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Jun-2024
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Overview
Market Insights Snapshot
From the Soil has shown a mixed performance across various categories in Washington. In the Concentrates category, the brand experienced a slight dip in rankings from March to May 2024, dropping from 20th to 23rd place, but rebounded to 18th place in June 2024. This indicates a potential recovery trend after a period of decline. In the Flower category, From the Soil has consistently improved its position, moving from 92nd in March to 67th in June 2024, which suggests a growing market presence and consumer acceptance in this segment. The Pre-Roll category has been a highlight, with the brand maintaining a top 10 position throughout the period, peaking at 6th place in June 2024. However, the Vapor Pens category has seen less favorable results, with rankings fluctuating and ultimately dropping to 96th place in June 2024, indicating challenges in this segment.
It is important to note that From the Soil's performance in the Vapor Pens category never broke into the top 30, which could be seen as a negative indicator of their market position in this segment. Meanwhile, their strong and improving performance in the Pre-Roll and Flower categories suggests that these are key areas where the brand is gaining traction. The sales data reflects these trends, with notable increases in Flower sales and a consistent high volume in Pre-Roll sales. The Concentrates category shows a recovery in sales by June 2024, aligning with the improved ranking. These movements highlight the brand's strengths and areas for potential growth or reevaluation in the Washington market.
Competitive Landscape
In the Washington Pre-Roll category, From the Soil has shown a notable upward trajectory in rank and sales over the past few months. Starting from a rank of 9 in March 2024, From the Soil improved to rank 6 by June 2024, indicating a positive trend in market performance. This rise is particularly significant when compared to competitors such as Seattle Bubble Works and The Happy Cannabis, which have maintained relatively stable ranks but did not show the same level of improvement. Meanwhile, Lifted Cannabis Co and Hellavated have consistently ranked higher, although From the Soil's recent gains suggest a closing gap. This competitive landscape highlights From the Soil's growing market presence and potential for continued sales growth, making it a brand to watch in the coming months.
Notable Products
In June 2024, the top-performing product for From the Soil was Apple Fritter Pre-Roll 2-Pack (1.5g), which rose to the number one spot with sales of 3600 units. Indica RSO Syringe (1g), previously holding the top rank for three consecutive months, slipped to second place. Triple OG Pre-Roll 2-Pack (1.5g) debuted strongly at third place. Snapple Jax Pre-Roll 2-Pack (1.5g) entered the rankings at fourth place. Super Lemon Putang Pre-Roll 2-Pack (1.5g) dropped to the fifth position, showing a decline from its earlier ranks.
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