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May-2024
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Overview
Market Insights Snapshot
Sappy Brands has shown a varied performance across different categories in Colorado. In the Concentrates category, the brand was not in the top 30 for any of the months from February to May 2024, which highlights a potential area for improvement. However, the Pre-Roll category tells a different story. Sappy Brands made significant strides, improving from the 71st position in February to a strong 16th position by May. This upward trend in Pre-Rolls indicates a growing consumer preference for their products in this category.
In the Flower category, Sappy Brands experienced a fluctuating performance. They were ranked 45th in February, rose slightly to 42nd in March, but then dropped out of the top 30 by May. This suggests some inconsistency in their Flower offerings. On the other hand, their performance in Vapor Pens also shows room for growth. After not being in the top 30 in February, they ranked 77th in March and 83rd in April, indicating a downward trend. These insights could help Sappy Brands identify areas where they need to focus their efforts to improve their market position.
Competitive Landscape
In the competitive landscape of the Colorado Pre-Roll category, Sappy Brands has demonstrated a remarkable upward trajectory in recent months. Starting from a rank of 71 in February 2024, Sappy Brands has climbed to an impressive 16th place by May 2024. This significant improvement in rank underscores a substantial increase in sales, positioning Sappy Brands as a rising competitor in the market. In contrast, Bonsai Cultivation has seen a relatively stable performance, fluctuating between ranks 16 and 19 during the same period. Meanwhile, Lowell Herb Co / Lowell Smokes experienced a decline from 9th to 15th place, indicating potential challenges in maintaining their market share. Additionally, Juicy showed a similar upward trend to Sappy Brands, moving from 30th to 17th place, while All Good Collective maintained a strong presence, peaking at 10th place in April before slightly dropping to 14th in May. These shifts highlight the dynamic nature of the market and suggest that Sappy Brands' strategic initiatives are effectively enhancing their competitive position.
Notable Products
In May 2024, Guava Wookie Pre-Roll (1g) emerged as the top-performing product for Sappy Brands, with impressive sales of $10,388. Banana Citrus Kush Pre-Roll (1g) followed closely in the second position, showing a notable increase from its first rank in April 2024. Papaya Cake Pre-Roll (1g) held steady in third place, maintaining its rank from the previous month. Crescendo & Cream Pre-Roll (1g) and Nitro Sherbanger Pre-Roll (1g) secured the fourth and fifth positions respectively, both newly entering the top five rankings in May 2024. Overall, the pre-roll category dominated the top spots, reflecting a strong consumer preference for these products.
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