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Jul-2025
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Overview
Market Insights Snapshot
In the state of Michigan, From the Soil has shown a notable presence in the Vapor Pens category, although their performance has seen a downward trend. Despite not making it into the top 30 in April 2025, they secured ranks of 75, 76, and 85 in the subsequent months. This suggests a struggle to maintain a competitive edge in this category. The sales figures also reflect this decline, with a decrease from $101,428 in April to $67,801 by July. This indicates potential challenges in maintaining consumer interest or possibly increased competition in the Michigan market.
Conversely, in Washington, From the Soil has demonstrated a more robust performance across multiple categories. In Concentrates, their ranking improved from 30 in April to 25 by July, indicating a positive trajectory. This upward movement is mirrored in their sales, which increased from $65,949 in April to $71,355 in July. Meanwhile, in the Pre-Roll category, From the Soil consistently remained within the top 15, showcasing stable demand. However, their presence in the Flower category was less consistent, with rankings only available for April and July, suggesting volatility or strategic shifts in focus within the Washington market.
Competitive Landscape
In the competitive landscape of the Washington state pre-roll category, From the Soil has experienced a dynamic shift in its ranking over the past few months. Starting at 9th place in April 2025, From the Soil saw a decline, dropping to 13th place by June, before slightly recovering to 12th place in July. This fluctuation in rank is indicative of a competitive market, where brands like The Happy Cannabis consistently maintained their 10th place position, and Fire Bros. improved their rank from 12th to 11th over the same period. Meanwhile, Honey Tree Extracts showed a similar pattern of rank fluctuation, ending July at 13th place. Despite these challenges, From the Soil's sales figures remained relatively stable, suggesting a loyal customer base, even as competitors like Forbidden Farms improved their rank from 16th to 14th, potentially capturing a larger market share. This competitive environment highlights the need for strategic marketing and product differentiation for From the Soil to regain and maintain a higher rank in the future.
Notable Products
In July 2025, the top-performing product from From the Soil was the Lemon Amnesia Pre-Roll 2-Pack (1.5g) in the Pre-Roll category, reclaiming the number one rank with a notable sales figure of 3749. The Berry Punch Distillate Cartridge (1g) in the Vapor Pens category followed closely at rank two, maintaining a strong performance after leading in June. The Blue Razz Distillate Cartridge (1g) held steady at the third position, showing consistent sales figures over the months. Pink Burst Distillate Cartridge (1g) dropped to fourth from its previous second-place standing in June. White Tahoe Cookies Pre-Roll 2-Pack (1.5g) entered the ranking at fifth, marking its first appearance in the top five for July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
