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Nov-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Road Trip's performance in the Pre-Roll category has seen a slight decline over the past few months. Starting from a ranking of 14th in August 2025, the brand has gradually slipped to the 22nd position by November 2025. This downward trend is accompanied by a decrease in sales, with November figures showing a notable dip compared to August. Such a movement could indicate increased competition or changes in consumer preferences within the Michigan Pre-Roll market. The consistent presence within the top 30, however, suggests that the brand maintains a reasonable level of market penetration despite the challenges.
Conversely, in New Jersey, Road Trip's presence in the Pre-Roll category has been less stable. The brand was not ranked within the top 30 in October 2025, which underscores a significant challenge in maintaining a foothold in this market. Although the brand made a reappearance in the rankings in November at 67th place, the sales figures reflect a struggle to capture consumer interest consistently. The fluctuations in New Jersey, compared to the more stable albeit declining performance in Michigan, highlight the varying dynamics and potential hurdles Road Trip faces across different states.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Michigan, Road Trip has experienced a notable decline in rank from August to November 2025, slipping from 14th to 22nd position. This downward trend in rank coincides with a decrease in sales, which could be attributed to the rising competition from brands like Seed Junky Genetics and Peninsula Cannabis. Notably, Seed Junky Genetics has shown resilience, maintaining a strong position by improving from 23rd in August to 20th in November, while Peninsula Cannabis has climbed significantly from being outside the top 20 to 21st in November. Meanwhile, Muha Meds and Amnesia have also shown positive momentum, with Muha Meds advancing from 36th to 23rd and Amnesia maintaining a steady rank around the mid-20s. These shifts highlight the dynamic nature of the market and suggest that Road Trip may need to reassess its strategies to regain its competitive edge.
Notable Products
In November 2025, Road Trip's top-performing product was Crunch Berries Pre-Roll (1g) in the Pre-Roll category, achieving the highest sales with 10,941 units sold. Lemonatti Pre-Roll (1g) followed closely in the second position, demonstrating strong market performance. A5 Pre-Roll (1g) secured the third spot, indicating a consistent demand for Road Trip's Pre-Roll offerings. Notably, Z Marker Pre-Roll (1g) and Juicy Cherry Drip Pre-Roll (1g) maintained their positions at fourth and fifth, respectively, from October 2025, showing stable consumer preference. This ranking stability suggests a loyal customer base for these products over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
