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Nov-2025
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Overview
Market Insights Snapshot
In the state of California, Lights Out has shown varied performance across different product categories. In the Capsules category, the brand maintained a steady position at rank 11 from August to October 2025, before slightly dropping to rank 12 in November. This indicates a relatively stable performance, although a slight decline in ranking might suggest increased competition or a need for strategic adjustments. In contrast, the Edible category saw a positive trend with the brand climbing from rank 39 in August to rank 33 by October and maintaining that position into November. This upward movement suggests that Lights Out is gaining traction in the Edibles space, possibly due to increased consumer preference or successful marketing strategies.
The Flower category in California presents a more dynamic picture for Lights Out. Starting at a rank of 72 in August, the brand improved significantly to reach rank 44 by November. This notable ascent in rankings over the months highlights a strong performance and growing market presence in the Flower category. The sales figures also reflect this positive trend, with November sales showing a significant increase from earlier months, suggesting that Lights Out is effectively capturing consumer interest and expanding its market share in this category. However, the absence of top 30 rankings in some categories might indicate areas where the brand could focus on enhancing its competitive edge.
Competitive Landscape
In the competitive landscape of the California Flower category, Lights Out has demonstrated a notable upward trajectory in recent months. From a rank of 72 in August 2025, Lights Out climbed to 44 by November 2025, indicating a significant improvement in its market position. This positive trend is underscored by a consistent increase in sales, showcasing Lights Out's growing consumer appeal. In contrast, Lolo experienced a decline in rank from 30 in August to 46 in November, accompanied by a downward sales trend. Meanwhile, THC Design made a remarkable leap from being outside the top 20 to securing the 43rd position in October, reflecting a strong sales surge. Daze Off and Time Machine maintained relatively stable rankings, with slight fluctuations. The competitive dynamics suggest that Lights Out is effectively capitalizing on market opportunities, positioning itself as a rising contender in the California Flower market.
Notable Products
In November 2025, Saturn OG (3.5g) from Lights Out maintained its top position in the Flower category, achieving significant sales of 8,826 units, marking a consistent lead since August. The THC/CBN/CBD 1:1:1 Wildberry Deep Sleep Gummies 10-Pack climbed to the second spot in the Edible category, improving from third place in October. The THC/CBD/CBN 1:1:1 Kiwi Live Rosin Gummies 10-Pack also saw an upward shift, moving from fifth to third place, indicating growing popularity. Indica Watermelon Live Rosin Gummies remained steady at fourth place, showing stable performance over the months. Sativa Strawberry Live Rosin Gummies re-entered the rankings at fifth place, highlighting its resurgence in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
