Market Insights Snapshot
In the Pre-Roll category, the cannabis brand Road Trip has shown a promising performance in the Michigan market. Over the period from August to November 2023, the brand has made significant strides in its ranking, moving from 24th to 16th place. This upward trajectory suggests that Road Trip is gaining traction among consumers in Michigan, despite not making it into the top 15. The brand's sales also reflected this positive trend, with a noticeable increase from August to October. However, there was a slight dip in sales in November, which is something to keep an eye on.
It's worth noting that Road Trip's absence from the top 20 brands in the Pre-Roll category in Michigan in August 2023 can be seen as an area for improvement. However, the fact that they were able to climb up the ranks and maintain their position in the top 20 from September to November is a testament to the brand's resilience and potential. While the exact sales figures are confidential, the general trend indicates a growing consumer base for Road Trip in the Michigan market. This is a brand that stakeholders should definitely watch out for in the coming months.
In the competitive landscape of the Pre-Roll category in Michigan, Road Trip has shown a consistent upward trend in its ranking from August to October 2023, moving from 24th to 16th place. This indicates a positive growth trajectory, outperforming competitors like Pleasantrees and LOCO, which have seen a decline in their rankings over the same period. However, Rare Michigan Genetics has shown a significant jump in rankings, moving from 34th to 17th place, potentially posing a threat to Road Trip. Notably, Magic only appeared in the top 20 in October, indicating a potential new entrant in the competitive landscape. In terms of sales, while specific numbers are not disclosed, Road Trip has seen an increase in sales over this period, suggesting a growing consumer preference for the brand.
In November 2023, the top-performing products from Road Trip were predominantly from the Pre-Roll category. The 'Block Berry Pre-Roll (1g)' held the top spot with sales reaching 16,996 units. This was closely followed by the 'Animal Tree Pre-Roll (1g)' and 'Kali Pre-Roll (1g)', ranking second and third respectively. The 'Ape Hangars Pre-Roll (1g)' and 'Singapore Sling Pre-Roll (1g)' rounded out the top five. It's important to note that these rankings represent a significant change from the previous months, indicating a surge in popularity for these products.