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Mar-2026
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Overview
Market Insights Snapshot
Road Trip's performance in the Pre-Roll category across various states has shown some intriguing trends over the past few months. In Michigan, the brand maintained a consistent presence within the top 30, with rankings fluctuating from 17th in December 2025 and January 2026, improving to 14th in February, before dropping to 22nd by March. This suggests a competitive market environment where Road Trip's sales peaked in February but faced challenges in maintaining that momentum into March. Meanwhile, the situation in New Jersey paints a different picture; Road Trip's rank significantly improved from outside the top 30 in December to 35th in February, indicating a strong push in sales during that period, although it faced a setback in March, dropping back to 67th.
These movements highlight the dynamic nature of the cannabis market, where Road Trip's strategies appear to have yielded varying results. In Michigan, despite a strong start to the year, the brand's ability to sustain its ranking in the top 30 suggests room for strategic adjustments to regain its earlier position. On the contrary, in New Jersey, breaking into the top 30 in February indicates a significant growth spurt, although the subsequent drop suggests potential volatility or increased competition. The brand's ability to navigate these fluctuations will be crucial for maintaining and improving its market presence in these regions.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Michigan, Road Trip has experienced notable fluctuations in its market position from December 2025 to March 2026. Initially ranked 17th in December 2025, Road Trip maintained this position in January 2026, improved to 14th in February, but then slipped to 22nd by March. This downward shift in rank coincides with a decrease in sales from February to March. In comparison, Swisher, a close competitor, showed a similar pattern, moving from 18th to 21st over the same period, albeit with a slightly higher sales figure in March. Meanwhile, Rollz demonstrated a positive trend, climbing from 28th in December to 20th in March, indicating a potential threat to Road Trip's market share. Additionally, Redemption and My Friend both showed varied performance, with Redemption not making it into the top 20 in any month, while My Friend consistently improved its rank, suggesting a dynamic and competitive market environment that Road Trip must navigate strategically.
Notable Products
In March 2026, Road Trip's top-performing product was Don Mega Pre-Roll (1g) in the Pre-Roll category, climbing from the fifth position in February to secure the top spot. Wedding Cake Pre-Roll (1g) debuted impressively at the second position, indicating strong consumer interest. Crunch Berries Pre-Roll (1g), which held the top rank in February, slipped to third place with a notable sales figure of 5727. Dark Rainbow Pre-Roll (1g) entered the rankings at fourth place, while Ice Cream Cake Pre-Roll (1g) rounded out the top five. The shifts in rankings suggest a dynamic market with new products gaining traction and established ones maintaining competitive sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
