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Dec-2025
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Overview
Market Insights Snapshot
In California, Lights Out has shown varied performance across different product categories. Notably, the brand has maintained a stable presence in the Capsules category, holding the 11th and 12th ranks consistently from September to December 2025. This suggests a steady demand for their capsule products in the state. Meanwhile, their Edible products have seen a significant upward trajectory, moving from 37th in September to 27th by December, indicating growing consumer interest and possibly an effective marketing strategy or product innovation. However, it's important to note that Lights Out's Flower category didn't make it into the top 30 in September, but by December, they had climbed to 45th position, reflecting a positive shift in market presence, although still outside the top tier.
The sales growth for Lights Out in the Edible category in California is particularly noteworthy, with a dramatic increase from October to December. This could suggest a seasonal demand or successful promotional campaigns during this period. In contrast, while the Capsules category maintains a stable ranking, there is a clear upward trend in sales figures, hinting at a growing customer base or increased purchase frequency. The Flower category, despite not being in the top 30 initially, has shown a promising upward movement, which could be attributed to changes in consumer preferences or improvements in product offerings. Overall, Lights Out's performance in California across these categories highlights both consistent and emerging strengths, with room for growth in certain areas.
Competitive Landscape
In the competitive landscape of the California flower category, Lights Out has shown a remarkable upward trajectory in its ranking and sales performance from September to December 2025. Starting at rank 83 in September, Lights Out climbed to rank 45 by December, indicating a significant improvement in market presence. This ascent is notable when compared to competitors such as Cookies, which fluctuated between ranks 40 and 48, and Time Machine, which remained mostly stable but lower in rank, peaking at 49 in December. Meanwhile, Weedlove maintained a stronger position, consistently ranking within the top 50, though Lights Out's rapid rise suggests a potential challenge to Weedlove's dominance. Additionally, Daze Off showed a similar upward trend, ending at rank 40 in December, which places it slightly ahead of Lights Out. However, the consistent increase in Lights Out's sales, culminating in December's figures, reflects a positive growth trend that could see it continue to close the gap with these established brands.
Notable Products
In December 2025, Saturn OG (3.5g) maintained its position as the top-performing product for Lights Out, leading in the Flower category with sales reaching 9612 units. The THC/CBN/CBD 1:1:1 Wildberry Deep Sleep Gummies 10-Pack held steady at the second position, showing a substantial increase in sales from previous months. Indica Watermelon Live Rosin Gummies 10-Pack climbed to the third position, improving from its fourth-place ranking in November. Sativa Strawberry Live Rosin Gummies 10-Pack made a notable entry into the top rankings, advancing from fifth to fourth place. Pink Acai (3.5g) re-entered the rankings at fifth place after not being ranked in November, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
