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Oct-2025
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Overview
Market Insights Snapshot
Saida's performance in the California market has shown varied results across different product categories. In the Edible category, Saida experienced a slight decline, moving from the 29th position in July to falling out of the top 30 by October. This drop is notable, especially given that their sales increased from July to September before declining in October. Conversely, in the Tincture & Sublingual category, Saida demonstrated a more positive trend, improving their rank from 20th in July to 16th by September, maintaining this position through October. This consistency in ranking, coupled with a steady increase in sales from July to September, highlights a stronger foothold in this category compared to Edibles.
The contrasting performance across categories in California suggests that Saida might be focusing on strengthening its presence in the Tincture & Sublingual category. The brand's ability to maintain its 16th rank in this category despite a slight dip in sales from September to October indicates a potentially loyal customer base or effective marketing strategies. Meanwhile, the drop in ranking for Edibles, despite earlier sales growth, might suggest increased competition or a shift in consumer preferences. Understanding these dynamics could be crucial for Saida as they strategize for future growth and market positioning.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Saida has experienced notable fluctuations in its rank and sales over recent months. As of October 2025, Saida holds the 31st rank, a slight decline from its 29th position in July and August. This shift is particularly significant when compared to competitors like Kushy Punch, which, despite not being in the top 20, has maintained a relatively stable rank around the 30th position, and Papa & Barkley, which improved its rank from 31st in July to 29th in October. Saida's sales have also seen a downward trend from $134,124 in September to $112,175 in October, contrasting with Lights Out, which has shown a significant sales increase, moving from 37th to 33rd rank. These dynamics suggest that while Saida remains a competitive player, it faces pressure from both established and emerging brands, indicating a need for strategic adjustments to regain its upward momentum in the California edible market.
Notable Products
In October 2025, the top-performing product from Saida was Wild Blackberry Gummies Bar (100mg), maintaining its first-place ranking from September with sales of 4165. Rainbow Sherbet Gummies 10-Pack (100mg) climbed to the second position, despite a decline in sales compared to the previous month. Tropical Blue Razz Gummies 10-Pack (100mg) consistently held the third spot across the last three months. Sweet Strawberry Gummies 10-Pack (100mg) remained in fourth place, showing a steady performance. Berries & Cream Gummy (100mg) dropped to fifth position from third in September, indicating a notable shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
