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Dec-2025
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Overview
Market Insights Snapshot
Halo Cannabis, previously known as The Green Halo, has shown varied performance across different product categories in Arizona. In the Concentrates category, the brand experienced a notable rise in rankings from 28th in September 2025 to 22nd in October, only to fall out of the top 30 by November and December. This fluctuation suggests a volatile market presence, potentially influenced by shifts in consumer preferences or competitive pressures. On the other hand, the Flower category has seen a steady improvement in rankings, moving from 33rd in September to 28th by December, highlighting a growing consumer interest or effective marketing strategies in this category.
In the Pre-Roll segment, Halo Cannabis maintained a relatively stable ranking, hovering around the 28th to 31st positions throughout the last quarter of 2025. This consistency may indicate a loyal customer base or a strong product offering that resonates well with consumers. However, the Vapor Pens category presents a more challenging scenario, where the brand did not make it into the top 30 by December, despite a brief surge to 40th place in October. This could point to a need for strategic adjustments to regain footing in this competitive category. Overall, while Halo Cannabis demonstrates potential in certain areas, there are clear opportunities for growth and stabilization across its product lines.
Competitive Landscape
In the competitive landscape of the Arizona flower category, Halo Cannabis (formerly The Green Halo) has shown a promising upward trajectory in brand rank over the last quarter of 2025. Starting from a rank of 33 in September, Halo Cannabis improved its position to 28 by December, indicating a positive trend in market performance. This improvement is notable when compared to competitors like Sunday Goods, which started at rank 35 and only climbed to 27 by December, and Tru Infusion, which moved from 39 to 29 in the same period. Meanwhile, Cheech & Chong's experienced a decline, dropping from 14 in September to 26 by December, which may have opened up opportunities for Halo Cannabis to capture more market share. Although TRIP maintained a relatively stable position, fluctuating slightly between ranks 27 and 30, Halo Cannabis's consistent improvement suggests a strengthening brand presence and potential for increased sales momentum in the Arizona market.
Notable Products
In December 2025, Pineapple Burst (3.5g) emerged as the top-performing product for Halo Cannabis (formerly The Green Halo), leading the sales with a notable figure of 3,351 units sold. Following closely, Blunicorn (3.5g) secured the second spot, while Rose Sherb Pre-Roll (1g) claimed the third position in the rankings. Blunicorn Pre-Roll (1g) and Buttermilk Biscuits (3.5g) rounded out the top five, ranking fourth and fifth, respectively. Compared to previous months, these products showed a significant rise, as they were not ranked in the top five from September to November 2025. This shift indicates a strong performance surge for Halo Cannabis products in the December period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
