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Jul-2025
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Overview
Market Insights Snapshot
Rochester Farms has shown a positive trajectory in the Washington market, particularly in the Flower category. Over the span from April to July 2025, the brand has improved its ranking from 96th to 70th, indicating a steady climb up the competitive ladder. This upward movement is complemented by a consistent increase in sales, with a notable jump from $71,553 in April to $98,460 in July. Such progress suggests that Rochester Farms is gaining traction and possibly capturing more market share in this category, though their exact positioning against top competitors remains undisclosed here.
In contrast, Rochester Farms' performance in the Pre-Roll category in Washington seems to present a different story. The brand was ranked 91st in April and slipped to 100th by May, after which it fell out of the top 30 rankings. This drop indicates challenges in maintaining a competitive edge in the Pre-Roll segment. The absence of rankings in June and July could be seen as a negative indicator, possibly pointing to either a strategic shift away from this category or increased competition. Further insights into their strategy and adaptation to market demands would be valuable to understand their long-term positioning.
Competitive Landscape
In the competitive landscape of the flower category in Washington, Rochester Farms has shown a notable upward trend in rankings from April to July 2025, moving from 96th to 70th position. This improvement is significant when compared to competitors like Walden Cannabis, which has seen a decline from 53rd to 81st, and Incredibulk, which fluctuated but ultimately dropped to 68th. Meanwhile, Dog House has maintained a relatively stable position, ending at 64th, while O'Geez (WA) has seen minor fluctuations, ending at 78th. Rochester Farms' sales trajectory also reflects a positive trend, with July sales surpassing those of April, indicating a strengthening market presence. This upward movement in both rank and sales suggests Rochester Farms is gaining traction and potentially capturing market share from its competitors in the Washington flower market.
Notable Products
In July 2025, the top-performing product for Rochester Farms was Purple Punch (3.5g) in the Flower category, ascending to the number one rank from second place in June, with sales of $321. Root Beer Infused Pre-Roll (1g) debuted at the second rank, indicating strong market entry performance. Purple Punch (7g) held steady in the Flower category at the third rank, despite a sales decrease from the previous month. Frankenstein (3.5g) entered the rankings at fourth place, while Frankenstein Pre-Roll 2-Pack (1.5g) rounded out the top five. These rankings show a notable shift in consumer preference towards Purple Punch products over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
