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Sep-2025
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Overview
Market Insights Snapshot
In the state of Arizona, Boutiq has shown a remarkable improvement in the Pre-Roll category. Starting from a rank of 48 in June 2025, the brand climbed to the 18th position by September 2025, indicating a significant leap in market presence. This upward trajectory is reflected in the substantial increase in sales, with a notable spike in September. Conversely, in California, Boutiq's performance in the Vapor Pens category has been more stable. Despite maintaining a consistent position around the 33rd rank from July to September, the brand experienced a slight dip in sales in September compared to August. This suggests a need for strategic adjustments to sustain growth in this highly competitive market.
In New York, Boutiq made its entry into the top 100 in the Vapor Pens category by August 2025, debuting at the 85th position and subsequently improving to 58th by September. This progression highlights Boutiq's growing footprint in the New York market, although it still has ample room for growth to break into the top tiers. Meanwhile, in Ontario, the brand has demonstrated a steady ascent in the Vapor Pens category, reaching the 33rd rank by September from a distant 95th in June. This steady climb is accompanied by a consistent increase in sales, suggesting that Boutiq is resonating well with consumers in Ontario. However, the absence of Boutiq from the top 30 in certain months across these regions indicates challenges that the brand must address to enhance its competitive edge.
Competitive Landscape
In the competitive landscape of vapor pens in California, Boutiq has demonstrated a notable upward trajectory in rank and sales over recent months. Starting from a rank of 57 in June 2025, Boutiq made a significant leap to 35 by July and maintained a steady position at 33 in both August and September. This rise is indicative of a strong market presence and increasing consumer preference. In comparison, Alien Labs experienced a decline from rank 28 in July to 32 in September, while Sluggers Hit saw fluctuations, peaking at rank 22 in August before dropping to 31 in September. Although Dime Bag (CA) and Kingpen maintained relatively stable positions, Boutiq's rapid ascent suggests a growing competitive edge. This trend highlights Boutiq's potential to capture more market share if the momentum continues, making it a brand to watch closely in the California vapor pen category.
Notable Products
In September 2025, the top-performing product from Boutiq was the Chem Berry x Lemon Cherry Liquid Live Diamonds Dual Tank Disposable (1g), which rose to the second rank from third in August. The Switch - Tropical Gelato x Baja Blast Live Diamonds Dual Tank Disposable (1g) maintained a strong position, climbing from fifth to third, with notable sales figures reaching 2,190 units. The Switch - Brooklyn Dream x Midnight Z Liquid Live Diamonds Dual Tank Disposable (1g) made its debut in the rankings at fourth place. The Switch - Purple Berry x Mango Runtz Live Diamonds Dual Tank Disposable (1g) slightly dropped from fourth to fifth. Overall, the vapor pens category showed significant activity, with several products improving their ranks compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
