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Jun-2024
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Overview
Market Insights Snapshot
In the state of Washington, Saints has shown varied performance across different product categories. Notably, in the Pre-Roll category, Saints has maintained a strong presence, consistently ranking within the top 30 brands. From March to June 2024, Saints moved from rank 25 to 27, showing some fluctuation but generally sustaining its market position. This category also saw a significant sales volume, with a peak in May 2024. However, in the Edible category, Saints fell out of the top 30 rankings starting in March 2024 and remained absent in subsequent months, indicating potential challenges in this segment. The Flower category also saw Saints dropping out of the top 30 by March 2024, which might suggest a need for strategic adjustments.
Analyzing sales trends, Saints' performance in the Pre-Roll category is particularly noteworthy. Despite a slight dip in June 2024, the category showed robust sales figures, with a notable peak in May 2024. This suggests that Pre-Rolls could be a key driver for Saints in Washington. On the other hand, the consistent absence from the top 30 in the Edible and Flower categories since March 2024 highlights areas for potential improvement. It will be crucial for Saints to reassess its strategies in these categories to regain market share and improve overall brand performance in the state.
Competitive Landscape
In the Washington Pre-Roll category, Saints has experienced notable fluctuations in its rank and sales over the past few months. Saints started strong in March 2024 with a rank of 25, improving to 24 in April and 23 in May, but then dropped to 27 in June. This decline in rank coincides with a significant decrease in sales from $190,945 in May to $156,662 in June. In comparison, Torus displayed a similar trend, starting at rank 24 in March, improving to 22 in April and May, but also dropping to 26 in June. Interestingly, Legit (WA) experienced a more pronounced drop from rank 15 in March to 25 in June, suggesting a competitive landscape where even top brands face volatility. Meanwhile, Western Cultured and Bondi Farms have shown more stable performance, with Western Cultured maintaining a relatively consistent rank around the high 20s and Bondi Farms improving its rank from 33 in March to 28 in June. These trends indicate that while Saints has shown potential for growth, it faces stiff competition and must strategize effectively to regain and maintain a higher rank in the Washington Pre-Roll market.
Notable Products
In June 2024, the top-performing product from Saints was the Sunset x Sunris Pre-Roll 10-Pack (7g) in the Pre-Roll category, maintaining its position as the number one ranked product for three consecutive months with sales of 647 units. The Multi Art Pack Pre-Roll 5-Pack (3.5g) secured the second rank, consistent with its performance in May 2024. Acapulco Gold Pre-Roll 5-Pack (3.5g) entered the rankings at third place, showing strong initial sales. Lavender Pre-Roll 5-Pack (3.5g) followed closely in fourth place. Lastly, Platinum Wreck (3.5g) in the Flower category rounded out the top five, marking its debut in the rankings.
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