributed 0 percentage points to rank-based presence while pre-rolls accounted for 100% of visible placements. Taken together, a #1 pre-roll with a minor decline and unranked extensions indicate Retro Haze is prioritizing a flagship pre-roll anchor over category diversification, pointing to a focus on depth in one hero SKU rather than spreading velocity across formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
