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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Rochester Farms concentrated 79.13% of sales in Flower, where sales declined 27.89% year over year but rose 14.78% month over month, while Pre-Roll held 18.16% share with a 56.63% YoY decline and a 0.72% MoM lift. Vapor Pens remained a small 2.63% share yet posted a 27.83% MoM increase against a 54.75% YoY drop, and Capsules, at 0.08% share, spiked 301.36% MoM despite a 33.32% YoY decline. With the brand’s Washington Flower rank at 73 and an overall brand sales decline of 36.56% YoY alongside a 29.54% YoY rise in average price to $16.10, the pattern implies a reliance on a recovering Flower base while price-led contraction and Pre-Roll attrition weigh on annual comps.
The mix shift indicates positioning rooted in Flower recovery but constrained by exposure to shrinking Pre-Roll and price sensitivity, as a 14.78% MoM Flower gain and a 27.83% MoM Vapor Pens bump are insufficient to offset 56.63% and 54.75% YoY declines, respectively. Given a 79.13% Flower concentration and a rank of 73 in Washington Flower, the trajectory implies that modest MoM rebounds are stabilizing share near-term while long-cycle declines in smaller categories and a higher average price create a narrower, value-tested lane for the brand.
Competitive Landscape
Rochester Farms sits at rank #73 in May 2026 in WA Flower, down 6 positions from #67 year over year, and 1 place softer than February 2026’s #72, while remaining 22 spots below its peak of #51 from June 2024; meanwhile, competitors show divergent motion, with Lifted Cannabis Co climbing from #7 to #3 and posting a 16.8% YoY sales increase, and Legends holding #2 but with a 26.8% YoY sales contraction, indicating share is consolidating toward movers despite top-tier softness. With Phat Panda steady at #1 but down 7.7% YoY and Sweetwater Farms jumping to #5 from #20 on 77.7% YoY growth, the gap from Rochester Farms at #73 to the top 5 widened by 68 ranks and its 3-month slip of 1 rank suggests continued drift away from the growth cohort; the thesis is that Rochester Farms’ downward rank trajectory amid mixed top-tier trends implies lost relative velocity, making near-term rank recovery unlikely without a step-change in share capture.
Notable Products
Pink Crush (3.5g) posted the standout move in May 2026 with an 81.6% month-over-month surge to rank 2, while Purple Punch (3.5g) slipped 8.1% yet held rank 1. Frankenstein (3.5g) declined 9.9% at rank 4 as Gas Guzzler (3.5g) advanced 27.9% at rank 5, signaling share rotation within mid-tier Flower. With six of the top ten coming from Flower and Purple Punch (7g) anchoring rank 6 at $3,674, the mix concentrates around core Flower sizes rather than Pre-Roll experimentation. The pattern implies Rochester Farms is consolidating demand behind a few value-to-premium Flower SKUs, using price-tier variety to defend the top ranks while selectively scaling breakouts.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
