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Aug-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Road Trip has shown a notable performance in the Pre-Roll category over the summer months. Starting at rank 24 in May 2025, the brand experienced a slight dip to rank 28 in June but rebounded to rank 20 by July and maintained this position in August. This upward trend is complemented by a steady increase in sales, peaking at over $490,000 in August, indicating a positive reception among consumers in the state. The consistent top 30 presence in Michigan suggests Road Trip's growing influence and competitive edge in the Pre-Roll market within the state.
Conversely, in New Jersey, Road Trip's performance in the Pre-Roll category has been more volatile and less favorable. The brand's rankings fluctuated outside the top 30, with a brief peak at rank 43 in June before dropping back to 53 by August. Despite a notable sales increase in June, subsequent months did not sustain this momentum, reflecting challenges in maintaining a strong foothold in New Jersey's competitive market. This inconsistency highlights potential areas for strategic improvement to enhance Road Trip's presence and ranking in the state.
Competitive Landscape
In the competitive landscape of the Michigan Pre-Roll category, Road Trip has shown a notable improvement in its rank, moving from 24th in May 2025 to consistently holding the 20th position in July and August 2025. This upward trend in rank is accompanied by a positive trajectory in sales, showcasing Road Trip's growing market presence. In contrast, Seed Junky Genetics maintained a relatively stable position, hovering around the 16th to 18th ranks, with a gradual increase in sales, particularly in August. Meanwhile, Uplyfted Cannabis Co. made a significant leap from 34th in May to 19th in August, indicating a strong upward momentum. High Minded experienced fluctuations, dropping out of the top 20 in June and July but rebounding to 22nd in August. Lastly, My Friend showed a remarkable rise from 49th in May to 21st in August, suggesting a rapid growth in market share. These dynamics highlight Road Trip's competitive positioning amidst a shifting landscape, where maintaining its rank against rising competitors like Uplyfted Cannabis Co. and My Friend will be crucial for sustaining its market share.
Notable Products
In August 2025, The Soap Pre-Roll (1g) emerged as the top-performing product for Road Trip, securing the number one rank with sales of 22,167 units. Sunset Soap Pre-Roll (1g) followed closely in second place, showing strong performance. Dante's Inferno Pre-Roll (1g) ranked third, maintaining its position from July 2025, where it was ranked second. Black Hole OG Pre-Roll (1g) entered the top five, taking the fourth spot. Frozen Bag Pre-Roll (1g) experienced a drop, moving from first in July to fifth in August, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
