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Dec-2025
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Overview
Market Insights Snapshot
From the Soil's performance in the Washington market has shown varied trends across different product categories. In the concentrates category, the brand demonstrated an upward trajectory, moving from 38th position in September to 31st by December 2025, reflecting a positive shift in consumer preference and sales strategy. This improvement is underscored by a steady increase in sales, culminating in December's impressive figures. However, the flower category tells a different story, as the brand was not ranked in the top 30, and its position further declined from 85th in October to 97th by December, indicating potential challenges in this segment. The absence from the top 30 suggests a need for strategic reevaluation in this category.
The pre-roll category presents a more stable performance for From the Soil, maintaining a consistent presence within the top 15 throughout the last quarter of 2025. Despite a slight dip from 10th in September to 14th in October, the brand managed to stabilize, closing the year in the same position. This consistency highlights a strong market presence and consumer loyalty in this category. In contrast, the vapor pens category saw the brand entering the rankings for the first time in December at 94th, which might indicate emerging interest or a late entry into this competitive segment. This new ranking provides an opportunity for growth and expansion in the vapor pens category moving forward.
Competitive Landscape
In the competitive landscape of pre-rolls in Washington, From the Soil has experienced a slight decline in its ranking from September to December 2025, moving from 10th to 14th place. This shift can be attributed to the dynamic market movements of competitors such as Equinox Gardens, which improved its position from 9th to 12th place over the same period, and Captain Yeti, which showed a more stable performance, maintaining a rank between 13th and 15th. Meanwhile, Torus and Shatter J's by Seattle Marijuana Company have been gaining momentum, with Shatter J's moving up from 18th to 16th place by December. Despite these changes, From the Soil's sales have seen a gradual decline, indicating a potential need for strategic adjustments to regain market share and improve its competitive position in the Washington pre-roll category.
Notable Products
In December 2025, the top-performing product from From the Soil was Indica RSO Syringe (1g) in the Concentrates category, maintaining its number one rank for four consecutive months with a notable sales figure of 2827. The Runtz Pre-Roll 2-Pack (1.5g) held steady at the second position from November to December, despite a slight decrease in sales to 1921. Lemon Amnesia Pre-Roll 2-Pack (1.5g) returned to the third position after not being ranked in November, posting sales of 1780. GMO RootBeer Pre-Roll 2-Pack (1.5g) made its debut in the rankings, securing the fourth position with sales of 1389. Meanwhile, Chilly Willy Pre-Roll 2-Pack (1.5g) dropped from fourth to fifth place, experiencing a decrease in sales to 1285.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
