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Sep-2025
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Overview
Market Insights Snapshot
In California, Lights Out has demonstrated a steady performance in the Capsules category, maintaining its position at rank 11 from August to September 2025. This consistent ranking suggests a stable demand for their capsule products. However, the brand's performance in the Edible category shows a positive trend, climbing from rank 40 in June to rank 37 by September. This upward movement indicates a growing consumer interest in their edible offerings. Conversely, the Flower category tells a different story, where Lights Out has seen a decline in rank from 63 in June to 77 in September, reflecting a potential challenge in maintaining market share in this highly competitive segment.
It's important to note that in the Edible category, while Lights Out was not among the top 30 brands, the gradual improvement in rank could signify a strategic opportunity for the brand to enhance its presence. On the other hand, the Flower category's declining rank might be a cause for concern, suggesting that Lights Out may need to reassess its positioning or product offerings to regain traction. The sales figures for Capsules, which peaked in August before dropping in September, may indicate a seasonal or promotional influence that could be worth exploring further. Overall, Lights Out's performance across different categories and its varying ranks provide a nuanced view of its market dynamics in California.
Competitive Landscape
In the competitive landscape of the California Flower category, Lights Out has experienced a notable shift in its market positioning from June to September 2025. Initially ranked 63rd in June, Lights Out's rank has gradually declined to 77th by September. This downward trend in rank coincides with a decrease in sales, reflecting a potential challenge in maintaining market share. In contrast, competitors such as MADE have maintained a relatively stable position, ranking 58th in June and slightly dropping to 67th by September, yet still outperforming Lights Out in terms of rank. Meanwhile, Cizi showed a remarkable recovery, moving from 99th in August to 69th in September, surpassing Lights Out. This indicates that while Lights Out is facing competitive pressures, other brands are either stabilizing or improving their market positions, suggesting a need for strategic adjustments to regain competitive advantage in the California Flower market.
Notable Products
In September 2025, Saturn OG (3.5g) maintained its position as the top-performing product for Lights Out, despite a decrease in sales to 3879 units. Pink Acai (3.5g) also held its consistent second place, with sales figures slightly declining from previous months. Indica Watermelon Live Rosin Gummies 10-Pack (100mg) remained in third place, showing stable performance over the months. The THC/CBD/CBN 1:1:1 Kiwi Live Rosin Gummies 10-Pack (50mg THC, 50mg CBD, 50mg CBN) re-entered the rankings at fourth place, after not being ranked in August. Hybrid Raspberry Live Rosin Gummies 10-Pack (100mg) rounded out the top five, slipping one spot from its August ranking.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
