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Sep-2025
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Overview
Market Insights Snapshot
From the Soil's performance across various states and categories presents a mixed picture. In Michigan, the brand's presence in the Vapor Pens category has been declining, with rankings dropping from 80th in June 2025 to 89th in July 2025, before falling out of the top 30 entirely in August and September. This downward trend is accompanied by a notable decrease in sales from June to July. In contrast, Washington showcases a more stable presence for From the Soil in the Concentrates category, maintaining a consistent ranking around the 30th position, though it did dip to 36th in August before recovering slightly in September.
In the Pre-Roll category within Washington, From the Soil demonstrates a strong and stable performance, maintaining a solid 12th position from July to September 2025. This consistency is reflected in their sales figures, which show a robust trajectory over these months. However, the Flower category in Washington reveals a less favorable outcome, as From the Soil failed to secure a position within the top 30, highlighting a potential area for growth or strategic reevaluation. Additionally, their entry into the Vapor Pens category in Washington in September, albeit at 99th place, marks a new opportunity for expansion in that market segment.
Competitive Landscape
In the competitive landscape of the Washington pre-roll category, From the Soil has maintained a consistent presence, holding the 12th rank for three consecutive months from July to September 2025. This stability in ranking suggests a steady performance, despite the dynamic shifts among competitors. Notably, Fire Bros. experienced a notable fluctuation, peaking at the 9th position in August before dropping to 11th in September, while Equinox Gardens saw a decline from 9th in June to 14th in September, indicating potential volatility in their sales. Meanwhile, Forbidden Farms showed a gradual upward trend, moving from 15th to 13th over the same period. From the Soil's ability to maintain its rank amidst these changes highlights its resilience and potential customer loyalty, which could be leveraged to further enhance its market position. The brand's sales figures, while not disclosed here, are crucial for understanding its competitive stance and can provide deeper insights when compared to the fluctuating sales of its competitors.
Notable Products
In September 2025, the top-performing product for From the Soil was the Bubble Gum Pre-Roll 2-Pack (1.5g) in the Pre-Roll category, which climbed to the number one spot with sales reaching 2,497 units. The Indica RSO Syringe (1g) in the Concentrates category secured the second position, improving from fourth place in August. The Lemon Amnesia Pre-Roll 2-Pack (1.5g) maintained its rank at third, despite a drop in sales to 2,072 units. Notably, the Grape Gasoline Pre-Roll 2-Pack (1.5g) entered the rankings at fourth place, while the Apple Fritter Pre-Roll 2-Pack (1.5g) debuted at fifth. These shifts highlight a dynamic change in consumer preferences, particularly within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
