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Sep-2025
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Overview
Market Insights Snapshot
In the competitive landscape of Arizona, Halo Cannabis has shown a notable upward trend in the Flower category. Over the months from June to September 2025, the brand has moved from the 35th to the 32nd position. This steady climb suggests a strengthening market presence in this category, likely driven by strategic adjustments or product innovations. However, in the Vapor Pens category, there is a contrasting downward trajectory, with the brand slipping from 37th to 56th place. This decline indicates potential challenges or increased competition that the brand may need to address to regain its standing.
In the Pre-Roll category, Halo Cannabis experienced a significant fluctuation, initially dropping from the 30th position in June to 44th in August, before recovering to 29th in September. This recovery could be indicative of successful promotional efforts or product improvements that resonated well with consumers. Notably, despite not being in the top 30 for some months, the brand's resurgence in this category highlights its potential for resilience and adaptability. The mixed performance across these categories underscores the dynamic nature of the cannabis market in Arizona, where brands must continuously innovate and adapt to maintain competitive advantage.
Competitive Landscape
In the competitive landscape of the flower category in Arizona, Halo Cannabis (formerly The Green Halo) has shown a notable improvement in its ranking over the past few months. Starting from a rank of 35 in June 2025, Halo Cannabis has climbed to 32 by September 2025. This upward trend suggests a positive shift in consumer preference or strategic adjustments that are beginning to pay off. In contrast, competitors such as Elevate Cannabis Co and Sublime have experienced fluctuations, with rankings hovering around the mid to high 20s, indicating a more volatile performance. Meanwhile, Tru Infusion has seen a decline, dropping to a rank of 37 in September. Despite not breaking into the top 20, Halo Cannabis's consistent improvement in rank suggests a strengthening position in the market, potentially paving the way for increased sales and market share in the future.
Notable Products
In September 2025, the top-performing product for Halo Cannabis (formerly The Green Halo) was Marilyn Monroe Pre-Roll (1g), leading the sales with 4,313 units sold. Following closely was Gas Mask (3.5g) in the Flower category, securing the second position. Perzimmon Pre-Roll (1g) and Perzimmon (3.5g) took the third and fourth spots, respectively, indicating a strong preference for the Perzimmon variant across both pre-roll and flower categories. Super Buff Cherries Pre-Roll (1g) rounded out the top five, maintaining a steady demand. Notably, this lineup marks a shift from previous months where these products did not rank, suggesting a strategic pivot or seasonal demand influencing the sales trajectory.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
