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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Boutiq is stocked at 539 licensed dispensaries across California, Michigan, and 4 other states, 182 of them in California, with the deepest coverage in Los Angeles, San Diego, Sacramento, San Francisco, and La Mesa. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Boutiq concentrated 89.80% of August 2026 sales in Vapor Pens while Pre-Roll held 9.67% and Flower 0.53%, with Vapor Pens up 128.40% year over year but down 21.43% month over month, and Pre-Roll up 80.95% year over year but down 24.29% month over month. Flower contracted 68.08% year over year yet rose 20.83% month over month, and the brand’s average price advanced 9.13% year over year to $32.06; the mix indicates a dependency on Vapor Pens for annual expansion alongside short-term pullbacks across the two largest categories, implying sensitivity to monthly demand swings despite multi-category annual growth.
Given an August 2026 rank of 22 in Vapor Pens within New York, the 128.40% year-over-year surge in Vapor Pens coupled with a 21.43% month-over-month decline points to a scale position that benefits from annual trading up but is vulnerable to intra-quarter volatility, while Pre-Roll’s 80.95% year-over-year climb and 24.29% month-over-month dip suggest secondary-category traction that lacks month-to-month stickiness. The 0.53% share in Flower, with a 20.83% month-over-month rebound against a 68.08% year-over-year fall, signals a testing foothold rather than a growth pillar; taken together, the pattern implies Boutiq’s positioning is anchored in Vapor Pens leadership at mid-tier ranking with limited diversification cushioning, so sustaining rank will rely on stabilizing month-over-month performance in its two largest categories.
Competitive Landscape
Boutiq sits at rank #22 in New York Vapor Pens in August 2026, improving 16 positions from #38 year over year, but slipping 5 spots from #17 in May 2026 to #22 now; that peak at #17 in May 2026 contrasts with a 3-month position of #17 in June 2026 that has since deteriorated by 5 ranks. Competitive momentum is mixed: Jetty Extracts jumped from #26 to #5 with 228.2% YoY sales growth while Jaunty fell from #1 to #2 alongside a -24.3% YoY sales change; Fernway advanced from #3 to #1 with 35.5% YoY growth as Ayrloom slid from #2 to #3 with -21.9% YoY sales. The pattern implies Boutiq’s rank trajectory is upward versus August 2025 but losing share of attention since May 2026, signaling a need to recapture momentum as faster-rising entrants compress the middle ranks.
Notable Products
Switch - Maui Wowie x Gelato 41 x Mango Melon Liquid Live Diamonds Disposable (2g) posted the steepest decline at -46.5% MoM while sliding to rank 7, whereas Switch - Grape Soda x Glowberry x Cherry Pie Liquid Live Diamonds Triple Tank Disposable (2g) rose 13.4% MoM to hold rank 1. Four of the top ten are Switch-branded Liquid Live Diamonds 2g SKUs concentrated in Vapor Pens, with additional pressure visible in rank 3 at -34.2% MoM and rank 4 at -16.2% MoM. This divergence implies the lineup is polarizing around a few winners at the top while middle-tier variants shed velocity, pushing Boutiq toward fewer hero SKUs and tighter 2g assortment focus.
Rank momentum is bifurcated: rank 2 held without a reported MoM figure while rank 5 fell alongside a -20.0% MoM drop and rank 6 contracted -22.6% MoM. The 1g format at rank 10 contracted -34.8% MoM, contrasting with the 2g leader at rank 1 and suggesting format preference is skewing toward larger devices despite volatility across mid-pack ranks. This pattern implies Boutiq’s commercial direction should prioritize scaling the leading 2g profiles while pruning slower 1g and mid-pack permutations to stabilize share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
