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Oct-2025
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Overview
Market Insights Snapshot
From the Soil has shown varied performance across different states and product categories. In Michigan, the brand was notably absent from the top 30 in the Vapor Pens category from August to October 2025, after securing the 93rd position in July, indicating a potential decline in market presence or increased competition. In contrast, in Washington, the brand maintained a consistent presence in the Concentrates category, ranking between 31st and 37th from July to October 2025. This stability in Washington suggests a steady demand for their concentrates, despite a slight dip in sales figures during this period.
In Washington's Pre-Roll category, From the Soil demonstrated robust performance, consistently ranking within the top 15 throughout the four months, peaking at 11th place in August. However, there was a noticeable decline in sales from August to October. In the Flower category, the brand made a significant leap from being unranked in August and September to securing the 79th spot in October. Interestingly, their presence in the Vapor Pens category in Washington was brief, with a ranking of 99 in August, followed by an absence in the subsequent months. This fluctuation across categories and states highlights both opportunities and challenges for From the Soil as it navigates competitive cannabis markets.
Competitive Landscape
In the competitive landscape of the Washington pre-roll category, From the Soil has experienced notable fluctuations in its rankings and sales over the past few months. Initially positioned at rank 13 in July 2025, From the Soil climbed to 11th place in August, only to drop back to 12th in September and further to 14th in October. This decline in rank coincides with a decrease in sales from $315,812 in August to $264,305 in October. In contrast, The Happy Cannabis maintained a relatively stable position, oscillating between ranks 11 and 12, with sales showing a slight dip from $314,114 in August to $296,786 in October. Meanwhile, Forbidden Farms consistently held the 13th rank in September and October, with sales slightly increasing to $271,995 in October. The entry of Equinox Gardens into the top 20 in July at rank 9, followed by a drop to 15th in October, reflects a significant sales decline from $366,888 in July to $262,907 in October, suggesting a potential opportunity for From the Soil to reclaim its earlier position by capitalizing on the shifting market dynamics.
Notable Products
In October 2025, the top-performing product from From the Soil was the Indica RSO Syringe (1g) in the Concentrates category, which climbed to the number one rank after being second in September. The Chilly Willy Pre-Roll 2-Pack (1.5g) emerged as the second best-seller with notable sales of 2091 units, marking its first appearance in the rankings. Lemon Amnesia Pre-Roll 2-Pack (1.5g) maintained a consistent third place from September to October, demonstrating steady demand. The Lemon Haze Supreme Pre-Roll 2-Pack (1.5g) improved its position, moving up to fourth place after not ranking in September. Meanwhile, the Runtz Pre-Roll 2-Pack (1.5g) entered the rankings at fifth place, showcasing a new interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
