Market Insights Snapshot
For Colorado, Sappy Brands has shown a mixed performance across different categories. In the Concentrates category, the brand has experienced a downward trend, falling from rank 59 in July 2023 to 81 in September 2023, with no ranking in the top 20 for October. This could be a point of concern for the brand. On the other hand, the Flower category has shown a promising upward movement, with the brand climbing from rank 84 in July to 14 in October, indicating a significant increase in popularity and sales in this category.
When it comes to the Pre-Roll category, Sappy Brands has shown some resilience, improving its ranking from 77 in July to 61 in September, although it didn't make it to the top 20 in October. The Vapor Pens category seems to be a challenging one for the brand, with it hovering around the lower rankings (81 in July to 93 in September) and again, not appearing in the top 20 for October. Despite these challenges, Sappy Brands appears to be holding its own in the competitive Colorado market, especially with its impressive performance in the Flower category.
In the Flower category within Colorado, Sappy Brands has shown a remarkable upward trajectory, moving from rank 84 in July 2023 to rank 14 by October 2023. This indicates a significant increase in market share and sales, outperforming several competitors. For instance, Onyx maintained a steady rank around the top 20, but was surpassed by Sappy Brands in October. Similarly, Hummingbird held a consistent rank at 16, but didn't show the same growth as Sappy Brands. The Organic Alternative and LIT both ranked higher than Sappy Brands in July, but by October, Sappy Brands had overtaken LIT and was closing in on The Organic Alternative. This trend suggests a strong competitive position for Sappy Brands within the Colorado Flower market.
In October 2023, Sappy Brands saw 'Strawberry Milk (Bulk)' as their top-performing product with a whopping 36,696 units sold. Following closely was 'Strawberry Milk Shake (Bulk)' in the second rank. 'Banana Citrus Kush Shake (Bulk)' moved up from fourth to third place, while 'Strawberry Lemonade (Bulk)' entered the ranking at fourth. 'Papaya Cake Shake (Bulk)' rounded out the top five. It's important to note that 'Strawberry Milk (Bulk)' maintained its number one position from September, indicating consistent high demand for this product.