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Jun-2024
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Overview
Market Insights Snapshot
Rezinators have shown consistent performance in the Edible category in New York. Over the past four months, they maintained a steady 9th rank from April to June after a slight drop from 8th in March. This stability in ranking, coupled with a notable increase in sales from $173,642 in March to $232,124 in June, suggests that the brand has successfully retained its consumer base while gradually expanding its market share. The consistent ranking within the top 10 highlights Rezinators' strong presence in the Edible segment in New York.
In contrast, Rezinators' performance in the Vapor Pens category in New York has been more volatile. The brand fluctuated between the 27th and 29th ranks over the same period. Despite this inconsistency in rankings, there has been a positive trend in sales, with figures climbing from $54,573 in March to $116,723 in June. Although not consistently within the top 30, the upward sales trajectory indicates a growing interest in Rezinators' Vapor Pens, suggesting potential for future improvement in their market position.
Competitive Landscape
In the competitive landscape of the Edible category in New York, Rezinators has demonstrated a stable yet slightly fluctuating rank over the past few months. Despite a consistent 9th place ranking from April to June 2024, Rezinators experienced a notable increase in sales, climbing from $200,168 in April to $232,124 in June. This steady performance places Rezinators in direct competition with brands like Jaunty, which saw a decline from 8th to 11th place over the same period, and Cannabals, which surged from 10th to 7th place, indicating a strong upward trend. Meanwhile, Lost Farm maintained a stable position around the 7th and 8th ranks but with higher sales figures, suggesting a more entrenched market presence. The absence of Gron / Grön from the top 20 in the earlier months and its appearance at 10th place in June highlights a new emerging competitor. These dynamics underscore the competitive pressures and opportunities for Rezinators to leverage its steady sales growth to potentially climb higher in rank.
Notable Products
For Jun-2024, the top-performing product from Rezinators is Sour Apple Solventless Gummies 10-Pack (100mg) with a notable sales figure of 2284 units, reclaiming the top spot after being ranked second in the previous two months. Fruit Punch Gummies 10-Pack (100mg) slipped to second place after leading the rankings in April and May. Indica Tropical Mango Solventless Gummies 10-Pack (100mg) consistently held the third position for four consecutive months. Sour Blue Raspberry Gummies 10-Pack (100mg) remained steady at fourth place throughout the period. Blue Dream Live Rosin Disposable (0.5g) showed a significant increase in sales, maintaining its fifth rank but with a substantial rise in sales figures from 399 in March to 927 in June.
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