Road Trip

Data Snapshot: Jun 11, 2024
Road Trip Cannabis Brand Logo
$500K+

May-2024

Sales

Growth

Trend

6-Month

92

Product Count

SKUs

Road Trip

Overview

Markets

Road Trip Locations

Product Trends

Road Trip Categories

Road Trip Sales

Market Insights Snapshot

Road Trip Historical Sales by Category

Road Trip has shown a notable performance in the Pre-Roll category within Michigan. Starting from a rank of 13 in February 2024, the brand saw a slight improvement to 12 in both March and April, before slipping to 15 in May. This movement indicates a competitive market where maintaining a top position can be challenging. While the sales figures in March peaked, a subsequent decline in April and May suggests that Road Trip may need to strategize to regain and sustain its earlier momentum.

Interestingly, the brand did not make it to the top 30 in any other states or categories during this period, which could be seen as a limitation in its market penetration and appeal beyond Michigan. This absence highlights an opportunity for Road Trip to explore and potentially expand its presence in other states and product categories. The fluctuating rankings within Michigan also suggest that while Road Trip has a foothold in the Pre-Roll category, consistent performance and strategic improvements are essential for sustained success.

May-2024 Rank
Pre-Roll
15
Road Trip

Competitive Landscape

In the competitive landscape of the Michigan pre-roll category, Road Trip has experienced notable fluctuations in its ranking and sales over the past few months. Despite a strong start in February 2024 with a rank of 13, Road Trip saw a slight improvement to 12 in March and April, before dropping to 15 in May. This trend suggests a competitive pressure from brands like The Factory, which also experienced rank volatility but managed to climb back to 13 in May, and Presidential, which showed a remarkable improvement from 27 in March to 14 in May. Additionally, Play Cannabis demonstrated significant upward momentum, moving from 43 in February to 17 in May. Meanwhile, Redemption maintained a relatively stable position, fluctuating between 14 and 16. These dynamics indicate a highly competitive market where Road Trip must strategize effectively to regain and maintain a higher rank amidst the shifting positions of its competitors.

Road Trip market ranking for MI Pre-Roll

Road Trip

Notable Products

In May-2024, the top-performing product for Road Trip was Happily Ever After Pre-Roll (1g), which jumped from 5th place in April to secure the 1st rank with notable sales of 18,126 units. Alien Cookies x Kush Mints #11 Pre-Roll (1g) held the 2nd position, down from its previous top spot in April. Sherb Cream Pie Pre-Roll (1g) ranked 3rd, re-entering the top five after not being ranked in April. Gargantua Pre-Roll (1g) dropped to 4th place from 2nd in April. Lastly, Crunch Berries Pre-Roll (1g) maintained its 5th position from April. These shifts highlight dynamic changes in consumer preferences within the Pre-Roll category.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Happily Ever After Pre-Roll (1g)
Pre-Roll
>5
3
5
1
Alien Cookies x Kush Mints #11 Pre-Roll (1g)
Pre-Roll
4
2
1
2
Sherb Cream Pie Pre-Roll (1g)
Pre-Roll
>5
1
>5
3
Gargantua Pre-Roll (1g)
Pre-Roll
>5
>5
2
4
Crunch Berries Pre-Roll (1g)
Pre-Roll
>5
>5
>5
5
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