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Oct-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Yum-eez has shown a slightly fluctuating performance in the Edible category over the past few months. Starting at the 25th position in July 2025, the brand experienced minor shifts, moving to 26th in August, returning to 25th in September, and then dropping to 29th in October. This downward movement in October might suggest increased competition or a need for strategic adjustments. Despite these ranking changes, Yum-eez maintained a relatively stable presence within the top 30, indicating a consistent consumer base, albeit with a decline in sales from $179,326 in July to $137,886 in October.
Notably, Yum-eez's absence from the top 30 in other states and categories could suggest a more localized appeal or a need for expansion strategies. The brand's performance in Missouri highlights its ability to maintain a foothold in a competitive market, yet the drop to 29th place in October could be a signal for potential challenges ahead. Understanding the dynamics of consumer preferences and competitor strategies in Missouri may provide insights for Yum-eez to regain or enhance its positioning. Exploring these aspects further could reveal opportunities for growth or necessary adaptations in their marketing or product offerings.
Competitive Landscape
In the competitive landscape of the edible cannabis category in Missouri, Yum-eez has experienced notable fluctuations in its market position over the past few months. Starting in July 2025, Yum-eez held a rank of 25, which slightly improved to 26 in August, maintained its position in September, but then dropped to 29 by October. This decline in rank is particularly significant when compared to competitors such as Flav, which improved its rank from 29 to 26 over the same period, and Hermit's Delight, which improved from 31 to 27. Despite Yum-eez's initial strong sales figures, the downward trend in both rank and sales suggests a need for strategic adjustments to regain its competitive edge. Meanwhile, goodnight and Vivid (MO) have consistently trailed behind Yum-eez, indicating a potential opportunity for Yum-eez to capitalize on its relative market strength if it can address the recent decline.
Notable Products
In October 2025, the top-performing product for Yum-eez was Sativa Sour Peach Gummies 10-Pack, which achieved the number one rank in the Edible category with sales of 985 units. Indica Sour Blue Raspberry Gummies 10-Pack (250mg) followed closely as the second best-seller, maintaining a strong position despite a slight drop from its previous third rank in August. Hybrid Blackberry Gummies 10-Pack secured the third spot, showing a consistent upward trend in its ranking. Meanwhile, Hybrid Sour Pink Lemonade Gummies 10-Pack ranked fourth, marking its presence among the top performers for the first time. Lastly, Indica Sour Blue Raspberry Gummies 10-Pack (120mg) experienced a decline, moving from third in September to fifth in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
