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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Boutiq’s mix concentrated in Vapor Pens at 87.11% share with a year-over-year change of 721.16% and a month-over-month move of 0.19%, while Pre-Roll held 11.89% share with 235.49% YoY and 2.53% MoM, and Flower contributed 1.00% share with 11.23% YoY and 34.20% MoM. Average price rose 27.97% YoY to $31.12, with Vapor Pens averaging $31.30 and Pre-Roll at $31.69, and the brand’s overall sales grew 564.50% YoY alongside a 1,369.32% increase over 24 months; this pattern implies Boutiq is scaling primarily through Vapor Pens breadth and price laddering rather than volume diversification across categories.
The category tilt, coupled with a Vapor Pens rank of 21 in New York, signals a positioning anchored in premium-priced inhalables where modest 0.19% MoM growth in the core contrasts with 2.53% MoM in Pre-Roll and 34.20% MoM in Flower. With Vapor Pens up 721.16% YoY but Pre-Roll advancing 235.49% YoY and Flower only 11.23% YoY, the mix suggests defensible depth in a single flagship category and an emerging hedge in combustibles; the implication is that sustaining share at scale will depend on reinforcing pen leadership while selectively nurturing the faster MoM adjacencies to mitigate single-category risk.
Competitive Landscape
Boutiq ranks #27 in CA Vapor Pens in June 2026, improving 29 positions from #56 year over year and rising 8 spots from #35 in March 2026; this new peak rank of #27 in June 2026 contrasts with Jetty Extracts moving up from #5 to #3 alongside a 47.3% YoY sales gain, while Plug Play slipped from #3 to #4 with a 7.0% YoY decline. Against category leaders, STIIIZY held #1 year over year despite a 7.0% YoY sales drop and Raw Garden stayed at #2 with an 11.0% YoY increase, indicating Boutiq’s ascent is driven more by recent share capture than broad category expansion; the trajectory implies Boutiq is transitioning from fringe to mid-tier competitor, with momentum contingent on sustaining gains against incumbents experiencing mixed YoY trends.
Notable Products
Switch - Maui Wowie x Gelato 41 x Mango Melon Live Diamonds Dual Tank Disposable (1g) led June 2026 with a +52.8% month-over-month surge and held rank 1, outpacing Switch - Grape Soda x Glowberry x Cherry Pie Live Diamonds Dual Tank Disposable (1g) at rank 2 with +32.4% and Switch - Pink-Z x Dragonfruit x Tropicana Live Diamonds Dual Tank Disposable (1g) at rank 4 with +35.7%. Eight of the top ten SKUs are Vapor Pens from the Switch line, and two 2g formats entered the top ten at ranks 9 and 10 despite no MoM baselines, including one unit posting $94,975 in June 2026. This concentration alongside double-digit MoM lifts from ranks 2 (+32.4%) and 7 (+39.4%) implies Boutiq is consolidating share by scaling flavor-mix variants and nudging consumers toward higher-capacity formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
