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Nov-2025
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Overview
Market Insights Snapshot
Boutiq has shown varied performance across different states and product categories, with notable movements in rankings. In Arizona, the brand's pre-rolls have seen an impressive climb, moving from outside the top 30 to a peak rank of 18 in September 2025, although there was a slight decline to 27 by November. This indicates a strong but slightly volatile presence in the Arizona market. Meanwhile, in California, Boutiq's vapor pens have faced more challenges, consistently ranking outside the top 30, with a temporary dip in October before slightly improving in November. This suggests that while there is some traction, the brand faces stiff competition in California's vapor pen category.
In Massachusetts, Boutiq's vapor pens experienced a significant drop in rankings, falling out of the top 30 in October, which could be seen as a concerning trend for the brand in this region. However, they managed to re-enter the rankings in November at position 74. In New York, the brand has maintained a more stable presence, with rankings consistently in the 30s, indicating a steady market position. In Ontario, Boutiq's vapor pens have shown relative stability, maintaining a position within the top 50, though there was a slight decline in November. This suggests that while the brand is holding its ground, there may be room for improvement in terms of market penetration and growth in Ontario.
Competitive Landscape
In the competitive landscape of vapor pens in California, Boutiq has experienced notable fluctuations in its market position over recent months. While Boutiq maintained a steady rank of 33rd in both August and September 2025, it saw a significant drop to 58th in October before recovering to 47th in November. This volatility contrasts with competitors like Connected Cannabis Co., which also experienced a decline in rank from 37th in August to 48th in November, albeit with less dramatic sales fluctuations. Meanwhile, Cookies showed a more stable performance, maintaining a rank around the mid-40s, with sales consistently outperforming Boutiq's recent figures. The sales trends suggest that while Boutiq's market presence is recovering, it faces stiff competition from brands like Kushy Punch and Timeless, which have shown resilience in maintaining or improving their ranks despite similar market challenges. Understanding these dynamics is crucial for Boutiq as it strategizes to regain its competitive edge in the California vapor pen market.
Notable Products
In November 2025, the top-performing product for Boutiq was the Switch 95 - Sour Slush x Rainbow Belts Digital Diamonds Disposable (1g) in the Vapor Pens category, maintaining its position as the number one product from October. The Switch 95 - Strawberry Jam x French Toast Digital Diamonds Disposable (1g) also held steady in the second spot, showing strong consistency in sales. Notably, the Watermelon x Dragonfruit Liquid Live Diamonds Dual Tank Disposable (1g) rose to the third position, climbing from fifth place the previous month, with sales figures reaching 1296 units. The Switch - Peach Kush x Tangie Mango Live Diamonds Dual Tank Disposable (1g) debuted at fourth place, while the Switch - Papaya x Mango Melon Liquid Live Diamonds Dual Tank Disposable (1g) entered the rankings at fifth. These shifts indicate a dynamic market with emerging preferences in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
