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Jun-2024
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Overview
Market Insights Snapshot
Yum-eez has shown a notable performance in the Missouri market, particularly within the Edible category. Starting in March 2024, Yum-eez ranked 30th and maintained this position through May 2024. However, in June 2024, the brand experienced a positive shift, climbing to the 27th position. This upward movement suggests an increasing consumer preference or effective marketing strategies that have begun to pay off. The sales figures corroborate this trend, with a significant jump from $71,643 in May to $100,712 in June, indicating a strong month-over-month growth.
Despite the positive trajectory in Missouri, it's important to note that Yum-eez's presence outside the top 30 in earlier months could signal challenges in maintaining consistent consumer interest or competition from other brands. The steady rank of 30th from March to May may reflect a period of stagnation before the recent improvement. This pattern of performance underscores the importance of continuous innovation and market adaptation for Yum-eez to sustain and build upon its recent gains.
Competitive Landscape
In the competitive landscape of the Edible category in Missouri, Yum-eez has shown a notable upward trend in its ranking over the past few months. Starting at the 30th position from March to May 2024, Yum-eez climbed to the 27th rank by June 2024, indicating a positive shift in market presence. This improvement is significant when compared to competitors such as goodnight, which consistently held the 24th position, and High Five, which remained at the 29th rank throughout the same period. Notably, CORE Cannabis also showed a steady improvement, moving from the 29th to the 25th rank. Meanwhile, Plume Cannabis (MO) experienced fluctuations, peaking at the 27th rank in May before settling at the 28th position in June. Yum-eez's rise in rank is accompanied by a significant increase in sales, particularly in June, suggesting a growing consumer preference and effective market strategies. This upward trajectory positions Yum-eez as a brand to watch in the Missouri Edible market, with potential for continued growth and increased market share.
Notable Products
In June 2024, the top-performing product from Yum-eez was the Sativa Sour Green Apple Gummies 10-Pack (100mg), which saw a significant jump in sales to 1559 units. Following closely was the Indica Sour Watermelon Gummies 10-Pack (100mg), which moved up to the second spot with impressive sales. The Hybrid Sour Pink Lemonade Gummies 10-Pack (100mg) dropped to third place, despite maintaining strong sales figures. Indica Pineapple Gummies 10-Pack (100mg) experienced a decline, falling to fourth place from its previous top rankings in March and April. Lastly, the Sativa Mango Gummies 10-Pack (100mg) remained in the fifth position, continuing its steady performance.
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