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Jun-2024
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Overview
Market Insights Snapshot
Front Porch has shown notable performance in the Pre-Roll category across different states and provinces, with significant movements in rankings. In Illinois, the brand's ranking saw a substantial improvement, moving from 39th place in April and May 2024 to 29th place in June 2024. This upward trend indicates a growing market presence and increased consumer preference for their products. In contrast, their performance in Saskatchewan was less impressive, with the brand never breaking into the top 30 in the Pre-Roll category over the same period. This could signal a need for strategic adjustments to capture more market share in this province.
In the Vapor Pens category, Front Porch demonstrated a strong showing in Saskatchewan, where they entered the top 30 brands in May 2024 and further improved their ranking to 16th place by June 2024. This significant climb suggests a successful market penetration and positive reception of their vapor pen products. However, the absence of any ranking data for Illinois in the Vapor Pens category highlights a gap in their market strategy or product appeal in that state. These mixed performances across categories and regions underscore the importance of targeted marketing and product development to maintain and enhance their competitive edge.
Competitive Landscape
In the competitive landscape of the Illinois pre-roll category, Front Porch has shown notable fluctuations in its ranking over recent months. Despite starting at rank 35 in March 2024, Front Porch experienced a dip to rank 39 in both April and May, before making a significant recovery to rank 29 in June. This rebound is particularly impressive given the overall market dynamics. For instance, FloraCal Farms maintained a relatively stable position, fluctuating between ranks 16 and 19, but saw a significant drop to rank 28 in June. Similarly, Triple Seven and Legacy Cannabis (IL) have shown more consistent but lower rankings, with Triple Seven not breaking into the top 20 at any point. Meanwhile, Terp Stix displayed a steady climb, reaching rank 27 in June. These trends suggest that while Front Porch faced initial challenges, its recent surge in rank indicates a strong potential for increased market share and sales, especially when compared to the more volatile performances of its competitors.
Notable Products
In June 2024, the top-performing product from Front Porch was Bunny Hug Pre-Roll (1g), maintaining its first-place ranking from May 2024, with notable sales of $3,306. Hard Rocker - Moonlight Indica Blend Infused Pre-Roll 5-Pack (2.5g) surged to the second position, up from its fourth-place rank in April 2024. Maui Waui CO2 Cartridge (1g) made a significant leap to third place from fifth in May 2024. Hard Rocker - High Noon Hybrid Blend Infused Pre-Roll (0.5g) dropped to fourth place, having previously ranked first in April 2024. Lastly, Hard Rocker - Sunrise Sativa Blend Infused Pre-Roll 5-Pack (2.5g) fell to fifth place, continuing its decline from third place in May 2024.
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