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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
From the Soil’s mix in May 2026 is concentrated in Pre-Roll at 53.07% share with a month-over-month gain of 4.57% but a year-over-year decline of 37.98%, while Concentrates hold 17.52% share with a 3.25% MoM increase and an 11.27% YoY increase. Flower accounts for 17.46% share with a 10.65% MoM decline and an 11.80% YoY decline, and Vapor Pens sit at 11.95% share with a flat 0.15% MoM uptick and a 63.89% YoY contraction; average price fell 6.87% YoY to $6.54. Taken together with a brand-level sales decline of 35.15% YoY and a 24‑month decline of 47.02%, this mix implies the category drag is concentrated in Vapor Pens and Pre-Roll YoY, while near-term volume stabilization is coming from Pre-Roll and Concentrates MoM.
Positioning-wise, the tilt toward Pre-Roll (ranked 19th in Washington Pre-Roll) coupled with a 4.57% MoM rebound suggests short-term shelf momentum in a category where the brand still holds mid-pack placement, while the 11.27% YoY growth in Concentrates at 17.52% share indicates a secondary pillar that is diversifying risk. The 63.89% YoY decline in Vapor Pens and the 10.65% MoM fall in Flower point to a need to reallocate emphasis toward the two categories showing MoM traction, with price elasticity support from a 6.87% YoY average price decrease potentially aiding mix shift without sacrificing Pre-Roll share at 53.07%.
Competitive Landscape
From the Soil sits at rank #19 in WA Pre-Roll for May 2026, down 8 positions year over year from #11, and 3 positions below its February 2026 rank of #16, while its historical peak was #5 in August 2024; by contrast, Ooowee climbed from #2 to #1 with a 55.2% year-over-year sales gain and Phat Panda slipped from #1 to #2 alongside a 3.7% year-over-year sales decline, indicating that leadership churn at the top coincides with mid-tier compression where From the Soil has lost relative position faster than top movers are gaining. The combination of an 8-rank YoY decline and a 3-rank slide since February 2026, against competitors like Mama J's holding #3 with 38.0% YoY sales growth and Lifted Cannabis Co staying at #4 with a 4.2% YoY sales contraction, implies From the Soil’s rank trajectory is trending toward the lower tier unless assortment or pricing shifts target the widening performance gap.
Notable Products
Horchata Pre-Roll 2-Pack (1.5g) posted the largest move in May 2026 with a 61.9% month-over-month gain, jumping into rank 8 while Chilly Willy Pre-Roll 2-Pack (1.5g) rose 45.5% to rank 2. In contrast, Face the Funk Pre-Roll 2-Pack (1.5g) slipped 6.0% at rank 5, and Lemon Amnesia Pre-Roll 2-Pack (1.5g) improved 11.1% at rank 4. The pattern implies pre-roll volatility is creating room for selective trading up within the lineup rather than uniform growth across SKUs.
Indica RSO Syringe (1g) held rank 1 with a 5.5% increase and approximately $18,603 in May 2026 sales, while Hybrid Mix RSO (1g) sat at rank 9 with no prior-month comparison, indicating concentrates anchor the top while pre-rolls provide swing positions. Four of the top ten are pre-roll SKUs in ranks 2 through 8 and 10, with Alien Orange Cookie Pre-Roll 2-Pack (1g) up 28.5% at rank 7 and GG4/Gorilla Glue variants occupying ranks 6 and 10. The mix implies From the Soil is leaning on stable concentrate leadership to fund experimentation in pre-roll flavors and formats to capture episodic spikes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
