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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Boutiq is stocked at 552 licensed dispensaries across California, Michigan, and 4 other states, 179 of them in California, with the deepest coverage in Los Angeles, San Diego, Sacramento, San Francisco, and La Mesa. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Boutiq concentrated 91.25% of sales in Vapor Pens, where year-over-year growth of 52.72% contrasted with a month-over-month decline of 6.07%, while Pre-Roll held 8.65% share with a 4.98% YoY drop and a 21.17% MoM slide; Flower contracted to 0.10% share with a 94.51% YoY and 81.13% MoM decline. The brand’s average price fell 14.29% YoY to $30.09 as Vapor Pens priced at $30.02 pulled the mix down versus Pre-Roll at $31.06, and category concentration aligns with a Vapor Pens rank of 23 in Arizona, implying scale is accruing where the brand is already competitive while secondary formats are being deprioritized.
The mix shift toward Vapor Pens (up 52.72% YoY despite a 6.07% MoM dip) alongside shrinking Pre-Roll share (down 21.17% MoM) and a steep Flower retrenchment (down 94.51% YoY) indicates Boutiq is consolidating demand into its lead format to defend and improve its 23rd rank position in Vapor Pens in Arizona. The 14.29% YoY price reduction combined with Vapor Pens’ 91.25% share and Pre-Roll’s 8.65% suggests a deliberate price-to-volume trade in the core category while trimming marginal categories, implying the brand is prioritizing penetration and sustained velocity in Vapor Pens over breadth expansion in Pre-Roll or Flower.
Competitive Landscape
Boutiq is ranked #36 in CA Vapor Pens in September 2026, down 2 positions year over year from #34 and sliding 6 spots since June 2026 when it peaked at #30; over the last three months it fell from #30 to #36 while category leaders shifted less dramatically, as STIIIZY held #1 year over year despite a -16.7% sales change and Jetty Extracts climbed from #4 to #3 with +45.2% sales growth, indicating Boutiq’s rank trajectory reflects loss of relative momentum against both stable incumbents and faster risers.
Notable Products
The steepest movement in September 2026 is the decline for Switch - Italian Ice x Lemon Cherry x Zruntz Liquid Live Diamonds Triple Tank Disposable (2g), down 41.7% MoM while falling into rank 9, paired with Switch - Sour Tangie x NYC Sour x Passion Fruit Liquid Live Diamonds Disposable (2g) down 35.2% MoM at rank 10. In contrast, the 1g tier concentrates the leaderboard with six of the top seven ranks occupied by Vapor Pens SKUs, led by Switch - Blinker Berry x Slurricane x Blue Mango Liquid Live Diamonds Dual Tank Disposable (1g) at rank 1 and Switch - Maui Wowie x OzK x Mango Kush Liquid Live Diamonds Disposable (1g) at rank 2. The mixed-size pattern also includes Switch - Maui Wowie x Gelato 41 x Mango Melon Liquid Live Diamonds Disposable (2g) at rank 8 with a 21.4% MoM drop and $54,198 in sales, indicating 2g formats ceded share even as multiple 1g variants held ranks 1–7. The pattern implies Boutiq’s product mix is tilting toward 1g Liquid Live Diamonds formats, suggesting near-term assortment and promotion should prioritize 1g innovation over 2g recovery.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
