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Aug-2025
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Overview
Market Insights Snapshot
Yum-eez, the cannabis brand specializing in edibles, has shown a consistent presence in the Missouri market over the past few months. From May to August 2025, Yum-eez maintained its position within the top 30 edible brands, fluctuating slightly between the 24th and 26th ranks. This stability indicates a steady consumer base in Missouri, despite minor variations in sales figures. Notably, there was a peak in sales in July, suggesting a possible seasonal or promotional influence that could have driven consumer interest during that period.
However, it's worth noting that Yum-eez's absence from the top 30 rankings in other states or provinces could be seen as a potential area for growth or concern. Their performance in Missouri could serve as a benchmark for expansion strategies in other markets. The brand's ability to maintain its ranking despite slight sales fluctuations suggests a resilience that could be leveraged for broader market penetration. Understanding the factors contributing to their consistent performance in Missouri could provide valuable insights for replicating success in other regions.
Competitive Landscape
In the competitive landscape of the edible category in Missouri, Yum-eez has shown a consistent presence, maintaining a rank within the top 30 from May to August 2025. Notably, Yum-eez improved its rank from 26th in May and June to 24th in July, before slightly dropping back to 26th in August. This fluctuation suggests a competitive environment where brands are vying closely for market share. In comparison, ROBHOTS consistently held a stronger position, ranking 21st from May to July and only slipping to 24th in August, indicating a stable customer base. Meanwhile, Smackers experienced a slight decline, moving from 23rd in May and June to 25th in July and August, which could signal an opportunity for Yum-eez to capitalize on potential shifts in consumer preferences. Flav and Plume Cannabis (MO) remained outside the top 20, with their ranks fluctuating between 25th and 32nd, indicating a less stable market position. These dynamics highlight the importance for Yum-eez to leverage its upward trend in sales from June to August to strengthen its market position against these competitors.
Notable Products
In August 2025, the top-performing product for Yum-eez was Indica Pineapple Gummies 10-Pack (120mg) in the Edible category, maintaining its leading position from July with sales reaching 1454 units. Indica Sour Blue Raspberry Gummies 10-Pack (250mg) ranked second, showing a consistent performance with a slight increase in sales. Indica Sour Watermelon Gummies 10-Pack (120mg) dropped one spot to third place, experiencing a decrease in sales compared to previous months. Hybrid Blackberry Gummies 10-Pack (100mg) held its position at fourth, with a steady increase in sales from July. Sativa Mango Gummies 10-Pack (250mg) debuted in fifth place, marking its first appearance in the rankings with notable sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
