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Sep-2024
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Overview
Market Insights Snapshot
Road Trip has shown a varied performance across different categories and states. In the Michigan market, the brand has maintained a consistent presence in the Pre-Roll category, although there has been some fluctuation in its rankings over the months. Starting at 15th place in June 2024, Road Trip improved slightly to 14th in July before dropping to 19th in August and then recovering to 17th in September. This movement indicates a competitive environment in the Pre-Roll category, where Road Trip is managing to stay within the top 20, which is a positive sign of its resilience and appeal in this segment.
Despite the ups and downs in rankings, Road Trip's sales figures in Michigan reveal a more nuanced story. While there was a noticeable increase in sales from June to July, the subsequent months saw a decline, with September sales falling below the levels seen in June. This decline in sales, despite some recovery in ranking, suggests potential challenges in maintaining consumer engagement or facing increased competition. Notably, the absence of Road Trip from the top 30 in other categories or states could be seen as a missed opportunity for expansion, highlighting areas where the brand might focus its strategic efforts moving forward.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Road Trip has experienced notable fluctuations in its ranking over the past few months. Starting from a rank of 15 in June 2024, Road Trip improved slightly to 14 in July, only to drop to 19 in August, and then recover slightly to 17 in September. This volatility contrasts with competitors like Presidential, which saw a more consistent upward trend, peaking at rank 12 in August before slipping to 18 in September. Similarly, Redemption demonstrated resilience, maintaining a relatively stable rank around the mid-teens, while Muha Meds mirrored Road Trip's pattern with a dip in July but managed a stronger recovery. Interestingly, Sapphire Farms remained outside the top 20 until September, indicating a potential emerging competitor. These dynamics suggest that while Road Trip faces stiff competition, particularly from brands showing upward momentum, there is room for strategic positioning to regain and sustain higher rankings in the Michigan pre-roll market.
Notable Products
In September 2024, the top-performing product from Road Trip was Don Mega Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with sales of 24,271 units. Sour Slushy Pre-Roll (1g) rose to second place, showing a significant increase from fourth place in August, with sales reaching 20,990 units. Elmer's Glue Pre-Roll (1g) made its debut in the rankings at third place, while Cap Junky Pre-Roll (1g) and Red Velvet Pre-Roll (1g) followed in fourth and fifth places, respectively. The notable shift was seen in Sour Slushy Pre-Roll (1g), which climbed two spots compared to the previous month. This indicates a strong performance trend for pre-roll products in Road Trip's lineup during September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
