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Aug-2024
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Overview
Market Insights Snapshot
Seattle Bubble Works has shown a mixed performance across different categories and states. In the Washington market, the brand's ranking in the Concentrates category has seen a steady improvement from May to August 2024, moving from 70th to 56th place. This upward trend is indicative of a positive reception and growing market share within the category. However, it is crucial to note that the brand did not break into the top 30, which suggests there is still significant room for growth. Conversely, the Pre-Roll category has been more stable, maintaining a consistent ranking around the 7th to 8th positions. This consistency highlights a strong foothold in the Pre-Roll market, though a slight dip in sales was observed in August.
While the Concentrates category in Washington shows promise with an upward trajectory, the Pre-Roll category's stability indicates a well-established presence. The brand's absence from the top 30 in the Concentrates category for multiple months suggests that while there is growth, it has yet to make a significant impact compared to its competitors. On the other hand, maintaining a top 10 position in the Pre-Roll category demonstrates a solid and reliable performance. This dual perspective of emerging potential in Concentrates and established strength in Pre-Rolls provides a comprehensive overview of Seattle Bubble Works' current market dynamics.
Competitive Landscape
In the competitive landscape of the Washington state pre-roll category, Seattle Bubble Works has maintained a consistent rank of 8th place from June to August 2024, despite a slight dip in sales from $390,637 in July to $371,781 in August. This stability in rank suggests a loyal customer base, but the brand faces increasing competition. Notably, Forbidden Farms has shown a steady climb from 15th in May to 10th in August, indicating a significant upward trend in market presence. Similarly, Agro Couture has improved its rank from 15th in June to 9th in August, with a corresponding increase in sales. Meanwhile, Lifted Cannabis Co has consistently outperformed Seattle Bubble Works, holding the 6th position from July to August with a notable sales surge to $513,823 in August. Additionally, Juicy Joints has rebounded from a dip to 12th place in June to secure the 7th position in August, surpassing Seattle Bubble Works. These trends highlight the dynamic nature of the market and the need for Seattle Bubble Works to innovate and strategize to maintain and improve its competitive edge.
Notable Products
In August 2024, the top-performing product from Seattle Bubble Works was the Blue Dream Hash Infused Pre-Roll 2-Pack (1g), maintaining its number one rank with a significant sales figure of 2686. The Blue Dream Hash Infused Pre-Roll 10-Pack (5g) held steady at the second rank, showing a slight decrease in sales compared to July. The Mystery Machine Hash Infused Pre-Roll 2-Pack (1g) climbed to the third position after not being ranked in July, indicating a resurgence in popularity. The Super Lemon Haze Hash Infused Pre-Roll 2-Pack (1g) remained in the fourth position, while the Funky Fresh Infused Pre-Roll 2-Pack (1g) retained its fifth-place ranking from July. Overall, the top products showed consistent performance with some notable shifts in rankings, reflecting dynamic consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
