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Apr-2025
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Overview
Market Insights Snapshot
Halo Cannabis has shown a noteworthy upward trajectory in the Arizona market, particularly in the Flower category. In January 2025, the brand was ranked 46th, but by April, it had climbed to 28th, reflecting a significant improvement. This upward movement is indicative of a strategic focus on enhancing their Flower offerings, which seems to be resonating well with consumers. The sales figures support this trend, with a substantial increase from January to April, suggesting effective market penetration and consumer acceptance.
In contrast, the performance in the Pre-Roll and Vapor Pens categories presents a mixed picture. While Pre-Rolls saw an impressive rise from being outside the top 30 in January to 29th place by April, Vapor Pens experienced more volatility. Starting at 58th in January, the Vapor Pens category slipped to 72nd in March before recovering to 40th in April. This fluctuation could indicate challenges in maintaining consistent consumer interest or supply chain issues. Notably, Halo Cannabis did not rank in the top 30 for Pre-Rolls in January, which highlights the brand's ability to adapt and improve its standing within a short period.
Competitive Landscape
In the competitive landscape of the Arizona flower category, Halo Cannabis (formerly The Green Halo) has shown a promising upward trajectory in its rankings and sales over the first four months of 2025. Starting at rank 46 in January, Halo Cannabis improved steadily to reach rank 28 by April, indicating a significant positive shift in market presence. This upward movement is particularly noteworthy when compared to competitors like Sonoran Roots, which experienced fluctuations, peaking at rank 24 in February before dropping to rank 30 in April. Meanwhile, GRAS Cannabis maintained a relatively stable position, hovering around the 30th rank, slightly below Halo Cannabis by April. Drip Oils + Extracts emerged directly into the top 30 by April, indicating a strong market entry. Despite these competitive pressures, Halo Cannabis's consistent sales growth, culminating in a substantial increase in April, underscores its strengthening foothold in the market, positioning it favorably against both established and emerging brands.
Notable Products
In April 2025, the top-performing product for Halo Cannabis (formerly The Green Halo) was Biscotti Dough (3.5g) in the Flower category, maintaining its number one rank from March 2025 with sales reaching $2,625. Gelato Crush (3.5g) followed as the second-highest selling product, marking its entry into the rankings for the first time. L.A. Baker (3.5g) secured the third position, also debuting in the rankings this month. Gas Mask (3.5g) and NYC Diesel (3.5g) occupied the fourth and fifth spots, respectively, both appearing for the first time in April. Notably, Biscotti Dough (3.5g) showed a significant rise in sales from February to April, leading its category consistently.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
