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Jan-2026
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Overview
Market Insights Snapshot
Road Trip's performance in the Pre-Roll category across different states shows a mixed trajectory, with notable differences between markets like Michigan and New Jersey. In Michigan, Road Trip maintained a steady presence within the top 20 brands, fluctuating slightly between the 17th and 19th positions from October 2025 to January 2026. Despite a downward trend in sales from $543,741 in October 2025 to $442,828 in January 2026, the brand's ranking stability suggests a loyal consumer base in the state. This consistent ranking amidst declining sales could indicate a competitive market environment where Road Trip is holding its ground against other brands.
In contrast, Road Trip's journey in New Jersey's Pre-Roll category highlights a more challenging market penetration. The brand did not make it into the top 30 in October 2025, and although it entered the rankings in November 2025 at 76th position, it struggled to climb higher, peaking at 73rd in January 2026. This lack of strong presence in New Jersey, coupled with fluctuating sales figures, suggests that Road Trip is still finding its footing in this market. The absence from the top 30 in October and the subsequent low rankings emphasize the competitive landscape and the potential need for strategic adjustments to improve their market share in New Jersey.
Competitive Landscape
In the competitive landscape of the Michigan Pre-Roll market, Road Trip has shown a consistent presence, maintaining a rank within the top 20 brands from October 2025 to January 2026. Despite a slight dip from 17th to 19th place in November 2025, Road Trip rebounded to 18th by January 2026. This stability contrasts with the fluctuating rankings of competitors such as Seed Junky Genetics, which improved significantly from 28th to 16th, and Giggles, which surged from 36th to 20th. Meanwhile, High Minded and Rollz also demonstrated volatility, with High Minded climbing from 29th to 19th and Rollz moving from 24th to 17th. Although Road Trip's sales showed a downward trend, the brand's ability to maintain a steady rank amidst dynamic market shifts suggests a resilient market position. This analysis highlights the importance of strategic positioning and adaptability in a competitive market, underscoring the potential for Road Trip to leverage its stable ranking to capture market share from more volatile competitors.
Notable Products
In January 2026, the top-performing product for Road Trip was Zelicious Pre-Roll (1g) in the Pre-Roll category, with notable sales of 9,205 units. Following closely was Sour Tangy Phoenix Pre-Roll (1g), ranking second, while Slurricane Pre-Roll (1g) secured the third position. The A5 Pre-Roll (1g) saw a slight drop from its December 2025 second-place ranking to fourth place in January 2026. Moon Melon Pre-Roll (1g) rounded out the top five for the month. Compared to previous months, A5 Pre-Roll (1g) improved its rank from third in November to second in December, before dropping to fourth in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
