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Oct-2025
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Overview
Market Insights Snapshot
In the state of California, Lights Out has shown a consistent performance in the Capsules category, maintaining the 11th position from August to October 2025. This stability indicates a solid market presence and customer loyalty in this category. However, the Edible category presents a more dynamic picture, with Lights Out climbing from 41st place in July to 33rd in October. This upward trend suggests a growing consumer interest and potential for further market penetration. On the other hand, the Flower category experienced significant fluctuations, with the brand moving from 70th in July to 57th in October. This improvement is notable, considering the competitive nature of the Flower segment in California.
While Lights Out has managed to secure positions in the top ranks for certain categories in California, it's worth noting that the brand did not make it into the top 30 for Edibles until recently. This absence from the top tier earlier in the year could be seen as a challenge, but the recent climb in rankings could indicate strategic adjustments or successful marketing efforts. The Flower category's improvement in rank, despite not being in the top 30 initially, reflects a positive trajectory that could be promising for future performance. The brand's ability to maintain and enhance its position across different categories may be crucial for sustaining its competitive edge in the market.
Competitive Landscape
In the competitive landscape of the Flower category in California, Lights Out has demonstrated a notable upward trend in its ranking, moving from 80th place in September 2025 to 57th in October 2025. This improvement is significant, especially when compared to competitors like Cream Of The Crop (COTC), which saw a decline from 42nd to 54th place over the same period. Meanwhile, Pure Beauty maintained a relatively stable position, hovering around the mid-50s, and Daze Off experienced a drop from 47th to 56th. Notably, THC Design made a significant leap from being unranked to 66th place in October. Despite Lights Out's previous lower rankings, its recent surge in sales and rank suggests a positive trajectory, potentially positioning it as a rising contender in the California Flower market.
Notable Products
In October 2025, the top-performing product for Lights Out was Saturn OG (3.5g) in the Flower category, maintaining its first-place rank for the fourth consecutive month with a notable sales figure of 6,526 units. Pink Acai (3.5g), also in the Flower category, consistently held the second position throughout the same period. The THC/CBN/CBD 1:1:1 Wildberry Deep Sleep Gummies 10-Pack emerged as a strong contender, securing the third rank in October, marking its debut in the rankings. Indica Watermelon Live Rosin Gummies 10-Pack, another Edible, dropped slightly from third to fourth place from September to October. Meanwhile, the THC/CBD/CBN 1:1:1 Kiwi Live Rosin Gummies 10-Pack maintained a stable presence, ranking fifth in October after being introduced in the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
