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Apr-2025
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Overview
Market Insights Snapshot
In California, Lights Out has demonstrated consistent performance in the Capsules category, improving its rank from 13th in January 2025 to 11th by April. This upward trend indicates a strengthening position in the market, supported by a steady increase in sales over the months. Conversely, in the Edibles category, the brand has struggled to maintain a top 30 position, consistently ranking outside this range throughout the first quarter of 2025. This suggests potential challenges in market penetration or consumer preference in this category. The Flower category also reflects a similar struggle, with Lights Out not appearing in the top 30 rankings, indicating a need for strategic adjustments to enhance visibility and sales.
The performance of Lights Out across categories in California highlights a mixed bag of results. While the Capsules category shows promise, the brand's position in the Edibles and Flower categories suggests room for improvement. The consistent absence from the top 30 in these categories could imply that competitors are outperforming Lights Out, or that consumer demand is not aligning with their current offerings. Observing these trends can provide valuable insights for the brand to recalibrate its strategies and focus on areas with growth potential, ensuring a more balanced performance across different product categories.
Competitive Landscape
In the competitive landscape of the California flower category, Lights Out has experienced notable fluctuations in its ranking and sales performance. Starting the year in January 2025 at rank 51, Lights Out saw a decline to rank 70 in March before recovering slightly to rank 60 by April. This fluctuation is indicative of the competitive pressures within the market. Brands like Lolo and Time Machine have shown more stability, with Time Machine improving its rank from 66 in January to 52 in April, suggesting a positive trend in consumer preference. Meanwhile, Lolo experienced a decline from rank 38 in January to 58 in April, which could indicate a potential opportunity for Lights Out to capture market share if it can address the factors contributing to its sales volatility. The absence of UP! from the rankings until April, when it appeared at rank 64, further highlights the dynamic nature of this market segment. For Lights Out, focusing on consistent product quality and strategic marketing initiatives could be key to improving its competitive position in the coming months.
Notable Products
In April 2025, Saturn OG (3.5g) maintained its top position in the Lights Out product lineup, with impressive sales reaching 6978 units. The THC/CBN/CBD 1:1:1 Wildberry Deep Sleep Gummies 10-Pack held steady at the second rank, though its sales saw a decline compared to previous months. Sativa Strawberry Live Rosin Gummies 10-Pack climbed to third place, showing a recovery in sales figures. Purple Acai (3.5g) entered the rankings at fourth place, marking its debut in the top tier. Meanwhile, Indica Watermelon Live Rosin Gummies 10-Pack slipped to fifth, reflecting a downward trend in its sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
