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Nov-2025
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Overview
Market Insights Snapshot
Saida's performance across different categories and states has shown a mix of stability and improvement, particularly in California. In the Edible category, Saida maintained its position at rank 30 in August and September 2025, but slipped slightly in the following months, dropping to rank 31 in October and 32 in November. This decline in ranking suggests increased competition or a decrease in consumer interest in their edible products. On the other hand, the sales figures for this category reflected a slight downward trend, indicating a need for strategic adjustments to regain market position. It's noteworthy that Saida did not break into the top 30 brands in the Edible category in November, highlighting a potential area for growth and improvement.
Conversely, in the Tincture & Sublingual category, Saida demonstrated a positive trajectory. Starting from rank 17 in August 2025, the brand steadily climbed to rank 14 by November. This upward movement suggests a growing consumer preference for Saida's tincture and sublingual offerings in California, with sales showing a significant increase over the months. The consistent improvement in ranking and sales in this category could indicate successful product differentiation or marketing strategies that resonate with consumers. This trend provides a promising outlook for Saida in the Tincture & Sublingual market, contrasting with the challenges faced in the Edible category.
Competitive Landscape
In the competitive landscape of the California edibles market, Saida has experienced a slight decline in rank from August to November 2025, dropping from 30th to 32nd position. This shift is notable when compared to competitors such as Kushy Punch, which has maintained a relatively stable position around the 29th rank, and Eighth Brother, Inc., which has also seen fluctuations but ended November in the 30th position. Despite these changes, Saida's sales figures have shown a slight downward trend, contrasting with Lights Out, which has improved its rank from 39th to 33rd, indicating a positive sales trajectory. Meanwhile, Gelato remains consistently lower in rank and sales, suggesting that Saida still holds a competitive edge over some brands but faces challenges from others in maintaining its market position.
Notable Products
In November 2025, the top-performing product from Saida was Wild Blackberry Gummies Bar (100mg), maintaining its number one rank for four consecutive months with a sales figure of 4791. Tropical Blue Razz Gummies 10-Pack (100mg) climbed to the second position, improving from its third position in October. Rainbow Sherbet Gummies 10-Pack (100mg) experienced a slight drop to third place after being ranked second in October. Sweet Strawberry Gummies 10-Pack (100mg) held steady at the fourth position for the second month in a row. Berries & Cream Gummy (100mg) remained consistent in fifth place, showing stable performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
