Market Insights Snapshot
In the Capsules category, Washington based cannabis brand, Rochester Farms showed a steady improvement in its ranking over the four-month period from July to October 2023. Starting at rank 13 in July, they climbed up to 10th place by October. However, despite the rise in rankings, their sales numbers showed a slight dip, hinting at a highly competitive market. In the Flower category, the brand experienced a significant jump from 23rd place in August to 12th place in September, but slipped to 16th place in October, indicating a volatile market position.
On the other hand, in the Pre-Roll category, Rochester Farms didn't manage to break into the top 20 in Washington during the given period. The brand's ranking hovered around the 50th mark, peaking at 47 in October. Despite not being in the top 20, the sales numbers for this category showed a consistent upward trend. This suggests that while the brand may not be a top player in this category, it is showing potential for growth and may be worth keeping an eye on for future developments.
In the Flower category within the Washington state market, Rochester Farms has experienced a fluctuating competitive landscape. In July 2023, they were not among the top 20 brands, but they improved their rank significantly by September, only to drop slightly in October. When compared to competitors such as Cowlitz Gold, Falcanna, Pagoda, and Plaid Jacket, Rochester Farms has shown a strong upward trend despite some monthly rank fluctuations. Notably, their sales have consistently been lower than these competitors, but the gap has been narrowing over time, indicating a positive growth trajectory for Rochester Farms.
In October 2023, the top-performing product from Rochester Farms was 'Purple Punch (3.5g)', a flower category product, which sold 1408 units. This product had shown a consistent performance, ranking within the top 5 in the previous three months as well. The second highest-selling product was 'Purple Pineapple Express (3.5g)', another flower category product, with sales of 1094 units. Notably, two new entrants to the top 5 list were 'Blueberry Muffin Pre-Roll (1g)' and 'Blueberry Muffin Pre-Roll 2-Pack (1.5g)', both from the pre-roll category, each selling 1019 units. 'Blueberry Muffin (3.5g)', despite a drop in its ranking from 2nd to 4th, remained in the top 5 with sales of 988 units.