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Jul-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Road Trip has shown a promising trajectory in the Pre-Roll category. Beginning outside the top 30 in April 2025, the brand climbed to the 24th spot by May, and while there was a slight dip to 27th in June, it recovered to reach the 20th position by July. This indicates a positive trend in consumer preference and market penetration, with sales figures reflecting this upward movement. The consistent improvement in rankings suggests that Road Trip is gaining traction among Michigan consumers, potentially due to strategic market positioning or product offerings that resonate well with local preferences.
Conversely, in New Jersey, Road Trip's presence in the Pre-Roll category has been more volatile. The brand started at a distant 73rd position in April 2025 but made a significant leap to 53rd in May. By June, Road Trip had further improved to 42nd place, yet there was a slight fallback to 46th in July. Despite not breaking into the top 30, the brand's movement within the rankings highlights a growing interest and potential for further growth in this market. This performance suggests that while Road Trip is not yet a dominant player in New Jersey, its increased sales and improved rankings are indicative of a brand that is making inroads and could soon become a notable contender if the trend continues.
Competitive Landscape
In the competitive landscape of the Michigan Pre-Roll category, Road Trip has shown a notable upward trajectory in its ranking over the past few months. Starting from a rank of 34 in April 2025, Road Trip climbed to the 20th position by July 2025, indicating a positive trend in market presence. This improvement is significant when compared to competitors like Muha Meds, which saw a decline from 17th to 22nd place over the same period. Meanwhile, Michigander Fire and LOCO have maintained relatively stable positions, with Michigander Fire improving from 32nd to 19th and LOCO fluctuating slightly but remaining competitive. Giggles also improved its rank from 21st to 18th. Despite Road Trip's lower sales figures compared to some of its competitors, the brand's consistent rise in rank suggests a growing consumer interest and potential for increased market share in the future.
Notable Products
In July 2025, Road Trip's top-performing product was Frozen Bag Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with sales of 11,116 units. Dante's Inferno Pre-Roll (1g) followed closely in second place, while Atomic Bomb Pre-Roll (1g) took the third spot. Sherbanger Pre-Roll (1g) and Triple Beam Pre-Roll (1g) rounded out the top five, ranking fourth and fifth, respectively. These rankings represent a new entry for these products, as there were no recorded rankings for the previous months of April, May, or June 2025. The emergence of these products in July indicates a significant shift in consumer preferences within the Pre-Roll category for Road Trip.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
