Aug-2024
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Overview
Market Insights Snapshot
From the Soil has shown notable performance trends across various categories in Washington. The brand has steadily improved its ranking in the Concentrates category, moving from 22nd in May 2024 to 19th by August 2024, indicating a positive reception and increasing market share. However, the Flower category has seen a slight decline, with the brand dropping from 68th to 70th in the same period, suggesting potential challenges or increased competition. The Pre-Roll category stands out as a strong performer for From the Soil, maintaining a top 10 position and climbing to 4th place by August 2024, which highlights its popularity and growth in this segment.
In contrast, the Vapor Pens category presents a mixed picture for From the Soil in Washington. The brand's ranking slipped from 80th in May 2024 to 88th by July 2024, and it fell out of the top 30 entirely by August 2024. This decline suggests significant challenges in maintaining competitiveness within this category. Overall, while From the Soil has shown strong upward trends in certain areas like Pre-Rolls and Concentrates, it faces hurdles in others such as Flower and Vapor Pens, indicating areas for potential strategic focus and improvement.
Competitive Landscape
In the competitive landscape of the Washington Pre-Roll category, From the Soil has shown a promising upward trend in rank and sales over the past few months. Starting at rank 6 in May 2024, From the Soil climbed to rank 4 by August 2024, indicating a consistent improvement in market position. This upward movement is significant when compared to competitors such as Lifted Cannabis Co, which only moved from rank 8 to 6 during the same period, and 2727 Marijuana, which saw a decline from rank 2 to 5. Notably, Hellavated and Ooowee have maintained stronger positions, with Hellavated holding steady at rank 3 and Ooowee rising to rank 2. Despite these competitors' strong performance, From the Soil's consistent rank improvement and sales growth suggest a robust market presence and potential for further gains in the Washington Pre-Roll market.
Notable Products
In August 2024, the top-performing product from From the Soil was the Indica RSO Syringe (1g) in the Concentrates category, maintaining its first-place ranking with sales of $3,136. The second spot was taken by the Apple Fritter Pre-Roll 2-Pack (1.5g) in the Pre-Roll category, which held steady from previous months. The Triple OG Pre-Roll 2-Pack (1.5g) also remained consistent in third place. The Chem Dawg Pre-Roll 2-Pack (1g) entered the rankings in fourth place for the first time. Lastly, the Apple Fritter Infused Pre-Roll 2-Pack (1.5g) debuted in fifth place, showing strong initial performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.