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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Seattle Bubble Works concentrated 92.49% of sales in Pre-Roll, where sales grew 18.46% month over month despite a 2.12% year-over-year decline, while Concentrates fell 2.80% MoM and 28.00% YoY to 7.28% share. Flower remained a rounding-error niche at 0.24% share but jumped 42.50% MoM with no year-over-year baseline, and the brand’s average price dropped 14.26% YoY alongside a brand-level YoY sales change of -4.39%. With a Pre-Roll rank of 6 in Washington, the data imply deliberate price-led volume capture in Pre-Roll offsetting Concentrates contraction, concentrating risk in one category while opening a small test bed in Flower.
The mix shift implies Seattle Bubble Works is tightening its positioning around value-forward Pre-Rolls in Washington (rank 6) to trade price for share and throughput, as the 18.46% MoM lift in its 92.49% core likely came from deeper pricing or pack architecture while the 28.00% YoY decline in Concentrates suggests deprioritization or unmet product-market fit. The 42.50% MoM pop in Flower at a $4.66 average price tests a budget lane that could hedge category concentration risk if sustained, but the -2.12% YoY in core Pre-Roll combined with the -14.26% YoY price change indicates elasticity is helping near-term rank defense more than restoring year-over-year revenue trajectory.
Competitive Landscape
Seattle Bubble Works sits at rank #6 in May 2026 in WA Pre-Roll, improving 1 position from #7 year over year, while holding flat versus February 2026 at #6; the brand’s peak at #5 in January 2026 indicates a narrow band of movement rather than a breakout. Competitively, Ooowee climbed from #2 to #1 with sales up 55.23% year over year, whereas Phat Panda slipped from #1 to #2 as sales fell 3.71%, and Stingers moved from #6 to #5 with a 0.74% gain; these shifts place Seattle Bubble Works directly behind a slowly improving rival and beneath a faster-rising leader, implying its steady rank holds share but requires acceleration to convert brief peaks into sustained top‑5 presence.
Notable Products
Trainwreck Hash Infused Pre-Roll 2-Pack (1g) delivered the largest month-over-month gain at 56.8% while climbing to rank 2, and Wedding Cake Hash Infused Pre-Roll 2-Pack (1g) followed with a 54.1% lift at rank 6. Blue Dream Hash Infused Pre-Roll 10-Pack (5g) advanced 46.1% to rank 10, whereas Blue Dream Hash Infused Pre-Roll 2-Pack (1g) grew 20.1% yet held rank 1. Eight of the top ten are Pre-Roll SKUs within 2-pack and 10-pack formats, with the Granddaddy Purple Hash Infused Pre-Roll 10-Pack (5g) anchoring rank 5 despite an 18.6% increase alongside the Granddaddy Purple Hash Infused Pre-Roll 2-Pack (1g) at rank 7 with 15.2% growth. The concentration in hash-infused Pre-Rolls and outsized gains in select 2-packs point to a format-led strategy favoring impulse-friendly sizes while keeping multipacks as basket-building anchors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
