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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Boutiq is stocked at 606 licensed dispensaries across California, New York, and 4 other states, 214 of them in California, with the deepest coverage in Los Angeles, San Diego, Sacramento, La Mesa, and Santa Rosa. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Boutiq’s mix in July 2026 is concentrated in Vapor Pens at 88.95% share, with Pre-Roll at 10.60% and Flower at 0.45%; the Vapor Pens segment grew 346.71% year over year and 4.25% month over month, while Pre-Roll rose 125.28% year over year and 5.51% month over month. Flower contracted 27.07% year over year and 50.66% month over month, and the average price rose 40.26% year over year to $33.54, implying that July 2026 growth leaned on premiumized inhalables while low-price Flower was deprioritized.
Within New York Vapor Pens, Boutiq sits at rank 19, and Vapor Pens’ 88.95% mix paired with a 4.25% month-over-month gain versus a 5.51% month-over-month increase in Pre-Roll indicates a positioning anchored in cartridges with secondary bets on infused convenience rather than value Flower. The 346.71% year-over-year surge in Vapor Pens against a 27.07% year-over-year decline in Flower suggests differentiation on higher-priced formats instead of competing on lowest-cost bud, which implies the brand’s route to share gains is premium cartridge depth rather than category breadth.
Competitive Landscape
Boutiq sits at rank #19 in NY Vapor Pens for July 2026, flat versus April 2026 at #19, with a peak of #17 in May 2026 indicating a 2-position slide from peak and zero rank change over the last three months; in contrast, Jetty Extracts surged to #4 from a year-ago position implied by a 22-rank climb and posted a 199.3% year-over-year sales increase while Jaunty held at #2 despite a 24.8% year-over-year sales decline, implying that Boutiq’s stalled rank trajectory at #19 risks entrenchment in the lower tier as faster-moving rivals widen separation.
Notable Products
Switch - Arctic Frost x Rocket Pop x Tropic Haze Liquid Live Diamonds Disposable (2g) led July 2026 with rank 1 and a 17.9% month-over-month gain, outpacing Switch - Maui Wowie x Gelato 41 x Mango Melon Liquid Live Diamonds Disposable (2g) at rank 2 with a 12.3% rise, while the 1g Grape Soda x Glowberry x Cherry Pie variant at rank 3 moved only 0.9%. Five of the top five are Vapor Pens, and all top-10 listings are Vapor Pens, indicating concentration in one form factor and suggesting the 2g Live Diamonds line is pulling velocity from 1g SKUs as 1g ranks 3–5 show sub-14% growth against double-digit gains at ranks 1–2.
Within that consolidation, the 1g Arctic Frost x Rocket Pop x Tropic Haze at rank 4 grew 4.8% versus 13.7% for the 1g Sour Tangie x NYC Sour x Passion Fruit at rank 5, while the 2g Triple/Dual tank entries held ranks 7–10 without disclosed MoM but with sizable single-month revenue near $113,169. The pattern implies Boutiq is skewing toward higher-capacity, Live Diamonds-driven Vapor Pens, using flavor families to ladder shoppers from 1g into 2g formats where growth rates and rank positions concentrate.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
