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Jun-2024
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Overview
Market Insights Snapshot
Rochester Farms has shown a steady performance across various categories in Washington. In the Flower category, the brand has experienced a gradual improvement in its ranking, moving from 61st in April 2024 to 52nd in June 2024. This upward trend suggests a positive reception among consumers, despite not making it into the top 30 brands. The sales figures also reflect this trend, with a notable increase from $176,451 in April to $187,033 in June. This steady performance is indicative of a growing market presence and an improving consumer base in the Flower category.
In the Pre-Roll category, Rochester Farms has also shown some progress, although it remains outside the top 30 brands. The brand's ranking improved from 73rd in both March and April 2024 to 64th in June 2024. This movement, although modest, indicates a positive shift in consumer preference or market strategy. Sales figures in this category have been somewhat volatile, with a peak in May 2024 at $58,604 before settling at $52,910 in June. This fluctuation might suggest seasonal trends or promotional impacts that could be explored further for a deeper understanding of the brand's performance dynamics.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Rochester Farms has shown a relatively stable performance, maintaining its rank within the top 60 brands from March to June 2024. Despite a slight dip in April, Rochester Farms improved its position by June, ranking 52nd. This is noteworthy when compared to Western Cultured, which saw a significant decline from 28th in March to 46th in June, indicating a downward trend in sales. Similarly, INDO experienced fluctuating ranks, starting at 49th in March, dropping out of the top 50 in April and May, but returning to 49th in June. On the other hand, Toasted Farms showed a more volatile pattern, peaking at 45th in May but falling back to 55th in June. Meanwhile, Dog House remained relatively consistent, though slightly declining from 57th in March to 61st in June. These trends suggest that while some competitors are experiencing instability, Rochester Farms is managing to hold its ground, which could be a positive indicator for its market resilience and potential for growth in the Flower category in Washington.
Notable Products
In June 2024, the top-performing product for Rochester Farms was Purple Punch Pre-Roll 2-Pack (1g), which secured the number one rank with notable sales of 892 units. Following closely, Purple Punch (3.5g) maintained its second position from May 2024, showing consistent popularity with 889 units sold. Purple Pineapple Express Pre-Roll 2-Pack (1g) dropped from the first position in May to third in June, indicating a slight decline in sales. Blueberry Muffin Pre-Roll 2-Pack (1.5g) emerged in fourth place, while Blueberry Muffin (3.5g) climbed to the fifth position from not being ranked in the previous months. Overall, the rankings highlight a strong preference for pre-rolls and a steady performance by flower products.
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