Rochester Farms

Rochester Farms concentrated 79.72% of July 2026 sales in Flower while Pre-Roll held 19.40%, with Vapor Pens and Capsules together at 0.88%; this mix coincided with a brand-level year-over-year decline of 30.70% and a 24-month decline of 49.27%. Within categories, Flower fell 24.31% year over year but ticked up 0.13% month over month, whereas Pre-Roll dropped 39.99% year over year yet jumped 37.41% month over month; Vapor Pens contracted 86.47% year over year and 34.13% month over month, and Capsules slid 92.61% year over year and 3.01% month over month. The average item price rose 4.21% year over year to $16.63, while Flower’s average price sat higher at $24.24, indicating mix and pricing are leaning into higher-ticket Flower even as category volumes softened; the pattern implies Rochester Farms is stabilizing around Flower with opportunistic Pre-Roll recovery but exiting peripheral formats.

In market position terms, Rochester Farms sat at rank 76 in Flower in Washington, combining a dominant 79.72% internal share from Flower with only 0.86% from Vapor Pens; this split, alongside a 37.41% month-over-month lift in Pre-Roll and a 34.13% month-over-month contraction in Vapor Pens, signals prioritization of combustion formats over inhalable oil. With brand sales down 30.70% year over year while average price rose 4.21%, demand elasticity likely pressured unit velocity in Flower even as the category remains the anchor; the implication is that Rochester Farms’s near-term differentiation depends on defending Flower rank while treating Pre-Roll’s month-over-month surge as a volume lever rather than leaning into shrinking Vapor Pens and Capsules.