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Oct-2025
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Overview
Market Insights Snapshot
In Michigan, Road Trip has demonstrated fluctuating performance in the Pre-Roll category over the past few months. The brand saw a peak in August 2025, climbing to 14th place, but has since experienced a decline, dropping to 25th place by October 2025. This downward trend is accompanied by a significant decrease in sales, from approximately $629,673 in August to $422,566 in October. This movement suggests that while Road Trip had a strong presence in the summer months, it may be facing increased competition or changes in consumer preferences as the fall season progresses.
In contrast, Road Trip's performance in New Jersey presents a more challenging scenario. The brand did not manage to secure a spot in the top 30 rankings for the Pre-Roll category in October 2025, indicating a struggle to maintain a competitive edge in this state. This is a notable drop from previous months where the brand hovered in the 40s and 50s. The absence from the top 30 could be seen as a signal for the brand to reassess its strategies in New Jersey, as the sales figures also reflect a downward trajectory, with sales dropping to just over $22,161 in September before disappearing from the rankings entirely in October.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Road Trip has experienced notable fluctuations in its ranking and sales performance from July to October 2025. Initially holding a strong position at rank 16 in July, Road Trip improved to rank 14 in August, indicating a positive reception and increased consumer interest. However, the brand faced challenges in September and October, dropping to ranks 17 and 25, respectively. This decline in rank coincides with a decrease in sales from $629,673 in August to $422,566 in October, suggesting competitive pressures from brands like LOCO, which improved its rank from 31 in July to 23 in October, and Muha Meds, which climbed from rank 33 in July to 27 in October. These shifts highlight the dynamic nature of the market and the need for Road Trip to strategize effectively to regain its competitive edge and stabilize its sales trajectory.
Notable Products
In October 2025, the top-performing product from Road Trip was the Apple Jelly Pre-Roll (1g) in the Pre-Roll category, achieving the highest sales with 5,967 units sold. Following closely, the Chem Loops Pre-Roll (1g) secured the second position, while the MAC Pre-Roll (1g) was ranked third. The Z Marker Pre-Roll (1g) and Slurricane Pre-Roll (1g) completed the top five, ranking fourth and fifth respectively. These products showed remarkable advancement as they were not ranked in the previous months. The notable surge in sales and rankings for these pre-rolls highlights a growing consumer preference for Road Trip's offerings in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
