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Nov-2025
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Overview
Market Insights Snapshot
Yum-eez has demonstrated a fluctuating performance in the edible category across different states, with notable activity in Missouri. In Missouri, Yum-eez managed to maintain a presence within the top 30 brands for the past few months, showing a slight dip in October 2025 before recovering in November 2025. Specifically, the brand ranked 26th in August, 25th in September, dropped to 29th in October, and climbed back to 26th in November. This movement suggests a resilience in their market strategy and possibly a response to competitive pressures or seasonal demand shifts. Despite the ups and downs, Yum-eez seems to be holding its ground in the Missouri edibles market, which could be indicative of a stable consumer base or effective promotional efforts.
However, the absence of Yum-eez from the top 30 rankings in other states and categories during this period could be a point of concern. This lack of presence suggests that the brand might be facing challenges in expanding its market reach beyond Missouri or in diversifying its product portfolio. The sales figures in Missouri also reflect a downward trend from August to October, with a slight rebound in November, indicating potential volatility in consumer demand or competitive dynamics. Such insights could be crucial for stakeholders looking to understand the brand's strategic positioning and areas for growth. The brand's ability to adapt and respond to these challenges will be key to its future performance across broader markets.
Competitive Landscape
In the competitive landscape of the Edible category in Missouri, Yum-eez has experienced fluctuating rankings over the past few months, indicating a dynamic market presence. In August 2025, Yum-eez was ranked 26th, slightly ahead of ROBHOTS which was ranked 25th. However, by October 2025, Yum-eez's rank dropped to 29th, while Hermit's Delight improved its position to 27th. Despite these shifts, Yum-eez managed to regain some ground by November 2025, climbing back to the 26th position. In terms of sales, Yum-eez's performance showed a recovery from a dip in October, with November sales figures surpassing those of Flav and goodnight. This suggests that while Yum-eez faces stiff competition, particularly from brands like ROBHOTS and Hermit's Delight, it remains a resilient player in the Missouri edible market.
Notable Products
In November 2025, Yum-eez's top-performing product was Indica Pineapple Gummies 10-Pack (250mg) in the Edible category, maintaining its number one rank with a notable sales figure of 1164 units. Sativa Mango Gummies 10-Pack (300mg) climbed to the second position, showing strong sales performance. Indica Sour Blue Raspberry Gummies 10-Pack (120mg) improved its ranking from fifth in October to third in November, indicating a positive sales trend. Hybrid Blackberry Gummies 10-Pack (250mg) dropped slightly to fourth place, while Indica Sour Watermelon Gummies 10-Pack (300mg) entered the top five for the first time. This month's rankings reflect a dynamic shift in consumer preferences towards a variety of flavored gummies.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
