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Oct-2025
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Overview
Market Insights Snapshot
In the Arizona market, Boutiq has shown a strong upward trend in the Pre-Roll category, moving from a rank of 48 in July 2025 to an impressive 18 in September 2025, before settling at 24 in October. This indicates a significant improvement in their market presence and consumer acceptance within the state. Conversely, in California, Boutiq's performance in the Pre-Roll category was less favorable, as they did not maintain a top 30 position beyond July, where they ranked 99. This suggests that while the brand has made strides in some markets, it faces challenges in others, highlighting the competitive nature of the California market.
In the Vapor Pens category, Boutiq's performance is notably varied across different regions. In Ontario, the brand has consistently improved its ranking, peaking at 35 in September 2025 and maintaining a strong position at 37 in October. This steady performance suggests a growing consumer base and effective market strategies in this region. On the other hand, their ranking in Massachusetts fluctuated significantly, with a peak at 59 in September before dropping to 97 in October, indicating potential volatility or competitive pressures in the market. Meanwhile, in New York, Boutiq's steady climb to rank 37 in September, despite a slight drop in October, points to a positive reception and growing market share in the state.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Ontario, Boutiq has demonstrated notable progress in its market positioning from July to October 2025. Initially ranked at 58th in July, Boutiq made a significant leap to 41st in August, eventually reaching 35th in September before slightly dropping to 37th in October. This upward trajectory, despite the slight dip in October, indicates a strengthening market presence. In comparison, competitors like Palmetto and Trippy Sips maintained relatively stable rankings, with Palmetto consistently hovering around the mid-30s and Trippy Sips experiencing a minor decline from 33rd to 38th. Meanwhile, Tuck Shop showed a stable performance, maintaining ranks in the mid to high 30s. Boutiq's sales figures have shown a positive trend, particularly from August onwards, suggesting effective market strategies and growing consumer interest, which could potentially lead to further improvements in rank if sustained.
Notable Products
In October 2025, the top-performing product from Boutiq was the Switch 95 - Sour Slush x Rainbow Belts Digital Diamonds Disposable in the Vapor Pens category, maintaining its rank as number one for the third consecutive month with sales reaching 2,161 units. Following this, the Switch 95 - Strawberry Jam x French Toast Digital Diamonds Disposable also in Vapor Pens debuted with a strong performance, securing the second position. The Switch Glow - Lava Mintz x X-41 Live Diamonds Dual Tank Disposable ranked third, marking its first appearance in the rankings. T5 Haze from the Flower category entered the rankings at fourth place, showcasing notable sales momentum. Finally, Watermelon x Dragonfruit Liquid Live Diamonds Dual Tank Disposable, another Vapor Pens product, rounded out the top five, indicating a strong preference for vapor pen products among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
