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Oct-2025
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Overview
Market Insights Snapshot
Rochester Farms has experienced fluctuating performance across different categories and states, with notable movements in the Washington market. In the Flower category, the brand's ranking has seen significant volatility over the past few months. Starting at 60th place in July 2025, Rochester Farms dropped to 89th by September, before climbing back to 65th in October. This indicates a recovery trend, although they have not yet secured a position in the top 30, suggesting room for improvement in market penetration and consumer preference. The sales figures reflect these ranking changes, with a notable dip in September followed by a recovery in October.
Despite not breaking into the top 30 in any of the recent months, the brand's ability to rebound in October suggests potential strategic adjustments or market responses that could be driving this positive change. However, the absence from the top 30 rankings indicates a need for further analysis into consumer behavior and competitive positioning within Washington. Understanding these dynamics could be crucial for Rochester Farms to enhance its market strategy and achieve sustained growth. While specific sales figures are not detailed here, the general trend suggests that Rochester Farms is navigating a competitive landscape with varying success.
Competitive Landscape
In the competitive landscape of the Washington flower category, Rochester Farms has experienced notable fluctuations in its market position from July to October 2025. Despite a dip in rank to 89th place in September, Rochester Farms rebounded to 65th in October, reflecting a positive directional trend in sales recovery. In contrast, Dog House maintained a relatively stable performance, fluctuating between 71st and 84th place, while Zen Cannabis showed a strong upward trajectory, reaching 62nd place in October. O'Geez (WA) also demonstrated consistent improvement, moving from 70th to 63rd place. Meanwhile, From the Soil re-emerged in October at 79th place after missing the top 20 in August and September. These dynamics suggest that while Rochester Farms is recovering, competitors like Zen Cannabis and O'Geez (WA) are gaining ground, emphasizing the need for strategic initiatives to enhance Rochester Farms' market share in the Washington flower category.
Notable Products
In October 2025, the top-performing product for Rochester Farms was Forbidden Fruit (3.5g) in the Flower category, achieving the number one rank with sales of 237 units. The Blueberry Muffin Pre-Roll 6-Pack (4.5g) climbed to the second position in the Pre-Roll category, showing a significant increase from its previous fourth position in September, with sales reaching 228 units. Blueberry Muffin (7g) held the third spot in the Flower category, while Blueberry Muffin Pre-Roll 2-Pack (1.5g) moved to fourth place in the Pre-Roll category, down from its third position in July. Pink Lemonaid (3.5g) experienced a decline, dropping to fifth place in the Flower category, marking a notable shift from its peak second rank in August. Overall, the Blueberry Muffin product line showed strong performance across both Flower and Pre-Roll categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
