.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Michigan, Road Trip has shown consistent performance in the Pre-Roll category, maintaining a presence within the top 20 brands. Notably, the brand improved its ranking from 19th in June 2025 to 14th in August 2025, before slightly dropping back to 17th in September 2025. This fluctuation suggests a competitive market environment, yet Road Trip's ability to stay within the top rankings indicates a strong foothold. The brand's sales figures also reflect this trend, with a peak in August followed by a slight decline in September, which could suggest seasonal variations or shifts in consumer preferences.
Conversely, in New Jersey, Road Trip faces more significant challenges in the Pre-Roll category. The brand's ranking fell from 45th in June 2025 to 74th by September 2025, indicating a struggle to maintain a competitive edge in this market. This decline in ranking is accompanied by a noticeable drop in sales, which could be attributed to increased competition or changing market dynamics. The absence of Road Trip from the top 30 brands in New Jersey highlights the brand's need to reassess its strategy in this state to regain market share and improve its standing.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Road Trip has shown a dynamic performance over the past few months. Starting from a rank of 19th in June 2025, Road Trip improved to 17th in July and peaked at 14th in August, before slipping back to 17th in September. This fluctuation in rank reflects a competitive market where brands like Goldkine and Swisher are also vying for top positions. Notably, Goldkine has shown a steady climb from 23rd in June to 15th in September, suggesting a strong upward trend in sales performance. Meanwhile, Swisher maintained a relatively stable position, though it experienced a slight decline from 12th in June to 16th in September. The competitive pressure from these brands, along with the emerging presence of Bamn, which jumped from 43rd in June to 18th in September, indicates a vibrant market where Road Trip must continue to innovate and strategize to maintain and improve its standing.
Notable Products
In September 2025, the top-performing product for Road Trip was Mule Fuel Pre-Roll (1g) in the Pre-Roll category, which climbed to the first rank with impressive sales of 10,418 units. Lemon Cherry Pie Pre-Roll (1g) made a strong debut at the second position. Sunset Soap Pre-Roll (1g) dropped from second place in August to third in September, while The Soap Pre-Roll (1g) fell from first to fourth. Melted Strawberries Pre-Roll (1g) entered the rankings in fifth place. This shift indicates a dynamic change in consumer preferences within the Pre-Roll category over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
