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Dec-2025
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Overview
Market Insights Snapshot
Road Trip's performance in the Pre-Roll category shows a notable trajectory across different states, with varying degrees of visibility. In Michigan, the brand maintained a steady presence within the top 30 rankings, albeit with a slight decline from 18th place in September and October 2025 to 30th by December 2025. This downward trend is accompanied by a decrease in sales, which may indicate challenges in maintaining their market share or shifts in consumer preferences. The consistent presence in the rankings, despite the drop, suggests that there is still a significant consumer base for Road Trip in Michigan, but the brand may need to strategize to regain its earlier momentum.
In contrast, Road Trip's performance in New Jersey highlights some challenges in gaining a foothold in the market. The brand did not appear in the top 30 rankings for October and December 2025, indicating difficulties in maintaining competitive visibility. They briefly surfaced at 70th in September and 74th in November, which suggests sporadic consumer interest but not enough to sustain a consistent presence. This inconsistency could be due to stronger competition or differing consumer preferences in New Jersey, hinting at potential areas for Road Trip to explore in terms of marketing and product differentiation to enhance their market position.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Michigan, Road Trip experienced notable fluctuations in its ranking and sales performance during the last quarter of 2025. While Road Trip maintained a consistent rank of 18th in September and October, it saw a decline to 19th in November and dropped out of the top 20 by December, ranking 30th. This downward trend coincided with a significant decrease in sales from October to December. In contrast, Bamn, a close competitor, started strong with a rank of 16th in October but also saw a decline, ending December at 32nd. Meanwhile, Top Smoke showed a remarkable improvement, climbing from 64th in October to 29th in December, suggesting a strategic shift that could be impacting Road Trip's market share. Additionally, Redemption and Giggles maintained relatively stable positions, indicating consistent performance in the market. These dynamics highlight the competitive pressures Road Trip faces and underscore the importance of strategic adjustments to regain its standing in the Michigan Pre-Roll market.
Notable Products
In December 2025, Crunch Berries Pre-Roll (1g) maintained its top position as the leading product for Road Trip, with sales reaching 10,979 units. A5 Pre-Roll (1g) climbed to the second rank, surpassing Lemonatti Pre-Roll (1g), which dropped to third. Notably, Los Muertos Pre-Roll (1g) entered the rankings at fourth place, indicating a strong performance. Benzina Pre-Roll (1g) completed the top five, showcasing consistent demand. Compared to previous months, A5 Pre-Roll (1g) improved its standing, while Lemonatti Pre-Roll (1g) experienced a slight decline in rank.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
