Data Snapshot: Aug 04, 2026
$100K+

Jul-2026

Sales

Growth

Trend

6-Month

331

Product Count

SKUs

$5.85

Avg Price

-22.8%

YoY Sales Change

-18.3%

YoY Price Change

"From the Soil" is a pioneering cannabis brand that differentiates itself through a purist, nature-first cultivation approach. Adhering strictly to organic gardening principles, the brand has created a niche by focusing on cultivating their cannabis in living, organic soil that mimics natural ecosystems, resulting in a product touted for its purity and cleanliness. Being regulated by the Washington State Liquor and Cannabis Board, it assures customers of its steadfast compliance to regulatory standards and also its dedication to providing a sustainable, eco-friendly product.
From the Soil

Where to Buy

From the Soil is stocked at 127 licensed dispensaries across Washington and Michigan, 113 of them in Washington, with the deepest coverage in Seattle, Spokane, Olympia, Tacoma, and Everett. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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From the Soil Sales

Market Insights Snapshot

From the Soil Historical Sales by Category

From the Soil's category mix in July 2026 concentrated 46.15% of sales in Pre-Roll with year-over-year at -38.74% and month-over-month at 4.54%, while Vapor Pens held 20.88% share with year-over-year at -10.51% and month-over-month at 103.42%. Flower reached 18.43% share with year-over-year at 10.09% and month-over-month at 20.65%, and Concentrates accounted for 14.54% share with year-over-year at 3.07% and month-over-month at 3.95%. Despite an overall brand year-over-year decline of 22.79% and a 24-month decline of 42.33%, the June-to-July acceleration in Vapor Pens and Flower suggests the mix is shifting toward higher-growth subcategories even as the largest bucket, Pre-Roll, drags the annual comp; this implies a pivot point where monthly momentum is offsetting structural headwinds from the legacy core.

Positioning-wise, leaning into Vapor Pens’ 103.42% month-over-month surge alongside Flower’s 20.65% month-over-month and positive 10.09% year-over-year creates a counterweight to Pre-Roll’s -38.74% year-over-year, with Concentrates’ 3.07% year-over-year and 3.95% month-over-month providing stability. With an average price down 18.26% year-over-year to $5.85 and Pre-Roll ranked 21 in Washington, the pattern points to a value-led repositioning where price elasticity and mix-shift can reclaim share more effectively in Vapor Pens and Flower than in Pre-Roll, indicating resource allocation should favor categories with double-digit month-over-month gains to improve rank trajectory.

Jul-2026 Rank
Vapor Pens
Concentrates
Flower
Pre-Roll
97
34
82
21
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Pre-Roll
46.2%
$5.60
-38.7%
+4.5%
Vapor Pens
20.9%
$3.29
-10.5%
+103.4%
Flower
18.4%
$19.54
+10.1%
+20.7%
Concentrates
14.5%
$9.26
+3.1%
+4.0%
From the Soil

Competitive Landscape

From the Soil sits at rank #21 in WA Pre-Roll in July 2026, down 9 positions year over year from #12, and 1 spot lower than April 2026 when it was #20; compared with a historical peak of #5 in August 2024, the brand has shed 16 ranks over 23 months. Meanwhile, Ooowee advanced to #1 from #2 year over year while growing sales by 59.5%, and Lifted Cannabis Co moved up to #4 from #7 with a 30.0% YoY gain, indicating competitors are climbing ranks as they compound double-digit growth. This divergence—From the Soil’s 5% rank slippage since April 2026 against rivals’ upward mobility—implies a share-erosion trajectory that will persist unless the brand re-enters the top-15 funnel it occupied nearer its #5 peak.

From the Soil market ranking for WA Pre-Roll

From the Soil

Notable Products

Indica RSO Syringe (1g) is the only top-10 SKU with a measurable month-over-month move, up 13.5% to $18,578 while holding rank 9 against a field where ranks 1 through 8 are Vapor Pens and show no reported MoM change. White Razz Distillate Cartridge (1g) leads at rank 1 and Cherry Distillate Cartridge (1g) follows at rank 2, and eight of the top ten are Vapor Pens, indicating a concentrated demand tilt toward flavored 1g cartridges. This mix implies From the Soil is anchored in Vapor Pens for share and visibility while using a single Concentrates SKU’s double-digit growth to diversify revenue stability.

Product
Category
Mar-2026
Apr-2026
May-2026
Jun-2026
Jul-2026
MoM %
White Razz Distillate Cartridge (1g)
Vapor Pens
>10
8
>10
>10
1
Cherry Distillate Cartridge (1g)
Vapor Pens
>10
>10
>10
>10
2
Green Apple Distillate Cartridge (1g)
Vapor Pens
>10
>10
>10
>10
3
Grape Distillate Cartridge (1g)
Vapor Pens
>10
>10
>10
>10
4
Pink Burst Distillate Cartridge (1g)
Vapor Pens
>10
>10
>10
>10
5
Lemonade Distillate Cartridge (1g)
Vapor Pens
>10
>10
>10
>10
6
Orange Crush Distillate Cartridge (1g)
Vapor Pens
>10
>10
>10
>10
7
Peach Distillate Cartridge (1g)
Vapor Pens
>10
>10
>10
>10
8
Indica RSO Syringe (1g)
Concentrates
1
1
1
2
9
+13.5%
Berry Punch Distillate Cartridge (1g)
Vapor Pens
>10
>10
>10
>10
10
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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