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Aug-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Saida has shown notable performance across various categories and states. In California, Saida's presence in the Edible category has been on an upward trajectory over the summer months. From ranking 31st in May 2025, they improved to the 27th position by August 2025, with a steady increase in sales, culminating in $133,056 in August. This consistent climb within the top 30 brands indicates a strengthening presence in the California market. However, it's worth noting that Saida was not ranked within the top 30 for the Tincture & Sublingual category in May and June, suggesting a slower start in this segment, but their eventual entry at the 20th position in July and improving to 16th by August highlights a positive momentum that could be pivotal for future growth.
The movement of Saida in the Tincture & Sublingual category is particularly interesting, as they were not listed in the top 30 during the initial months of May and June in California. This absence could initially be seen as a setback, yet the subsequent leap to the 20th position in July and further improvement to 16th in August suggests a strategic push in this category. The sales growth from $14,820 in July to $27,269 in August underscores this upward trend. These movements across categories and the state of California reflect a dynamic approach by Saida, potentially hinting at strategic adjustments or market responses that could be explored further for those interested in the brand's evolving market strategies.
Competitive Landscape
In the California edible market, Saida has shown a notable improvement in its competitive standing over the summer of 2025. Starting in May at rank 31, Saida climbed to rank 27 by August, indicating a positive trajectory in its market position. This upward movement is particularly significant when compared to competitors like Papa & Barkley, which, despite an increase in sales, remained outside the top 20, and Allswell, which experienced a slight decline in rank. Saida's sales growth, especially between July and August, suggests a stronger brand presence and consumer preference, contrasting with Eighth Brother, Inc., which maintained a steady rank but saw a decrease in sales in August. Meanwhile, Terra consistently held its position at rank 25, indicating stable performance. Saida's ability to improve its rank amidst these dynamics highlights its growing influence in the competitive landscape of California's edible market.
Notable Products
In August 2025, Saida's Wild Blackberry Gummies Bar (100mg) emerged as the top-performing product, climbing from its previous rank of 5 in July to secure the number 1 spot, with notable sales of 4,250 units. The Summer Watermelon Gummy (100mg) maintained its strong performance, consistently holding the second rank from June through August. Rainbow Sherbet Gummy (100mg) experienced a slight decline, dropping from the top position in July to third in August. Tropical Blue Razz Gummy 10-Pack (100mg) remained steady, consistently ranking fourth from June to August. Berries & Cream Gummy (100mg) re-entered the rankings in August at the fifth position after not being ranked in June and July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
