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Oct-2025
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Overview
Market Insights Snapshot
Halo Cannabis (formerly The Green Halo) has shown a noteworthy upward trajectory in the Arizona market, particularly in the Concentrates category. Starting from a rank of 33 in July 2025, the brand has climbed to the 20th position by October 2025, which reflects a significant increase in market presence. This growth trajectory is paralleled by a substantial rise in sales within this category, indicating a strengthening consumer preference for their concentrates. However, in the Vapor Pens category, the brand has struggled to maintain a top 30 position consistently, only breaking into the 39th spot by October. This inconsistency suggests a potential area for strategic improvement or innovation.
In the Flower category, Halo Cannabis has managed to secure a stable position within the top 30 by October 2025, improving slightly from a rank of 36 in July. This stability is indicative of a solid consumer base and consistent performance in this category. The Pre-Roll category also shows promising movement, with the brand improving its rank from 41 in July to 29 by October. However, it's crucial to note that despite these positive trends, the brand's absence from the top 30 in certain months within some categories highlights areas where competitive pressures may be stronger, or consumer preferences may be shifting away. Such insights can guide future strategic decisions to bolster their standing across all categories.
Competitive Landscape
In the competitive landscape of the Arizona flower category, Halo Cannabis (formerly The Green Halo) has demonstrated a positive trajectory in its ranking over the past few months. Starting from a rank of 36 in July 2025, the brand has consistently climbed up the ranks, reaching the 30th position by October 2025. This upward movement suggests a strengthening market presence, likely driven by strategic initiatives or product offerings that resonate well with consumers. In comparison, Vortex Cannabis Inc. has seen fluctuating ranks, peaking at 29 in September before dropping to 32 in October, indicating potential volatility in their market strategy or consumer demand. Meanwhile, TRIP has maintained a relatively stable position around the high 20s, suggesting a steady consumer base. The Pharm experienced a dip in September but rebounded to 29 in October, reflecting a possible recovery in sales or market strategy. Lastly, Smoken Promises showed a significant improvement from 41 in September to 31 in October, indicating a strong comeback. Overall, Halo Cannabis's consistent improvement in rank suggests a positive trend in sales and market acceptance, positioning it favorably against its competitors in the Arizona flower market.
Notable Products
In October 2025, the top-performing product for Halo Cannabis (formerly The Green Halo) was Gelato Crush Pre-Roll (1g) in the Pre-Roll category, achieving the number one rank with sales of 2581 units. Super Buff Cherries Pre-Roll (1g) climbed to the second position, showing a significant increase in sales from 1253 in September to 2300 in October. Block Party Pre-Roll (1g) secured the third spot, maintaining a strong presence in the Pre-Roll category. Frosted Factory (3.5g), a Flower category product, ranked fourth, while Truffle Rose Pre-Roll (1g) rounded out the top five. Notably, Super Buff Cherries Pre-Roll (1g) showed the most significant upward movement, rising from fifth place in September to second in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
