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Jul-2025
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Overview
Market Insights Snapshot
In the state of California, Lights Out has shown a consistent presence in the Capsules category, maintaining its position at rank 12 from May to July 2025. This stability suggests a steady consumer base and a reliable product offering in this category. However, the sales figures indicate a gradual decline over these months, dropping from $42,679 in May to $35,147 in July. This downward trend in sales, despite stable rankings, could point to increased competition or changing consumer preferences within the Capsules market in California.
In contrast, the Edible category for Lights Out in California has seen some fluctuation in rankings, with movements between positions 34 and 38 from April to July 2025. This variability in rank indicates a more volatile market presence, potentially affected by seasonal trends or promotional activities. Despite these fluctuations, sales in this category experienced a rebound in July, rising to $67,440 from a dip in June. For the Flower category, Lights Out has not broken into the top 30, maintaining a position in the 60s, which suggests that while they have a presence, they are not a leading player in this highly competitive segment.
Competitive Landscape
In the competitive landscape of the California flower category, Lights Out has experienced fluctuating rankings from April to July 2025, moving from 64th to 62nd place. Despite this slight improvement, the brand faces stiff competition from brands like Time Machine, which consistently outranked Lights Out, peaking at 55th in May before settling at 61st in July. Meanwhile, Pure Beauty demonstrated volatility, dropping to 76th in May but recovering to 60th by July, surpassing Lights Out. Daze Off emerged in July at 67th, indicating potential new competition. Although Lights Out's sales showed a slight decline in July, the brand remains competitive, suggesting that strategic adjustments could help regain momentum against these rivals. For a deeper understanding of these dynamics and to explore advanced data insights, consider accessing more detailed analytics.
Notable Products
In July 2025, Saturn OG (3.5g) from the Flower category maintained its position as the top-performing product for Lights Out with sales reaching 6,552. Pink Acai (3.5g) also in the Flower category held steady at the second rank, although its sales dipped slightly compared to June. Indica Watermelon Live Rosin Gummies 10-Pack (100mg) showed significant growth, climbing to the third position from fifth in June. Hybrid Raspberry Live Rosin Gummies 10-Pack (100mg) remained consistent in the fourth position, while Sativa Strawberry Live Rosin Gummies 10-Pack (100mg) re-entered the rankings in fifth place after not being listed in previous months. This shift highlights a strong consumer preference for the Flower category, with notable interest in the Edible category gaining momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
