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Oct-2025
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Overview
Market Insights Snapshot
In Arizona, the Roaring 20s brand has shown a consistent presence in the Pre-Roll category, maintaining a rank within the top 30 brands from July through October 2025. Despite a slight dip in sales from $136,163 in July to $96,283 in October, the brand managed to hold its position, indicating a stable consumer base and possibly effective brand loyalty strategies. The ranking fluctuated slightly, with a high of 21st in July, dipping to 26th in August, and maintaining that position through October. This consistency suggests that while sales figures might have seen a reduction, the brand's market share in Arizona's Pre-Roll category remains relatively secure.
Notably, the absence of Roaring 20s from the top 30 in other states or categories during the same period could be seen as a missed opportunity for market expansion or as a strategic focus on strengthening their presence in Arizona. The brand's ability to maintain a ranking in Arizona's competitive Pre-Roll market, albeit towards the lower end of the top 30, may reflect a targeted approach to regional market penetration. This could suggest that Roaring 20s is either in the process of consolidating its market position in Arizona or is yet to make significant inroads in other states or product categories. The data implies a potential area for growth if the brand decides to diversify its strategy in the future.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll category, Roaring 20s has experienced notable fluctuations in its market position from July to October 2025. Initially ranked 21st in July, Roaring 20s saw a decline to 26th in August, a slight improvement to 25th in September, and then back to 26th in October. This movement suggests a challenging market environment, particularly as competitors like Simply Twisted consistently maintained a higher rank, despite a downward trend from 20th to 25th over the same period. Meanwhile, Boutiq made a significant leap from 48th in July to 18th in September, before settling at 24th in October, indicating a strong upward trajectory that could pose a threat to Roaring 20s. Additionally, 22Red remained close in the rankings, fluctuating between 27th and 29th, which suggests a competitive parity with Roaring 20s. These dynamics highlight the importance for Roaring 20s to strategize effectively to regain and maintain a stronger market position amidst these shifting competitive pressures.
Notable Products
In October 2025, the top-performing product for Roaring 20s was the Rest - Kosher Kush Pre-Roll 6-Pack (3g) in the Pre-Roll category, maintaining its rank from previous months with notable sales of 487 units. Following closely, Roar - Strawberry Mo'nana Pre-Roll 6-Pack (3g) improved its rank to second place, showing a steady increase from its third position in September. The Rebalance - Gelato Pre-Roll 6-Pack (3g) moved up to third place, indicating a rise in popularity from its fourth place the previous month. In fourth place, the Rebalance - Blue Dream Pre-Roll 6-Pack (3g) also showed a positive shift in rank compared to September. Roar - Golden Tropics Pre-Roll 6-Pack (3g) rounded out the top five, marking a return to the rankings after being unlisted in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
