Market Insights Snapshot
Seattle Bubble Works has shown varied performance across categories and states. In the Concentrates category, the brand has seen a slight improvement in its ranking over the months in Washington. Starting at rank 53 in July 2023, it moved up to rank 51 by October 2023. However, the brand did not make it to the top 20 during this period, indicating a need for growth in this area. Sales in this category have also been decreasing, with July's sales at 36971 dropping to 32349 by October.
On the other hand, in the Pre-Roll category, Seattle Bubble Works has demonstrated strong performance in Washington, consistently ranking within the top 20. It started at an impressive rank 5 in July 2023, and despite a slight drop to rank 14 in the following months, it maintained its position in the top 20. However, it's worth mentioning that there was a significant decrease in sales from July's 434739 to 228234 in October. This suggests that while the brand is popular in this category, there may be factors affecting its sales performance that warrant further exploration.
In the Pre-Roll category in Washington, Seattle Bubble Works has seen a significant drop in rank from 5th to 14th between July and October 2023, indicating a decrease in sales. This trend is contrasted by the performance of their competitors. Redbird (formerly The Virginia Company) has seen a steady increase in rank from 18th to 12th, suggesting an increase in sales. Similarly, Dose has improved its position from 19th to 15th. However, not all competitors are outperforming Seattle Bubble Works. Stingers, despite starting in a strong 3rd position, fell to 16th place by October, indicating a significant decrease in sales. Captain Yeti has also seen a slight decrease in rank, moving from 11th to 13th. These shifts in the competitive landscape suggest a need for Seattle Bubble Works to reassess its market strategy in the Pre-Roll category in Washington.
In October 2023, Seattle Bubble Works saw 'Mystery Machine Hash Infused Pre-Roll 2-Pack (1g)' rise to the top of their sales chart, selling 1871 units, a significant increase from 954 units in September. The 'Narnia Pre-Roll 2-Pack (1g)' maintained a consistent performance, ranking second in October, the same position it held in the previous month. Interestingly, 'Sherbet Hash Infused Pre-Roll 2-Pack (1g)' made a notable debut in the third position. 'Sundae Driver Hash Infused Pre-Roll 2-Pack (1g)', despite leading in September, slipped to the fourth position in October. Lastly, 'Whistling Walrus - Acapulco Gold Pre-Roll (1g)' rounded out the top five, marking its first appearance on the list.