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Aug-2025
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Overview
Market Insights Snapshot
Lights Out has shown a consistent performance in the California market, particularly in the Capsules category, where it maintained a steady 12th rank from May to August 2025. This stability suggests a solid consumer base and reliable demand for its capsule products. In contrast, the brand's presence in the Edible category has been more volatile, hovering around the mid-30s in rank, which indicates room for growth and potential market expansion. The Flower category, however, has not seen Lights Out make it into the top 30, with rankings consistently in the 60s. This could be seen as a challenge for the brand to enhance its offerings or marketing strategies in this category.
Examining the sales trends, Lights Out experienced a dip in sales for Capsules from May to July but showed a recovery in August. This fluctuation could reflect seasonal demand changes or competitive pressures. In the Edible category, the brand's sales have been declining slightly, which might suggest increased competition or shifting consumer preferences. Despite these challenges, the brand's consistent ranking in Capsules and its presence in the Edible category provide a solid foundation for growth and potential strategic adjustments. However, not being in the top 30 for Flower in California highlights a significant area for improvement and potential market opportunity if they can address consumer needs effectively.
Competitive Landscape
In the highly competitive California flower market, Lights Out has experienced fluctuating rankings from May to August 2025, with its rank shifting from 60th to 66th. This indicates a slight decline in its competitive position. Despite this, Lights Out's sales figures remain relatively stable, suggesting a loyal customer base. Meanwhile, competitors like MADE have shown significant upward momentum, climbing from 80th to 65th, driven by a notable increase in sales. Similarly, Time Machine has maintained a strong presence, consistently ranking in the 50s and 60s, with sales figures that are generally higher than those of Lights Out. Brands such as Autumn Brands and The Fight have also seen varying ranks but remain outside the top 60, indicating a more volatile market position. These dynamics suggest that while Lights Out maintains a steady sales performance, it faces increasing pressure from competitors who are either gaining market share or maintaining higher sales volumes.
Notable Products
In August 2025, the top-performing product for Lights Out was Saturn OG (3.5g) in the Flower category, maintaining its rank at number one for four consecutive months with a sales figure of 6299. Pink Acai (3.5g), also in the Flower category, consistently held the second position across the same period. The Indica Watermelon Live Rosin Gummies 10-Pack (100mg) remained stable at the third rank, exhibiting a slight decline in sales from July. Hybrid Raspberry Live Rosin Gummies 10-Pack (100mg) continued to hold the fourth position with a minor dip in sales figures. Sativa Strawberry Live Rosin Gummies 10-Pack (100mg) maintained its fifth-place ranking since entering the top five in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
