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Market Insights Snapshot
In September 2026, Roaring 20s concentrated 100.0% of sales in Pre-Roll, with category sales up 16.9% year over year and 4.7% month over month, while average price declined 18.4% YoY to one listed price point. Within the Arizona Pre-Roll landscape, the brand held rank 26, implying share gains are being driven by volume expansion rather than pricing. The thesis is that a single-category focus paired with double-digit YoY growth and a rank of 26 suggests the brand is competing on accessible price to capture incremental baskets without diversifying beyond Pre-Roll.
The shift toward lower average price alongside a 16.9% YoY sales increase and a 4.7% MoM lift indicates a deliberate volume-led posture that can pressure margins while improving shelf velocity. Being rank 26 in Arizona Pre-Roll and recording a 100.0% category mix points to an opportunity: defend and scale in value-led segments within Pre-Roll now, then ladder into premium or infused sub-segments once velocity justifies a move up the ranking. The thesis is that pricing elasticity is working in the brand’s favor today, but sustained positioning will require migrating a portion of volume to higher-priced SKUs to offset the 18.4% YoY price compression.
Competitive Landscape
Roaring 20s sits at rank #26 in AZ Pre-Roll in September 2026, down 1 position YoY from #25 and up 11 positions from June 2026’s #37, while still well below its peak rank #12 from February 2025; in the same window, Jeeter held #1 with +16.8% YoY sales and Anthem jumped from #39 to #4 with +851.7% YoY sales, indicating that Roaring 20s’ recent quarter-on-quarter climb is a recovery from a mid-year trough rather than a return to last year’s tier, and the flat-to-down YoY rank signals share pressure amid faster-rising competitors.
Notable Products
Rebalance - Double Scoop Pre-Roll 6-Pack (3g) posted the largest move in September 2026 with a 69.2% month-over-month jump to crack the top five at rank 4, while Roar - Strawberry Mo'nana Pre-Roll 6-Pack (3g) fell 46.9% to rank 5, signaling a rotation within the same price tier. Rest - Guava Cross Pre-Roll 6-Pack (3g) also cleared the +50% threshold with a 54.4% rise to rank 8, whereas category leader Rest - Wedding Cake Pre-Roll 6-Pack (3g) gained 17.6% at rank 1 on approximately $14,615, widening the spread between the top spot and mid-pack movers. With all top ten SKUs concentrated in Pre-Roll 6-Pack formats, the pattern implies assortment focus on multi-pack convenience while flavor-led variants are cycling quickly between surge and retrenchment.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
