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Jun-2024
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Overview
Market Insights Snapshot
Road Trip's performance in the Michigan market within the Pre-Roll category has shown some notable fluctuations over the past few months. Starting strong in March 2024 with a rank of 12, the brand managed to maintain this position in April before slipping slightly to 13 in May and then dropping further to 19 by June. This downward trend suggests that while Road Trip had a solid foothold initially, competitive pressures or changes in consumer preferences may have impacted its standing. The sales figures also reflect this trend, with a notable decrease from $756,005 in March to $560,051 by June, indicating a potential need for strategic adjustments to regain market share.
It's important to highlight that Road Trip's absence from the top 30 brands in any state or category would be a significant concern, as it would imply a lack of competitive presence in those markets. However, within the Michigan Pre-Roll category, the brand's consistent presence in the rankings, even with some declines, demonstrates a level of resilience. The initial strong performance followed by a gradual decline provides a mixed but informative picture of the brand's market dynamics. Further analysis would be beneficial to understand the underlying factors contributing to these movements and to identify potential opportunities for Road Trip to bolster its market position.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Road Trip has experienced notable fluctuations in rank and sales over the past few months. Road Trip started strong in March 2024, holding the 12th position, but saw a decline to 19th by June 2024. This downward trend is significant when compared to competitors like Presidential, which improved from 28th to 17th, and Mischief, which climbed from 31st to 18th. Meanwhile, Uplyfted Cannabis Co. and LOCO have shown more stability, maintaining positions within the top 20. The sales performance of Road Trip also reflects this trend, with a peak in March followed by a gradual decline, contrasting with the rising sales of its competitors. This data suggests that while Road Trip was initially a strong contender, it faces increasing competition and may need to reassess its strategies to regain market share.
Notable Products
In June 2024, the top-performing product for Road Trip was Munyunz Pre-Roll (1g), securing the first position with sales of 18,083 units. Sherb Cream Pie Pre-Roll (1g) followed closely in the second spot, showing a slight improvement from its third position in May 2024. Happily Ever After Pre-Roll (1g) dropped to the third rank from its top position in May 2024. Super Star Fruit Pre-Roll (1g) debuted at the fourth rank, while Dirty Kush Breath Pre-Roll (1g) entered the rankings at fifth place. Notably, Munyunz Pre-Roll (1g) and Super Star Fruit Pre-Roll (1g) were not ranked in the previous months, indicating a significant surge in popularity.
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