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Sep-2024
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Rezinators has shown varied performance across different categories and states. In the New York market, their presence in the Edible category has been relatively stable, maintaining a position within the top 12 from June to September 2024. Despite a slight dip from rank 10 in August to rank 12 in September, their ability to stay within the top 15 indicates a consistent consumer base. However, the sales figures reveal some fluctuations, with a peak in August followed by a decline in September. This suggests potential challenges in sustaining growth or perhaps seasonal variations in consumer demand.
Meanwhile, in the Vapor Pens category in New York, Rezinators has been climbing the ranks, improving from the 28th position in June to 22nd by August, before a slight drop to 24th in September. This upward trend, despite the minor setback, reflects an increasing acceptance and popularity of their vapor pen products. The sales figures for this category also show a positive trajectory, with a notable increase from June to August, indicating growing consumer interest. However, the brand's absence from the top 30 in other states or categories could imply regional challenges or a need for strategic market expansion.
Competitive Landscape
In the competitive landscape of the Edible category in New York, Rezinators has experienced notable fluctuations in rank and sales over the past few months. In June 2024, Rezinators held the 10th position, but by September 2024, it had slipped to 12th, indicating a slight decline in market standing. This change is contrasted by Jaunty, which improved from 11th in June to 10th in September, suggesting a competitive edge in gaining consumer preference. Meanwhile, Florist Farms maintained a higher rank than Rezinators throughout this period, though it also saw a decline from 6th to 11th, indicating a broader competitive pressure in the market. Despite these shifts, Rezinators' sales peaked in August, surpassing Jaunty and maintaining a competitive edge over Eaton Botanicals and Generic AF, both of which remained outside the top 10 throughout the period. These dynamics highlight the importance for Rezinators to strategize effectively to regain and sustain a stronger market position amidst fluctuating consumer preferences.
Notable Products
In September 2024, the top-performing product from Rezinators was the Sour Apple Solventless Gummies 10-Pack (100mg), maintaining its consistent rank of first place with sales of 2,971 units. The Fruit Punch Gummies 10-Pack (100mg) held the second position, showing a notable increase in sales compared to August. Sour Blue Raspberry Gummies 10-Pack (100mg) experienced a drop to third place from second in August, indicating a decline in popularity. A new entry in the rankings was the Banana Ghost Live Rosin Cartridge (0.5g), debuting at fourth position. The Blue Dream Live Rosin Disposable (0.5g) re-entered the rankings at fifth place, reflecting a comeback after not being ranked in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
