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Mar-2025
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Overview
Market Insights Snapshot
Yum-eez has shown a notable performance in the Edible category within the state of Missouri. Despite not being in the top 30 brands in December 2024, they made a significant comeback by March 2025, achieving a rank of 29. This upward trajectory suggests a growing consumer interest and a potential strengthening of their market position in the state. The brand's sales in March 2025 reached a notable high, indicating a strong finish to the first quarter of the year, which could be a promising sign for future growth.
In terms of category rankings, Yum-eez's performance in Missouri's Edible market has been quite dynamic. After starting outside the top 30 in December 2024, the brand managed to climb into the top 30 by February 2025 and continued to improve its position in March. This movement is significant as it reflects the brand's ability to capture market share in a competitive landscape. However, the absence of a top 30 ranking in December highlights challenges that Yum-eez faced earlier, which they have since managed to overcome, at least temporarily. This fluctuating performance suggests that while Yum-eez is gaining traction, sustaining this momentum will be crucial for long-term success.
Competitive Landscape
In the Missouri edible cannabis market, Yum-eez has shown a notable improvement in its competitive positioning over the first quarter of 2025. Starting from a rank of 34 in December 2024, Yum-eez climbed to 29 by March 2025, marking a significant rise in the rankings. This upward trend contrasts with the performance of competitors like Cheeba Chews, which experienced a decline from rank 26 to 30 over the same period. Similarly, CLOVR and High Five (MO) also faced challenges, with CLOVR consistently ranking outside the top 30 and High Five (MO) dropping from 24 to 27. Meanwhile, Vivid (MO) maintained a stable position, hovering around rank 28. The sales trajectory for Yum-eez also indicates a positive trend, with a notable increase in March 2025, suggesting effective strategies in capturing market share and consumer interest. This performance positions Yum-eez as a rising contender in the Missouri edibles category, potentially attracting more consumer attention and driving future sales growth.
Notable Products
In March 2025, the top-performing product for Yum-eez was the Hybrid Sour Pink Lemonade Gummies 10-Pack (100mg), which climbed from fifth place in February to secure the number one spot with an impressive sales figure of 1403 units. Following closely, the Hybrid Blackberry Gummies 10-Pack (100mg) moved up two spots from February to take second place. The Sativa Sour Green Apple Gummies 10-Pack (100mg) also made significant strides, rising to third place from an unranked position in the previous months. The Indica Sour Watermelon Gummies 10-Pack (100mg) saw a slight drop, moving from second to fourth place. Lastly, the Sativa Mango Gummies 10-Pack (100mg) made its debut in the rankings at fifth place, indicating a strong entrance into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
